• Title/Summary/Keyword: social centrality

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Investigating the Global Financial Markets from a Social Network Analysis Perspective (소셜네트워크분석 접근법을 활용한 글로벌 금융시장 네트워크 분석)

  • Kim, Dae-Sik;Kwahk, Kee-Young
    • Journal of the Korean Operations Research and Management Science Society
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    • v.38 no.4
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    • pp.11-33
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    • 2013
  • We analyzed the structures and properties of the global financial market networks using social network analysis approach. The Minimum Spanning Tree (MST) lengths and networks of the global financial markets based on the correlation coefficients have been analyzed. Firstly, similar to the previous studies on the global stock indices using MST length, the diversification effects in the global multi-asset portfolio can disappear during the crisis as the correlations among the asset class and within the asset class increase due to the system risks. Second, through the network visualization, we found the clustering of the asset class in the global financial markets network, which confirms the possible diversification effect in the global multi-asset portfolio. Meanwhile, we found the changes in the structure of the network during the crisis. For the last one, in terms of the degree centrality, the stock indices were the most influential to other assets in the global financial markets network, while in terms of the betweenness centrality, Gold, Silver and AUD. In the practical perspective, we propose the methods such as MST length and network visualization to monitor the change of the correlation risk for the risk management of the multi-asset portfolio.

A Study on the Standards Evaluation Method Using Standards Networks (표준 연결망을 활용한 표준의 평가방법에 관한 연구)

  • Choi, Jae Jin;Chung, Soon Suk;Kim, Kwang Soo
    • Journal of Korean Society for Quality Management
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    • v.47 no.2
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    • pp.315-325
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    • 2019
  • Purpose: The purpose of this study was to propose useful standards evaluation method using standards networks by analyzing the relationship between normative references citation information list. Methods: The collected data through the survey were analyzed using social network analysis. The measurement tools used for this study were divided into three dimensions such as certificate standard, normative reference and degree centrality. Results: The results of this study are as follows; regarding the influence of standard information, It is meaningful that the research using normative reference item among the bibliography information that the standard itself possesses. The analysis of social network analysis data of population standard, normative reference and the correlation analysis with sales, a variable representing actual utilization performance, suggested the importance of the standard and how to evaluate it. Conclusion: In prioritizing standard maintenance, more efficient management will be possible if centrality figures of standard network information are analyzed and used for standard maintenance.

Comparison between Social Network Based Rank Discrimination Techniques of Data Envelopment Analysis: Beyond the Limitations (사회 연결망 분석 기반 자료포락분석 순위 결정 기법간 비교와 한계 극복 방안에 대한 연구)

  • Hee Jay Kang
    • Journal of Information Technology Services
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    • v.22 no.1
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    • pp.57-74
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    • 2023
  • It has been pointed out as a limitation that the rank of some efficient DMUs(decision making units) cannot be discriminated due to the relativity nature of efficiency measured by DEA(data envelopment analysis), comparing the production structure. Recently, to solve this problem, a DEA-SNA(social network analysis) model that combines SNA techniques with data envelopment analysis has been studied intensively. Several models have been proposed using techniques such as eigenvector centrality, pagerank centrality, and hypertext induced topic selection(HITS) algorithm, but DMUs that cannot be ranked still remain. Moreover, in the process of extracting latent information within the DMU group to build effective network, a problem that violates the basic assumptions of the DEA also arises. This study is meaningful in finding the cause of the limitations by comparing and analyzing the characteristics of the DEA-SNA model proposed so far, and based on this, suggesting the direction and possibility to develop more advanced model. Through the results of this study, it will be enable to further expand the field of research related to DEA.

Exploring the Movements of Chinese Free Independent Travelers in the U.S.: A Social Network Analysis Approach

  • Lin Li;Yoonjae Nam;Sung-Byung Yang
    • Asia pacific journal of information systems
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    • v.29 no.3
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    • pp.448-467
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    • 2019
  • In a new age of smart tourism, free independent travelers (FITs) choose their travel routes in a more diversified and less predictable way with the aid of smart services. This paper focuses on the movements of Chinese outbound FITs in the U.S. in the year of 2018. 110 places to visit (destinations) extracted from 122 travel routes recommendations on Qyer.com, a major online travel community in China, are analyzed with social network analysis (SNA). Based on the results of SNA, employing degree centrality, eigenvector centrality, betweenness centrality, network visualization, and cluster diagram methods, some preferred cities and natural attractions outside city centers (i.e., New York City (NYC), Los Angeles, San Francisco, Washington D.C., and Niagara Falls) are identified. Moreover, it is found that NYC in the East and Los Angeles in the West play a major role in the movements of Chinese FITs. This study contributes to the body of knowledge on tourist destination movements and provides valuable implications for smart service development in the tourism and hospitality industry.

