• 지식경영연구
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• 제16권2호
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• pp.91-111
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• 2015

Social media marketing has gained attention from marketers due to the growing number of social media users. Marketers around the globe have a serious concern over how to utilize social media as a successful marketing tool. Many of them show a lack of understanding of the essential feature of social media and effective social media marketing strategies, which brings about a higher chance of social media marketing failures. Analyzing the failure cases of social media marketing is vital because it provides rich insights for marketing experts who have difficulty in developing effective social media marketing strategies. Therefore, this study conducted multiple case studies by selecting five failure cases of social media marketing which we defined as paradigmatic social media marketing failures which happened in the last five years in South Korea. From the case studies, we derived five successful social media marketing strategies. This study has a theoretical implication because it is the first to suggest effective social media marketing strategies based on the analysis on social media marketing failure cases. It also has a practical implication since it proposes specific social media marketing strategies which can help facilitate successful social media marketing.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2004년도 추계학술대회
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• pp.361-368
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• 2004

The purpose of the study was to explore the potential of the Social Network Analysis as an analytical tool for scientific investigation of learner-learner, or learner-tutor interaction within an Computer Supported Corporative Learning (CSCL) environment. Theoretical and methodological implication of the Social Network Analysis had been discussed. Following theoretical analysis, an exploratory empirical study was conducted to test statistical correlation between traditional performance measures such as achievement and team contribution index, and the centrality measure, one of the many quantitative measures the Social Network Analysis provides. Results indicate the centrality measure was correlated with the higher order learning performance and the peer-evaluated contribution indices. An interpretation of the results and their implication to instructional design theory and practices were provided along with some suggestions for future research.

• 한국사회복지학
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• 제69권1호
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• pp.255-281
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• 2017

이 연구는 발달장애인의 자립을 위한 개념적 모델로서 지원생활모델을 소개하고, 이의 한국 장애인복지에의 적용가능성을 탐색하고 함의를 도출하고자 한 것이다. 이를 위해 지원생활모델의 개념 및 그 의미, 원칙을 살펴보고, 이 모델이 먼저 도입된 서구 서비스 현장에서 보고된 지원생활에 대한 잘못된 인식을 함께 다룸으로써 이에 대한 정확한 이해를 돕고자 하였다. 또한 지원생활모델이 발달장애인 자립에 적용되는 실제를 이해하기 위하여 영국의 지원생활네트워크와 호주의 지원생활유형을 살펴보았다. 이와 함께 영국과 호주에서 개발 사용되고 있는 지원생활 매뉴얼을 살펴보고, 이에 나타난 지원생활 실천의 핵심요소를 도출하였다. 이를 통해 이 연구는 발달장애인의 자립에 대한 개념적 모델로서 지원생활모델의 중요성을 제시하였으며, 제도적, 기관, 이용자 차원에서의 향후 적용방안을 논의하고 있다. 이 연구는 발달장애인의 자립에 대한 가능성과 함의를 논의한 연구로서, 향후 관련분야의 기초자료로서 기여할 것이다.

• 한국지역지리학회지
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• 제22권4호
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• pp.912-930
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• 2016

이 연구는 지리환경교육에서 있어서 전통적인 인간(또는 사회)과 자연의 이분법을 타파하기 위한 방법으로 최근 지리학을 비롯한 사회과학에서 논의되고 있는 자연의 사회적 구성, 즉 사회적 자연 개념의 수용을 주장한다. 이를 위해 영국과 오스트레일리아 그리고 우리나라 지리 교육과정 및 교과서 분석을 통해 인간과 자연과의 관계, 환경의 의미, 사회적 자연 개념의 수용 정도를 파악하였다. 최근 학문과 교육의 키워드가 통합 및 융합에 초점을 두고 있다는 점에서, 사회적 자연은 지리환경교육에도 꽤 설득력을 지닐 수 있다. 실제로 자본주의가 고도화되면서 자연은 인간의 정치, 경제, 사회, 문화적 실천에 의해 사회적으로 구성되고 있다. 따라서 지리교육은 자연과 인문이라는 영역의 간극 을 좁히면서, 단순한 인간과 자연과의 관계 탐색을 넘어 자연이 어떻게 사회적으로 구성되는지를 탐색하는데 초점을 맞출 필요가 있다. 이러한 사회적 자연이 지리환경교육적 측면에 가지는 또 하나의 의의는 학생들에게 인간과 자연, 인간과 장소의 관계에 대한 관계적 감수성을 길러 줄 수 있다.

• 한국사회복지학
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• 제45권
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• pp.40-71
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• 2001

The purpose of this study is to examine the residents' life style affected by community-oriented behavior, and to assess the implication of changes in communities and in the participants' sense of community resulted from the Community Currency Movement in Korea. 4 Community Currency organizations were selected for this study and some methodologies such as field research, survey of actual conditions and depth interview research were used, By using of this methodology. We can analyze the characteristics of Community Currency Movement in Korea and the degree of participants' sense of community. As a result of this study, it was found that the residents recognized 'new' community and felt 'a sense of belonging' by exchanging the community currency. They have also expanded 'a sense of responsibility' for the community through the exchange of this currency. Along with this change of attitude, participants have made a new community norms and they have been more or less controled by the norm. Moreover, the emotional satisfaction and the needs for improving self-esteem have been realized within the community, and the intimacy as well as solidarity have been built up and enhanced. In conclusion, the Community Currency Movement gives a significant implication to the communities that seek to solve the community problems of the contemporary society through the communal effort by the residents themselves. Furthermore, in terms of community welfare, this process will be of an immense help in reinforcing self-help ability of the residents effectively.

