• Science of Emotion and Sensibility
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• v.21 no.3
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• pp.29-48
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• 2018

Although the concept of "common sense" is often taken for granted, judging whether behavior or knowledge is common sense requires a complex series of mental processes. Additionally, different perceptions of common sense can lead to social conflicts. Thus, it is important to understand how we perceive common sense and make relevant judgments. The present study investigated the dynamics of neural representations underlying judgments of what common sense is. During functional magnetic resonance imaging, participants indicated the extent to which they thought that a given sentence corresponded to common sense under the given perspective. We incorporated two different decision contexts involving different cultural perspectives to account for social variability of the judgments, an important feature of common sense judgments apart from logical true/false judgments. Our findings demonstrated that common sense versus non-common sense perceptions involve the amygdala and a brain network for episodic memory recollection, including the hippocampus, angular gyrus, posterior cingulate cortex, and ventromedial prefrontal cortex, suggesting integrated affective, mnemonic, and social functioning in common sense processing. Furthermore, functional connectivity multivariate pattern analysis revealed that interactivity among the amygdala, angular gyrus, and parahippocampal cortex reflected representational features of common sense perception and not those of non-common sense perception. Our study demonstrated that the social memory network is exclusively involved in processing common sense and not non-common sense. These results suggest that intergroup exclusion and misunderstanding can be reduced by experiencing and encoding long-term social memories about behavioral norms and knowledge that act as common sense of the outgroup.

• Korean Journal of Culture and Social Issue
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• v.25 no.2
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• pp.137-155
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• 2019

The present study investigated the relationships between autistic trait and socio-moral judgments. We used Autism Spectrum Quotient, a moral judgment task in which participants needed to consider both the intention and outcomes of a person's actions, a moral judgment task in which participants were asked to evaluate a person's utilitarian choices in moral dilemmas, and Moral Foundations Questionnaire. Autistic traits were negatively correlated with blame for failed attempts to harm others, suggesting that higher autistic traits were associated with difficulty in considering intentions in moral judgments. Also, higher autistic traits were associated with higher endorsement of utilitarian option on personal moral dilemmas, and lower endorsement for no-harm principle of moral foundations. These correlations were confirmed as group differences between high autistic-trait group (AQ >= 26) and a low autistic-trait group (AQ < 26). Our findings suggest that individuals with high autistic trait may have difficulty in considering others' intentions and show lower sensitivity to no-harm principle in moral judgment tasks.

• Korean Journal of Cognitive Science
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• v.30 no.2
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• pp.85-104
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• 2019

Past research showed that presence of others induces morally desirable behavior and stricter judgments. That is, presence of others makes people become a moral being. On the other hand, little research has been conducted to test what effects facial expression of others have on moral judgments. In this research, we tested the effects of emotion exposed by facial expression on moral judgments. To this end, we presented descriptions of immoral or prosocial behavior along with facial expression of various emotions (in particular, disgust and happiness), and asked participants to make moral judgments on the behavior in the descriptions. In Experiment 1, facial expression did not affect moral judgments, but variability of judgments was increased when descriptions and facial expression were incongruent. In experiment 2, we modified potential reasons of the null effect and conducted the experiment using the same procedure. Subjects in Experiment 2 made stricter judgments with disgust faces than with happy faces for immoral behavior, but the effect did not occur for prosocial behavior. In Experiment 3, we repeated the same experiment after having subjects to consider themselves as the actor in the descriptions. The results replicated the effects of facial expression in Experiment 2 but there was no effect of the actor on moral judgments. This research showed that facial expression of others specifically affects moral judgments on immoral behavior but not on prosocial behavior. In general discussion, we provided further discussion on the results and the limitations of this research.

• Asia Marketing Journal
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• v.13 no.4
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• pp.77-103
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• 2012

Two experiments examined how product evaluations were affected by country-of-origin information presented with varying amounts of product-specific information. Consistent with social judgeability theory, participants were more likely to make COO-based judgments, once they felt like they had product-specific information and they were motivated to conform their judgments to socially shared standards of validity. The results of each experiment revealed that the presentation of COO information alone was not sufficient to draw judgments based on COO stereotypes. The findings were discussed within the framework of social-psychological models of impression formation.

• Asia Marketing Journal
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• v.17 no.1
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• pp.149-160
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• 2015

Social enterprises that seek to pursue socially desirable goals through economic profits have received considerable attention in recent years. Despite the widespread attention paid to social enterprises, they often achieve limited success in markets. This research examines how types of enterprises affect consumer judgments. This research considers two types of enterprises: social and for-profit enterprises. Building on the stereotype content model, we propose that consumers perceive social enterprises using the dimensions of warmth and competence. Study 1 shows that a product of a for-profit enterprise is judged as having higher performance, but being less meaningful; in contrast, a product of a social enterprise is judged as warmer, but less competent. Further, in Study 2, we demonstrate that consumers' willingness to buy products can be lowered when the products are offered by a social enterprise. Practical and theoretical implications are further discussed.

