• Journal of The Korean Society of Agricultural Engineers
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• v.63 no.1
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• pp.49-60
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• 2021

This paper analyzes causal relationship between rural experience and settlement. Structural Equation Modeling is the combination of factor analysis and multiple regression analysis which can explain causal relation between factors. Rural perception factor has conceptualized positive sector (attitude, values) and negative sector (perceived risk, sentiment). Statistically significant causality results are as follows. People think about migration into rural when they have high level of attitude about rural but fear of rural life make avoid migration into rural. When people have fear of rural life, they also have bad feeling about rural infrastructure and facility. Attitude of rural, values of rural and low fear of rural life gives positive influence to satisfaction. Satisfaction gives positive influence to migration into rural.