Network, Centrality, and Topic Analysis on Korea's Trade and Economy with Latin America and the Caribbean Area (한국의 중남미 지역연구 네트워크와 중심성 및 무역과 경제에 대한 토픽 변동분석)

  • Chae-Deug Yi
    • Korea Trade Review
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    • v.47 no.6
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    • pp.189-209
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    • 2022
  • This study aims to analyze Latin America and the Caribbean papers published in Korea during the past 2000-2020 years. Through this study, it is possible to understand the main subject and direction of research in Korea's Latin America and the Caribbean area. As the research mythologies, this study uses the text mining and Social Network Analysis such as frequency analysis, several centrality analyses, and topic analysis. After analyzing the empirical results, there has been a tendency to change the key words and centrality coefficients between 2000-2010 and 2011-2020 years. During 2011-2020 years, the most frequent keywords were changed from Neoliberalism and culture to policy education, and economy related words. The degree and closeness centrality analyses appeared the higher frequency key words. However, the eigenvector centrality appeared very different from the order of frequency key words. The topic analysis shows that the culture, language, and Neoliberalism were the most important keywords during 2000-2010 years but economy, labor trade, industry, development became the most important keywords during 2011-2020 years in topics.

A Study on the Evaluation of Coastal Shipping's Centrality Using a Social Network Analysis (SNA를 활용한 연안해운 중심성 평가에 관한 연구)

  • LEE, Hae-Chan;Park, Sung-Hoon;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.69-81
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    • 2021
  • Coastal shipping performs a pivotal role as a national transportation network and is highly valuable in terms of enabling more economical transportation at affordable prices than road transportation. In this regard, this study aimed to examine changes in the characteristics and centrality of South Korea's costal shipping sea-route networks by analyzing the centrality of domestic coastal shipping. To this end, social network analysis was used as an analysis technique that enables an analysis on the characteristics of coastal shipping networks. As a result, Jeollanam-do showed the highest degree centrality, ranking first in both the in-degree and the out-degree. Jeollanam-do also exhibited the highest betweenness centrality, and Gangwon-do registered the highest closeness centrality. In terms of hub and authority centrality, Jeollanam-do topped the list, followed by Gyeongsangnam-do and Gangwon-do in order. Lastly, Jeollanam-do ranked highest in the hub index, followed by Incheon, other regions, and Gangwon-do in order. This study is significant for suggesting the cities and provinces that play a key role in coastal shipping each year and their corresponding items. Future studies are recommended to identify the trend of coastal shipping through more detailed research on each port by city and province.

Social Network Analysis of Shared Bicycle Usage Pattern Based on Urban Characteristics: A Case Study of Seoul Data (도시특성에 기반한 공유 자전거 이용 패턴의 소셜 네트워크 분석 연구: 서울시 데이터 사례 분석)

  • Byung Hyun Lee;Il Young Choi;Jae Kyeong Kim
    • Information Systems Review
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    • v.22 no.1
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    • pp.147-165
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    • 2020
  • The sharing economy service is now spreading in various fields such as accommodation, cars and bicycles. In particular, bicycle-sharing service have become very popular around the world, and since September 2015, Seoul has been providing a bicycle-sharing service called 'Ttareungi'. However, the number of bicycles is unbalanced among rental stations continuously according to the user's bicycle use. In order to solve these problems, we employed social network analysis using Ttareungi data in Seoul, Korea. We analyzed degree centrality, closeness centrality, betweenness centrality and k-core. As a result, the degree centrality was found to be closely linked with bus or subway transfer center. Closeness centrality was found to be in an unbalanced departure and arrival frequency or poor public transport proximity. Betweenness centrality means where the frequency of departure and arrival occurs frequently. Finally, the k-core analysis showed that Mapo-gu was the most important group by time zone. Therefore, the results of this study may contribute to the planning of relocation and additional installation of bike rental station in Seoul.

