• 제목/요약/키워드: strategic orientation

검색결과 158건 처리시간 0.027초

Consumer Acceptance of E-Commerce in Korea and China;The Effects of National Culture

  • Yoon, Cheol-Ho
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 추계학술대회
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    • pp.565-570
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    • 2007
  • With e-commerce becoming international, understanding the effects of national culture in consumer acceptance of e-commerce is required. This study examines consumer e-commerce acceptance in Korea and China. The research model consisting of perceived usefulness, perceived ease of use, trust and perceived risk was proposed, and the hypotheses based on Hofstede's cultural dimensions of power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance and long-term orientation, were established. The results show that perceived usefulness contributes less to consumer acceptance of e-commerce in China than it does in Korea. In addition, perceived ease of use contributes more to consumer acceptance of e-commerce in China. Trust contributes significantly to consumer acceptance of e-commerce in both countries, but perceived risk didn't influence consumer acceptance of e-commerce in either country. The contribution of this study is to provide strategic insights for successfully managing cross-cultural e-commerce.

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창업기업 경영자의 전략적 지향성이 기업성과에 미치는 영향 (The Impact of CEO's strategic orientation on ventures' performance)

  • 김정윤
    • 한국산학기술학회:학술대회논문집
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    • 한국산학기술학회 2009년도 추계학술발표논문집
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    • pp.908-911
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    • 2009
  • 본 연구의 목적은 중소 창업기업 최고 경영자(CEO)의 전략적 지향성이 회사 성과에 미치는 영향을 조사하는데 있다. 본 연구에서는 CEO의 3가지 다른 차원의 전략적 지향성(고객, 경쟁자, 기술지향)을 살펴보았다. 과거 전략지향성과 성과 간의 연구는 이들 간의 직접적인 관계를 분석하였다. 본 연구는 전략적 지향성이 어떠한 기업 활동에 영향을 미쳐 기업 성과로 이어지는지 중간 매개 변수에 대한 분석을 하고자 한다. 연구결과, CEO의 고객지향성 및 기술지향성은 신제품 개발 과정의 사전기획 역량과 기능 간 협력을 향상시키고, 종업원의 조직 몰입도를 향상시킨다. 반면, CEO의 경쟁자 지향성은 사전기획 역량과 기능 간 협력 향상에 기여하지 못할 뿐만 아니라, 오히려 종업원의 조직몰입에 부정적인 영향을 미치는 것으로 분석되었다.

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지식기반조직의 지식근로자 성과평가에 관한 연구 (Performance Evaluation of Knowledge Workers in Knowledge-based Organization)

  • 민재형;이영찬;정순여
    • 한국경영과학회지
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    • 제25권3호
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    • pp.137-154
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    • 2000
  • This paper suggests a balanced scorecard (BSC) framework for measuring and evaluating the performance of knowledge workers in professional service firms(PSFs) which are typical knowldege-based organizations. As a strategic learning system, the balanced scorecard allows business leaders to drive and modify their business strategies based on the balanced measurement of key performance indicators(KPIs), which are basically divided into four domains such as financial achievement, customer orientation, internal business process, and innovation and learning. Conducting a focused case study on performance evaluation of knowledge workers from a balanced viewpoint, we could evaluate their competency and potential in more comprehensive manner. We also employ the analytic hierarchy process (AHP) approach for derive relative weights of key performance indicators and link it to a spreadsheet model for rating the individual performance of knowledge workers in a systematic way.

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사회적 지지 과부하가 소셜미디어 환경에서의 사회적 소통에 미치는 영향 (The Effects of Social Overload on Social Communication in the Social Media Environment)

  • 박준석;곽기영
    • 지식경영연구
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    • 제18권4호
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    • pp.137-157
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    • 2017
  • With the rapid growth of the internet, Social Network Services (SNSs) have played an important role. As the use of SNSs increases, users experience a sense of responsibility to respond to other people's messages or requests, and consequently experience an social overload, feeling too much social support for other users. In this study, we examined the effects of social overload on loneliness and SNS discontinuous usage intention. To verify the research model, data were collected from 83 SNS users and analyzed using SmartPLS, a structural equation modeling tool. The results of this study showed that the communal orientation and the degree of use of SNS influenced the social overload, and the social overload had a significant effect on loneliness and SNS discontinuous usage intention. The findings of this study are expected to help understand the social overload and loneliness in the use of SNS, and may also provide a strategic direction for SNS service providers.

