• Asia Marketing Journal
• /
• 제15권4호
• /
• pp.33-49
• /
• 2014

Environmental concern has been an important issue for a few decades, and the extent of consumer demand for eco-friendly consumption has been increased. This study seeks to investigate consumers' willingness to pay (WTP) a premium for eco-friendly cosmetics. This study evaluates how much more a consumer is willing to pay for eco-friendly cosmetics and examines significant factors influencing consumers' WTP for eco-friendly cosmetics. Consumers' WTP is measured using four different ecofriendly cosmetics: low-priced skin care cosmetics, low-priced makeup cosmetics, high-priced skin care cosmetics, and high-priced makeup cosmetics. This study uses the contingent valuation method (CVM) to estimate consumer's WTP for eco-friendly cosmetics. Survey questions were designed using both dichotomous choice and payment card method of CVM. Through face to face interviews and on-line surveys, the data were collected from women between 20 and 49 years old residing in Seoul and Kyeonggi area, Korea, in May 2010. A total of 226 questionnaires (132 from interviews and 94 from on-line) were included for the analytical sample in this study. The data were analyzed using descriptive analysis, T-test and Log-Logit analysis. The findings are as follows: First, the WTP measured by dichotomous choice method was estimated using the Log-Logit analysis. The results showed that the estimated WTP for low-priced skin care cosmetics was 19,152 won, which was 27.7% higher than the reference price, 15,000 won. For low-priced makeup cosmetics, the estimated WTP was 18,524 won, and its green premium was 21.0%. The estimated WTP for high-priced skin care cosmetics was 59,128 won, which was 18.3% higher than the reference price, 50,000 won. For high-priced makeup cosmetics was 57,666 won, and its green premium was 15.3%. Second, the WTP measure by payment card method was estimated using descriptive analysis. The results showed that the respondents were willing to pay 17,955 won for low-priced skin care cosmetics, which was 19.7% higher than the reference price, 15,000 won and 17,595 won for low-priced makeup cosmetics, which was 17.3% higher than the reference price. For high-priced skin care cosmetics, the average WTP was 56,950 won which was 13.9% higher than the reference price, 50,000 won. For high-priced makeup cosmetics, the average WTP was 55,650 won, which was 11.3% higher than the reference price. Overall, the WTP was higher in order of low-priced skin care, low-priced makeup, high-priced skin care, and high-priced makeup. It means that consumers decide degree of premium based on the price and the attributes of eco-friendly products. Third, the findings showed that age, monthly income, and having children or not were statistically significant factors that influenced consumers' willingness to pay for eco-friendly cosmetics. Other explanatory variables such as education, marital status, job, purchase experience of eco-friendly products, and environmental concerns did not show any statistical significance. The major contribution of this study is the investigation of the value of green attributes of the products by using CVM. Unlike most previous researches, this research used two methods of CVM, the dichotomous choice and the payment card, so it enhanced the reliability of research. According to this study, consumers showed price sensitivity when they pay green premium. These findings can be used as useful information to establish marketing strategies for green cosmetics.

• 응용통계연구
• /
• 제36권5호
• /
• pp.381-397
• /
• 2023

대부분의 임상시험에서 가장 대표적으로 사용되는 실험설계는 무작위화로, 치료 효과를 정확하게 추정하기 위해 이용된다. 그러나 무작위화가 이루어지지 않은 관찰연구의 경우 치료군과 대조군의 비교로 얻는 치료효과에는 환자 간의 특성 등 여러 조정되지 않은 차이로 인해 편향이 발생한다. 성향 점수 가중치는 이러한 문제점을 해결하기 위해 널리쓰이는 방법으로 치료 효과를 추정하는데에 있어 교란요인을 조정하여 편향을 최소화하도록 하는 방법이다. 성향 점수를 이용한 가중치 방법 중 가장 널리 알려진 역확률 가중치는 관찰된 공변량이 주어졌을 때 특정 치료에 할당될 조건부 확률의 역에 비례하는 가중치를 할당한다. 그러나 이 방법은 극단적인 성향 점수에 의해 종종 방해 받아 편향된 추정치와 과도한 분산을 초래한다는 점이 알려져있어 이러한 문제를 완화하기 위해 절사 역확률 가중치, 중복 가중치, 일치 가중치를 포함한 여러 가지 대안 방법이 제안되었다. 본 논문에서는 제한된 중복, 잘못 지정된 성향 점수 모델 및 예측과 반대되는 치료 등 다양한 문제상황에서 여러 성향 점수 가중치 방법의 성능을 비교하는 시뮬레이션 비교연구를 수행하였다. 비교연구의 결과 중복 가중치와 일치 가중치는 편향, 제곱근평균제곱오차 및 포함 확률 측면에서 역확률 가중치와 절사역확률 가중치에 비에 우월한 성능을 보임을 확인하였다.

