• Asia pacific journal of information systems
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• 제17권4호
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• pp.207-228
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• 2007

Measuring Information Technology(IT) organizations' activities have been limited to mainly measure financial indicators for a long time. However, according to the multifarious functions of Information System, a number of researches have been done for the new trends on measurement methodologies that come with financial measurement as well as new measurement methods. Especially, the researches on IT Balanced Scorecard(BSC), concept from BSC measuring IT activities have been done as well in recent years. BSC provides more advantages than only integration of non-financial measures in a performance measurement system. The core of BSC rests on the cause-and-effect relationships between measures to allow prediction of value chain performance measures to allow prediction of value chain performance measures, communication, and realization of the corporate strategy and incentive controlled actions. More recently, BSC proponents have focused on the need to tie measures together into a causal chain of performance, and to test the validity of these hypothesized effects to guide the development of strategy. Kaplan and Norton[2001] argue that one of the primary benefits of the balanced scorecard is its use in gauging the success of strategy. Norreklit[2000] insist that the cause-and-effect chain is central to the balanced scorecard. The cause-and-effect chain is also central to the IT BSC. However, prior researches on relationship between information system and enterprise strategies as well as connection between various IT performance measurement indicators are not so much studied. Ittner et al.[2003] report that 77% of all surveyed companies with an implemented BSC place no or only little interest on soundly modeled cause-and-effect relationships despite of the importance of cause-and-effect chains as an integral part of BSC. This shortcoming can be explained with one theoretical and one practical reason[Blumenberg and Hinz, 2006]. From a theoretical point of view, causalities within the BSC method and their application are only vaguely described by Kaplan and Norton. From a practical consideration, modeling corporate causalities is a complex task due to tedious data acquisition and following reliability maintenance. However, cause-and effect relationships are an essential part of BSCs because they differentiate performance measurement systems like BSCs from simple key performance indicator(KPI) lists. KPI lists present an ad-hoc collection of measures to managers but do not allow for a comprehensive view on corporate performance. Instead, performance measurement system like BSCs tries to model the relationships of the underlying value chain in cause-and-effect relationships. Therefore, to overcome the deficiencies of causal modeling in IT BSC, sound and robust causal modeling approaches are required in theory as well as in practice for offering a solution. The propose of this study is to suggest critical success factors(CSFs) and KPIs for measuring performance for IT organizations and empirically validate the casual relationships between those CSFs. For this purpose, we define four perspectives of BSC for IT organizations according to Van Grembergen's study[2000] as follows. The Future Orientation perspective represents the human and technology resources needed by IT to deliver its services. The Operational Excellence perspective represents the IT processes employed to develop and deliver the applications. The User Orientation perspective represents the user evaluation of IT. The Business Contribution perspective captures the business value of the IT investments. Each of these perspectives has to be translated into corresponding metrics and measures that assess the current situations. This study suggests 12 CSFs for IT BSC based on the previous IT BSC's studies and COBIT 4.1. These CSFs consist of 51 KPIs. We defines the cause-and-effect relationships among BSC CSFs for IT Organizations as follows. The Future Orientation perspective will have positive effects on the Operational Excellence perspective. Then the Operational Excellence perspective will have positive effects on the User Orientation perspective. Finally, the User Orientation perspective will have positive effects on the Business Contribution perspective. This research tests the validity of these hypothesized casual effects and the sub-hypothesized causal relationships. For the purpose, we used the Partial Least Squares approach to Structural Equation Modeling(or PLS Path Modeling) for analyzing multiple IT BSC CSFs. The PLS path modeling has special abilities that make it more appropriate than other techniques, such as multiple regression and LISREL, when analyzing small sample sizes. Recently the use of PLS path modeling has been gaining interests and use among IS researchers in recent years because of its ability to model latent constructs under conditions of nonormality and with small to medium sample sizes(Chin et al., 2003). The empirical results of our study using PLS path modeling show that the casual effects in IT BSC significantly exist partially in our hypotheses.

