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검색결과 798건 처리시간 0.028초

Information Dissemination Model of Microblogging with Internet Marketers

  • Xu, Dongliang;Pan, Jingchang;Wang, Bailing;Liu, Meng;Kang, Qinma
    • Journal of Information Processing Systems
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    • 제15권4호
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    • pp.853-864
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    • 2019
  • Microblogging services (such as Twitter) are the representative information communication networks during the Web 2.0 era, which have gained remarkable popularity. Weibo has become a popular platform for information dissemination in online social networks due to its large number of users. In this study, a microblog information dissemination model is presented. Related concepts are introduced and analyzed based on the dynamic model of infectious disease, and new influencing factors are proposed to improve the susceptible-infective-removal (SIR) information dissemination model. Correlation analysis is conducted on the existing information dissemination risk and the rumor dissemination model of microblog. In this study, web hyper is used to model rumor dissemination. Finally, the experimental results illustrate the effectiveness of the method in reducing the rumor dissemination of microblogs.

축산분야 소독제 정보 제공 스마트폰 어플리케이션 개발 (Development of a smartphone application for providing disinfectant information on livestock industry)

  • 정한성;김수권;최광훈;박지헌;쇠린택;최농훈
    • 대한수의학회지
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    • 제59권2호
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    • pp.97-100
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    • 2019
  • It is important to select the correct disinfectants and to use them appropriately in order to prevent the initial spread of highly infectious livestock disease, such as foot-and-mouth disease or highly pathogenic avian influenza. This study describes a smartphone application developed to enable livestock workers to observe information related to disinfectants for the prevention of livestock disease in the domestic market, regardless of time and location, through a Linux-based Android mobile platform. This application (Konkuk-Disinfectant Information Database) provides information on disinfectant names, components, license and use; it was designed to enable the user to share disinfectant information through social media.

대학생 창업교육이 창업지식 및 경영전략에 미치는 영향에 관한 연구 (A Study on the Effects of University Student Entrepreneurship Education on Entrepreneurship Knowledge and Management Strategy)

  • 김태성
    • 대한안전경영과학회지
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    • 제23권4호
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    • pp.113-120
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    • 2021
  • In the past, manufacturing-oriented industries focused on improving labor productivity to achieve economic growth. Korea is changing from a labor-intensive industry to a technology-intensive industry in order to occupy a competitive edge compared to other countries. Recently, a lot of investment has been made not only in technology-intensive industries but also in information industries. Therefore, it is developing in various forms such as special technology, platform industry, and virtual reality as a technology-intensive industry and information industry field. In this social phenomenon, the necessity of starting a business using new ideas and technologies is increasing. Therefore, universities also need entrepreneurship education for their students, and it is necessary to investigate how the contents of the university's start-up education support, individual achievement needs, and the degree of acquisition of start-up knowledge affect the establishment of business strategies necessary for start-ups.

Hybrid Fraud Detection Model: Detecting Fraudulent Information in the Healthcare Crowdfunding

  • Choi, Jaewon;Kim, Jaehyoun;Lee, Ho
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제16권3호
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    • pp.1006-1027
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    • 2022
  • In the crowdfunding market, various crowdfunding platforms can offer founders the possibilities to collect funding and launch someone's next campaign, project or events. Especially, healthcare crowdfunding is a field that is growing rapidly on health-related problems based on online platforms. One of the largest platforms, GoFundMe, has raised US$ 5 billion since 2010. Unfortunately, while providing crucial help to care for many people, it is also increasing risk of fraud. Using the largest platform of crowdfunding market, GoFundMe, we conduct an exhaustive search of detection on fraud from October 2016 to September 2019. Data sets are based on 6 main types of medical focused crowdfunding campaigns or events, such as cancer, in vitro fertilization (IVF), leukemia, health insurance, lymphoma and, surgery type. This study evaluated a detect of fraud process to identify fraud from non-fraud healthcare crowdfunding campaigns using various machine learning technics.

Attitude Change Towards Self-Service Technology Adoption Using Latent Growth Modeling

  • Um, Taehyee;Chung, Namho
    • Journal of Smart Tourism
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    • 제2권3호
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    • pp.5-15
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    • 2022
  • As the utilization of technology in the tourism field becomes familiar, it greatly impacts people's tourism activities. These changes could also affect the behavior of tourists during the pandemic. To investigate consumers' adaptation to the self-service technology (SST) environment during the coronavirus disease of 2019 (COVID-19) pandemic, we adopted a model of absorptive capacity as the main framework for empirical research. To track the social effects of COVID-19, consumers' behavioral intentions for four different points in time are collected. The analysis was conducted using latent growth and structural equation modeling. We set the organizational and environmental characteristics as the first step of the model, with assimilation and trust as a middle step. Intention to use a kiosk is placed at the final step as an exploit. Findings indicate that organizational characteristics and environmental characteristics positively influenced assimilation and trust, except for environmental characteristics. Consumers' assimilation in SST encourages immediate intention to use a kiosk. Consumers' trust in kiosks positively impacts both immediate and continuance intention to use a kiosk during COVID-19.