Multi-level Analysis of the Antecedents of Knowledge Transfer: Integration of Social Capital Theory and Social Network Theory (지식이전 선행요인에 관한 다차원 분석: 사회적 자본 이론과 사회연결망 이론의 결합)

  • Kang, Minhyung;Hau, Yong Sauk
    • Asia pacific journal of information systems
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    • v.22 no.3
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    • pp.75-97
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    • 2012
  • Knowledge residing in the heads of employees has always been regarded as one of the most critical resources within a firm. However, many tries to facilitate knowledge transfer among employees has been unsuccessful because of the motivational and cognitive problems between the knowledge source and the recipient. Social capital, which is defined as "the sum of the actual and potential resources embedded within, available through, derived from the network of relationships possessed by an individual or social unit [Nahapiet and Ghoshal, 1998]," is suggested to resolve these motivational and cognitive problems of knowledge transfer. In Social capital theory, there are two research streams. One insists that social capital strengthens group solidarity and brings up cooperative behaviors among group members, such as voluntary help to colleagues. Therefore, social capital can motivate an expert to transfer his/her knowledge to a colleague in need without any direct reward. The other stream insists that social capital provides an access to various resources that the owner of social capital doesn't possess directly. In knowledge transfer context, an employee with social capital can access and learn much knowledge from his/her colleagues. Therefore, social capital provides benefits to both the knowledge source and the recipient in different ways. However, prior research on knowledge transfer and social capital is mostly limited to either of the research stream of social capital and covered only the knowledge source's or the knowledge recipient's perspective. Social network theory which focuses on the structural dimension of social capital provides clear explanation about the in-depth mechanisms of social capital's two different benefits. 'Strong tie' builds up identification, trust, and emotional attachment between the knowledge source and the recipient; therefore, it motivates the knowledge source to transfer his/her knowledge to the recipient. On the other hand, 'weak tie' easily expands to 'diverse' knowledge sources because it does not take much effort to manage. Therefore, the real value of 'weak tie' comes from the 'diverse network structure,' not the 'weak tie' itself. It implies that the two different perspectives on strength of ties can co-exist. For example, an extroverted employee can manage many 'strong' ties with 'various' colleagues. In this regards, the individual-level structure of one's relationships as well as the dyadic-level relationship should be considered together to provide a holistic view of social capital. In addition, interaction effect between individual-level characteristics and dyadic-level characteristics can be examined, too. Based on these arguments, this study has following research questions. (1) How does the social capital of the knowledge source and the recipient influence knowledge transfer respectively? (2) How does the strength of ties between the knowledge source and the recipient influence knowledge transfer? (3) How does the social capital of the knowledge source and the recipient influence the effect of the strength of ties between the knowledge source and the recipient on knowledge transfer? Based on Social capital theory and Social network theory, a multi-level research model is developed to consider both the individual-level social capital of the knowledge source and the recipient and the dyadic-level strength of relationship between the knowledge source and the recipient. 'Cross-classified random effect model,' one of the multi-level analysis methods, is adopted to analyze the survey responses from 337 R&D employees. The results of analysis provide several findings. First, among three dimensions of the knowledge source's social capital, network centrality (i.e., structural dimension) shows the significant direct effect on knowledge transfer. On the other hand, the knowledge recipient's network centrality is not influential. Instead, it strengthens the influence of the strength of ties between the knowledge source and the recipient on knowledge transfer. It means that the knowledge source's network centrality does not directly increase knowledge transfer. Instead, by providing access to various knowledge sources, the network centrality provides only the context where the strong tie between the knowledge source and the recipient leads to effective knowledge transfer. In short, network centrality has indirect effect on knowledge transfer from the knowledge recipient's perspective, while it has direct effect from the knowledge source's perspective. This is the most important contribution of this research. In addition, contrary to the research hypothesis, company tenure of the knowledge recipient negatively influences knowledge transfer. It means that experienced employees do not look for new knowledge and stick to their own knowledge. This is also an interesting result. One of the possible reasons is the hierarchical culture of Korea, such as a fear of losing face in front of subordinates. In a research methodology perspective, multi-level analysis adopted in this study seems to be very promising in management research area which has a multi-level data structure, such as employee-team-department-company. In addition, social network analysis is also a promising research approach with an exploding availability of online social network data.

