• The Research Journal of the Costume Culture
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• v.14 no.5
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• pp.766-775
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• 2006

This study examined the correlation between the attitude toward the advertising($A_a$) and the attitude toward the VMD(Visual Merchandising)($A_{VMD}$), and the effect of $A_a$ and $A_{VMD}$ on the attitude toward the brand($A_b$) in sports wear market. 287 questionnaires were distributed to 20's male and female, and 284 respondents were used for the analysis. To analyze the data, we used the structural equation model, LISREL 8.0. The key points of the result were as follows: 1) $A_a\;and\;A_{VMD}$ influenced each other, and the effect of $A_{VMD}\;on\;A_a$ was bigger than the effect of $A_a\;on\;A_{VMD}$. 2) Both $A_a\;and\;A_{VMD}$ affected $A_b$ directly, and the effect of $A_{VMD}\;on\;A_b$ was bigger than the effect of $A_a\;on\;A_b$. 3) $A_b$ create by $A_a$ could be changed by the mediating effect of $A_{VMD}$, but $A_b$ created by $A_{VMD}$ could not be changed by the mediating effect of $A_a$. 4) The indirect effect of $A_a\;on\;A_b$ through $A_{VMD}$ was bigger than the direct effect of $A_a\;on\;A_b$. 5) $A_b$ affected the purchase intention directly in a positive way.

• Fashion & Textile Research Journal
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• v.21 no.4
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• pp.459-467
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• 2019

Compression wear provides clothing pressure and affects how blood flows. Facilitating a blood flow is one of the most important functions of compression wear. The wearer's sensibility should be considered when designing compression wear. This study instructed participants to put on 5 types of sport compression wear with different pressure levels (CP-1 to CP-5), measured clothing pressure, blood flow level, blood flow rate, and surface temperature, and examined the pressure level that influenced blood flow through a subjective sensibility assessment. An experiment measured the clothing pressure of compression wear available in the market and found that the pressure ranged 0.6-1.1 kPa for the ankle, 0.7-2.3 kPa for the calf, and 0.9-1.9 kPa for the thigh. Meanwhile, blood flow levels and rates significantly increased when participants wore CP-1, which had the highest clothing pressure level, and CP-2 and CP-4 with middle-level pressure. After exercise, CP-2's surface temperature was the highest and revealed that wearing CP-2 facilitated blood flow. CP-2 was evaluated as most positive in the sensibility assessment and showed a clothing pressure of 0.67-1.82 kPa; its pressure for the calf did not surpass 2.0 kPa. Considering positive physical effect of compression wear on blood flow and subjective psychological effect on participants, CP-2 (0.67-1.82 kPa) would have the most suitable clothing pressure level among other types of the wear in this study.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.59-80
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• 2004

As industrial development standardizes the quality of products, people are increasingly attracted by a certain brand with intangible value. Consumers, surrounded by a variety of brand in a market, want to have relationships with specific brands reflected by their personality. Especially in fashion, brand personality is more important since products are highly involved in terms of personal emotion. The purpose of the study is to identify the dimension of overall fashion brand personality, to specify the 'Dimension of Fashion Brand Personality' according to fashion product categories (i.e., formal wear, casual wear, sports wear), and to investigate the effect of each dimension of fashion brand personality on brand preference and purchase intention. The results were as follows: Firstly, based on Aaker(1997)'s 'Big five factors' and selection fashion brand personality factors from our pretest, the fashion brand personality factors were verified as 'Fashionable/ Innovative', 'Sincere', 'Universal! Stable', 'Professional'. Secondly, according to fashion product categories, brand personality was defined as below. Brand personality for formal wear included 'Innovative/ Active', 'Stable', 'Professional', and 'Universal'. Brand personality for casual wear included 'Fashionable/ Innovative', 'Active', 'Sincere', and 'Stable'. Brand personality for sports wear included 'Innovative', 'Social', 'and 'Sincere'. Finally, overall fashion brand personality factors (' Sincere', 'Universal! Stable', 'Professional') influenced on brand preference and purchase intention. In formal wear, 'Professional' influenced on brand preference and purchase intention. In casual wear, 'Active' influenced on brand preference, but 'Fashionable' and 'Sincere' influenced on purchase intention. In sports wear, 'Sincere' influenced on brand preference and 'Innovative' influenced on purchase intention.

