• 제목/요약/키워드: strategic position

검색결과 201건 처리시간 0.027초

CIM구축을 위한 생산현장의 정보화 사례연구 (On Study for the CIM By DAS(DATA Acquisition System))

  • 이종형;이윤희
    • 한국산업융합학회 논문집
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    • 제8권2호
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    • pp.69-76
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    • 2005
  • This study for Customer Satisfaction(Customer Focus) by Profit security' in the field Process improvement activity and man-power upgrade by DAS(DATA Acquisition System) in the Plant that is fusion Off Line and On Line(IT), Especially the basic of the most foundation in the beginning Step of Toyota system is 3-jeong(a standard instrument; right volume, right box, right position), 5S(Seiri, Seiton, Seisoh, Seiketsu, Sitsuke ; KAISEN, KANBNA System(for Logistic), Further more KPC has established the digital environment such as CIM ; Computer Integrated Manufacturing), IMS ; Intelligent Manufacturing System ERP ; Enterprise Resource Planning, DAS; Data Acquisition System, Autonomous QC & SPC etc,.) in order to realize the intelligent informatization, which is core base for obtaining the competitive power and for responding to the various 21C management environment in flexibility. In this digital management environment, continuously and powerfully they would advance for becoming the best of the world. For strategic changes to take place in industry 3 key important factors need to be included ; Integration of tasks function and process, Decentralization of information, Responsibility, Finally simplification of products and product structures.

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항공사 객실 승무원의 자아상태가 직무만족과 고객지향성에 미치는 영향 - 교류분석을 중심으로 - (The Effect of Flight Attendant's Ego State on Job Satisfaction and Customer Orientation -Focused on Transactional Analysis-)

  • 문지원;연지영;최정일
    • 품질경영학회지
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    • 제46권1호
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    • pp.135-152
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    • 2018
  • Purpose: This study attempted to analyze how the ego state of flight attendants affects their job satisfaction and customer orientation using Berne's (1966) transactional analysis and further compare the difference between job satisfaction and customer orientation depending on demographic characteristics, position, and ego state. Methods: The data was collected by using the structured questionnaires to flight attendant of major airline companies. The proposed research model is tested using 164 valid questionnaires using SPSS 23 and Smart PLS 2. Results: This research indicated the only free child ego sate among ego state factors of flight attendant was found to have a positive impact on job satisfaction. In the relationship between ego states and customer orientation, all ego state factors were found to have a significant influence on customer orientation. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between ego state factors and customer orientation in the in-flight service and suggested the strategic implications to increase job satisfaction and customer orientation based on the psychology and ego state of flight attendant.

University/Hospital Collaborations to Promote Research and Evidence Based Practice in Clinical Environments

  • Griffiths, Rhonda
    • Perspectives in Nursing Science
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    • 제4권1호
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    • pp.19-25
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    • 2007
  • Systems and processes to provide clinical education to students of nursing have been established between universities and health facilities in all countries where nurse education is tertiary based. However, systems and processes to link nurse researchers based in universities to their clinical colleagues are less well developed. When collaborations are established they are frequently based on personal networks, and while the rhetoric of the organizations encourages these collaborations, they are largely unrecognised by senior administrators in health facilities. The research is frequently "invisible" and the clinician researchers usually do not have access to appropriate infrastructure and other resources that are required to support large projects that have the potential to change practice across organisations. This situation influences the focus and scope of nursing research and limits opportunities for clinicians to be engaged in the generation of professional knowledge. The University of Western Sydney (UWS) has taken a strategic approach to the development of collaborations for research and has linked with health services in Western Sydney to establish and maintain research centres and adjunct appointments. The partner organisations jointly fund the infrastructure of the centres which include a Professor, research assistant position(s) and administrative staff. Five Professors of Nursing have been appointed to positions in one of three nursing research centres. This paper describes the approach established by the School of Nursing at UWS to build collaborations with clinical areas to promote research. This approach could be adopted or adapted by other facilities.

