• 제목/요약/키워드: social shaping

검색결과 84건 처리시간 0.025초

Are you a Machine or Human?: 소셜 로봇의 인간 유사성과 소비자 해석수준이 의인화에 미치는 영향 (Are you a Machine or Human?: The Effects of Human-likeness on Consumer Anthropomorphism Depending on Construal Level)

  • 이준식;박도형
    • 지능정보연구
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    • 제27권1호
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    • pp.129-149
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    • 2021
  • 최근 인간과 사회적으로 상호작용할 수 있는 소셜 로봇(Social Robot)에 대한 관심이 커지고 있다. ICT 기술 발전에 힘입어 소셜 로봇이 개인에게 맞춤형 서비스와 정서적 교감을 제공하기 쉬워졌으며, 현대의 사회문제들과 이로 인한 개인의 삶의 질 저하를 해소하기 위한 수단으로 소셜 로봇의 역할이 주목받고 있다. 소셜 로봇에 대한 관심에 힘입어 소셜 로봇 보급 또한 크게 늘고 있다. 많은 기업이 다양한 목표시장을 겨냥하기 위한 로봇 제품들을 시장에 선보이고 있으나, 현재까지 시장을 선도하는 명확한 흐름은 부재하다. 이에 따라 소셜 로봇의 디자인을 통해 로봇을 차별화하고자 하는 시도가 늘고 있다. 특히 의인화는 소셜 로봇 디자인에서 중요하게 연구되고 있으며, 소셜 로봇을 의인화하여 긍정적인 효과를 발현하려는 접근이 많이 시도되었다. 그러나 소셜 로봇에 대한 의인화가 형성되는 메커니즘을 체계적으로 설명하는 연구는 부족하다. 의인화에 대한 모호한 이해는 소셜 로봇의 의인화를 형성하기 위한 디자인 최적점의 도출을 어렵게 하고 있다. 본 연구는 소셜 로봇의 의인화가 형성되는 메커니즘을 검증하는 것을 목적으로 한다. 본 연구는 3×2 Mixed Design의 실험 연구를 통해 소셜 로봇의 인간 유사성(Human-likeness)과 개인의 해석수준(Construal Level)이 의인화 형성에 미치는 영향을 확인하였다. 의인화가 형성되는 메커니즘에 대한 6개의 연구 가설을 제시하고, 206명 표본의 데이터를 분석하여 가설을 검증하였다. 분석 결과 소셜 로봇의 인간 유사성 수준에 따라 로봇 의인화 수준이 높아지며, 소비자 해석수준에 따라 인간 유사성이 의인화에 미치는 영향이 다르게 나타남을 확인하였다. 본 연구는 소셜 로봇의 디자인 속성인 인간 유사성과 개인의 사고방식인 해석수준을 함께 고려하여 의인화가 형성되는 메커니즘을 설명하였다는 점에서 시사점이 있다. 본 연구의 결과를 소셜 로봇 의인화 형성을 위한 디자인 최적화의 기준으로 활용할 수 있을 것으로 기대한다.

공상 과학 영화에 나타난 복식이미지 (Images of Costumes in Science Fiction Movies)

  • 김민자
    • 복식
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    • 제50권
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    • pp.51-68
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    • 2000
  • This study is intended to examine the common features of costume images in science-fiction (SF) movies that deal with current socio-cultural situations by examining their themes and tones about the future it can be generally concluded that costume images of SF movies are divided into two patterns : one inheriting traditional styles constructed on linear progress and the other based on dismantiling the tradition. this analysis is made through the research of actual cinematic contexts on the common features of multiple styles shaping the two patterns of costume images. The results can be summarized as the following: The former is related with the future built up on the basis of belief in reasonal progress rooted in the Enlightenment reasonable plan for ideal social order and strong faith in uniformity. So It shows functional uniformity disregarding wasteful competitiveness in consumption and luxuriousness and clothing that has the aesthetic value of purity without emphasizing human body or sensuality are presented. On the other hand SF movies which show the uncertain costume image as the meaning of dismantling of tradition take up a rather critical view of assumption that society can move toward utopian future as it searches future images in the notion of hetero-topia by emphasizing pluralism consequently as for clothing diversity and uncertainty in post-modern style are presented destroying modernistic dichotomy and the assumption of Utopian clothing made in the notion of modern progressivism.

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The Intended Curriculum and Cultural Traditions - A Comparative Case Study of Berlin and Hong Kong

  • Lui, Ka Wai;Leung, Frederick Koon Shing
    • 한국수학교육학회지시리즈D:수학교육연구
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    • 제15권3호
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    • pp.209-228
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    • 2011
  • Many studies such as Pepin (1999a; 1999b), Kaiser (2002), and Park & Leung (2006) revealed that there is a strong dependence of mathematics teaching on cultural traditions in different countries. This study was set up as a detailed comparison between the intended curricula in Berlin and Hong Kong to explore how cultural tradition influenced the intended curriculum. In this study, the intended curriculum is what the (local, state or national) curriculum developers stipulate in the official documents. The German educational system is influenced by the curriculum tradition called Didaktik. Didaktik is a tradition about teaching and learning. Since 16th century, Didaktik has been the most important tool for planning, enacting, and thinking about teaching in most of northern and central Europe (Westbury, 1998). On the other hand, the education system in Hong Kong is influenced by both the Anglo-Saxon curriculum tradition and the Confucian heritage culture (CHC). It was found in this study that, although many studies revealed that there is a strong dependence on cultural traditions of mathematics teaching in different countries, other factors such as social factors or the education system also played an important part in shaping the intended mathematics curriculum. So a simplistic view of dependence of the curriculum on cultural traditions is not warranted. The formation of the curriculum is a much more complicated process encompassing various factors including needs of society, advancement of technology, and government policies at different levels.

