• 대한가정학회지
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• 제40권7호
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• pp.83-100
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• 2002

The purpose of this study is to examine related variables to goods purchase by consumers using the home shopping of cable TV. For the purpose accomplishment, this study analyzed the variables which influence on the purchase by demographic variables, consumers'shopping propensity, perceived risk and benefit. The major findings are as follows; In the purchase of convenience goods, the variables which influence positively are sex, job(housewife), instantly impulse purchasing propensity, and diversity of goods information. On the other hand, the variables which influence negatively are risk of delivery & returned goods, and risk of quality. In the purchase of shopping goods, the variables which influence positively are state of marriage, job(nonspecialist), and diversity of goods information. On the other hand, the variables which influence negatively are pleasure of shopping-oriented, risk of delivery & returned goods, and risk of quality. In the purchase of specialty goods, the variables which influence positively are sex, income, convenience of time, and convenience of approach. On the other hand, the variables which influence negatively are pleasure of shopping-oriented, and risk of price & information restriction.

• 한국실내디자인학회논문집
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• 제29호
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• pp.211-219
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• 2001

Dematerialization of consumption is in a rapid process, in relation to the flood of information. Consumers do not want to buy a material goods any more, in the condition of excessive supply. In the past industrial society with massive production and consumption, only the unified consumers were produced. In informational society, goods are not regarded as a simple material, but as an Intelligence Merchandise. Specialty shops for life articles should reflect these consumer's trend and should keep the value of brand and goods. Visual Merchandising strategy which connect the expectation of consumers and company images, should be considered as a communication tools, and be presented in diverse and specified ways.

• 헤리티지:역사와 과학
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• 제47권4호
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• pp.178-191
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• 2014

진상제는 지방의 특산물을 왕실에 봉진하는 제도이다. 진상물은 물품의 성격, 봉진시기, 용도에 따라 제향진상, 방물진상, 물선진상, 약재진상으로 구분된다. 이 중에서 물선진상은 전국의 산해진미를 봉진하는 것으로, 주로 식재료로 구성되었다. 그리고 물선진상은 다른 진상물과 달리 물품의 수량 경감 내지 일시적인 봉진 중지가 빈번하였다. 이는 물선진상의 경감을 통해 백성에게 물질적인 혜택을 줌으로써 자애로운 군주상을 확보하기 위한 국왕의 의도였다. 숙종 역시 재위기간 동안 빈번히 물선진상을 경감하거나 폐지하였다. 그러나 이 같은 물선진상 변경내역의 문서 보완이 미비하면서, 영조 즉위 직후 물선진상의 물종 및 수량이 불분명한 상태였다. 이에 영조는 "진상별단등록" 간행을 통해 물선진상의 물종 및 수량, 경감내역을 분명히 하였다. "진상별단등록"은 진상지역, 봉진시기, 봉진대상, 물종 및 수량, 경감내역이 기재되어 있다. 이 중에서 물선진상의 물종 및 수량은 다른 내용에 비해 중요하다. "진상별단등록"에 수록된 물선진상은 총 176종에 이르는데, 이 중에서 어류, 패류, 건어류 등 수산물이 117종으로 약 67%를 차지하고 있었다. 그리고 대부분의 물선진상이 원재료로 구성되어 있었고, 생물 이외에 말리거나 절이는 등 다양한 형태로 가공되었다. 물선진상의 지역별 분정특징을 살펴보면, 경상도, 함경도, 강원도 순으로 물선진상이 많이 수록되어 있다. 그리고 이들 지역은 동해안과 접해 있다보니, 수산물의 비중이 상대적으로 높은 편이다. 경상도와 전라도는 석류, 유자 등 양남지역의 대표적인 과실류가 분정되어 있었고, 제주도는 감귤류, 각종 전복가공품 등 전국에서 유일하게 분정된 물종이 대부분을 차지하고 있었다. 그리고 서울과 지리적으로 먼 곳에 위치한 도에는 건어류, 염어류 등을 집중적으로 분정하였다.

• 한국유통학회지:유통연구
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• 제1권2호
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• pp.199-220
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• 1996

Our courtry's distribrtion business is on the luring point by opening the market to foreign countries from this year. It can be said that industrial goods are intermediated goods for the production of other goods or service So it requires quality and specialty than any other things. But the lack of understanding, small scale and classification by non-productive industry by government bring about difficulty to the distribution itself and other fields. Industrial goods have a long distribution channel. This distribution stracture can be reduce the channel by establishment of distribution complex. Establishment of distribution complex will strengthen the role of quality management and go far toward quality improvement. This study examine the distribution status of industrial goods, problems and study the extablishment of complex and expected affect.