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다양한 사업군을 갖는 기업의 혁신활동 사례 연구 (A Case Study of Innovation Activities in a Company with Multiple Business Areas)

  • 정혜란;홍성훈;이민구;권혁무
    • 품질경영학회지
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    • 제44권1호
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    • pp.181-198
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    • 2016
  • Purpose: This paper explores the various ways of promoting innovative activities adopted by the companies for raising their competitive positions among the industry based on the previous studies. Methods: A number of successful and mediocre cases of industries were reviewed carefully, and then the customized innovative model was established. Key categories and core elements were first identified for establishing progressive corporate culture and validated with the case of a company with multiple business areas. Results: The key categories were identified as strategic, systematic, human resources, and cultural aspects. The resulting core elements were consistent with those of the case company. Conclusion: Analyzing diverse product groups and companies with different organization culture, the key categories and core elements were derived and validated for companies to win the competitive position in the industry.

친환경 제품의 외재적 속성이 지각된 가치, 지각된 위험 및 구매의도에 미치는 영향: 중국 유기농우유를 중심으로 (The Effect of External Attributes of Eco-Friendly Product on Perceived Values, Perceived Risk and Purchasing Intention : Focus on Organic Milk Product in China)

  • ;박상문
    • 아태비즈니스연구
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    • 제10권1호
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    • pp.55-72
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    • 2019
  • Natural disasters and transient resource extraction cause new environmental problems and the waste of resources has also become a big problem. Because these kinds of environmental damage and pollution are harmful to human beings, the problem of environmental protection has become a global issue. In this situation, most consumers prefer Eco-Friendly products that benefit their health and can reduce environmental pollution as well. Businesses also try to develop marketing strategies that position products focused on the environment. At this point, the study has categorized extrinsic properties of Eco-Friendly products into brand images, the reliability of Eco-marks, advertisement views, and researches how the properties have effects on the perceived values and perceived risk in the process of consuming and how the perceived values and perceived risk have implications for purchasing intention. The consumer's perceived values are classified into emotional, social and Eco-friendly values. On the research of existing Chinese consumers or organic milk products, this study explains how the Chinese consumers make an assessment of the extrinsic property of Eco-Friendly products in the Chinese market and provide strategic implications to the Chinese market entrants.

잠재적고객요구개선지수를 이용한 교육서비스품질 기대손실평가 모형에 관한 연구 (A Study on Education Service Quality's Expected Loss Evaluation Model with Potential Customer Satisfaction Improvement Index)

  • 장용혁;조유진;강경식
    • 대한안전경영과학회지
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    • 제21권2호
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    • pp.15-23
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    • 2019
  • Among service industries of knowledge based economic era, the roles of educational service field are becoming more important and standard of educational service makes a direct effect on economic development and social growth. Therefore, accurate measurement of service quality is the most important assignment and the measurement of the service quality remains difficult assignment. So, this researcher classified quality attributes applying weighted value and found potential satisfaction level(PSL) and potential customer demand improvement index(PCDI) for trainees participating in national manpower business so as to suggest measurement of service quality and easiness of use and then, calculated satisfaction position and opportunity cost by quality factor with Taguchi's loss fraction. And, improvable satisfaction level was measured, opportunity cost by degree of customer dissatisfaction was quantitatively measured, and a model that can indicate with economic factors was suggested. In addition, methodology of measuring quality cost that can be reduced by quality improvement and direction of strategic decision-making for deciding items to be improved preferentially were suggested with qualitative index that can indicate the degree of customers' dissatisfaction by loss.

Pricing Strategy within the U.S. Streaming Services Market: A Focus on Netflix's Price Plans

  • Kweon, Heaji J;Kweon, Sang Hee
    • International Journal of Contents
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    • 제17권2호
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    • pp.1-8
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    • 2021
  • Online streaming wars are intensifying. Netflix is known as the market leader in the streaming business. However, since 2019, Netflix has been losing subscribers in the United States and is at a turning point where it needs to reassess its current position in the market. While Netflix is losing dominance, rivals Amazon Prime and Hulu continue to gain market shares. Studies from Deloitte and PricewaterhouseCoopers indicated a new shift in the streaming landscape caused by the abundance of streaming options and rising subscription costs. Recent surveys showed that consumers are excited about new streaming services, such as Disney +. Nearly two-thirds of consumers intend to terminate or downgrade one or more of their current subscriptions to make room for a new service. Moreover, it seems that consumers want ad-supported options. In Deloitte's latest Digital Media Trends survey, 65% responded that they would watch ads to eliminate or reduce subscription costs. Seventy percent of Hulu's subscribers choose its lower-priced ad-supported plan. NBC recently launched its own streaming service, Peacock, with a free ad-supported option. This opposes Netflix's brand identity of "no ads" and premium differentiation. With increasing pressure from competition and the growing risk of subscriber loss, Netflix needs to diversify its price plans. The company could try implementing the lower-priced mobile-only plan they are currently testing or plan to test in other regions. Netflix should also consider features or benefits for loyal subscribers to maintain a stronger consumer base.

