• The Journal of Asian Finance, Economics and Business
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• v.9 no.6
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• pp.219-230
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• 2022

The goal of this research is to look into the relationship between social media marketing activities and brand attachment in the online marketing business, based on the indirect effect of perceived value and self-brand connections. For this reason, the study has used self-administered questionnaires to collect the data from 425 males from the major cities of Pakistan including Islamabad, Karachi, Lahore, and Sialkot. Furthermore, based on the PLS-SEM technique the empirical findings show that social media marketing activities positively affect perceived value, self-brand connections, and brand attachment. Perceived value has a significant positive impact on brand attachment and mediates the influence of social media marketing activities on brand attachment. In addition to this, self-brand connections have a positive effect on brand attachment, and self-brand connections mediate the relationship between them. Thus, firms employing social media marketing activities successfully in their branding build upon a positive perception of the brand in the customer's mind resulting in customer attachment with the brand. This study can assist the e-commerce managers and brand managers in building strong customer attachment via perceived value and self-brand connections.

• English Language & Literature Teaching
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• v.11 no.1
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• pp.17-36
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• 2005

The purpose of this study is to examine the ways in which CALL apply to enhance the motivational aspects of second language learning. Theories relevant to social, cognitive, and affective foundations of motivation are first reviewed to demonstrate the important role of motivational influences in improving learners' affect and achievements. Then, implications arising from such theories in strengthening the motivational aspects of CALL are explicated in the second part. With the spread of computer technology in language classrooms, the innovative role of CALL in the development and maintenance of intrinsic motivation can be illustrated. Specifically, CALL may provide cognitively supportive instruction geared towards improving students' performance. Also, it has been reported from the affective perspective that CALL can captivate learners' attention, promote their feelings and expectations of success, improve perceptions of control, and increase positive attributions to effort and ability. Finally, from a social learning perspective, CALL may enhance learners' self-efficacy and foster their achievement and positive affect through social interactions, proximal goal-setting, and attributional feedback. In the framework of CALL, students seem to be benefited by the immediacy and authenticity of contact with target languages and cultures made at their choices and decisions.

• Korean Journal of Culture and Social Issue
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• v.20 no.4
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• pp.281-305
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• 2014

This study investigated the relationship between older driver's safe driving behavior, driving mobility(amount of driving, assessment for driving-related physical ability, confidence for adaptation in driving situation, amount of social activity) and subjective well-being(life satisfaction, positive/negative affect). The data of these variables were collected by questionnaire method based on face-to-face interview. The results can be summarized as followings. First, the older driver who reported higher scores in the self-report safe driving behavior questionnaire tended to show higher level of subjective well-being and driving-based mobility. Second, all the sub-factors in the driving-based mobility questionnaire were positively related to life satisfaction, positive affect but negatively related to negative affect except amount of driving. Finally, it was found that both confidence for adaptation in driving situation and amount of social activity positively mediated the relationship between self-report safe driving behavior and life satisfaction and positive affect, but confidence for adaptation in driving situation negatively mediated the relationship between self-report safe driving behavior and negative affect, Implication and suggestion were discussed.

• Korean Journal of Culture and Social Issue
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• v.13 no.2
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• pp.1-15
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• 2007

The purpose of this study is to find how the factors of "Grief of loss" affect on the subjective well-being of elderly('the satisfaction with life', 'the positive affect', 'the negative affect). One hundred of subjects, over age 65, participated in the survey and we could find that the "Grief of loss" was composed of four sub-factors('economical loss', 'loss from being parted by death', 'loss of physical functions', 'loss of relations'). These four sub-factors of "Grief of loss" showed negative correlations with the scores of the satisfaction with life. However, three other sub-factors except 'loss from being parted by death' showed negative correlations with the scores of 'the positive affect'. On the other hand, other three sub-factors except 'economical loss' showed positive correlations with the scores of 'the negative affect'. Especially, the 'economical loss' was affecting on 'the negative affect' and 'the positive affect' significantly. Also, 'loss of relations' was affecting on both 'the negative affect' and 'the satisfaction with life''. Two out of the four sub-factors, 'economical loss' and 'loss from being parted by death', showed no significant effects on the subjective well-being. This results insists us that the emotional supports, especially from their offspring, are truly important for elderly to overcome their Grief of loss('loss of physical functions', 'loss of relations')

• Journal of Korean Academy of Nursing
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• v.52 no.4
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• pp.407-420
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• 2022

Purpose: This structural model study was constructed and verified a hypothetical model to examine the effects of parenting stress, social resources, family resources, and positive coping on resilience among mothers of children with developmental disabilities. Methods: Data were collected using self-report structured questionnaires, from October 19 to October 30, 2018, with 214 mothers caring for children with developmental disabilities under the age of 20 years. Results: In the fitness test results of the hypothesis model, with the fit index 𝛘² (p) = 69.27 (< .001), and the normed fit indices (𝛘² = 1.87, GFI = .94, CFI = .97, NFI = .93, and TLI = .95, RMSEA = .06, SRMR = .06), this study satisfies the good fitness in standards. There are seven statistically significant paths among the 10 paths set in the hypothetical model. The explanatory power of parenting stress and social resources, which affects the family resources was 41.4%, the explanatory power of parenting stress, social resources, and family resources affecting the positive coping was 58.9%, and the explanatory power of parenting stress, social resources, family resources, and positive coping affecting resilience was 55.5%. Conclusion: Positive coping, family resources, and social resources of mothers of children with developmental disabilities directly affect their resilience, and parenting stress indirectly affects it. Therefore, to improve the resilience of mothers of children with developmental disabilities, it is necessary to develop a systematic nursing intervention that considers parenting stress, social resources, family resources, and positive coping.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.641-653
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• 2020

