• 제목/요약/키워드: social influence model

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스마트 의류의 혁신속성과 지각된 위험이 제품 태도 및 수용의도에 미치는 영향 (The Effect of Attributes of Innovation and Perceived Risk on Product Attitudes and Intention to Adopt Smart Wear)

  • 고은주;성희원;윤혜림
    • 마케팅과학연구
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    • 제18권2호
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    • pp.89-111
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    • 2008
  • 디지털 기술의 발전으로 일상생활에 접목시킨 스마트 의류 개발에 관한 연구가 활발히 진행되고 있으나, 실질적으로 착용하게 될 소비자의 인식이나 태도에 관한 연구가 이루어지지 않고 있다. 본 연구에서는 스마트의류의 지각된 혁신속성과 위험지각 차원이 제품 태도와 수용의도에 미치는 영향을 알아보고자 대학생을 대상으로 설문지법을 이용하여 조사하였다. 연구의 결과, 스마트의류의 지각된 혁신속성은 상대적 이점, 가시성, 복잡성의 3가지 요인으로, 지각된 위험은 신체/성과적 위험, 사회심리적 위험, 시간손실 위험, 경제적 위험 4가지 요인으로 추출되었다. 혁신특성 중 상대적 이점, 가시성이, 위험지각 중 사회심리적 위험과 경제적 위험이 제품 태도와 구매의도 예측에 주요한 변인으로 나타났다. 한편 사회심리적, 경제적 위험은 상대적이점과 복잡성을 설명하는데, 신체성과적, 사회심리적, 시간손실 위험은 가시성을 설명하는데 유의한 변인으로 나타났다. 제품 태도는 혁신특성과 구매 의도 사이에서는 부분매개 역할을, 위험지각과 구매의도 사이에서는 완전매개역할을 하는 것으로 나타났다. 본 연구는 스마트의류 구입 시 소비자가 인지하는 혁신특성과 지각된 위험의 유형을 파악함으로써 스마트의류 마케터들이 소비자의 긍정적인 태도 형성을 위한 마케팅 전략 수립 시 활용할 수 있는 기초 정보를 제시하였다.

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소규모 지역단위 교통사고예측모형 개발 - 서울시 행정동을 대상으로 (Development of Traffic Accident frequency Prediction Model by Administrative zone - A Case of Seoul)

  • 홍지연;이수범;김정현
    • 대한토목학회논문집
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    • 제35권6호
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    • pp.1297-1308
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    • 2015
  • 우리나라는 교통안전법에 의해 지역교통안전기본계획을 수립 시행하고 있다. 지자체별 맞춤형 교통안전시책 수립을 통해 교통안전 향상을 위한 대책 수립 및 역할분담이 강조되고 있으며, 이는 곧 지자체가 지역실정에 맞는 내실 있는 지역교통안전 정책을 실질적으로 주도하여 추진하는 것을 의미한다. 지자체들이 가지고 있는 다면적인 특성에 부합되는 효율적인 교통안전정책이 시행되기 위해서는 지역특성을 고려한 지역단위 교통사고를 예측하고 사고에 미치는 영향요인 분석이 선행되어야 하지만 이에 대한 연구는 미흡한 실정이다. 지역을 기반으로 하는 교통사고 예측에 관한 기존 연구들은 자료 수집의 한계로 대부분 국가 또는 도시를 분석단위로 사고노출환경과 관련되는 사회경제변수들을 활용한 연구가 대부분이었다. 교통사고 예측모형을 개발하는 이유는 교통사고 발생특성을 파악하여 교통사고를 줄일 수 있는 효율적인 대책을 발굴하는 것이 주요 목적이다. 이에 본 연구에서는 기존연구에서 다루지 못한 보다 작은 지역단위인 행정동을 단위로 지역교통사고 예측모형을 개발하였으며, 사고 노출환경 측면의 사회경제적 변수 외 교통안전정책가가 제어할 수 있는 교통안전시설 및 정책변수를 모형에 반영하여 지역교통안전 정책 수립시 활용할 수 있는 방안을 제시하였다. 모형개발 결과 사고노출환경 측면에서는 도로연장, 건축물 총 연면적, 버스전용차로 설치율, 교차로 및 횡단보도 개소수는 사고와 양(+)의 관계를 보이고 있으며, 횡단보도예고 설치율, 과속방지턱 개소수 및 경찰인력에 의한 단속실적은 사고와 음(-)의 관계에 있는 것으로 나타났다.

