• Journal of Digital Convergence
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• v.14 no.3
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• pp.345-359
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• 2016

This study aims at providing information on golf industry by survey about effects on purchase decision factors of golf goods and strategies on brand attitude and purchase behavior. As a result of this study, there are sixth reasonable factors of effects as follows. First, age, education and average golf score were meaningful factors on purchase decision. Second, sex and age were significant factors on brand attitude. Third, age was the only meaningful factor on purchase behavior. Fourth, purchase decision factors of golf goods showed significant (+) effects on brand attitude. Fifth, purchase decision factors of golf goods showed significant (+) effect on purchase behavior. Sixth, brand attitude showed significant (+) effect on purchase behavior.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.385-390
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• 2019

This study aimed to identify the model fit of various versions of Performance Enhancement Attitude Scale (PEAS) developed for measuring quantitatively the attitude toward doping and to provide the information on Korean version of PEAS. One hundred and eighty elite athletic players participated in this study and they filled out 17 items PEAS under the supervision. And 17 items, 11 items, 9 items, 8 items and 6 items PEAS were analyzed by using confirmatory factor analysis. The result of this study showed that an 8 items PEAS was fit for Korean elite athletic players, and a 6 items PEAS was for adolescents, but insignificant. Therefore, further studies of the relationship between psychosocial factors and attitudes toward doping by using 8-items PEAS would provide precise and useful information for developing anti-doping strategy.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.391-398
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• 2019

This study aimed to investigate the factors that influence the attitude toward doping and to provide useful information for developing a doping prevention program suitable for Korean athletic players. One hundred and seventy-two players who enrolled in Korea Association of Athletics Federations were participated in this study and they filled in the questionnaire about demographic factors, information on doping, perfectionism, and perceived motivational climate. Collected data were analyzed by using stepwise multiple linear regression for exploring the main factor that affect the attitude toward doping depending on field and track events. All adult players have more permissive attitude toward doping than adolescents. In track event, while players who are sensitive to coach's criticism have more permissive attitude toward doping, players who focused on personal standards have more repressive attitude toward it. These results would be useful to develop anti-doping strategy for Korean field and track players.

• Journal of Korea Trade
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• v.23 no.8
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• pp.89-109
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• 2019

Purpose - We perform an empirical analysis of the effects of global consumer culture positioning (GCCP) in TV advertisements on consumer's brand evaluations (perceived quality, perceived price, and brand prestige) and attitude toward brand. Also, we analyze the moderating roles of consumer characteristics (ethnocentrism and level of product knowledge) in those effects. Design/methodology - This research is based on a survey of 210 randomly-selected university students in Seoul, Korea. The participants in the survey were shown a total of 8 TV advertisements of consumer goods of nondurable goods (fast food and carbonated drinks), and durable goods (sports shoes and digital camera), which included two advertisements for each product where one uses GCCP strategy while another uses LCCP strategy. We estimate the structural model using the AMOS 18.0 computer program. Findings - We find that GCCP has more positive effects on consumers' brand evaluations and attitude toward brand than LCCP in TV advertising. We also find that GCCP has stronger effects on brand evaluation and attitude toward brand in consumers with weak ethnocentrism and in those with a low level of product knowledge. Practical implications - Using GCCP in an advertisement is an effective way of improving consumer's evaluation of the brand and attitude toward the brand mainly when cosmopolitan consumers and consumers with low knowledge levels are segmented as targets. Originality/value - The study contributes to identify how and for what consumer groups' global brand positioning strategies in TV advertisements affect consumers' brand evaluations and their attitudes toward brands.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.439-451
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• 2013

This study used Chinese female college students as subjects to classify the components of the Korean national image as well as understand the recognition difference of country image factors and Korean fashion images; in addition, it examined the differences of the effect of Korean national image factors on the Korean fashion attitudes of Chinese female college students. A SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, paired t-test, multiple regression analysis, frequency analysis and ${\chi}^2$-test was used. The results are: First, it was shown that there are six factors: culture-society, economy, products, sports, politics, and technology. Second, the recognition difference on the six factors were significantly higher for products, politics, technology, economy, culture-society, and sports, respectively. Third, the difference of Korean fashion images showed that they recognize design uniqueness and diversity to choose styles preferentially. Fourth, the purchase intention was significant in the order of culture-society, products, politics, and sports, and recognition affects culture-society, sports, and products, respectively. Fifth, they prefer THE E-LAND GROUP, Beaucre Merchandising, and The Basic House the most and show a strong purchase intention. The analysis also showed that other various brands that are also recognized. These study results can provide Korean fashion companies with useful implications for marketing.

