• The Journal of Industrial Distribution & Business
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• v.10 no.10
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• pp.53-65
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• 2019

Purpose - Current study aimed at investigating the effects of the choice easiness as a thought triggered at the time of making decision and the goal achievement emotion as a prediction of how consumers feel in the state of achieving consumption goal on brand purchase intention. And It also explored moderation role of incidental pride type such as ambient hubris pride and ambient authentic pride felt before the event in the effects of message type such as self-verifying message and self-enhancing message on the choice easiness and the goal achievement emotion. Research design, data, and methodology - Message type was divided into self-verifying message and self-enhancing message. Incidental pride type was divided into hubris and authentic pride. Smart mobile phone was selected for empirical study. And the experiment was performed with 2(pride type: hubristic versus authentic) × 2(message type: self-verifying message versus self-enhancing message) between-subjects design. Questionnaires from 215 undergraduate students were used to test hypotheses by Macro process model 7. The hypotheses were tested at each of self-verifying message group and self-enhancing message group. Results - First, both choice easiness and goal achievement emotion positively influenced on the purchase intention at both self-verifying message group and self-enhancing message group. Second, at self-verifying message group, the positive effects of self verification on both choice easiness and goal achievement emotion were higher to the customers under incidental hubris pride than to those under incidental authentic pride customers. Third, at self-enhancing message group, the positive effects of self enhancement on goal achievement emotion were higher to the customers under incidental authentic pride than to those under incidental hubris pride. However, at self-enhancing message group, the positive effects of self enhancement on choice easiness (goal achievement emotion) were not higher (higher) to the customers under incidental authentic pride than to those under incidental hubris pride. Conclusions - Focusing on the results of this study, to promote their brand purchase intention, brand managers should use self-enhancing message to induce goal achievement emotion from incidental authentic pride customers. And the brand managers should develop and use self-verifying message to induce choice easiness as well as goal achievement emotion from hubris pride customers, which in turn, promote their brand purchase intention.

• KIPS Transactions on Software and Data Engineering
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• v.4 no.10
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• pp.447-454
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• 2015

This paper proposes geographical name denoising by machine learning of event detection based on twitter. Recently, the increasing number of smart phone users are leading the growing user of SNS. Especially, the functions of short message (less than 140 words) and follow service make twitter has the power of conveying and diffusing the information more quickly. These characteristics and mobile optimised feature make twitter has fast information conveying speed, which can play a role of conveying disasters or events. Related research used the individuals of twitter user as the sensor of event detection to detect events that occur in reality. This research employed geographical name as the keyword by using the characteristic that an event occurs in a specific place. However, it ignored the denoising of relationship between geographical name and homograph, it became an important factor to lower the accuracy of event detection. In this paper, we used removing and forecasting, these two method to applied denoising technique. First after processing the filtering step by using noise related database building, we have determined the existence of geographical name by using the Naive Bayesian classification. Finally by using the experimental data, we earned the probability value of machine learning. On the basis of forecast technique which is proposed in this paper, the reliability of the need for denoising technique has turned out to be 89.6%.

• Journal of the Korean Institute of Intelligent Systems
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• v.20 no.4
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• pp.503-508
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• 2010

Recently, the advance of mobile devices has made various services possible beyond simple communication. One of services is the predicting the future path of users and providing the most suitable location based service based on the prediction results. Almost of these prediction methods are based on previous path data. Thus, calculating similarities between current location information and the previous trajectories for path prediction is an important operation. The collected trajectory data have a huge amount of location information generally. These information needs the high computational cost for calculating similarities. For reducing computational cost, the meaningful location based trajectory model approaches are proposed. However, most of the previous researches are considering only the physical information such as stay time and the distance for extracting the meaningful locations. Thus, they will probably ignore the characteristics of users for meaningful location extraction. In this paper, we suggest a meaningful location extracting and trajectory simplification approach considering the stay time, distance, and additionally interaction information of user. The method collects the location information using GPS device and interaction information between the user and the others. Using these data, the proposed method defines the proximity of the people who are related with the user. The system extracts the meaningful locations based on the calculated proximities, stay time and distance. Using the selected meaningful locations the trajectories are simplified. For verifying the usability of the proposed method, we collect the behavioral data of smart phone users. Using these data, we measure the suitability of meaningful location extraction method, and the accuracy of prediction approach based on simplified trajectories. Following these result, we confirmed the usability of proposed method.