• 응용통계연구
• /
• 제37권1호
• /
• pp.1-12
• /
• 2024

동일한 설명변수 집합에 여러 개의 반응 변수들이 종속되어 있는 경우를 많은 실제 자료에서 볼 수 있다. 특히, 여러 개의 반응변수가 서로 상관관계를 가지고 있으면 각각의 반응변수에 대한 개별적인 분석보다는 반응변수들 사이의 상관관계를 고려한 동시 추정(simultaneous estimation)이 매우 효과적이다. 이러한 다변량 회귀분석에서 최소거리추정량(least distance estimator; LDE)은 반응변수들간의 상관관계를 모형 적합 과정에 반영하여 다차원 유클리드 공간에서 각 훈련 개체와 추정값 사이의 거리를 최소화하도록 회귀계수들을 동시에 추정한다. 뿐만 아니라 최소거리추정량은 이상치에 대한 강건성을 제공한다. 본 논문에서는 다변량 선형 회귀분석에서의 최소거리추정법에 대해 살펴보고, 나아가 효율적인 변수선택을 위한 벌점화 최소거리추정량을 제시하였다. 본 연구에서 제안하는 adaptive group LASSO 벌점항을 적용한 AGLDE 기법은 반응변수들간의 상관관계를 모형 적합에 반영함과 동시에 설명변수의 중요도에 따라 효율적으로 변수선택을 수행할 수 있다. 제안 방법의 유용성은 모의실험과 실제 자료 분석을 통해 확인하였다.

• 대한원격탐사학회지
• /
• 제40권2호
• /
• pp.203-217
• /
• 2024

The Land Use, Land-Use Change and Forestry (LULUCF) sector of the National Greenhouse Gas Inventory is crucial for obtaining data on carbon sinks, necessitating accurate estimations. This study analyzes cases of countries applying the LULUCF sector at the Tier 3 level to propose enhanced methodologies for carbon sink estimation. In nations like Japan and Western Europe, satellite spatial information such as SPOT, Landsat, and Light Detection and Ranging (LiDAR)is used alongside national statistical data to estimate LULUCF. However, in Korea, the lack of land use change data and the absence of integrated management by category, measurement is predominantly conducted at the Tier 1 level, except for certain forest areas. In this study, Space-borne LiDAR Global Ecosystem Dynamics Investigation (GEDI) was used to calculate forest canopy heights based on Relative Height 100 (RH100) in the cities of Icheon, Gwangju, and Yeoju in Gyeonggi Province, Korea. These canopy heights were compared with the 1:5,000 scale forest maps used for the National Inventory Report in Korea. The GEDI data showed a maximum canopy height of 29.44 meters (m) in Gwangju, contrasting with the forest type maps that reported heights up to 34 m in Gwangju and parts of Icheon, and a minimum of 2 m in Icheon. Additionally, this study utilized Ordinary Least Squares(OLS)regression analysis to compare GEDI RH100 data with forest stand heights at the eup-myeon-dong level using ArcGIS, revealing Standard Deviations (SDs)ranging from -1.4 to 2.5, indicating significant regional variability. Areas where forest stand heights were higher than GEDI measurements showed greater variability, whereas locations with lower tree heights from forest type maps demonstrated lower SDs. The discrepancies between GEDI and actual measurements suggest the potential for improving height estimations through the application of high-resolution remote sensing techniques. To enhance future assessments of forest biomass and carbon storage at the Tier 3 level, high-resolution, reliable data are essential. These findings underscore the urgent need for integrating high-resolution, spatially explicit LiDAR data to enhance the accuracy of carbon sink calculations in Korea.