UML 활용 영향요인에 관한 탐색적 연구 (A Study on Factors Affecting Users' Utilization of Unified Modeling Language)

  • 한광현;김태웅
    • 기술혁신연구
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    • 제15권1호
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    • pp.115-144
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    • 2007
  • This paper is concerned with figuring out a scheme to facilitate UML utilization through examining the factors which affect the intention to use UML. For this, we conducted a survey of those factors among software engineers in IT service companies. In order to examine the factors affecting the intention to use UML, we developed a model by combining the Technology Acceptance Model and the Innovation Attributes Theory, which have been proved to explain well about the acceptance of new technologies and services. Statistical analysis shows that the subjective norm which is one of social factors has significant influence on the career consequences, and also on the compatibility when the result of UML utilization is demonstrable. The career consequences, the compatibility and the ease of use are found to have significant influence on the usefulness perception of UML utilization, implying that the recognition that one's future career can be affected in the long term by UML utilization is important in shaping how one perceives the usefulness along with the compatibility with one's current task type and the ease of use. The usefulness and the compatibility are evaluated to be the factors that have significant influences on the intention to use UML.

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A DOUBLE-EDGED SWORD: MEDIA AND RELIGION IN THE MIDDLE EAST (WITH SPECIAL EMPHASIS ON IRAN)

  • KHANI, MOHAMMAD HASSAN
    • Acta Via Serica
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    • 제3권1호
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    • pp.43-56
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    • 2018
  • Religion and new media are two important factors in contemporary Middle Eastern societies. Media is seen as a relatively newcomer while religion has been and remains an old and core component of the fabric of societies in this region. This article is an attempt to examine the encounter of these two phenomena in the Middle East. It will try to explore the variety of ways by which new media have served religion both positively and negatively, and how religion has taken position for and against media in Middle Eastern countries in general and in the Iranian case in particular. It is also the purpose of this article to look at the different aspects of this relationship between media and religion, analyzing how one affected the other, and how this interaction affected society. It is argued that the outcome of the interaction between religion and media has had a great impact on shaping the social and political culture of the countries in this region including Iran. The dimensions of this impact will determine the outcome of the clash between modernity and tradition in the region.

Before Serindia: The Achaemenid Empire Along and Astride the Silk Roads

  • Marco, FERRARIO
    • Acta Via Serica
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    • 제7권2호
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    • pp.133-152
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    • 2022
  • Both in popular perception and specialized literature, the Achaemenid Empire, for over two centuries the most important player from the Aegean to the Indus, is rarely evoked in correlation with the complex of socio-cultural dynamics which shaped the spaces of what has become known as the Silk Road(s). Building on the case study of the Pazyryk carpet on the one hand (King 2021, 353-361, Linduff and Rubinson 2021, 88-97), and of the spread of an artistic motive such as the quatrefoil on the other (Kim 2021), this paper explores the rich and complex nature of the commercial networks that flourished across Central Asia under the aegis of Achaemenid Great Kings. Both archaeological and literary evidence shall be discussed (especially the Aramaic Documents from Ancient Bactria: Naveh and Shaked 2012, and now King 2021, 315-320). If taken together and read against the grain, such material is significant for the following reasons. First, it suggests the existence - and the scale - of commercial activities directly fostered or indirectly promoted by the imperial administration in Central Asia, an area of crucial importance within the Achaemenid domains, but for which our evidence is rather scanty and difficult to assess. Second, it shows how the Achaemenid "Imperial Paradigm" (Henkelman 2017) affected the social and economic landscape of Central Asia even after the demise of the Empire itself, thus considerably shaping the world of the Silk Road(s) a century before the Ancient Sogdian Letters (de la Vaissière 2005, 43-70) or Zhāng Quiān's famous report.