• Korean Journal of Remote Sensing
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• v.26 no.5
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• pp.561-570
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• 2010

The purpose of this study is to develop an Android smartphone app providing analysis capabilities of remote sensing images, by using mobile browsing open sources of gvSIG, open source remote sensing software of OTB and open source DBMS of PostgreSQL. In this app, five kinds of remote sensing algorithms for filtering, segmentation, or classification are implemented, and the processed results are also stored and managed in image database to retrieve. Smartphone users can easily use their functions through graphical user interfaces of app which are internally linked to application server for image analysis processing and external DBMS. As well, a practical tiling method for smartphone environments is implemented to reduce delay time between user's requests and its processing server responses. Till now, most apps for remotely sensed image data sets are mainly concerned to image visualization, distinguished from this approach providing analysis capabilities. As the smartphone apps with remote sensing analysis functions for general users and experts are widely utilizing, remote sensing images are regarded as information resources being capable of producing actual mobile contents, not potential resources. It is expected that this study could trigger off the technological progresses and other unique attempts to develop the variety of smartphone apps for remote sensing images.

• Journal of Korean Philosophical Society
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• v.142
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• pp.51-74
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• 2017

As the phrase 'solitude death' implies, solitude generally has a negative characteristic as an object to avoid. But on the contrary, Nietzsche attempts to accept solitude and even affirms it in his overall philosophy. This study is about the authentic meaning of Nietzsche's solitude concept, aiming to clarify what true meaning solitude has to Nietzsche. This study will examine the 'external situation that humans face today' first. To do this, the study will consider the situation that humans who lost the earth and homeland faced in the period when God is dead. This study will then look at 'memory' and 'oblivion', as human's internal situations. And following that, this study will examine what meaning 'creativity' has to Nietzsche, which has a close relationship with those internal situations. Lastly, the meaning that 'body' and 'dance' imply to Nietzsche and what relationship these have with true solitude will be presented. Human is the being who can not avoid solitude whether they want it or not. Even though we make whatever effort we can to run away, solitude is unavoidable. The smart phone that makes me feel emptiness when I don't hold it on my hands, the hobbies which attract and force us to do, and new products which make us feel lonely if we don't buy them, don't they prove these efforts? What meaning does solitude have to humans that we have no other way but to run away from it like this? By understanding the authentic meaning of Nietzsche's solitude concept, we can change our view point on solitude so we can eventually accept 'solitude' as something that we must truly embrace and affirm, instead of something we must run away from.

• Journal of the Korea Society of Computer and Information
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• v.18 no.11
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• pp.181-190
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• 2013

This study first aims to investigate from the users' perspective what service is the most efficient to users and what service is relatively the most effective in contrast to investment among a variety of services provided by smartphone manufacturers, telecommunication companies, and related corporations. In addition, this research suggests implicatively important elements for making the future model of smartphone services. For this end, this study finds out the factors which generate users' positive or negative attitudes towards smartphone use through a questionnaire of those who are using smartphones at present. In particular, by applying Theory of Planned Behavior, this study analyzes the influence exerted by the user's belief towards the kinds of services by setting up Attitudinal Belief, Subjective Norms, and Control Belief which have an influence on attitude from the perspective of smartphone providing detailed services. The results of this study will eventually help the smartphone manufacturers, telecommunication companies, and related corporations to establish smartphone marketing strategy as well as to select the smartphone services which will have popular appeal to their users.

