• 제목/요약/키워드: strategic ideas

검색결과 70건 처리시간 0.023초

크라우드소싱 커뮤니티 내 고객 선호와 조직의 혁신수용 비교 연구 : MyStarbucksIdea.com의 고객 아이디어 분석을 중심으로 (An Analysis of Organizational-Adoptable and User-favorable Ideas in a Crowdsourcing Community : Focused on MyStarbucksIdea.com)

  • 이한준;서용무
    • 한국IT서비스학회지
    • /
    • 제12권1호
    • /
    • pp.69-81
    • /
    • 2013
  • Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness of idea crowdsourcing. In our approach, we extract idea content-based characteristics such as subjectivity, negativity, prosocialneess, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

크라우드소싱 커뮤니티 내 고객 선호와 조직 수용 아이디어 간 비교 연구 (A Comparative Analysis between Organization-Adoptable and User-Favorable Ideas in a Crowdsourcing Community)

  • 이한준;서소영;서용무
    • Asia pacific journal of information systems
    • /
    • 제24권1호
    • /
    • pp.51-64
    • /
    • 2014
  • Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness and efficiency of idea crowdsourcing. In our approach, we extracted idea content-based characteristics such as subjectivity, negativity, prosocialness, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

S&T Theories and National Competitive Advantages in South Korea

  • Kim, Sang-Tae
    • World Technopolis Review
    • /
    • 제1권3호
    • /
    • pp.186-191
    • /
    • 2012
  • To understand South Korea's economic success several contending paradigms have emerged, ranging from a neo-classical explanation to a statist perspective, and Schumpeterian structuralism. The Korean miracle can be seen as a product of multiple factors involving the strategic choice of export-led growth, timely and active human-capital investment, business activism, and individual innovative ideas. However, South Korea needs more complex and innovative ideas to continue its both economic growth and S&T Development. The ideas of Schumpeterian structuralist needs to be more emphasized. Changing state-society relations and subsequent policy choice are greatly influenced by the industrial life cycle. The industrial life cycle is closely related to the historical sequencing and diffusion of technology. The complex mixture of statist-market-Schumpeterian structuralist perspectives could lead more technologically advanced society in South Korea.

연구.개발을 위한 전략적 제휴와 경쟁정책

  • 차성민
    • 기술경영경제학회:학술대회논문집
    • /
    • 기술경영경제학회 2002년도 제21회 하계학술발표회 논문집
    • /
    • pp.225-237
    • /
    • 2002
  • The term "Strategic Alliance" which is not exactly defined in legal sector can apply to a wide variety of collaborative activities between firms, In spite of the vague conception Strategic Alliance, it has many benefit in the market. Especially, cooperation in R&D may reduce duplicative and unnecessary costs, lead to significant exchange of ideas and experience and thus result in products and technologies being developed more rapidly than would otherwise be the case. As a general rule, R&D cooperation tends to increase overall R&D activities. However, R&D agreements may cause competition problems such as restrictives effects on prices, output, innovation and variety or quality of products, To prevent its problems, competition authorities set out guidelines. The antitrust analysis of strategic alliances including R&D cooperation will vary according the substance of the actual agreement.

  • PDF

전략적 중요도를 고려한 연관규칙의 발견: WARM (Association Rule Discovery Considering Strategic Importance: WARM)

  • 최덕원
    • 정보처리학회논문지D
    • /
    • 제17D권4호
    • /
    • pp.311-316
    • /
    • 2010
  • 본 논문은 가중치를 고려한 연관규칙탐사 알고리즘(WARM)을 제시한다. 각 전략적 요소항목에 가중치를 부여하는 것과, 각 전략요소 항목별로 원시 자료값을 정규화하는 것이 이 논문에서 제시하는 알고리즘의 중요한 내용을 구성하고 있다. 본 논문은 TSAA 알고리즘을 확장 발전 시킨 연구로서 전략적 중요도를 반영하는 항목으로는 각 품목의 이익기여도, 마케팅 가치, 고객만족도 등을 사용하였다. 한 대형할인점의 실제 거래자료를 사용하여 알고리즘의 성능을 검사하였으며, Apriori, TSAA 및 WARM의 세 가지 알고리즘을 사용한 탐사결과를 비교 분석하였다. 분석의 결과 세 가지 알고리즘은 연관분석 행태에 있어서 각각 독특한 탐사행태를 보이는 것으로 나타났다.

A Multiple Case Study of Government Internal Ideation Programs: Understanding Challenges and Identifying Effective Practices

  • Lee, Gwanhoo
    • Asia pacific journal of information systems
    • /
    • 제25권3호
    • /
    • pp.423-444
    • /
    • 2015
  • Ideation is a process of generating new ideas or solutions using online crowd-sourcing technologies. This process has the potential to change the ways by which government agencies innovate and solve problems. Although increasingly more government agencies are implementing online ideation programs to tap into their employees' ideas and creativity, little is known about the unique challenges and effective practices of such programs. Thus, many government agencies are undergoing trial and error and often reinventing the wheel. This research aims to address this problem. By analyzing a focus group session and four cases of U.S. federal government ideation programs designed for their employees, this research identifies important organizational and technological challenges and effective practices. Furthermore, effective practices are grouped into different phases of ideation process and strategic vs. tactical levels to provide more meaningful and actionable insights. This research is an important step towards building a theoretical foundation for government ideation programs. The implications and limitations of this study are discussed.