Development FintechEcosystem: Evidence of European Countries for Ukraine

  • Fedyshyn, Maiia;Abramova, Alla;Morozova, Liudmyla;Lavrov, Ruslan;Kovalova, Olena;Malin, Oleksandr
    • International Journal of Computer Science & Network Security
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    • 제22권2호
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    • pp.29-38
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    • 2022
  • The growth of digitalization processes around the world, covering almost all areas of human life, including the Fintech sector. In the field of financial technology, radical changes are taking place with increasing levels of automation, openness and consumer focus. In addition, in the context of the spread of coronavirus infection, quarantine and forced isolation, the role of digital technology is coming to the fore worldwide, including in Ukraine. The purpose of the article is to assess the development of Fintech ecosystem of European countries and outline the strategic parameters of domestic Fintech development. The study concluded that the investment raised for the Fintech industry increases annually and the quality and size of transactions gradually increases. Today, Fintech maintains its position as one of the most attractive markets for venture capitalists and the image of an industry with high potential, especially in the era of open banking. The most attractive markets for investors are mature markets, such as the United States, Germany and the United Kingdom, and the preferred niches for investment - the vertical of payments and lending. Trends in investment activity in terms of investing in financial technologies are studied. Moreover, investors prefer businesses that already have a significant scale or considerable potential to achieve it and become sustainable businesses.

The Impact of Interfirm Linkages on Chinese MNEs' Entry into Foreign Markets

  • Su, Hang;Hong, Sungjin
    • East Asian Economic Review
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    • 제26권2호
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    • pp.119-142
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    • 2022
  • This paper uses social network theory and the internationalization process model (IPM) to determine how external network linkages influence the location choices of multinational enterprise from emerging economies (EMNEs); specifically, whether past alliance experience influences location choices and its impact on the subsequent entry of MNEs from emerging economies. This paper applies survival analysis using initial and secondary investments from 2,000 Chinese A-share listed companies that entered 90 countries between 1997 and 2018 to analyze both the initial and subsequent entries of Chinese outward foreign direct investments (OFDIs) in major host countries. The findings indicate that an MNE's previous experience with a company from a particular country will increase the likelihood of an initial investment in that country. Previous alliance experience may accelerate the foreign investment process of EMNE and stimulate firms making a commitment to a position in a foreign network, regardless of cultural distance and stage of internationalization. Alliance before initial investment may increase the likelihood and speed of entering a host country as wholly owned subsidiaries and that network linkages not only significantly influence the internationalization process of small and medium-sized enterprises, as indicated by the IPM, but also that of large listed firms.

Water Resources Planning for the 2S River Basin in Viet Nam

  • Ko, Ick Hwan;Choi, Byung-Man;Kim, Jeong-kon;Pi, Wan-Seop;Shin, Jae-Sung
    • 한국수자원학회:학술대회논문집
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    • 한국수자원학회 2020년도 학술발표회
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    • pp.78-78
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    • 2020
  • The Se San and Srepok river basins (2S) are the two major tributaries of the Mekong River, both of which originate in the territory of Viet Nam and flow to Cambodia to meet at Stung treng with the Sekong river (originating in Lao PDR) to form the 3S river basin before joining the Mekong mainstream. In the territory of Viet Nam, the 2S river basins are located in the Central Highlands including 5 provinces, arranged by geographical location from north to south namely Kon Tum, Gia Lai, Dak Lak, Dak Nong and Lam Dong. This is a region with a very important strategic position in terms of economy, politics and defense for the whole country with many potential advantages for economic development. However, the limited and vulnerable basin water resources are under the pressure of socio-economic development in line with increasing water demands for various sectors. In order to overcome the water management challenges, a long-term water resources planning has conducted to support the 2S River Basin Committee (RBC) in effective planning and operation as part of the WB Mekong-Integrated Water Resources Management (IWRM) Project. This paper introduces the outline and progress of the river basin planning using analytical DSS toolkits to analyze, evaluate and formulate the planning options.

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