The Impact of Ethical Leadership on Employees Turnover Intention: An Empirical Study of the Banking Sector in Malaysia

  • SALEH, Tajneen Affnaan;MEHMOOD, Wajid;KHAN, Jehanzeb;JAN, Farman Ullah
    • The Journal of Asian Finance, Economics and Business
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    • 제9권2호
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    • pp.261-272
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    • 2022
  • The purpose of this paper is to investigate the influence of ethical leadership in determining the organizations' individual-type ethical climate (self-interest, friendship, and personal morality ethical climate) in reducing employee turnover intention. It seeks to identify the role of individual-type climate in mediating the association between ethical leadership and employee turnover intention. Moreover, the moderation effect of emotional exhaustion among employees on the relationship between ethical leadership and turnover intention has been researched to establish the ethical degree of leadership. Using a sample of 260 questionnaires from employees working full-time in the banking sector, the results were analyzed in PLS-SEM. The results of the social exchange theory indicated that ethical leadership is vital in shaping the workplace's individual-type ethical climate and reducing employees' turnover intention. The findings demonstrate that the relationship between ethical leadership and turnover intention is mediated by an individual-type ethical climate, which means that employees in a positive ethical climate do not wish to leave immediately. Furthermore, emotional exhaustion was found to moderate the association between ethical leadership and employees' turnover intention under high emotional exhaustion, where low ethical leadership is experienced, reporting higher levels of turnover intention.

The Study on Visualizing the Impact of Filter Bubbles on Social Media Networks

  • Sung-hwan JIN;Dong-hun HAN;Min-soo KANG
    • 한국인공지능학회지
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    • 제12권2호
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    • pp.9-16
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    • 2024
  • In this study, we delve into the effects of personalization algorithms on the creation of "filter bubbles," which can isolate individuals intellectually by reinforcing their pre-existing biases, particularly through personalized Google searches. By setting up accounts with distinct ideological learnings-progressive and conservative-and employing deep neural networks to simulate user interactions, we quantitatively confirmed the existence of filter bubbles. Our investigation extends to the deployment of an LSTM model designed to assess political orientation in text, enabling us to bias accounts deliberately and monitor their increasing ideological inclinations. We observed politically biased search results appearing over time in searches through biased accounts. Additionally, the political bias of the accounts continued to increase. These results provide numerical evidence for the existence of filter bubbles and demonstrate that these bubbles exert a greater influence on search results over time. Moreover, we explored potential solutions to mitigate the influence of filter bubbles, proposing methods to promote a more diverse and inclusive information ecosystem. Our findings underscore the significance of filter bubbles in shaping users' access to information and highlight the urgency of addressing this issue to prevent further political polarization and media habit entrenchment. Through this research, we contribute to a broader understanding of the challenges posed by personalized digital environments and offer insights into strategies that can help alleviate the risks of intellectual isolation caused by filter bubbles.

서비스직 근로자의 고객응대업무와 프리젠티즘: 상사 지지의 조절효과 (Exploring Interaction between Interactive Services and Presenteeism of Korean Service Workers: The Moderating Effects of Supervisor Support)

  • 이복임
    • 한국직업건강간호학회지
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    • 제33권2호
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    • pp.74-82
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    • 2024
  • Purpose: This study delves into the relationship between interactive services and presenteeism among Korean service workers, aiming to discern the moderating effects of supervisor support on the relationship. Methods: Utilizing secondary data from the sixth Korean Working Conditions Survey, involving 7,628 service workers, this study conducted logistic moderated regression analysis to scrutinize the moderating effects of supervisor support on the relationship between interactive services and presenteeism. Results: Approximately 10% of workers experienced presenteeism in the previous 12 months. Females, low-educated, elderly, those working long hours, and low-wage workers were more likely to perceive presenteeism. Notably, a statistically significant U-shaped curvilinear relationship was observed between interactive service duration and presenteeism. The results also underscore the moderating role of supervisory support in shaping the relationship between interactive services and presenteeism. Conclusion: The study highlights the significance of supervisor interest and support in promoting workers' health, thereby not only improving the wellbeing of individual workers but also fostering organizational productivity by reducing presenteeism.

Unlocking Digital Transformation: The Pivotal Role of Data Analytics and Business Intelligence Strategies

  • Edwin Omol;Lucy Mburu;Paul Abuonji
    • International Journal of Knowledge Content Development & Technology
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    • 제14권3호
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    • pp.77-91
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    • 2024
  • This article aims to comprehensively analyze the crucial role played by data analytics and business intelligence (BI) strategies in propelling digital transformation within diverse industries. Through an extensive literature review and examination of real-world case studies, the study employs a systematic analysis of scholarly works and industry reports. This approach provides a panoramic view of how organizations utilize data-driven insights for competitive advantages, improved customer experiences, and fostering innovation. The findings underscore the pivotal significance of data analytics and BI strategies in influencing strategic decision-making, enhancing operational efficiency, and ensuring long-term sustainability across various industries. The study stands out in its originality by offering a unique synthesis of insights derived from scholarly works and real-world case studies, contributing to a holistic understanding of the transformative impact of data analytics and BI on contemporary business practices. While the study provides valuable insights, limitations include the scope of available literature and case studies. The implications call for further research to explore emerging trends and evolving challenges in the dynamic landscape of data analytics and BI. The practical implications highlight the tangible benefits organizations can derive from integrating data analytics and BI strategies, emphasizing their role in shaping strategic decisions and fostering operational efficiency. In a broader context, the study delves into the social implications of the symbiotic relationship between data analytics, BI, and digital transformation. It explores how these strategies impact broader societal and economic aspects, influencing innovation and sustainability.