• Journal of Fashion Business
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• v.17 no.3
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• pp.85-98
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• 2013

Fabric industry has been developing enough to introduce diverse stretch materials to apparel market, so that tightly fitting leggings designs are taking over not only sports wear but also women's clothing. This study is aimed at developing prototype designs for leggings pants using stretch material that are appropriate for the lower part of body being functional, comfortable, and beautiful. As well, the study is intended to be of a reference in manufacturing such products. Some of the most popular leggings on the market in their kinds and materials were primarily selected to be tested in two ways: wear test and appearance test. Again, the test pants went through the same kinds of two tests, which turned out two designs. Finally, the test pants were treated to yield the most desirable prototype design. In conducting all these tests, some major defects causing discomfort and shortcomings of the leggings pants on the market were exposed and through the wear tests, the drawbacks were seen to be complemented in a big way. Thus, it is hopefully expected that this study will serve as a good reference for developing stretch pants.

• The Research Journal of the Costume Culture
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• v.28 no.1
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• pp.131-145
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• 2020

As the population of consumers of outdoor wear expands, there is increasing interest among consumers in trendy lifestyle outdoor. Accordingly, it is essential to develop designs that are drawn from outdoor wear. This can be limited to traditional mountaineering suits, and designs developed from men's outdoor zip-up T-shirts, which are highly utilized in everyday life, are very important. This study developed the design of a summer zip-up T-shirt for men with both functional and aesthetic qualities. Visual images of foreign brands and domestic outdoor-focused T-shirts from the spring/summer seasons of 2013-2019 were collected to analyze the following modeling elements: silhouettes, details, colors, materials, and prints. In addition, the design concept was derived by analyzing presentations from the global outdoor trade Fairs (2013-2019). To develop a sustainable eco-friendly outdoor summer T-shirt for men, the concept was derived according to three categories: eco-friendly, sportism-expressed active elements of sports, and an outro-concept of urban town wear as an outdoor lifestyle. Thus, a total of 12 styles of design were developed. High utilization of the outdoor wear T-shirts (which are also popular as lifestyle wear), is an important aspect of building a segmented lineup of the slow-growing outdoor wear market and supports expansion of the scope of theoretical research on outdoor wear design.

• Korean Journal of Human Ecology
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• v.22 no.6
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• pp.659-672
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• 2013

Nowadays, sports and outdoor market has been popular and expanding since the implementation of the five-day workweek and change of lifestyle. Outdoor clothing considered exclusive property of the middle-aged individuals in the past. Recently there is a drift towards having outdoor looking at the age of 10-20. The purpose of this study was to analyze the features of purchasing behaviors and demographics by each groups targeting middle school and high school students. The study was conducted with questionnaires towards people who live in the city of Busan and who have experiences of buying outdoor clothing. Data analysis was conducted via SPSS 18.0 with factor analysis, cluster analysis, ANOVA, cross tabulation, frequency analysis and Duncan's multiple range test. The results showed that there were five factors sought for outdoor wear benefits: Individuality/Fashion, Brand, Attractive appearance, Economic value, Comfort/Functional. Cluster analysis showed that there were four groups of outdoor wear benefits sought. Overall, the four groups were different in regard to purchasing behaviors and demographics. Based upon the results mentioned above, this study summarizes the key features of each group and can provide applicable suggestion for conducting strategic marketing activities.

• Journal of the Korea Safety Management & Science
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• v.17 no.3
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• pp.149-162
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• 2015

This study was conducted on young children safety helmet to prevent risk of head injuries from external shock. Young children helmet shall be easy to wear and use comfortably. But the young children helmet market in domestic has imported dependently and widely variations in quality because the euro product of high priced and the east asia product of low priced are selling at the same time. Therefore, this study surveyed children under 13 years of age and Married people and studies their actual state of wearing. Furthermore, this study is going to propese the improving wearing of helmet and the major points of quality of helmet and the problem by comparing and reviewing regulations of domestic and foreign.