• 한국실내디자인학회논문집
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• 제15호
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• pp.3-16
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• 1998

Fashion specialty store is based on one theme called "Fashion", to pursue originality of facilities in one concept from merchandising, environmental planning and facilities management and satisfy consumer's urge quantitatively as well as qualitative]y also congreqation of characteristic space, distingtion from commor store, not only selling goods but also jointly owned funtiona] space such as information and culture. So this research. with the importance of image. to present the basic information of interior design, study on the analyzing the type of image and the factor of composition focused on the complex fashion specialty store in own brand. Ana]yzing thr type of image with preliminary research and the first and second questionnair, with this make a comparision between the factor of composition and image. The conclusion was summertized as follows : '||'&'||'#8226; Firstly, the interior image of complex fashion specialty store in own brand divided into ;) different images, Such as :VIodern, Semi Classic. Hi-Tech Ylodern, Natural. and casual image '||'&'||'#8226; Secondly, according to the factor of composition is as follows, Such as Architecture, Surface. Furniture, Lighting and Display, the factor of composition is as follows : Architectura] factor divided into vertical. horizental. flexibility and exterior, Surface : material. and main color, Furniture : form and material. Lighting : lighting fixture and genera] lighting system, and Display: window and interior display . '||'&'||'#8226; Third]y, make a comparision of image. simple and feminine with Hi-Tech, Semi-Classic toward natural. complicated, feminine. and Low-Tech, Hi Tech ~.Iodern image, toward modem. natural. simple feel and somehow feminine. Natrual image, toward modem. natura], simple, and Hi Tech, Casual image toward modm, simple, and Hi Tech. '||'&'||'#8226; Fourthly, with builaing up new space, alteration infashion specialty store focused on the customers seiling space with rest and resources, also huge character is found in fashion specialty store

• 디자인학연구
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• 제16권2호
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• pp.87-98
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• 2003

주얼리 상품의 디자인을 개발하려고 산학협동하여 수출상품을 개발하였다. 문화상품 전문제조업체인 (주)현대공방과 협약을 체결하여 한국의 특징적, 문화적 이미지를 표현하는 차별화된 디자인으로서 기업에 부가가치이익을 줄 수 있는 경쟁력 있는 상품이 되는데 디자인 방향을 정하였다. 국내의 첨단장비인 주얼 캐드와 R/P 시스템을 활용한 디자인의 고급화와 분업화, 전문성 확보, 아웃소싱의 제도적 정착을 기하고자 하였으며, 이러한 시도를 업계에 확산시킴으로서 경비절감과 협업화, 계열화, 조직화의 목적을 달성하여 수출산업에 기여하고자 하였다.

• 한국농공학회논문집
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• 제61권2호
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• pp.75-83
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• 2019

Using geographical indication, a type of source identification, can effectively promote local specialty agricultural products of superior quality, by identifying the specific geographic location or origin of the produce. Agricultural products can be registered using the geographical indication by describing the product's relation to its geographical origin including the reputation and quality. However, this indication has no objective standards to qualify goods as agricultural specialty products. The purpose of this study is to suggest basic criteria to define the characteristics and criteria of agricultural specialties based on a quantitative evaluation method. To propose this basic standard, we used the proportion of arable land to denote the major production areas and the location quotient (LQ) index to grasp the extent of the specialty of a product. The results show that the average LQ values of registered agricultural products, particularly apples, pears, and garlic, are 3.26, 8.01, and 2.82, respectively. This indicates that they are more specialized than produce from other areas that have not registered for a geographical indication. Low LQ values were found in some areas with registered rice geographical indications, which are also more focused on their historical reputation as the main rice producing areas. Considering the agricultural specialty of products, the recommendation is that the producing proportion should be over 1% of the national scale and over 10% of the province scale, and the LQ value should be over 2.0. This recommendation is not a requirement, but the criteria can prove to be useful in identifying a higher range of specialized agricultural products.

• 한국의류산업학회지
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• 제10권5호
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• pp.607-617
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• 2008

This research investigated the factors that effect on the trust and loyalty in on-line shopping mall and analyzed a structural relationship of these variables. The variables are service quality, information quality of on-line WOM(afternote), reputation of on-line shopping mall. The Instrument dimensions of service quality are tangibles, responsiveness, assurance, diversity goods and price fairness. The Instrument dimensions of information quality of on-line WOM(afternote) are usefulness, abundance, accuracy and specialty. The Instrument dimensions of reputation of on-line shopping mall are cognizance and comment. The results by LISREL are as follows : There are 7 factors that effects on trust and loyalty. These are tangibles, responsiveness, assurance and price fairness of instrument dimensions of service quality, usefulness, specialty of instrument dimensions of information quality of on-line WOM, cognizance of the Instrument dimensions of reputation of on-line shopping mall. Specially, there are significant point that usefulness and specialty of afternote which can contact easily in on-line shopping mall effect on the trust and loyalty in on-line shopping mall.

• 한국의류학회지
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• 제31권4호
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• pp.615-623
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• 2007

This study aimed to construct an effective decision-making model on selection of cloth stores using AHP technique. The proposed AHP structure consists of three levels. The highest level includes the cloth stores alternative which are department store, specialty store, and a clothes store. The second level consists of the key performance measurements for evaluating the optimal selection of cloth stores, such as location, facilities, product, service, and promotion. The lowest level consists of items which affects the performance measurements in the upper level. The items are convenience location, courteous service, decor/ambience, availability of parking, etc. The data for this research were collected from questionnaires of 132 in Busan. Data were analyzed by frequency and AHP. As the result of this study, 'product' was decided as a most important item in department store, while 'location' was decided as a most important item in specialty store and a clothes store. And 'variety goods' evaluated as that of first priority in the totality evaluation items in department store, but 'convenience location' evaluated as that of first priority in the totality evaluation items specialty store and a clothes store.

• 한국의상디자인학회지
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• 제14권1호
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• pp.131-150
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• 2012

The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.