• 한국농림기상학회지
• /
• 제26권1호
• /
• pp.53-62
• /
• 2024

본 연구에서는 딥러닝을 이용한 모형을 이용해서 우리나라 지역에 대한 서리 발생 예측 모형을 구축하였다. 딥러닝 모형의 학습 데이터로 다양한 기상인자들(최저기온, 풍속, 상대습도, 구름량, 강수량)을 사용하였으며, 기상인자들에 대한 통계적 분석 결과, 서리가 발생한 날과 서리가 발생하지 않은 날에 대해 각 요소별로 유의한 차이가 있는 것을 볼 수 있었다. 단일 딥러닝 모형 3가지와 다중 입력 딥러닝 모형 3가지를 이용하여 서리발생을 추정한 결과, 평균적으로 MLP가 가장 정확도가 낮았으며, LSTM, GRU 순으로 정확도가 높게 나타났고, 다중 입력 딥러닝 모형의 경우 3가지 모형이 거의 비슷한 결과가 나타났지만 그 중 평균적으로 GRU와 MLP를 이용한 모형이 가장 정확도가 높았다. 또한, 단일 딥러닝이 다중 입력 딥러닝에 비해 샘플에 따라 정확도 편차도 더 컸다. 이에 따라 결과적으로 단일 딥러닝 기반의 서리발생 예측 모형보다 다중 입력 딥러닝 기반의 서리발생 예측 모형이 안정성과 정확도와 재현율 측면에서 다소 우수한 것을 확인할 수 있었다.

• Annals of Occupational and Environmental Medicine
• /
• 제35권
• /
• pp.38.1-38.10
• /
• 2023

Background: Hearing loss (HL) is linked to an elevated risk of cardiovascular diseases (CVDs). The pathogeneses of HL and CVD commonly involve inflammatory responses. Previous studies investigated elevated levels of inflammatory biomarkers in subjects with HL, however, their findings did not demonstrate statistical significance. In our cross-sectional and longitudinal study, we investigated the correlation between HL and increased high-sensitivity C-reactive protein (hsCRP) levels to determine how HL is associated with CVDs. Methods: We conducted a cross-sectional study with workers aged over 18 years who underwent health check-ups at our institution between 2012 and 2018 (n = 566,507), followed by conducting a longitudinal study of workers aged > 18 who underwent health checkups at least twice at our institution between 2012 and 2018 (n = 173,794). The definition of HL was as an average threshold of ≥ 20 dB in pure-tone air conduction at 0.5, 1.0, and 2.0 kHz in both ears. The incidence of increased hsCRP levels throughout the follow-up period was defined as a level exceeding 3 mg/L. Logistic regression and generalized estimating equations were performed to estimate the risk of increased hsCRP levels according to the occurrence of HL in groups stratified by age. Results: In the cross-sectional study, the multivariate-adjusted odds ratio (OR) was 1.17 (95% confidence interval [CI]: 1.02-1.34); the OR was 0.99 (95% CI: 0.80-1.22) in those under 40 and 1.28 (1.08-1.53) in those over 40. In the longitudinal study, the multivariable-adjusted OR was 1.05 (95% CI: 0.92-1.19); the OR was 1.10 (95% CI: 0.90-1.35) in those under 40 and 1.20 (1.01-1.43) in those over 40. Conclusions: This cross-sectional and longitudinal study identified an association between HL and increased hsCRP levels in workers aged over 40 years.