• Journal of Fashion Business
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• v.22 no.5
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• pp.125-136
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• 2018

This study intended to develop a motorcycle safe vest that can be prepared against accidents by mounting a smart module (with built-in sensor) on the safe vest in order to emphasize safety among functional aspects of the motorcycle clothing. The research method investigated professional books, prior research, and Internet data to examine the characteristics of motorcycle wear and the theoretical examination of smart wear, and analyzed the functional characteristics of the design by reviewing smart jacket and vest design cases for motorcycles currently on the market. As a results of study an interface device sensor, which contains a sensor with IMU(Intertial Measurement Unit) and CPU(Central Processing Unit), was inserted into a motorcycle top in order to draw attention to the safety of motorcycle riders. The IMU sensor attached to the vest detected the tilting motion of the rider to either left or right side to obtain data on left or right direction, sudden stop, and so forth and displayed left or right turn signal and sudden stop sign on the backplate (back) through the LED module. As for charging the device to operate LEDs, a generator, which is designed to convert the heat energy in the exhaust into electric energy, was used to efficiently self-produce the power required to operate LEDs of the top while riding.

• Journal of the Korean Society of Costume
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• v.64 no.1
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• pp.18-30
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• 2014

As economy is growing and income level is increasing, more people are pursuing relaxation and leisure in their life. As the sports market in Korea is flourishing, sports wear companies have begun to focus marketing their brand by carefully selecting advertising models in order to get more exposure for their brands. The purpose of this study was to analyze, the effects of the advertising model types had on the company's brand recognition, and consumer subjectivity on consumer's preference and purchasing intention were studied. The subjects for the study were 260 men and women in their 20~30s living in Seoul and Gyunggi province. Three-way ANOVA was conducted for the data analysis. The results showed significant interactions between the three independent variables on preference. Although there were various advertising model types due to the improvement of media, (brand advertisement employing) the well known celebrity model was more effective for raising consumer brand awareness compared to non-celebrity models.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.9
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• pp.928-939
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• 2012

This study evaluates wear comforts of water-vapor-permeable (WVP) garments through a measurement of various parameters such as skin and rectal temperatures, microclimate between skin and clothing, sweat rate, and subjective sensations (thermal, wet and comfort sensations) to correlate the physiological responses of the human body with its comfort feeling. Wear comfort during a specific exercise on a treadmill in a climatic chamber (temperature T = $20{\pm}0.5^{\circ}C$ and relative humidity H = $50{\pm}10%$) were studied using eight men wearing seven sportswear outfits (a long sleeve shirts and a long pants) made with seven different WVP fabrics. A comfort sensation was found to be highly correlated with skin T (p<.001), microclimate (T and H) between skin and clothing (p<.001) and sweat rate (p<.05). A regression model correlating comfort sensations and physiological responses obtained from wearer trials could be established: Y = 14.167 - 0.362 ${\times}$ X1 + 0.424 ${\times}$ X2 - 0.238 ${\times}$ X3 - 0.561 ${\times}$ X4 + 0.253 ${\times}$ X5 + 0.214 ${\times}$ X6 - 0.393 ${\times}$ X7 + 0.023 ${\times}$ X8 - 0.043 ${\times}$ X9. (Y = comfort sensation, X1 = forehead skin T, X2 = forearm skin T, X3 = hand skin T, X4 = thigh skin T, X5 = T of chest microclimate, X6 = T of thigh microclimate, X7 = chest sweat rate, X8 = H of back microclimate, X9 = H of thigh microclimate. The regression model obtained in this work can be used by manufacturers to objectively estimate the comfort sensation of sportswear before it is introduced to the consumer market. This study provides salient information to sportswear manufacturers and sportswear consumers.