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Smart Store in Smart City: The Development of Smart Trade Area Analysis System Based on Consumer Sentiments (Smart Store in Smart City: 소비자 감성기반 상권분석 시스템 개발)

  • Yoo, In-Jin;Seo, Bong-Goon;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.24 no.1
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    • pp.25-52
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    • 2018
  • This study performs social network analysis based on consumer sentiment related to a location in Seoul using data reflecting consumers' web search activities and emotional evaluations associated with commerce. The study focuses on large commercial districts in Seoul. In addition, to consider their various aspects, social network indexes were combined with the trading area's public data to verify factors affecting the area's sales. According to R square's change, We can see that the model has a little high R square value even though it includes only the district's public data represented by static data. However, the present study confirmed that the R square of the model combined with the network index derived from the social network analysis was even improved much more. A regression analysis of the trading area's public data showed that the five factors of 'number of market district,' 'residential area per person,' 'satisfaction of residential environment,' 'rate of change of trade,' and 'survival rate over 3 years' among twenty two variables. The study confirmed a significant influence on the sales of the trading area. According to the results, 'residential area per person' has the highest standardized beta value. Therefore, 'residential area per person' has the strongest influence on commercial sales. In addition, 'residential area per person,' 'number of market district,' and 'survival rate over 3 years' were found to have positive effects on the sales of all trading area. Thus, as the number of market districts in the trading area increases, residential area per person increases, and as the survival rate over 3 years of each store in the trading area increases, sales increase. On the other hand, 'satisfaction of residential environment' and 'rate of change of trade' were found to have a negative effect on sales. In the case of 'satisfaction of residential environment,' sales increase when the satisfaction level is low. Therefore, as consumer dissatisfaction with the residential environment increases, sales increase. The 'rate of change of trade' shows that sales increase with the decreasing acceleration of transaction frequency. According to the social network analysis, of the 25 regional trading areas in Seoul, Yangcheon-gu has the highest degree of connection. In other words, it has common sentiments with many other trading areas. On the other hand, Nowon-gu and Jungrang-gu have the lowest degree of connection. In other words, they have relatively distinct sentiments from other trading areas. The social network indexes used in the combination model are 'density of ego network,' 'degree centrality,' 'closeness centrality,' 'betweenness centrality,' and 'eigenvector centrality.' The combined model analysis confirmed that the degree centrality and eigenvector centrality of the social network index have a significant influence on sales and the highest influence in the model. 'Degree centrality' has a negative effect on the sales of the districts. This implies that sales decrease when holding various sentiments of other trading area, which conflicts with general social myths. However, this result can be interpreted to mean that if a trading area has low 'degree centrality,' it delivers unique and special sentiments to consumers. The findings of this study can also be interpreted to mean that sales can be increased if the trading area increases consumer recognition by forming a unique sentiment and city atmosphere that distinguish it from other trading areas. On the other hand, 'eigenvector centrality' has the greatest effect on sales in the combined model. In addition, the results confirmed a positive effect on sales. This finding shows that sales increase when a trading area is connected to others with stronger centrality than when it has common sentiments with others. This study can be used as an empirical basis for establishing and implementing a city and trading area strategy plan considering consumers' desired sentiments. In addition, we expect to provide entrepreneurs and potential entrepreneurs entering the trading area with sentiments possessed by those in the trading area and directions into the trading area considering the district-sentiment structure.

A Case Analysis on Safety Researcher Relationship during 2011-2013 (2011년부터 2013년까지의 안전 분야 연구자들의 연관도 분석 사례)

  • Yang, Byounghak
    • Journal of the Korea Safety Management & Science
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    • v.16 no.4
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    • pp.247-255
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    • 2014
  • Safety management is becoming one of the most hot research issues in Korea. We collected the researcher information in two safety related journals of the journal of the Korea safety management & science and the journal of Korean society of safety. Social network analysis was used to analyse the research relationship among the authors in each journal. The degree centrality, the betweenness centrality, the closeness centrality and the proximity prestige centrality on each researcher were calculated to find out most influenced researcher. Biggest research groups in each journal were introduced by clustering technique.