• Journal of Ecology and Environment
• /
• 제48권2호
• /
• pp.196-206
• /
• 2024

Background: Most of the biomass equations were developed using sample trees collected mainly from pan-tropical and tropical regions that may over- or underestimate biomass. Site-specific models would improve the accuracy of the biomass estimates and enhance the country's measurement, reporting, and verification activities. The aim of the study is to develop site-specific biomass estimation models and validate and evaluate the existing generic models developed for pan-tropical forest and newly developed allometric models. Total of 140 trees was harvested from each diameter class biomass model development. Data was analyzed using SAS procedures. All relevant statistical tests (normality, multicollinearity, and heteroscedasticity) were performed. Data was transformed to logarithmic functions and multiple linear regression techniques were used to develop model to estimate aboveground biomass (AGB). The root mean square error (RMSE) was used for measuring model bias, precision, and accuracy. The coefficient of determination (R² and adjusted [adj]-R²), the Akaike Information Criterion (AIC) and the Schwarz Bayesian information Criterion was employed to select most appropriate models. Results: For the general total AGB models, adj-R² ranged from 0.71 to 0.85, and model 9 with diameter at stump height at 10 cm (DSH₁₀), ρ and crown width (CW) as predictor variables, performed best according to RMSE and AIC. For the merchantable stem models, adj-R² varied from 0.73 to 0.82, and model 8) with combination of ρ, diameter at breast height and height (H), CW and DSH₁₀ as predictor variables, was best in terms of RMSE and AIC. The results showed that a best-fit model for above-ground biomass of tree components was developed. AGB_Stem = exp {-1.8296 + 0.4814 natural logarithm (Ln) (ρD²H) + 0.1751 Ln (CW) + 0.4059 Ln (DSH₃₀)} AGB_Branch = exp {-131.6 + 15.0013 Ln (ρD²H) + 13.176 Ln (CW) + 21.8506 Ln (DSH₃₀)} AGB_Foliage = exp {-0.9496 + 0.5282 Ln (DSH₃₀) + 2.3492 Ln (ρ) + 0.4286 Ln (CW)} AGB_Total = exp {-1.8245 + 1.4358 Ln (DSH₃₀) + 1.9921 Ln (ρ) + 0.6154 Ln (CW)} Conclusions: The results demonstrated that the development of local models derived from an appropriate sample of representative species can greatly improve the estimation of total AGB.

• 방사선산업학회지
• /
• 제17권4호
• /
• pp.345-357
• /
• 2023

Nuclear forensics has been understood as a mendatory component in the international society for nuclear material control and non-proliferation verification. Radiochronometry of nuclear activities for nuclear forensics are decay series characteristics of nuclear materials and the Bateman equation to estimate when nuclear materials were purified and produced. Radiochronometry values have uncertainty of measurement due to the uncertainty factors in the estimation process. These uncertainties should be calculated using appropriate evaluation methods that are representative of the accuracy and reliability. The IAEA, US, and EU have been researched on radiochronometry and uncertainty of measurement, although the uncertainty calculation method using the Bateman equation is limited by the underestimation of the decay constant and the impossibility of estimating the age of more than one generation, so it is necessary to conduct uncertainty calculation research using computer simulation such as Monte Carlo method. This highlights the need for research using computational simulations, such as the Monte Carlo method, to overcome these limitations. In this study, we have analyzed mathematical models and the LHS (Latin Hypercube Sampling) methods to enhance the reliability of radiochronometry which is to develop an uncertainty algorithm for nuclear material radiochronometry using Bateman Equation. We analyzed the LHS method, which can obtain effective statistical results with a small number of samples, and applied it to algorithms that are Monte Carlo methods for uncertainty calculation by computer simulation. This was implemented through the MATLAB computational software. The uncertainty calculation model using mathematical models demonstrated characteristics based on the relationship between sensitivity coefficients and radiative equilibrium. Computational simulation random sampling showed characteristics dependent on random sampling methods, sampling iteration counts, and the probability distribution of uncertainty factors. For validation, we compared models from various international organizations, mathematical models, and the Monte Carlo method. The developed algorithm was found to perform calculations at an equivalent level of accuracy compared to overseas institutions and mathematical model-based methods. To enhance usability, future research and comparisons·validations need to incorporate more complex decay chains and non-homogeneous conditions. The results of this study can serve as foundational technology in the nuclear forensics field, providing tools for the identification of signature nuclides and aiding in the research, development, comparison, and validation of related technologies.