위키를 활용한 집단지성 기반의 시나리오 플래닝 (Scenario Planning based on Collective Intelligence Using Wiki)

  • 한종민;임현;이재신
    • 기술혁신연구
    • /
    • 제20권2호
    • /
    • pp.29-48
    • /
    • 2012
  • 사회 경제 체제의 복잡성 및 불확실성이 증가하면서, 환경변화에 능동적이고 효과적으로 대응할 수 있는 전략적 예측의 필요성이 더욱 중요해지고 있다. 전략적 예측을 수행하는 데는 목적과 상황에 따라 다양한 예측방법론이 사용될 수 있다. 최근의 상황을 보면, 추세외삽법 같은 단정적인 미래예측 방법론들의 활용성은 줄어들고 있다. 그러나 불확실성을 고려한 시나리오 플래닝은 전략적인 의사결정을 도와주는 도구로서 정부와 기업의 관심이 증대하고 있다. 일반적으로 시나리오 플래닝은 다양한 분야의 전문가들이 참여하여 의견을 개진하고 협의를 통해 결과를 도출하는 워크숍 방식으로 진행된다. 그러나 재원이 한정되고 수행기간이 짧은 예측의 경우에는 소수의 전문가들만이 참여하게 되는 단점이 존재한다. 또한 일반시민의 의견이 적극적으로 반영되기 어렵고, 중요한 요인과 현상이 고려되지 못하는 경우가 발생하기도 한다. 이에 더하여 시간적 공간적 제약으로 인해 창의적인 아이디어를 다양하게 제시하기 어려운 단점도 존재한다. 일반적인 워크숍에서는 10명 내외의 소수 전문가들이 참여하여 시나리오가 작성된다. 본 연구에서는 이러한 기존의 워크숍 방식을 개선하기 위해 집단지성을 활용하는 새로운 방안을 제시하고자 한다. 즉 20명 이상 다수의 구성원들이 시나리오 작성에 참여하도록 하며 이들의 다양한 의견이 효과적으로 반영될 수 있도록 위키(Wiki)를 활용하는 방안을 제시하는 것이다. 또한 이러한 새로운 방식을 활용하여"미래 미디어에 관한 전략적 예측"을 수행한 실제 사례를 소개하고 수행 중 발견된 프로세스 개선 방안을 함께 제시하고자 한다.

  • PDF

전환기의 항공력의 역할 (Airpower in the Transition Era)

  • 권재상
    • 한국국방경영분석학회지
    • /
    • 제17권2호
    • /
    • pp.1-15
    • /
    • 1991
  • If one were to say that war is political in its nature, then war could be one of the several ways of achieving political goals. Thus, the aspect of wars will, in certainty, be altered by the changes in political environment. Wars in the past broke out mainly due to ideological differences that ran to extremes and were of high intensity. However, wars today show such restraints as controlling them beforehand or during the war in anticipation of the post-war situation. The trend of ideas to actualize such wars in the effective operation of airpower is on the rise. Airpower normally possesses speed and operative flexibility as well as capability of destruction, so it is possible to destroy the politically declared targets clearly. Previous airpower was merely employed as means of helping to vertically detouring the spatial obstacle that the ground forces encountered. Over the years, due to the speedy improvement of aviation technology and of ideas concerning wars in space, more advanced application has been developed. but they also were nothing more than an auxiliary role to facilotate the ground forces, that needed a longer effective range of firepower and did not become forces with the right of self-determination, that is, the fact of decisive war that makes its outcome. However, under transitional strategic environment like that of the present, Airpower possesses not only the capability to operate as a decisive means of war but also as theories to support it. The advancement in air technology has enabled supremacy over targets in depth, and the development of electronic technology has empowered the improvement of degree of destruction but also triumphant war by means of an overwhelming supremacy in a relatively short period. Thus, the method of systematic destruction that accomplishes the stated goals while rejecting the damage of accumulative destruction has been realized. The progress of such a concept has also proved that the counter-force strategy that has been developed in nuclear strategy is useful in conventional warfare as well. Therefore, it can be said that the under today's strategic environment airpower is an outstanding means of military strategy that can deeply affect to achieve the national objectives.

  • PDF

지리교육의 지능공정한 참평가 모형 개발 및 적용 (Intelligence-fair and Authentic Assessment in Geographical Education Application and Practics)

  • 이간용
    • 대한지리학회지
    • /
    • 제36권2호
    • /
    • pp.177-190
    • /
    • 2001
  • 본 연구는 평가의 본질적 차원인 '<학습을 위한 평가' 에 주목하고, 전통적인 평가체제 및 공식적이 수행평가의 대안으로서 지능의 공정성을 강조하는 다중지능론과 수행과제의 자실성을 중시하는 참평가론을 접목시켜 <지능공정한 참평가 모형>을 개발하여 그 적용가능성을 보여주고자 하였다. 지리평가는 수행과제에 자실성이 내재되고, 수행주체의 다양한 지적 능력이 수용되며, 수행목표가 교육의 합목적성에 부합될 때 이상적으로 구현될 수 있을 것이다. 이를 위해 전략적 아이디어의 선정, 실생활적 지리과제의 개발, 교사의 구성적 안내, 다중지능적 표상기회의 제공, 항목별 평가척도의 적용 등으로 구성되는 지능공정한 참평가(IFAA) 모형을 구안하였고, 이를 모의지형도 작성이란 수행과제에 적용한 결과 그 지리 교육적 효용성과 타당성을 확인할 수 있었다.

  • PDF