전략지향성이 항만물류 서비스품질에 미치는 영향에 관한 실증연구;부산항 ${\cdot}$ 광양항을 중심으로 (An Empirical Study on the Impact of Strategic Orientation of Port Logistics Service Quality;Focused on Busan Port and Gwangyang Port)

  • 정경미;추교완;박영근
    • 한국항만경제학회:학술대회논문집
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    • 한국항만경제학회 2007년도 국제학술대회 및 정기총회
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    • pp.175-197
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    • 2007
  • 컨테이너 선박의 대형화, 항만의 중심항과 주변항으로 체제 변화 등과 같은 항만 환경의 변하는 항만간의 경쟁을 심화시키고 있다. 선행연구에서 항만경쟁력 요인 분석을 통해 항만물류 서비스품질 또한 한 요인임을 밝혔다. 기존의 항만물류 서비스품질에 대한 연구에서 항만물류 서비스품질을 통한 고객만족에 관한 연구는 많지만, 항만물류 서비스품질의 선행변수에 대한 연구는 미비했다. 따라서 본 연구에서는 항만물류 서비스품질이 선행변수로 전략지향성의 요인인 혁신지향성, 고객지향성, 경쟁자지향성을 선정하여 이들의 관계를 규명하고자 하였다.

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BUILDING AMD INTEGRATION OF POLAND WITH THE EUROPEAN UNION

  • Barbuzynski Stasiek;Kim Soo-Yong;Lee Young-Dai
    • 한국건설관리학회:학술대회논문집
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    • 한국건설관리학회 2001년도 학술대회지
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    • pp.315-320
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    • 2001
  • Strategic aim of Poland is an accession to The European Union. This accession means consolidation of democratic transformations and acceleration of economical development. Possibly full and quick execution of preparing works at building domain is one of conditions of Polish membership in the European Union. Poland has to adopt rules and standards, which are required at EU. It will permit to make polish companies more attactive at international market. We should know, that economical, legal whether political reforms, this is not all what consists on membership at the Union European. We must change internally, become open to the world, to represent dynamism, enterprise, knowledge and culture. We must become more tolerant and be able to communicate with people with different culture whether political orientation, we have to accept this dissimilarity and will find way of dialogue and cooperation.

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정보기술전략, 정보기술투자방향, 그리고 정보기술성과의 상호관계 (The Relationship between IT Strategy, IT Invesetment, and IT Performance)

  • 강태경
    • 한국디지털정책학회:학술대회논문집
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    • 한국디지털정책학회 2003년도 창립학술대회
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    • pp.507-524
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    • 2003
  • Many organizations experience that the performance they gained from IT investment is lower than they expected values. As with any investment, executives are concerned with maximizing the performance from their investment in IT. This study focused on the relationship between IT strategy and IT investment to maximize IT performance. A field survey of chief information officer of Korea manufacturing sector was conducted. Complete data for 147 firms was analyzed to determine relationship of the three research constructs. The study shows a positive relationship between IT strategic orientation, IT investment direction, and performance of IT. The research results provide empirical evidence that supports the research hypothesis that closer fit between IT strategies and IT investment directions does lead to increase operational and competitive performance of IT

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한국 특급호텔의 고객만족지수 연구 (A Study on The Effective Efforts to Recover Unsatisfied Restaurant Customers An Empirical Study of the Measurement of the Customer Satisfaction in Hotel Industry In Korea)

  • 나영선
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제15권2호
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    • pp.99-122
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    • 2004
  • The purposes of this study and to develop the model to prove the structural relationship between service orientation and customer satisfaction, to find out the mediation variables between them, to survey and analyze their roles empirically, and to prove the probability of applying the strategic frame to all hotels in Korea. For these purposes, the author developed a structural model which consists of six variables. The data were collected from 7 hotels and analyzed with AMOS program. The findings can be summarized ad follows : First, the higher customer expectation, the lower customer satisfaction. Second, the higher customer expectation, the higher customer perceived quality. Third, the higher customer perceived qualify, the higher customer satisfaction. Fourth, the higher customer perceived quality, the higher customer perceived value. Sixth, the higher customer satisfaction, the lower customer complaint. Seventh, the higher customer satisfaction, the higher customer loyalty.

