• Asia Marketing Journal
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• v.14 no.4
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• pp.23-33
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• 2013

This case focuses on WE CAN Cookies, a social enterprise in South Korea that was founded in 2001 with the support of the Korean Roman Catholic Church. WE CAN Cookies specializes in the making of high quality organic cookies. As a nonprofit organization that uses a labor force of mostly mentally disabled workers, the company faces many challenges that normal companies do not experience. The company had to initially overcome the social prejudice that the handicapped cannot make good cookies. Despite the religious background and social agenda of the company, it started making inroads as a cookie-making business only after its managers, including the nuns who run it began adopting modern management philosophies and practices. The WE CAN Cookies case illustrates three main marketing-related concepts: One, WE CAN Cookies is a good example of how social enterprises face a broader spectrum of challenges when compared to conventional profit-seeking enterprises. Two, WE CAN Cookies demonstrates that social enterprises need flexibility in formulating their business strategies. Even though WE CAN Cookies is subject to many constraints, as a social enterprise it can also take advantage of new opportunities for obtaining support from the government and from the private sector. Three, WE CAN Cookies shows that these types of operations need to create greater balance in their social and business competencies to ensure the long term viability. Social enterprises are certified by governments with the stated goal of improving the lives and the wellbeing of special interest group. As important as achieving these objectives are, social enterprises also must additionally be able to build their operational capabilities not only in manufacturing but also in functions such as marketing.

• Journal of the Korean Home Economics Association
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• v.33 no.6
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• pp.115-136
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• 1995

The exploratory purpose of this study was to investigate the Honsu trend and to examine the relationships between the Honsu, marriage exchange resources and marital satisfaction from general group and also explore the differences in Honsu expenditure between the general group and the aimed group. the explanatory purpose of this study was to prove the social meaning of the Honsu as a 'productive exchange resources' using Emerson's exchange network theory. The data was collected from 800 men and women of general group and 72 men and women of aimed group within 5 years of marital duration through the questionnaire method. Major findings of the study from the general group were as follows : in general group 1. The bridegroom group expended more Honsu than bride group. Bridegroom's primary expenditure item was house expenditure, and bride's primary one was newlywed life goods. 2. The bridegroom's Honsu were influenced positively by parents'SES, bridegroom & bride's education level and bride's parents'SES. Bride's Honsu were influenced positively by parents' SES and bridegroom & bride's education level. 3. Bridegroom's marital satisfaction were influenced positively by bride's marriage need, bridegroom's marriage need, bride's physical attraction and bridegroom & bride's education level. Bride's marital satisfaction were influenced positively by bride's marriage need, bridegroom's physical attraction, bridegroom & bride's education level, bridegroom's marriage need, bridegroom's future possibilities and bridegroom's Honsu. 4. The social meaning of the Honsu was a 'productive exchange resource'. 1. The bridegrooms of aimed group expended more housing expenditure and also Honsu than the brides but there's no statistically significant differences in Honsu expenditure between the bridegrooms and the brides of aimed group. 2. The bridegrooms of aimed group expended about 3 times more money for wedding present for spouse and abut 1.2 times more for Honsu than the bridegrooms of general group. The bride of aimed group expended about 4.6 times more money for general group. the bride of aimed group expended abut 4.6 times more money about 4 times more for housing expenditure and about 3 times more for total Honsu than the brides of general group.

• Journal of Public Diplomacy
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• v.2 no.1
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• pp.116-135
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• 2022

Public diplomacy activities can benefit from social capital theory, when its social dynamics is elucidated in the investment of complex social networks and in the establishment and management of relationships with foreign publics. Social capital theory explains that actors can produce purposive actions to mobilize resources in social structures, which thus explains the dynamics of social interactions. In response to the lack of conceptual frameworks for understanding public diplomacy activities within social capital theory, we conducted a narrative literature review that intends to identify the means through which international actors, such as governments, engage with foreign publics through the dynamics of social networks and the resources embedded in them. In addition, we explored the multidimensional characteristics of social capital to enhance the comprehension of the manner in which actors access, share, and maintain resources in target communities, institutions, or organizations through public diplomacy activities. In summary, we highlight the importance of new theoretical explorations on the application of social capital theory to public diplomacy and the need for a research agenda in the field.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.89-100
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• 2011

The purpose of this paper is to see whether a corporate's social activity has any influence on purchase intention and corporate image, and how it affects consumers' feelings with that correlation. This study empirically proves that the influence of purchase intention and corporate image can be different according to the corporate's social activities. The study suggested for a crucial marketing direction on a practical affairs level, along with a need of corporate social activities. Corporate social activities affects to build a positive corporate image, product image and purchase intention. When companies need to improve the corporate's image enhance, corporate social activities will be bring social and economic benefits and to be a very useful activity other than the corporate's communications activities. Therefore, corporate needs to pursue a more systematic and strategic social activities under a perception that a corporate social activities.

• 한국사회정책
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• v.25 no.2
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• pp.333-366
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• 2018

The purpose of this study is to identify the types of social capital by delinquent adolescents using the Q methodology and to find ways to form social capital. As a result, 33 types of statements about social capital were extracted from 16 juvenile delinquents and five types were derived. Type I was named as 'Friend Supportive Type', Type II as 'Family Friendly', Type III as 'Ability Type', Type IV as 'Social Justice' and Type V as 'School Trust Type'. First, it is necessary to develop a program that uses good friends to improve social capital in peer relations. Second, intervention in the direct relationship between parents' children, that is, communication with friends, children of friends and children who are indirectly formed with children, as well as communication, attention, and communication are required. Third, it is necessary to intervene to control the continuous emotional control ability in daily life. Fourth, there is a need to strengthen the irrationality of the social system and the supervision over the harmful environment. Finally, there is a need to improve the environment to enhance the level of school norms and confidence in the school.