• 한국진공학회지
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• 제16권2호
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• pp.153-159
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• 2007

KSTAR 장치의 저온 component에 헬륨을 공급하기 위한 헬륨라인은 크게 두 가지로 이루어져 있다. 냉동기에서 KSTAR 저온용기 외부까지의 트랜스퍼 라인과, 저온용기 내부의 헬륨라인이다. KSTAR 장치는 3가지 종류의 헬륨을 사용하여 각 저온 component를 냉각하는데, 초전도 자석 시스템과 버스라인에는 초임계 헬륨, 전류인입장치에는 액체 헬륨, 열차폐체에는 가스 헬륨을 공급한다. 저온용기 내부의 헬륨라인은 냉동기에서 저온용기 근처까지 연결된 배관을 저온용기 내부의 각 장치에 최단거리로 열손실 없이 설치하여 각 장치가 정상 작동하도록 하는데 그 목적이 있다. 저온용기 내부의 헬륨라인은 최대 20bar로 가압되는 운전시간 동안에 헬륨누설 없이 설치되어야 한다. 그리고 상온으로 부터의 복사열을 차단하기 위하여 다층절연제로 배관을 감싸주어야 하고 고전압 부분은 프리프레그 테잎으로 절연되어야 한다. 전기절연체는 세라믹과 스테인레스 스틸 튜브를 브레이징 접합 방법으로 연결하여 만들어진 것으론 배관과 배관, 배관과 저온 component간의 절연을 위해 사용되고, 헬륨라인과 동일하게 4.5K 초임계 헬륨온도에서 누설이 없어야 한다. 따라서 모든 전기절연체는 액체질소에 침전시켜 열충격을 가하고, 내부에 30 bar를 가압하여 진공 누설시험을 한다. 그리고 초전도 자석과 배관의 절연체로 사용되므로 15kV 고전압 절연 검사를 한다. 전기절연체의 세라믹 부분은 구조적 보강을 위하여 추가적으로 표면에 절연 작업을 한다. 현재 대부분의 저온용기 내부의 헬륨 라인은 설치 완료되어 있으며, 최종 검사가 진행 중이다.

• Asia pacific journal of information systems
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• 제17권4호
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• pp.61-95
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• 2007

Small-and-medium sized enterprises(SMEs) represent quite a large proportion of the industry as a whole in terms of the number of enterprises or employees. However researches on information system so far have focused on large companies, probably because SMEs were not so active in introducing information systems as larger enterprises. SMEs are now increasingly bringing in information systems such as ERP(Enterprise Resource Planning Systems) and some of the companies already entered the stage of ongoing use. Accordingly, researches should deal with the use of information systems by SME s operating under different conditions from large companies. This study examined factors and mechanism inducing faithful appropriation of information systems, in particular integrative systems such as ERP, in view of individuals` active feedback-seeking behavior. There are three factors expected to affect end users` feedback-seeking behavior for faithful appropriation of information systems. They are management support, peer IT champ support, and IT staff support. The main focus of the study is on how these factors affect feedback-seeking behavior and whether the feedback-seeking behavior plays the role of mediator for realizing faithful appropriation of information systems by end users. To examine the research model and the hypotheses, this study employed an empirical method based on a field survey. The survey used measurements mostly employed and verified by previous researches, while some of the measurements had gone through minor modifications for the purpose of the study. The survey respondents are individual employees of SMEs that have been using ERP for one year or longer. To prevent common method bias, Task-Technology Fit items used as the control variable were made to be answered by different respondents. In total, 127 pairs of valid questionnaires were collected and used for the analysis. The PLS(Partial Least Squares) approach to structural equation modeling(PLS-Graph v.3.0) was used as our data analysis strategy because of its ability to model both formative and reflective latent constructs under small-and medium-size samples. The analysis shows Reliability, Construct Validity and Discriminant Validity are appropriate. The path analysis results are as follows; first, the more there is peer IT champ support, the more the end user is likely to show feedback-seeking behavior(path-coefficient=0.230, t=2.28, p<0.05). In other words, if colleagues proficient in information system use recognize the importance of their help, pass on what they have found to be an effective way of using the system or correct others' misuse, ordinary end users will be able to seek feedback on the faithfulness of their appropriation of information system without hesitation, because they know the convenience of getting help. Second, management support encourages ordinary end users to seek more feedback(path-coefficient=0.271, t=3.06, p<0.01) by affecting the end users' perceived value of feedback(path-coefficient=0.401, t=6.01, p<0.01). Management support is far more influential than other factors that when the management of an SME well understands the benefit of ERP, promotes its faithful appropriation and pays attention to employees' satisfaction with the system, employees will make deliberate efforts for faithful appropriation of the system. However, the third factor, IT staff support was found not to be conducive to feedback-seeking behavior from end users(path-coefficient=0.174, t=1.83). This is partly attributable to the fundamental reason that there is little support for end users from IT staff in SMEs. Even when IT staff provides support, end users may find it less important than that from coworkers more familiar with the end users' job. Meanwhile, the more end users seek feedback and attempt to find ways of faithful appropriation of information systems, the more likely the users will be able to deploy the system according to the purpose the system was originally meant for(path-coefficient=0.35, t=2.88, p<0.01). Finally, the mediation effect analysis confirmed the mediation effect of feedback-seeking behavior. By confirming the mediation effect of feedback-seeking behavior, this study draws attention to the importance of feedback-seeking behavior that has long been overlooked in research about information system use. This study also explores the factors that promote feedback-seeking behavior which in result could affect end user`s faithful appropriation of information systems. In addition, this study provides insight about which inducements or resources SMEs should offer to promote individual users' feedback-seeking behavior when formal and sufficient support from IT staff or an outside information system provider is hardly expected. As the study results show, under the business environment of SMEs, help from skilled colleagues and the management plays a critical role. Therefore, SMEs should seriously consider how to utilize skilled peer information system users, while the management should pay keen attention to end users and support them to make the most of information systems.