Empirical Study on the Acceptance of Mobility as a Service (MaaS) Based on the UTAUT2 Model

  • Toyama, Masaki
    • Asia Marketing Journal
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    • 제24권3호
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    • pp.121-130
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    • 2022
  • To achieve the widespread use of Mobility as a Service (MaaS), a novel transportation platform, it is important to increase consumers' intention to use MaaS. Therefore, this study clarifies the determinants of consumers' intention to use MaaS based on the UTAUT2 model. The research model is tested using structural equation modeling based on data from a web-based questionnaire survey of Japanese consumers. The results show that performance expectancy, social influence, hedonic motivation, and price value have significant effects on the intention to use MaaS. Moreover, the relationship between the intention to use MaaS and independent variables is moderated by old age. Theoretical and practical implications are discussed based on the findings.

전자책 사용자를 위한 차세대 소통 플랫폼 제안 (Social Cataloging e-book platform for readers)

  • 권성민;김태은;이종호;정윤진;김은지
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2020년도 추계학술발표대회
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    • pp.597-600
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    • 2020
  • 전자책을 이용한 독서가 확산되면서, 책에 대한 소감도 온라인으로 공유하고 싶어하는 독자들의 욕구가 생겨나고 있다. 따라서, 본 논문은 전자책 독자들이 책을 소비함과 동시에 다른 독자들과 소통하는 창구를 마련하고자 한다. 이러한 온라인 독서 플랫폼을 통해 사용자들의 독서 경험이 확장될 것을 기대한다. 또한, 사용자들의 소감 데이터를 기반으로 인공 지능 분석한 결과를 제공한다. 이를 통해, 다른 사용자들이 책에 대해 느낀 전반적인 인상을 알 수 있으며 기존 전자책과 차별화된 서비스라는 점에서 의의가 있다.

Theorizing Length of Relationship as Moderator of Key Account Management Performance- Repeat Order Link

  • Ahmmed, Kawsar;Mohd, Nor Azila
    • 융합경영연구
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    • 제2권1호
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    • pp.1-17
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    • 2014
  • In today's highly competitive and fast changing business environment, key account management-a supplier company initiated relationship marketing approach targeted at the most important customers to solve their complex requirements with special treatment that eventually ensures both parties' financial and nonfinancial objectives- has regarded as a strategic weapon of many companies' sales efforts to manage their strategically important customers. On the basis of the existing studies, this research introduces a theoretical model highlighting the hypothetical relationship between key account management performance and repeat order. In addition, moderating effect of length of relationship on the relationship between key account management performance and repeat order is also introduced. We theorize the conditions under which key account management performance influences key customer repeat order behavior as well as the influence of moderating variable of length of relationship on key account management performance-repeat order relationship. Theoretical and managerial implications are provided along with suggestions to isolate a platform for future empirical research.

SNS 빅데이터 분석을 통한 재생에너지 동향 및 관계구조 (Renewable energy trends and relationship structure by SNS big data analysis)

  • 김종민
    • 융합보안논문지
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    • 제22권1호
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    • pp.55-60
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    • 2022
  • 본 연구는 재생에너지와 관련된 에너지 분야의 동향과 관계구조를 분석하는 것이다. 이를 위해 본 연구에서는 SNS Data를 포한한 Big Data를 중점으로 분석하였다. SNS는 Instragram 플랫폼을 활용하여 재생에너지 해시태그들을 수집하였으며, 빅데이터 분석, 소셜네트워크 분석을 위한 워드임베딩 방법으로 사용하였고, 본 연구에서 도출된 결과를 토대로 재생에너지 산업의 발전에 활용할 수 있을 것으로 기대된다.

세대, 성별에 따른 쇼핑 플랫폼 이용 선호도 차이 (Differences in preference for shopping platform use by generation and gender)

  • 박진희;박혜민;이영우;최훈;이용설
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2022년도 춘계학술대회
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    • pp.599-601
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    • 2022
  • 4차 산업혁명 이후 스마트폰 사용의 증가로 pc를 이용한 인터넷 쇼핑이 아닌 스마트폰을 이용한 모바일 쇼핑이 증가함에 따라 모바일 쇼핑의 시장 규모가 성장하는 추세이다. 모바일 쇼핑 시장이 급격하게 성장하면서 온라인에서는 소셜커머스와 오픈마켓이 성장하였다.

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