• 한국빅데이터학회지
• /
• 제8권2호
• /
• pp.1-13
• /
• 2023

현행 항공교통이용자 분석은 주로 통계적인 분석이 주류를 이루고 있으나, 이동경로, 지역별 이용자 수, 공항접근 소요시간 등 세부적인 사항에 대한 분석이 어렵다는 한계가 있다. 한편 빅데이터 기술 발전과 데이터3법 개정에 따라 빅데이터 기반 교통분석이 활성화되고 있으며, 모바일 통신 데이터는 휴대전화 단말기의 위치를 상세하게 파악할 수 있어 교통분석을 위한 좋은 분석자료가 될 수 있다. 이에 본 연구에서는 기존 항공교통이용자 분석방법의 한계를 극복하기 위해 이동경로 전체를 분석할 수 있는 모바일 통신 데이터를 기반의 교통이용자 O/D(Origin/Destination) 추출 알고리즘을 제시한다. 본 연구에서 제시하는 알고리즘은 각 공항에 공항신호탐지 구역을 설정하고, 해당 구역의 기지국 접속이력을 토대로 항공교통이용자를 추출하고 해당 이용자의 출발지-도착지 경로상의 기지국 접속 데이터를 토대로 이동경로를 추정하는 것이다. 본 연구에서는 2019년 1~12월의 기간을 대상으로 모든 국내 공항에 대하여 국내/국제선 이용자에 대해 O/D를 추출하였다. 또한 추출된 데이터의 검증을 위해 모바일 통신데이터 기반 항공교통 이용자 O/D 데이터와 항공통계데이터에 대해 상관성 분석을 수행하였다. 이를 통해 총량에는 차이가 있으나(국내선 4.1, 국제선 4.6) 상관성 0.99로 상관성이 높아 활용 가능할 것으로 판단되었다. 본 연구에서 제시한 알고리즘은 기존과 다르게 항공교통이용자의 이동행태, 지역별/연령별 비율 등 폭넓고 상세한 분석을 가능하게 하며, 향후 공항관련 정책 마련이나 지역별 시장분석 등 다양한 분야에서 활용할 수 있다.

• Korean Chemical Engineering Research
• /
• 제54권5호
• /
• pp.621-629
• /
• 2016

EU의 REACH 제도 도입에 따라 각종 화학물질에 대한 독성 및 활성 정보 확보를 위해 화학물질의 분자구조 정보를 기반으로 화학물질의 독성 및 활성을 예측하는 정량적구조활성관계(QSAR)에 대한 연구가 최근 활발히 진행되고 있다. QSAR 모델에 사용되는 분자표현자는 매우 다양하기 때문에 화학물질의 물성 및 활성을 잘 표현할 수 있는 주요한 분자표현자를 선택하는 과정은 QSAR 모델 개발에 있어 중요한 부분이다. 본 연구에서는 화학물질의 분자구조 정보를 나타내는 주요 분자표현자의 통계적 선택 방법과 부분최소자승법(Partial least square: PLS) 기반의 새로운 QSAR 모델을 제안하였다. 제안된 QSAR 모델은 130종의 폴리염화바이페닐(Polychlorinated biphenyl: PCB)에 대한 분배계수(log P)와 14종의 PCBs에 대한 반수 치사 농도(Lethal concentration 50%: $LC_{50}$) 예측에 사용되고, 제안된 QSAR 모델 예측 정확도는 기존의 OECD QSAR Toolbox에서 제공하는 QSAR 모델과 비교하였다. 관심 화학물질의 분자표현자와 활성정보 간의 높은 상관관계를 갖는 주요 분자표현자를 선별하기 위해서, 상관계수(r)와 variable importance on projections (VIP)기법을 적용하였으며, 화학물질의 독성 및 활성정보를 예측하기 위해 선별된 분자표현자와 활성정보를 이용해 부분최소자승법(PLS)를 사용하였다. 회귀계수($R^2$)와 prediction residual error sum of square (PRESS)을 이용한 성능평가결과, 제안된 QSAR 모델은 OECD QSAR Toolbox의 QSAR 모델보다 PCBs의 log P와 $LC_{50}$에 대하여 각각 26%, 91% 향상된 예측력을 나타내었다. 본 연구에서 제안된 계산독성학 기반의 QSAR 모델은 화학물질의 독성 및 활성정보에 대한 예측력을 향상시킬 수 있고 이러한 방법은 유독 화학물질의 인체 및 환경 위해성 평가에 기여할 것으로 판단된다.