• 지능정보연구
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• 제27권1호
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• pp.191-207
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• 2021

오늘날 이동통신은 급증하는 데이터 수요에 대응하기 위해서 주로 속도 향상에 초점을 맞추어 발전해 왔다. 그리고 5G 시대가 시작되면서 IoT, V2X, 로봇, 인공지능, 증강 가상현실, 스마트시티 등을 비롯하여 다양한 서비스를 고객들에게 제공하기위한 노력들이 진행되고 있고 이는 우리의 삶의 터전과 산업 전반에 대한 환경을 바꿀 것으로 예상되고 되고 있다. 이러한 서비스를 제공하기위해서 고속 데이터 속도 외에도, 실시간 서비스를 위한 지연 감소 그리고 신뢰도 등이 매우 중요한데 5G에서는 최대 속도 20Gbps, 지연 1ms, 연결 기기 106/㎢를 제공함으로써 서비스 제공할 수 있는 기반을 마련하였다. 하지만 5G는 고주파 대역인 3.5Ghz, 28Ghz의 높은 주파수를 사용함으로써 높은 직진성의 빠른 속도를 제공할 수 있으나, 짧은 파장을 가지고 있어 도달할 수 있는 거리가 짧고, 회절 각도가 작아서 건물 등을 투과하지 못해 실내 이용에서 제약이 따른다. 따라서 기존의 통신망으로 이러한 제약을 벗어나기가 어렵고, 기반 구조인 중앙 집중식 SDN 또한 많은 노드와의 통신으로 인해 처리 능력에 과도한 부하가 발생하기 때문에 지연에 민감한 서비스 제공에 어려움이 있다. 그래서 자율 주행 중 긴급 상황이 발생할 경우 사용 가능한 지연 관련 트리 구조의 제어 기능이 필요하다. 이러한 시나리오에서 차량 내 정보를 처리하는 네트워크 아키텍처는 지연의 주요 변수이다. 일반적인 중앙 집중 구조의 SDN에서는 원하는 지연 수준을 충족하기가 어렵기 때문에 정보 처리를 위한 SDN의 최적 크기에 대한 연구가 이루어져야 한다. 그러므로 SDN이 일정 규모로 분리하여 새로운 형태의 망을 구성 해야하며 이러한 새로운 형태의 망 구조는 동적으로 변하는 트래픽에 효율적으로 대응하고 높은 품질의 유연성 있는 서비스를 제공할 수 있다. 이러한 SDN 구조 망에서 정보의 변경 주기, RTD(Round Trip Delay), SDN의 데이터 처리 시간은 지연과 매우 밀접한 상관관계를 가진다. 이 중 RDT는 속도는 충분하고 지연은 1ms 이하이기에 유의미한 영향을 주는 요인은 아니지만 정보 변경 주기와 SDN의 데이터 처리 시간은 지연에 크게 영향을 주는 요인이다. 특히, 5G의 다양한 응용분야 중에서 지연과 신뢰도가 가장 중요한 분야인 지능형 교통 시스템과 연계된 자율주행 환경의 응급상황에서는 정보 전송은 매우 짧은 시간 안에 전송 및 처리돼야 하는 상황이기때문에 지연이라는 요인이 매우 민감하게 작용하는 조건의 대표적인 사례라고 볼 수 있다. 본 논문에서는 자율 주행 시 응급상황에서 SDN 아키텍처를 연구하고, 정보 흐름(셀 반경, 차량의 속도 및 SDN의 데이터 처리 시간의 변화)에 따라 차량이 관련정보를 요청해야 할 셀 계층과의 상관관계에 대하여 시뮬레이션을 통하여 분석을 진행하였다.