• 유통과학연구
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• 제19권1호
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• pp.5-15
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• 2021

Purpose: This study explores the types of relational benefits that generate loyalty to room-sharing services among Chinese customers based on the relationship marketing literature. The study also examines the moderating effect of alternative attractiveness on this relationship. Research design, data and methodology: Based on research hypotheses, questionnaires with items measuring the proposed constructs in three dimensions, including relational benefits, alternative attractiveness, and customer loyalty, were designed to test the hypotheses. Data were collected via an online questionnaire of 220 room-sharing service customers in China. Results: Results verify the effects of relational benefits on customers' loyalty to room-sharing services and the mediating effect of alternative attractiveness. More specifically, confidence, social, and safety benefits positively affect customer loyalty to room-sharing services, and alternative attractiveness moderates only the effect of social benefits. Conclusions: The results suggest that room-sharing service providers should concentrate on providing confidence, social, and safety benefits to maintain long-term relationships with customers. This study also provides practical implication for building relationships between channel members in service distribution channels. The study concludes that without customer relationships marketing for managing collaborative and social communication channels, the entire distribution channel might lose out eventually.

• 한국병원경영학회지
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• 제27권1호
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• pp.43-57
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• 2022

Background: Avoidable mortality rate has been widely used as an indicator of the quality of health care and the degree of inequality in health levels. The purpose of this study was to identify the factors affecting the avoidable mortality rate in the region. Methods: The data was MDIS(Microdata Integrated Service) Causes of Death Statistics, and the analysis period was from 2010 to 2019. Panel analysis was performed to identify the influencing factors on the avoidable mortality rate. Findings: Result showed that the current smoking rate had a significant positive effects on the avoidable mortality rate of both men and women. And the smoking cessation trial rate, low salt diet rate, weight control trial rate, annual vaccination rate had a significant negative effect. In the social environment, the divorce rate had a significant positive effect. In the economy environment, financial independence and social welfare budget rate had a significant negative effect. In the physical environment, the factory area rate had a significant positive effect. Practical Implication: Practical implication in order to lower the local avoidable mortality rate, various social determinants of health as well as health care resources should be considered together.

• 한국콘텐츠학회논문지
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• 제14권5호
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• pp.332-346
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• 2014

본 연구는 국내 금융업의 시장지향성과 소셜 미디어 마케팅 성과 간의 영향관계를 분석하여 금융 마케팅 및 소셜 미디어 담당자들에게 구체적인 전략적 시사점을 제시하고자 했다. 이를 위해 Narver & Slater의 개념구조에 기초한 기업의 시장지향성이 마케팅 커뮤니케이션 실행수준을 통한 간접효과와 소셜 미디어 마케팅 성과로의 직접효과에 어떤 영향을 미치는가에 대한 연구 모델과 가설이 설계되었다. 연구 대상은 국내 금융회사 230개에 달하는 은행업, 증권업, 자산운용업, 카드업, 보험업의 소셜 미디어 담당자 대상으로 설문조사를 수행하였으며 102개의 유의미한 응답을 기반으로 분석이 이루어졌다. 결과적으로 금융회사의 고객 지향성, 경쟁자 지향성, 기능간 상호 협조는 마케팅 커뮤니케이션 실행 수준에 긍정적인 영향을 미쳤으며 소셜 미디어 마케팅 성과에는 마케팅 실행수준을 거쳐 간접적으로 영향을 주는 것으로 분석되었다. 반면, 시장지향성 중에서 경쟁자 지향성만 소셜 미디어 마케팅 성과에 직접적이며 타 개념보다 가장 큰 정(+)의 영향을 미쳤으나, 고객 지향성과 기능간 상호 협조의 효과는 통계적으로 유의하지 않은 것으로 분석되었다.

• 교통기술과정책
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• 제7권3호
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• pp.97-104
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• 2010

• 지식경영연구
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• 제16권3호
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• pp.103-128
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• 2015

This study sheds light on the role of corporate social responsibility in firms' growth by investigating how and what corporate social activities may flow down china auto industry market. This study results based on in-depth case studies from 5 international auto corporations suggest that positive diverse corporate social responsibility amplified that the influence of commitment to the customer on firm's brand loyalty and sustainable growth. The most important thing is that strategic corporate social responsibility activities including new venture creation support and national project program will have a positive influence on the firm's growth and brand reputation. We build on advanced solutions to examine the unique and joint activities of auto corporations based on china auto industry market and important factors affecting sustainable growth in auto corporations. Contributions and implication of this study for current and future corporate social responsibility research are discussed.