자아존중감이 의복행동에 미치는 영향 -남$\cdot$여 고교생을 중심으로- (The Influence of Self-Esteen on the Clothing Behavior among High School Students)

  • 김순구;윤학자
    • 한국의류학회지
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    • 제10권1호
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    • pp.1-8
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    • 1986
  • This study was undertaken to explore the relationship between the personality characteristic (the self-esteem) and tao clothing behaviors according to the sex and the five environmental variables. This study was designed with the hypothetic model regarding the age and the five environmental variables as Independent Variable, the self-esteem as Intervening Variable, the eight clothing behaviors as Dependent Variable. For the testing hypothesis, the questionnaries were adminstered to 335 high school boys and 308 high school girls in Pusan. The data was analyzed statistically at the B.N.U. Computer Center using to the Path Analysis (by Multiple Regression Analysis Method). The results were as follows : 1. There was significant difference in the self-esteem according to the sex. Boys had higher scores than girls. 2. There was no significant relationship between the self-esteem and all the environmental variables of this study. 3. There were significant differences in the clothing behavior subscales according to the sex. Girls had higher scores than boys in every clothing behavior subscales. 4. There were partial relationship between the clothing behavior subscales and the environmental variables. 5. There was a highly significant relationship between the self-esteem and the clothing behavior subscales except Comfort and Modesty. A negative significant aubscale were Interest, Psychological Dependence, Social Approval and Special Attention. 6. There were positively significant relationship among the clothing behavior subscales except Modesty-Aesthetics, Modesty-Interest, Modesty-Psychological Dependence and Modesty-special Attention.

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주거가치에 따른 코하우징 거주의사에 관한 연구 (A Study on Intention to live in Cohousing According to Housing Value)

  • 조정현;홍서정;곽유미;곽인숙;최정신
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2006년도 추계학술발표대회 논문집
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    • pp.123-130
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    • 2006
  • This is a basic study to investigate possibility to application of cohousing model into Korea. Purpose of this study is to grasp respondents' housing value, and its influence on intention to live in cohousing. Research method used for this study was a social survey. Respondents were 214 married people residing in Seoul and its outskirts by accidential sampling. The collected data were analyzed by SPSS 12.0 program using frequency, mean, average, factor analysis, t-test, one-way ANOVA, Duncan's multiple range test, multiple regression and logit analysis. Result of this study was as follows. Housing values were classified into three categories named as individualism oriented housing value, tradition oriented housing value, and economy oriented housing value. Housing values were different by respondents groups. For example, individualism oriented housing value showed difference according to age and housing area. Tradition oriented housing value showed difference according to sex, occupation, and period of residence, while economy oriented housing value showed difference according to number of family members, housing type, and home ownership. In detail, men than women, single-income family than double-income family, and detached house resident than flat resident had higher tradition oriented housing value. The younger than the elder, and Seoul resident than outskirts resident had higher economy oriented housing value. Also home owner than tenant, and the higher tradition oriented group had stronger intention to live in cohousing than others.

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SNS & Community 활용 반복학습에 대한 예비유아교사들의 효과성 검증 (Effectiveness Verification of Iterative Learning utilizing SNS & Community to Pre-kindergarten Teachers)

  • 표창우
    • 한국정보컨버전스학회논문지
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    • 제6권2호
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    • pp.15-22
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    • 2013
  • 예비유아교사에게 SNS와 Community를 활용한 반복학습을 수업에 적용하여 강의만족도, 자기효능감, 수업이해도에 대한 효과성을 검증하였다. 대학교육현장에서 이루어지고 있는 교수자 주도적 전통적인 오프라인 강의에 SNS & Community를 활용한 반복학습 모형은 선행조직자를 통한 혼자 생각해보기, 수업도입 시 발표를 통한 함께 생각해보기, 수업종료 후 커뮤니티 활동을 통한 생각나누기로 나누어 적용하였다. 교수자가 수업이전 SNS를 발송으로 반복학습이 시작되지만 이후 학습자 스스로 자기주도적인 학습활동을 진행하게 된다. 이에 강의에 대한 만족도 증대 및 교육학에 대한 이해도가 높아졌으며 자기효능감에 긍정적인 영향을 미쳤다. 이에 기초수학능력이 필요한 전문대학 학습자들에게 교수자들이 활용할 수 있는 SNS와 Community를 활용한 수업방법을 제시하고자 한다.