• 마케팅과학연구
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• 제19권1호
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• pp.9-21
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• 2009

Recently, the researches to explain Switching Behavior through Theory of Planned Behavior have been discovered. Many researches say that System factors of mobile telecommunication service(MTS) is positively associated with Switching Intention. But There is no difference of system factors between mobile telecommunication services because of IT technique Development. Thus, this study investigated whether switching cost and alternative's attractiveness influence switching intention concerning mobile telecommunication service by adopting Theory of Planned Behavior (TPB) as an underlying theoretical premise. The study also attempted to determine the moderating effects of personal innovativeness on switching intention. For these purposes the author has developed several hypotheses as follows: H-1. The switching cost of different MTS is associated with the attitude of MTS which is using. H-2. The switching cost of different MTS is associated with the subjective norm of MTS which is using. H-3. The switching cost of different MTS is associated with the perceived behavior control of MTS which is using. H-4. The alternative's attractiveness of different MTS is associated with the attitude of MTS which is using. H-5. The alternative's attractiveness of different MTS is associated with the subjective norm of MTS which is using. H-6. The alternative's attractiveness of different MTS is associated with the perceived behavior control of MTS which is using. H-7. The switching cost of different MTS is associated with the switching intention. H-8. The alternative's attractiveness of different MTS is associated with the switching intention. H-9. The attitude of MTS is associated with the switching intention. H-10. The subjective norm of MTS is associated with the switching intention. H-11. The perceived behavior control of MTS is associated with the switching intention. H-12. The personal innovativeness has been a moderating effects to switching intention. Data has been collected from 403 respondents for this study using a questionnaire method. The survey for the actual analysis of the research was done and analyzed with the customers who have an experience of using Mobile telecommunication service and the samples were selected among the middle and high school students who live in Seoul area, the university students who live in Seoul, Gyeonggi and Chungcheng Provinces, and the ordinary workers who are working in Seoul and Gyeonggi Province. The survey was done for 23 days from March 28, 2008 through April 12, 2008. The positive analysis was done with SPSS 12.0K statistics package and visual PLS program using the analysis techniques of frequency analysis, reliability analysis, correlation analysis and factor analysis. In addition, structural equation modeling was conducted using AMOS 5.0. The data was analyzed by frequency analysis using SPSS 12.0 and structural equation modeling using AMOS 5.0. The result of the overall model analysis is as follows: Chi-Square=378.306, d.f.=107, p-value=0.0, GFI=.904, AGFI= 0.863, IFI= 0.939, NFI= 0.917, RMSEA= 0.079, TLI= 0.922. The results of the overall model analysis were coherent. The following study results were revealed: First, switching cost was related positively to attitude, subjective norm and perceived behavior control, three components of TPB. Second, alternative's attractiveness was related negatively to subjective norm but positively to perceived behavior control. Third, switching cost and attitude was related negatively to switching intention, while perceived behavior control was related positively to switching intention. Finally, the study found the moderating effects of personal innovativeness on switching intention. Based on the results, the study offers marketing strategic implications for mobile telecommunication service industry.

• 대한기계학회논문집B
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• 제37권8호
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• pp.781-788
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• 2013

엔진 설계시 실린더 주요 부품의 온도 분포 계산은 엔진 전체 구조안정성 평가시 열응력에 의한 변형을 고려하기 위해 필수적으로 수행된다. 최근 박용 및 발전용 중속엔진은 압축비 및 출력이 증대 되어 설계되고 있는 추세여서 증가된 연소실 열부하에 의한 영향을 고려하기 위해 열전달 해석의 높은 정확도가 요구되고 있다. 본 연구에서는 엔진 설계시 실린더 주요 부품의 온도 분포를 계산하고 계산된 온도 수준이 설계기준에 만족하는지를 정확히 평가 하기 위한 열전달 해석 프로세스를 정립하였다. 각 주요 열부하 영역의 경계조건 설정 과정을 1 차원 엔진 성능해석 및 3 차원 열유동 해석을 통하여 산출하여 적용하였으며 해석 결과는 해당엔진 모델의 프로토 타입엔진 주요 부품 온도를 계측하여 검증하였다.