• International Journal of Internet, Broadcasting and Communication
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• v.9 no.3
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• pp.59-69
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• 2017

The best 'hub' to communicate with the citizen is using social media to marketing the business. However, there has several issued and the most common issue that face in critical is a capital issue. This issue is always highlight because most of automatic sentiment detection tool for Facebook or any other social media price is expensive and they lack of technical skills in order to control the tool. Therefore, in directly they have some obstacle to get faster product's feedback from customers. Thus, the personal online retailing need to struggle to stay in market because they need to compete with successful online company such as G-market. Sentiment analysis also known as opinion mining. Aim of this research is develop the tool that allow user to automatic detect the sentiment comment on social media account. RAD model methodology is chosen since its have several phases could produce more activities and output. Soppy tool will be develop using Microsoft Visual. In order to generate an accurate sentiment detection, the functionality testing will be use to find the effectiveness of this Soppy tool. This proposed automated Soppy Tool would be able to provide a platform to measure the impact of the customer sentiment over the postings on their social media site. The results and findings from the impact measurement could then be use as a recommendation in the developing or reviewing to enhance the capability and the profit to their personal online retailing company.

• Land and Housing Review
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• v.3 no.1
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• pp.1-14
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• 2012

Since the provision of Permanent Affordable Housing in the early 1990's, it is confronted with the need to strengthen its welfare service due to aging of its facilities and the declining welfare system for its tenants. In addition, the aging population of tenants is on the rise, increasing the group of tenants that are in need of care. The local social community center has entered into the community of permanent affordable housing and takes partial responsibility in the tenant's social welfare. However, social community center is mainly responsible for providing welfare service to its local residents and thus limited in its ability to satisfy welfare service to tenants of permanent affordable housing. Therefore, it is required to renew the existing welfare system to better suit social demands of tenants according to its specific social group and the characteristics of housing complex. This study aims to propose methods that can strengthen welfare service and analyze the characteristics of welfare service by investigating the existing conditions of welfare system for the tenants in permanent affordable housing complex. For this purpose, this study presents with categories of service standards, by breaking down and codifying welfare service and propose applicable mixed-use service in pre-existing permanent affordable housing.

• Journal of Korean Academy of Nursing
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• v.35 no.7
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• pp.1343-1352
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• 2005

Purpose: This study was designed to identify the degree of self-image and social support among Korean-Chinese adolescents and investigate the relationship between these variables. Method: A total of 621 Korean-Chinese adolescents in five middle schools in YanBian, China were recruited from March 1st to the 9th, 2005. Data was analysed using descriptive statistics, Pearson correlation coefficient, t-test, and ANOVA with the SPSS 11.5 program. Result: In Korean-Chinese adolescents, the total self-image score was statistically different for age, parents' education status, parents' job and living with parents. In the 12 subscales, scoresof emotional tone, impulse control, sexuality, social functioning, vocational attitudes and self-reliance had significant differences between groups regarding gender. The total self-image was in the average range. However, areas of mental health and family function were lower than average and the scale of idealism washigher than average. The adolescents perceived parent's support was higher then friend's support. There was a positive correlation between self-image and social support. Conclusion: The findings suggest there is a need to examine self-image and social support of Korean- Chinese adolescents according to their parents' marital status and a need to develop a program to help these broken family's adolescents.

• Architectural research
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• v.21 no.1
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• pp.1-8
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• 2019

Social housing has a long history in Germany from the first still existing social housing ever, the "Fuggerei" in Augsburg (founded in 1521), over the last 100 years from the end of World War I to today's situation where the need in social housing has increased while the number of housing projects and the number of existing apartments in this program has decreased or ended. Socio-economic changes like demographic evolution, more single households, greater working abilities in bigger cities and an unforeseen highly increased number of migrants within Europe mostly but also from other countries led to the need of affordable housing for a growing number of people who are not able to care for their housing needs in their own responsibility. This is especially true for bigger cities, where the offer of affordable housing is nearly non-existing any more. The family Fugger, a trade and banking dynasty at their time, established a very modern housing concept, providing good and healthy living space for their workers. In 2018 now some trade companies, discounters (ALDI, LIDL, Norma) and IKEA announce to combine their interest in sales in the inner cities with the municipal interest of redensification of existing housing areas and conversion to ecological urban reconstructuring.

• Journal of Family Relations
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• v.23 no.3
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• pp.153-175
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• 2018

Objectives: The purpose of this study is to examine the effects of care burden among mothers of children with developmental disabilities on depression and the moderating effects of formal and informal social support. Method: The self-report questionnaires were administered to 200 mothers of children with developmental disabilities (aged 6~20 years) in pre-adulthood in Gyeongi-do. A hierarchical regression analysis was conducted. Result: First, There is a need to provide a mental health program that can relieve depression. Second, Individualized intervention strategies for mothers' psychological counseling and support programs for intensive case management and parenting stress management programs are needed. Third, Individual visit case management is required. In addition, it is necessary to expand the eligibility for care services and to maintain long-term programs. Conclusion: The findings suggested that there is a need to provide mothers with not only personal assistance program but also services such as mothers' psychological counseling, peer mentor program, and parenting stress management.