• Journal of Bio-Environment Control
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• v.30 no.4
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• pp.359-366
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• 2021

This study aimed to develop and verify the smart human resource management (HRM) program in a large scale greenhouse. HRM program delivers detailed work orders to workers and gathers work results by mobile phone application. Greenhouse managers can monitor the workload, work speed, quality of employee by HRM program and can analyse performance easily. Greenhouse Managers can set the work speed including 'twisting', 'trimming' and 'harvesting' in a greenhouse. It makes planning work schedule and assigns resources to each specific job easier. Therefore, the manager can arrange the number of employees to promote work performance and also easy to estimate the labor shortage. Greenhouse managers can evaluate the adequacy of the number of employees through job performance analysis by period and adjusts the supply/demand ratio of regular and non-regular employees. The HRM program can improve work efficiency by announcing the real-time work performance of all employees on a monitor screen to induce competition among workers and re-educate unripe employees who accomplish behind average to improving work skills.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.9 no.6
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• pp.711-718
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• 2019

Spectrum analyzer and electromagnetic field meter were used to investigate the EM generation behaviour in different types of home electrical appliances. During microwave oven operation, the EM power measured at a point 30cm apart was measured in the range of 8~11mW/㎡, the strength of the low frequency magnetic field was 60~80mG and the electric field strength was measured at 150~160V/m. For smart phone wireless charging pad, it was measured at an electromagnetic power of 0.4mW/㎡, an electric field of 160 V/m and a magnetic field of 1mG at a point 10cm away. For microwave oven and wireless charging pad, if used within 10cm, the size of the electric field has been measured at a large value that exceeds the human body protection standard and may be hazardous to humans. On the other hand, home appliances such as TVs, hairdryers and refrigerators all showed very low levels of electromagnetic waves, electric fields and magnetic fields, with no harmful effects seen. For electromagnetic shielding, the metal Cu fabric and metal foil had a high level of EM shielding, while polymer films had a low EM shielding characteristic.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.18 no.3
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• pp.95-105
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• 2019

In recent years, image processing techniques for detecting road surface damaged spot have been actively researched. Especially, it is mainly used to acquire images through a smart phone or a black box that can be mounted in a vehicle and recognize the road surface damaged region in the image using several algorithms. In addition, in conjunction with the GPS module, the exact damaged location can be obtained. The most important technology is image processing algorithm. Recently, algorithms based on artificial intelligence have been attracting attention as research topics. In this paper, we will also discuss artificial intelligence image processing algorithms. Among them, an object detection method based on an region-based convolution neural networks method is used. To improve the recognition performance of road surface damage objects, 600 road surface damaged images and 1500 general road driving images are added to the learning database. Also, supervised learning using background object recognition method is performed to reduce false alarm and missing rate in road surface damage detection. As a result, we introduce a new method that improves the recognition performance of the algorithm to 8.66% based on average value of mAP through the same test database.

• Science of Emotion and Sensibility
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• v.22 no.2
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• pp.59-69
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• 2019

The present study explored consumer's perception and preference on providing information of fashion products by using QR code and suggested the possibility for consumer-to-consumer and consumer-to-company connection. A survey was conducted on males and females in their 20s-a population among whom the rate of smart phone penetration is higher than in any other age group and who tend to exchange information online. The results showed that consumers are dissatisfied with the amount of information, terms of instructions, and ambiguous washing symbols currently provided. Therefore, the study identified the need for better methods of providing information and found that QR code, which is able to deliver high-quality information on fashion products, can be an efficient alternative. Moreover, respondents felt the need for detailed washing instructions, information on handling, and functionality of material on high-involvement fashion products such as outdoor, padding, suit, and underwear worn next to the skin. They also desire styling tips or purchasing information such as SNS OOTD (Outfit Of The Day) utilizing the product, other products that may go well with the one purchased, and similar products on casual wear and coat used on a daily basis. Therefore, QR code used as a link to information web pages or a social network can help consumers to satisfy information needs and to use the products effectively.