• 한국산학기술학회논문지
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• 제18권6호
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• pp.290-301
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• 2017

본 연구는 리더십유형과 조직몰입 및 직무성과의 인과관계를 연구하여 병원조직의 조직성과 향상 및 효과적인 인적자원관리 방법을 제시하는데 그 목적이 있다. 조사기간은 2016년 10월 6일부터 10월 20까지 이며, 병원에 근무하고 있는 직원 375명을 최종 조사대상으로 선정하였다. 분석방법은 측정변수의 타당도를 분석하고자 신뢰도 및 확인적 요인분석을 실시하였으며, 리더십과 조직몰입 및 직무성과의 인과관계를 파악하고자 공분산 구조방정식 분석을 실시하여 결론을 도출하였다. 결과를 보면 리더십, 조직몰입 및 직무성과는 직종(p<0.05), 연령(p<0.05), 근무기간(p<0.05)별로 유의한 차이가 나타났으며, 개별적 배려(p<0.001), 조건적 보상(p<0.001)이 조직몰입과 직무성과에 높은 인과관계를 나타냈다. 앞으로 조직 구성원의 개별적인 특성을 고려한 배려와 능력을 발휘할 수 있는 리더십과 업무달성도를 측정한 후 합리적인 보상체계의 구축이 필요하다. 또한 직종별 뿐만 아니라 성별, 연령, 근무기간 등을 감안하여 조직의 성과를 촉진시킬 수 있는 상황에 맞는 리더십이 필요하다. 그리고 관리자는 구성원들이 조직에 대한 충성심과 애착을 가질 수 있도록 조직문화 형성과 관련교육프로그램 제공 등의 노력이 요구된다.

• 유통과학연구
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• 제14권5호
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• pp.71-80
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• 2016

Purpose - In case of automobile parts, there has been a lot of progress in the study on supplier development plans and SCM in industrial progress study as well as on the relationship between ERP and SCM. But supplier development program providers have researched on SCM performance in accordance with the interests of the supplier development program most, thus, buyers were knowledgeable about the earlier program performance. Therefore, the purpose of this study is to prove correlation factor, supplier factor, purchaser factor affecting SCM performance and ERP activating diffusion through the process of supplier development. Supplier development maturity formation model is considered important variables as mediators related to the procedure. Finally, the performance formation model of the supplier development maturity through supplier development factor would be presented as the outcome of this study. Research design, data, and methodology - Data gathering was as follows: questionnaires were delivered to 87 companies that have business connection with H Company. The empirical research to test our hypothesis was grounded on statistical analysis (adapting SPSS 19.0 & AMOS 19.0). The hypothesis is that the supplier development factor variables consist of correlation factor, supplier factor, purchaser factor, and have non-negative effects on the next variables: mediators such as supplier development maturity; and the supplier development maturity variables have a positive effect on the next variables: ERP activating diffusion, ERP activating diffusion has a non-negative effect on supply chain performance. We experimented the hypothesized model using path analysis with latent variables. Results - First, it was known that cooperation

, reliability

, comprehension on the purpose of SDP

, adaptation of change

, knowledge transfer program

, have significant positive effects on supplier development maturity. Second, supplier development maturity has positive effects significantly on ERP activating diffusion

. Finally, the causal relationships from ERP activating diffusion to SCM performance were significantly accepted. Its significance, as through the hypotheses, presented a structural model for the elaboration, suppliers develop maturity, and ultimately SCM performance that affect ERP leveraging spread beyond the concept of maturity of information system. Therefore, it was a mainstay of research on the existing ERP has they believed. Conclusion - First, with the fast changes in business circumstances, company should get the right information to implement SCM appropriately. For successful SCM, firms should understand the supplier development maturity formation and ERP activating diffusion. Second, supplier development factor has significant effects on supplier development maturity. Third, mediator such as supplier development maturity significantly affects ERP activating diffusion. Finally, ERP activating diffusion has significant impacts on SCM performance. This study makes a meaningful contribution to further appreciation on how supplier development maturity formation affects SCM performance. This study shows implications. First, there would not have been dealt with introducing the concept of supplier development maturity. Second, through empirical analysis and provider factors, the providers will develop the maturity that affect interactive factors between purchaser and supplier.