• Journal of the Korean Home Economics Association
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• v.49 no.9
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• pp.1-13
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• 2011

This study examined whether preschool children's meta-socialization (conceptions of social situations) and their responses differed according to the children's gender. The participants were 78 preschool children living in Seoul, Korea. The results showed gender differences in the children's conceptions of social situations and in their responses to social situations. Firstly, a girl's conceptual judgments about social situations were more developed and dependent on the teacher's authority. Secondly, the boys showed direct and physical responses, while girls showed indirect, linguistic, and emotional responses in moral and social-conventional situations. In addition, girls made more frequent responses to 'Choice Assertion' in personal situations than boys.

• Journal of Preventive Medicine and Public Health
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• v.40 no.6
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• pp.419-421
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• 2007

Objectives : The aim of this study was to introduce the concept of health inequalities, and to discuss the underlying assumptions and ethical backgrounds associated with the issue, as well as the theoretical and practical implications of health inequalities. Methods : Based on a review of the literature, we summarize the concepts of health inequalities and inequities and discuss the underlying assumptions and ethical backgrounds associated with these issues from the view of social justice theory. We then discuss the theoretical and practical implications of health inequalities. Results : Health inequality involves ethical considerations, such as judgments on fairness, and it could provide a sensitive barometer to reflect the fairness of social arrangements. Discussion on health inequalities could deepen our understanding of the social etiology of health and provide a basis for the development of comprehensive and integrative social policies. Conclusions : Health equity is not a social goal in and of itself, but should be considered as a part of a broader effort to seek social justice.

• Korean Journal of Culture and Social Issue
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• v.12 no.4
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• pp.55-75
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• 2006

Most previous research on impression formation has been examined the effects of various informations exclusively within a category, either social category or individual characteristic. The present research examined and compared the priming effects of social category information (we and other) versus personality information (warm and cold) on impression formation. In Study 1, participants primed subliminally with combinations of social category and personality information (we/warm, we/cold, other/warm, and other/cold) were asked to rate faceial pictures on the good-bad and likable-dislikable dimensions. The analysis revealed only the significant main effects of social category information but not any effects of personality information on both the impression dimensions. In Study 2 in which participants were primed with either social category or personality information exclusively, priming of social category information influenced the judgments of likable-dislikable dimension and that of personality information influenced the judgments of good-bad dimension. These results suggest that personality information influences impression in general even though its impacts may be overwritten by social categorical information. The findings were discussed with its implication of everyday's impression formation and the cultural psychological perspectives.

• Korean Journal of Human Ecology
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• v.5 no.1
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• pp.89-98
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• 1996

The objectives of this study were (1) to determine the rank of purposes of Korean secondary school home economics education related to three systems of action: technical, communicative, and emancipatory action by home economics(HE) teachers and HE teacher educators, (2) to compare differences between HE teachers and HE teacher educators concerning the degree of importance and achievement of the purposes of current Korean secondary school HE education. Respondents in this study were 225 HE teachers and 35 HE teacher educators. The survey method was used in this descriptive study. To determine the rank, Borich's needs assessment model was used. The data were analyzed by using t-test to compare the differences between the two groups. To promote a good life and the full development of human beings, to develop creative and critical thinking, to make morally defensible judgments, and to develop self-esteem were needed purposes for Korean secondary school HE education. Overall, the most high ranked purpose needs for both groups related to emancipatory action. The two groups were significantly different on the degree of the importance of evaluating family and social conditions, acquiring the skills needed as a wage earner and a homemaker, developing creative and critical thinking, and demonstrating proficiency of homemaking work. The teachers and teacher educator groups were significantly different on the degree of the achievement of making morally defensible judgments, understanding Korean traditional culture, and taking care of each other.

• Journal of Distribution Science
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• v.22 no.8
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• pp.77-86
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• 2024

Purpose: This study investigates the psychological mechanisms of comparison within the design context of retail stores, products, and advertising. The research aims to expand the understanding of comparison psychology, encompassing social, cognitive, perceptual, and self-comparisons and their application in design practices. Research Design, Data, and Methodology: The study employs a comprehensive review of psychological theories related to comparison psychology. They were selected through extensive research on literature pertaining to design psychology and consumer behavior. The research integrates insights from psychology, marketing, consumer behavior, and design theory, supported by various design examples of retail stores, products, and advertising, to demonstrate the practical applications. Results: The findings reveal that comparison psychology significantly impacts consumer preferences and user experiences. For instance, the assimilation effect and prospect theory highlight how comparisons shape value judgments and design perceptions. Practical examples are used to illustrate the profound influence of comparative judgments in design. Conclusion: The study advocates for a "psychologically-informed approach" to design, promoting designs that are not only aesthetically pleasing and functionally sound but also psychologically aligned. By bridging the gap between psychological theories and practical design implementations, the research provides valuable insights for designers, marketers, and psychologists, enhancing the psychological efficacy of design.