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정보기술전략, 정보기술투자, 정보기술성과의 관계 (The Relationship between IT Strategy, IT Invesetment, and IT Performance)

  • 강태경
    • 디지털융복합연구
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    • 제1권1호
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    • pp.165-187
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    • 2003
  • Many organizations experience that the performance they gained from IT investment is lower than they expected values. As with any investment, executives are concerned with maximizing the performance from their investment in IT. This study focused on the relationship between IT strategy and IT investment to maximize IT performance. A field survey of chief information officer of Korea manufacturing sector was conducted. Complete data for 147 firms was analyzed to determine relationship of the three research constructs. The study shows a positive relationship between IT strategic orientation, IT investment direction, and performance of IT. The research results provide empirical evidence that supports the research hypothesis that closer fit between IT strategies and IT investment directions does lead to increase operational and competitive performance of IT.

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사회적기업가정신 다차원 모형 및 프레임워크: 사회적기업의 협력지향성을 중심으로 (Development of Social Entrepreneurship Multidimensional Model and Framework: Focusing on the Cooperation Orientation of Social Enterprises)

  • 조한준;성창수
    • 벤처창업연구
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    • 제18권2호
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    • pp.1-20
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    • 2023
  • 본 연구는 조직의 전략적 의사결정 및 행동경향으로 사회적기업의 고유한 기업가적 행동 속성을 식별하여 영리기업과 구별되는 사회적기업가정신 모형을 도출하고 이를 설명하는 사회적기업가정신 프레임워크를 제안하는 것을 목적으로 한다. 연구의 목적을 효과적으로 달성하기 위하여 선행연구를 검토하고 이를 토대로 근거이론방법으로 질적연구를 수행하였다. 일련의 분석과정을 통하여 '사회적기업가정신: 사회적가치지향성; 혁신성; 진취성; 위험감수성; 협력지향성' 모형을 새롭게 제안하고 식별된 하위요인들 간의 관계성을 고찰하여 모형을 통합적으로 설명하는 '사회적기업가정신 프레임워크'를 개발하였다. 프레임워크는 사회적기업가정신을 '친사회적 동기(Pro-social motivation)', '친사회적 행동(Pro-social behavior)', '기업가적 행동(Entrepreneurial behavior)' 속성으로 구분하고 이를 사회적기업가정신 모형을 구성하는 각 하위요인들과 연결하여 설명하였다. 본 연구가 선행연구와 구별되는 가장 두드러진 차별성은 조직차원의 행동적 관점에서 사회적기업가정신을 구성하는 하위요인으로 '협력 지향성(Cooperation orientation)'을 식별하여 추가한 부분이다. 연구를 통해 사회적·경제적 목적을 동시에 추구하는 사회적기업의 독특한 특성인 하이브리디티(Hybridity)와 이로 인한 자원 제약 환경 속에서, 외부와의 협력을 통해 자원 제약의 어려움을 극복하고, 운영의 효율을 향상시키며, 조직의 친사회적 동기를 구체화하는 사회적기업의 주요한 행동경향인 '협력지향성'을 식별하였다. 협력지향성은 사회적 가치지향 활동과 영리를 추구하는 기업가적 활동에서 동시에 발현되는 사회적기업의 차별적 행동경향으로, 친사회적 동기를 구체화하며 동시에 기업가적 영리활동을 수행하는 사회적기업의 이중정체성(Dual identity) 갈등 사이에서 기업 활동의 합법성을 강화하고 사회적 가치창출 활동의 성과를 향상시키며 기업 활동의 경제적 기반을 강화한다. 본 연구에서 새롭게 식별된 협력지향성은 선행연구를 보완하여 사회적기업가정신 이론의 설명력을 높이고 후속 연구자들에게 이론적 확장의 근거와 토대를 제공한다.

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