• 한국강구조학회 논문집
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• 제28권1호
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• pp.23-34
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• 2016

콘크리트 충전강관 기둥은 강관의 구속효과에 의해 콘크리트의 압축내력 상승과, 콘크리트에 의한 강관의 국부좌굴 보강효과에 의해 부재내력이 상승하고 뛰어난 변형성능을 발휘한다. 하지만, 기둥단면이 커질 경우 합성효과를 발휘하기 위하여 스터드 볼트나 후 시공 앵커 볼트를 사용해야 하는 시공상의 문제점이 발생된다. 이를 극복함과 동시에 합성효과를 증대시키기 위한 방안으로 내부에 리브가 설치된 용접조립 기둥이 소개되었다. 내부 리브는 콘크리트와 맞물려 있어 리브의 변형은 콘크리트의 균열을 촉진시키는 역할을 동반하게 된다. 이러한 잠재적인 문제에 대한 해결책은 강관 리브의 변형에 저항할 수 있도록 콘크리트 인성을 증가시킬 수 있는 방안이 필요하다. 언급된 두 가지의 문제점이 효과적으로 해결될 경우 용접조립 각형강관 기둥은 내화성능 확보가 가능하다고 판단된다. 본 연구에서는 해결방안으로 내부 콘크리트를 강섬유와 혼입하여 기둥 자체의 연성과 인성을 증대시키는 것에 중점을 맞추고 있다. 내화성능 평가를 위한 시험체는 총 8개 로 하중비에 따른 재하가열 실험을 실시하고 화재 전후 거동과 열 변형 능력을 주요변수별로 분석하였다. 실험결과와 선행연구 비교를 통해 열 전달과 열응력 해석 모델의 신뢰성을 확보하였으며, 강섬유 혼입율에 따른 변수해석을 수행하였다.

• 유통과학연구
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• 제14권7호
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• pp.101-114
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• 2016

Purpose - The aim of this study is to investigate the benefit-sharing activities. They affect contract renewal intention between franchisers and franchisees that are linked through a contract with the intention of building their relationship from the level based on dynamic trust. This study will show a new approach on qualitative growth and consolidation of competitive power and may well be able to suggest practical ways to strengthen directions in the field of franchise industries. Research design, data, and methodology - In this study, based on literature review, we separated logistical-supporting activities and non-logistical-supporting activities from benefit-sharing activities. We modeled how benefit-sharing activities influence contract renewal intention of franchisees by dynamic trust. In particular, considering the possibility of trading concepts and characteristics of trust between providers opportunistic behaviors was defined as variables, depending on the situation and dynamic characters reveal their relationship trust concept. That is, dynamic trust having the possibility of changing depending on opportunistic risks and interdependencies by Lewis & Weigert(1985, 2012) was classified into transitional-based trust, calculated based trust, relational-based trust and balance-based on trust. The total of 104 samples from domestic franchisees being with franchisees were collected by using a structural composed questionnaire. Results - The results are as following. Benefit-sharing activities in logistical supporting activities appeared to affect the multidimensional concept of transitional trust, calculated based on trust, relationship-based trust and balance based on trust dynamic trust with all-defined impact. Non-logistical supporting activities appeared to affect significantly the positive (+) to the dynamic trust concept except transitional trust. Lewis & Weigert(1985; 2012) have proposed a dynamic confidence calculated from relations within-based trust relationship based on trust appears to affect the significant positive (+) to the balance-based confidence transactions confidence mechanism of the system side in the verified relationship. Finally, a relationship based on trust and confidence in the balance based on the Influence of dynamic renewed confidence showed significantly affect the positive(+). In particular, the balance based trust showed the acts as a mediating factors between relational trust and confidence and renew calculated. Conclusion - From the above these results, the significance from this study is as following. First, the proposed activity is to share and validate the approach by identifying the potential in the relationship from the contract with building dynamic trust, and one of the ways from the franchise headquarters and affiliated merchants mutual growth through win-win cooperation in sharing activities. Next, the dynamic segmentation confidence to suggest the possibility can be broken down over the validity and reliability test for each concept. In addition, by identifying the relationship between the dynamic level of confidence granular multi-dimensional concept, to determine the level of trust with a dynamic relationship between risk and interdependencies can be possible in franchise industries. In order to maintain and develop their mutual relationship, franchise industries should propose confidence-building steps to promote their quality improvement.