Research on the impact of the creating shared value (CSV) and organizational agility on management performance in research targeting financial institution workers is insufficient. The purpose of this study is to investigate the effect of CSV on business performance through social capital and the effect of organizational agility on business performance for employees of financial institutions. The results of the study are as follows. First, economic value had a positive effect on structural and relational capital, but social value had a positive effect on relational capital only. Second, organizational agility had a positive effect on financial and non-financial performance. Third, structural capital had a positive effect only on non-financial performance, and relational capital had a positive effect on financial and non-financial performance. In summarizing these findings, it was confirmed that although most of the variables had a positive effect, social value did not affect structural capital and structural capital did not affect financial performance. Based on such research results, the necessity of strengthening social value and structural capital was proposed to increase the management performance of financial institutions, and conclusions, implications, and future research directions were presented.

• Child Health Nursing Research
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• v.13 no.1
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• pp.13-20
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• 2007

Purpose: This investigation examined a model to predict body mass index in order to prevent later development of obesity among adolescents. The hypothesized model was developed based on the principle of Social Cognitive Theory that social influences predict perceptions of cognition as well as behavior. Method: The 5,770 adolescents, aged 14-18 who participated in this study came from 11 separate school districts in Busan and Kyungnam province of South Korea. The adolescent surveys were administered in a group setting at the participating school. Of the 5770 surveys, adolescents with more than 10 percent missing data in the entire survey were excluded. The final sample contained 4,527 cases. The adolescents were included 2,250 (49.7%) males and 2,277 (50.3%) females. Data was analyzed Pearson correlation coefficients using SPSS 12 program and structural equation model (SEM) using Maximum Likelihood estimation was employed using Amos 5.0. Results: Social support directly affects cognitive determinants. Cognitive determinants directly affect behavior determinants which directly affect BMI. Cognitive and behavioral factors mediated the relationship between social support and BMI (GFI= 0.984, CFI= 0.974, RMSEA=0.031). Conclusion: Social levels should be supportive to help adolescents have healthier behaviors. This support can be accomplished by providing frequent support to establish positive cognitive factors as the foundation of the solution to prevent overweight and obesity.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.2
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• pp.121-135
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• 2005

From a social psychological perspective, Make-up is an tool for run a lot smoother and perform communication efficiently. Many people give a turn to hair color through dyeing form due to yearning to change individual image through the image which the color is having. This paper study how make-up behavior, hair color and self-consciousness will affect the Level of Expected social-psychological effect of College Girl Students. In the sense of make-up behavior, according to result, a group of make-up behavior of self-satisfaction-oriented the level of expected social-psychological effect higher than a group of make-up behavior of tradition-oriented. Hair colors doesn't seem to be having much effect on the level of expected social- psychological effect, but have been shown to influence make-up behavior and self-consciousness. On the self-consciousness, a group of high self-consciousness the level of expected social-psychological effect higher than a group of low or fair self-consciousness. They doesn't have much effect passive expected effect as 'complement of self insufficiency' or 'a person consciousness' But they are affect active expected effect as 'the pleasure of change' and 'positive ascent'.

• Journal of Distribution Science
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• v.17 no.2
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• pp.5-11
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• 2019

Purpose - This paper examines how corporate social responsibility of the Korean retail industry affects the degree of asymmetric information. Recent theories predict that a firm's active engagement in socially responsible activities lowers the degree of asymmetric information of the firm. Research design, data, and methodology - This paper uses the sum of environmental and social scores (ES), published by the Korean Corporate Governance Service in order to proxy the degree of socially responsible management practices of Korean retail firms. This paper uses the ordinary least square method to investigate the above predictions. The publicly traded Korea retail firms listed in the Korean Exchange are analyzed from 2011 to 2016. To measure the degree of asymmetric information, this paper adopts the analyst dispersion and price impact measures. Results - This paper shows that the ES score has significantly positive relationships with these two measures of information asymmetry. The environmental score seems to increase the analyst dispersion measure and the social score appears to raise the price impact measure mores significantly. Conclusions - The results do not support the prior theory expecting a negative relationship between corporate social responsibility and the degree of asymmetric information. Environmental and social scores are found to affect the measures of information asymmetry differently.

• Korean Journal of Culture and Social Issue
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• v.22 no.3
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• pp.313-342
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• 2016

The purpose of the present study was to examine the relationship between individual values, nature-relatedness, and happiness in a sample of Korean university students(N=224). Specially, we used Schwartz's PVQ, life satisfaction, positive affect, psychological well-being, social well-being, and Korean Happiness scale to measure values and happiness. According to the bivariate correlational analysis, generally, there were positive correlation between benevolence, self-direction, universalism, stimulation and one of 5 happiness measurements and there was negative correlation between achievement and life satisfaction. Nature-relatedness were positively related with five types of happiness measurements. According to the hierarchical regression, demographic variables(sex, religion, economic levels), value types, and nature-relatedness explained 25%~36% of variance in happiness. Value was more related with psychological well-being than life satisfaction, positive affect, social well being, Korean happiness scale. This results emphasize the importance of healthy value(benevolence, self-direction) and provision of opportunities contact with nature to promote human happiness.