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블록체인 기반 스포츠 선수 관련 상품의 진품 정보 관리 방안 (Plan for an Information Management System on Sports Players' Related Goods based on Blockchain)

  • 유강수;김세민
    • 산업융합연구
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    • 제18권4호
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    • pp.87-92
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    • 2020
  • 최근 COVID-19로 인한 생활 속 거리두기의 영향으로 여러 스포츠 이벤트들이 취소 또는 연기되거나 무관중 경기로 진행되고 있다. 이에 스포츠 상품 관련 시장이 침체되어 많은 이들이 어려움을 겪고 있다. 이를 극복하기 위해 스포츠 시장 관련자들은 온라인 팬 서비스나 온라인 판매 등 여러 방법을 모색하고 있다. 따라서 본 연구에서는 스포츠 관련 상품의 진품 정보를 관리할 수 있는 방안을 제안하였다. 그에 맞춰 블록 구조, 시스템 흐름, 네트워크 모델을 설계하고 프로토타입을 개발하였다. 이에 도출된 방안을 통하여 전문가를 초빙하여 표적 집단 면접(FGI)을 진행하여 거래과정의 신뢰도와 안정성, 결제의 신뢰도와 안정성, 사고 추적, 시스템의 신뢰도와 안정성을 평가하였다. 본 연구를 통하여 소비자들이 굿즈, 애장품, 싸인볼 등의 스포츠 관련 제품을 거래할 때 신뢰성을 가질 수 있게 할 수 있다.

스마트시티의 재난안전을 위한 사회기술기반의 주민 자조(自助) 방안 고찰 - 일본 가마이시시(釜石市) 교훈을 중심으로 (A Study on inhabitants self-help scheme via sociotechnology for disaster safety of the smart city - Mainly on lessons of Kamaisi-city in Japan)

  • 장혜정;김도년
    • 한국정보전자통신기술학회논문지
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    • 제9권4호
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    • pp.388-403
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    • 2016
  • 2016년 7월 5일 울산 앞바다 규모5.0 지진은 대한민국이 지진에 안전하지 않을 수 있다는 불안감을 주었고 2016년 7월 20일 부산 가스냄새는 지역주민들에게 지진에 대한 괴담 확산으로 번졌다. 이와 같이 스마트 시티에서는 재난안전에 관한 정확한 정보가 중요하며 피해주민과 커뮤니티에 대한 빠른 대응이 재난회복에 영향을 주게 된다. 본 연구는 스마트시티의 피해주민을 대상으로 사회기술을 응용하여 재난에 대한 불안환기모델의 중요성을 밝히고, 동일본대지진 당시 가마이시시(釜石市) 주민들의 자조(自助)내용을 심도 있게 고찰하여 적용 방안을 찾아내고, 재난대응 및 회복을 위한 보완수단으로 주민들이 실천할 수 있는 자조방안에 대해 제시하고자 한다.

임상간호 가치관에 관한 일 조사연구 (Study on Value Conceptions in fundamentals of Nursing)

  • 한윤복;김영매
    • 대한간호학회지
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    • 제3권1호
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    • pp.97-104
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    • 1972
  • This study was designed to investigate differences in some aspects of value conceptions in fundamentals of nursing functions between nursing service personnel and nurse-educators. The purpose of the study was to identify the difference of value conceptions between the hospital nurses and school instructors, to contribute as a reference in strengthening the educational program in establishing nay hinder professional growth. The questionaries of this study were focused in the following aspects: 1) establishment of nursing service management system, 2) strengthening of the professionalization of nursing service, 3) hindrance in accomplishment of independent nursing functions, 4) communication skills in nurse-patient relationship, 5) activities directly related to nursing care planning, 6) communication skills in nurse-doctor relationship, 7) attitude towards taking responsibilities for patient- centered nursing approach, and 8) nursing educational approach towards preparation of professional competence in practicing independent nursing functions. 265 graduate nurses from 14 general hospitals and 88 nursing instructors from 18 schools, collegiate and diploma, were sampled. The main findings of the study were as follows; 1. Both groups responded highly in the lack of public recognition of nursing profession and hospital administrators support in establishment of nursing service management system. Further investigation is needed to define some relationship between the intrinsic and extrinsic factors which might give influence to the professional development. 2. while hospital nursing personnel responded on environmental pressure such as a heavy nursing load as the factor giving hindrance to independent nursing functions, the nurse educators responded highly on lack of nursing competence of individual nurses. An emphasis should be placed on the development of nursing interaction through professional education. If the professional model is not well established, nursing function will be limited to medical assistance. 3. 3. The patient-centered approach for nurse-patient communication had given positive respond for both group, tut lacks in team concept in problem solving process. There exist a social distance between nurses and other professional co-workers in the hospital hierarchy. 4. It was indicated that, as an intrinsic factor in the development of nursing service and nursing education, building up a philosophical basis is an utmost importance. This question is opened for further and extensive study to clarify whether existence of philosophical absence or philosophical stasis in nursing profession hinders the development.