• Journal of the Korea Society of Computer and Information
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• v.26 no.3
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• pp.119-126
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• 2021

The modern pentathlon is an exercise in which people and people compete, as well as exercise without equipment, exercise using equipment, and exercise with animals, and it is an exercise that includes static and dynamic exercise. The ethical issues of modern pentathlon athletes are also related to the poor environment and economic reasons, and the athlete's ethical awareness, attitude, and spirit have a great influence on the athlete's mental environment. In this study, the direction of improvement of ethical problems, which are different as important issues in modern sports, was examined, and qualitative research methods were applied to explore the sports spirit and ethics of the modern pentathlon. Correct sports should not deviate from the intended purpose of the exercise or cause or force the athlete to suffer physical or mental pain. In sports, compensatoryism can be a direct cause of improved performance or record-breaking, but sometimes it can also cause distorted athletes. Air doping has ethical issues that can cause controversy over the health or fairness of athletes, mental and physical damage to athletes, and harm. Responsibilities and ethical issues of athletes who take prohibited substances or leaders or supervisors who neglect or encourage them should be treated as very important matters. In the sports field, the reward system that is subordinate to the athlete's or leader's performance is related to the athlete's or leader's livelihood. For a fair and just game progression, it is necessary to break away from the development of athletes who are only focused on performance. The problem of Unethical issues must be overcome by emphasizing the restoration of ethics that are reasonably recognized in ideology and logic.

• International Journal of Aeronautical and Space Sciences
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• v.16 no.4
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• pp.581-589
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• 2015

This paper describes a monocular vision-based formation flight technology using two fixed wing unmanned aerial vehicles. To measuring relative position and attitude of a leader aircraft, a monocular camera installed in the front of the follower aircraft captures an image of the leader, and position and attitude are measured from the image using the KLT feature point tracker and POSIT algorithm. To verify the feasibility of this vision processing algorithm, a field test was performed using two light sports aircraft, and our experimental results show that the proposed monocular vision-based measurement algorithm is feasible. Performance verification for the proposed formation flight technology was carried out using the X-Plane flight simulator. The formation flight simulation system consists of two PCs playing the role of leader and follower. When the leader flies by the command of user, the follower aircraft tracks the leader by designed guidance and a PI control law, and all the information about leader was measured using monocular vision. This simulation shows that guidance using relative attitude information tracks the leader aircraft better than not using attitude information. This simulation shows absolute average errors for the relative position as follows: X-axis: 2.88 m, Y-axis: 2.09 m, and Z-axis: 0.44 m.

• Journal of the Korea Convergence Society
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• v.10 no.10
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• pp.267-274
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• 2019

The purpose of this study was to investigate the relationship between parenting attitude and child development. For this purpose, a survey was conducted to parents and children who visited child development centers and child-related welfare institutions located in Seoul and the Seoul metropolitan area. Total 230 pieces of survey papers were prepared, and 183 of them - except for 47 copies which were judged to be unreliable were used for the test analysis. Data analysis was performed using SPSS version 18.0 and descriptive statistical analysis was performed to analyze general characteristics of the subjects. In order to analyze the parenting attitude and developmental relationship of the children, the regression analysis was performed. Parents' parenting attitude - especially pressure and excessive expectation were found to have an effect on self-ridicule behaviors of children, and supervision and excessive expectation were found in small muscle exercise. Achievement pressure and excessive expectation were also the main variables in expression language and language understanding. Achievement pressure, director and excessive expectation were found to have effects on children's cognitive development.

• Journal of Families and Better Life
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• v.22 no.2
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• pp.97-107
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• 2004

The purposes of this study were compare the leisure attitudes, leisure activities, and leisure constraint among three different generations - teenagers, adults, and elderly adults. Data were obtained from a Questionnaire completed by both male and female lived metropolitan, and aged over 13. Using the factor analysis, this study classified the types of leisure attitudes. The leisure attitude was divided to 4 factors - reducing stress, self-realization, family activity, and surplus time. In order to compare the attitudes, activities, and constraints of leisure among three different generations, ANOVA was used The findings of this study are as follows: First, there were significant differences between teenager group and the others. The teenagers (n=107) recognized the leisure as a mechanism of reducing stress, or as just surplus time. They liked sports, computer games, travels, and reading books, but were not likely to like leisure activities shared with family members. Their leisure constraints were significantly larger than those of the other groups. Teenagers' constraints of time, money, and skills could be leisure barriers. Second, adults group (n=123) attached importance to the family leisure activities. They liked to spend time with their family members, but they seemed to be relatively passive in most types of leisure activities. They like to read newspapers and magazines, and to participate in religious activities. Third, elderly adults' (n=86) purpose of leisure activities was to improve the health condition, and to develop relationships with their friends. They liked sports such as swimming and aerobic dance, travels, religious activities and community service activities. Their good health condition and economic resources could decrease the leisure constraints.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.187-197
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• 2010

This study compares the national telecom commercials during the World Cup in order to investigate the communication effects of sponsorship and ambush advertising. It conducts KTF and SKT advertising in 2006 as empirical study for exploring the communication effect. As a result, empirical study says that there is no difference between sponsorship and ambush advertising in terms of attitude toward advertising, and ambush advertising results in higher attitude toward brands than sponsorship ads. The significant difference is not found in free recall, the higher rate of miscognition occurs in ambush advertising. Thus, this study confirm the significant implication that sponsorship advertising and ambush advertising should be conducted under the long-term and consistent communication strategies. This means that corporate communication strategies through sports events should be carried out centering around the campaign. It is expected that the findings of this study contribute to develop the sponsorship theory and provide practical implications on campaign strategy to advertising specialists.