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외식수요증대를 위한 주부의 시간배분행동과 회귀분석 (The Study On Housewives부 Allocation of Time and Analysis of Recurrence for the Increase in Demand for the Food Service Industry)

  • 김기영
    • 한국조리학회지
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    • 제3권
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    • pp.23-40
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    • 1997
  • This study has been made on the basis of the theoretical model of Beeker's time allocation concerning housewives' advance into society-- a primary cause for enlargint the scope of our food service market and developing the food service industry as a whole. The primary purpose of this study is to clarify the close relationship between housewives' activities in the course of allocating their time and the demand for the food service through Beeker's theory of“Total income and Total price”, analyzing the information obtained through the questionaires sent to the housewives in metropolitan areas. The result of the questionaires shows that the demand of food service is closely related to women's market activities. Yet it has become clear that the demand for food service correlates with housewives' allocation of time in terms of sharing profits. As a result, it is true that the increase in housewives' income per hour has brought about the increase of the term of employment and the decrease in their cooking time, thus greatly increasing the opportunities to dine out. In order words, the increase of housewives' income and the decrease in their cooking time have come to make a great contribution to shortening the time needed to take care of family matters while increasing the demand for eating out, or food service. And it is also clear that the common practice to dine out is derived from the reduction in our domestic duties, indicating the choice of social division of labour, but is needs to be noted that the gradual increase in women's income is sure to have exerted a considerable influence on this practice of eating out.

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고등학생을 위한 학교 흡연예방 프로그램 효과 평가 (Evaluation of the Effects of a Smoking Prevention Program for Korean High School Students)

  • 박순우;이주영;박정한
    • 보건교육건강증진학회지
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    • 제21권1호
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    • pp.153-170
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    • 2004
  • Objectives: This study was performed to develop a smoking prevention program for Korean high school students, and to evaluate the effects of the program. Methods: A smoking prevention program, composed of five-session curriculum, was developed by modifying several smoking prevention and cessation programs based on the Social Influence Model. The program was applied to the freshmen of a technical high school. We surveyed with a questionnaire one week before education, one week after education, and two months after education. The number of participants for data analysis were 282(181 males, 101 females). Among those, 162(97 males, 65 females) students were allocated to the education group, and the other 120(84 males, 36 females) students were allocated to the control group. The effect of education was analyzed by multiple logistic regression analysis adjusted by potential confounders. Results: Among smokers, those who had education were more likely to quit smoking (OR=2.99, 95% confidence interval(CI) 0.84-10.64), and to decrease smoking frequency(OR=2.29, 95% CI 0.95-5.53) in borderline significance one week after education. However, the effect of education disappeared two months after education. The effect of education was significant(OR=9.11, 95% CI 3.22-25.76) for the increase of smoking cessation intention one week after education, and it persisted until two months after education(OR=2.94, 95% CI 1.18-7.35). Education was also a significant predictor(OR=1.97, 95% CI 0.89-4.37) for the increase of smoking cessation stage one week after education and it persisted(OR=6.39, 95% CI 2.42-16.86) after two months. Among non-smokers, those who had education were more likely to decrease smoking intention one week after education(OR=4.71, 95% CI 1.63-13.58). However, the statistical significance of education disappeared two months after education. Conclusions: The results showed that the smoking prevention program developed in this study changed smoking behaviors immdeiately after education even though the effect did not persist. However, this program was successful in increasing smoking cessation intention and stage of smoking cessation among smokers.