• 제목/요약/키워드: small and medium business distribution policy

검색결과 64건 처리시간 0.029초

도심지 상업지역의 정부 지원사업 효과 분석 (Government-funded Projects' Effects in Revitalizing the Urban Commercial District for Small and Medium Retail Merchants)

  • 강성하;이정희;황성혁
    • 유통과학연구
    • /
    • 제12권12호
    • /
    • pp.101-106
    • /
    • 2014
  • Purpose - This study reviews the achievements of a pilot project for the revitalization of a commercial district performed for three years after its establishment in 2011. The project for the revitalization of the commercial district was performed to create a new local community space in connection with the traditional market and nearby districts. Although it was a pilot project, the project for the revitalization of the commercial district has been performed for almost three years. Therefore, this seems a proper time to conduct an interim evaluation of the project. This study aims to review and evaluate how the government support policy is influential for the revitalization of the commercial district. In other words, this research aims to identify what projects positively affected consumers' intention to revisit the downtown commercial area among the commercial district revitalization projects-promotion events, promotion activities, education, merchants cooperation system, IT projects, cultural events, and residents' communication. Research design, data, and methodology - This study designated seven management improvement projects affecting commercial district revitalization based on preceding studies. The survey of the degree of satisfaction on seven management improvement projects was executed targeting consumers who visited the commercial areas. Additionally, visitors' revisit intentions regarding currently visited commercial areas were also investigated. Therefore, revisit intention was set as a dependent variable and the satisfaction degrees of the respective management improvement projects were set as the independent variables. A total of 1,209 consumers were examined in six districts in the country. Result - Multiple regression analysis results showed that cultural events, education, the merchants' cooperation system, and IT projects brought statistically significant effects to the revisit intentions of consumers. In contrast, promotion events, resident communication projects, and promotion activities did not affect the revisit intentions of consumers. Particularly, the residents' communication project did not show significant influence because of consumers' recognition that it is similar to a cultural event. Conclusion - The following implications for the revitalization of business districts in the urban central area are drawn. From a general perspective, the businesses of culture, education, and cooperative system among seven businesses play positive roles regarding the intention to revisit so that the project is required to be promoted periodically through unique performances differentiated for each district, the merchant training reinforced for professionalism, and the expansion of joint events of merchants. Moreover, the sales promotion project and public relations activity are shown to be not influential to the intention to revisit. Therefore, while short-term sales promotion such as one-time gift events are required, sales promotion and public relation activities to induce revisits by mileage savings and accumulated gift presentation to attract long-term customers are required. The IT business is positively influential to the intention of revisit. Therefore, detailed information on the revitalized commercial district should be provided and additional functions such as discount coupons for continuous utilization should be included in the mobile app and the website.

A study on the Regulatory Environment of the French Distribution Industry and the Intermarche's Management strategies

  • Choi, In-Sik;Lee, Sang-Youn
    • 산경연구논집
    • /
    • 제3권1호
    • /
    • pp.7-16
    • /
    • 2012
  • Despite the enforcement of SSM control laws such as 'the Law of Developing the Distribution Industry (LDDI)' and 'the Law of Promoting Mutual Cooperation between Large and Small/medium Enterprises (LPMC)' stipulating the business adjustment system, the number of super-supermarkets (SSMs) has ever been expanding in Korea. In France, however, Super Centers are being regulated most strongly and directly in the whole Europe viewing that there is not a single SSM in Paris, which is emphasized to be the outcome from French government's regulation exerted on the opening of large scale retail stores. In France, the authority to approve store opening is deeply centralized and the store opening regulation is a socio-economic regulation driven by economic laws whereas EU strongly regulates the distribution industry. To control the French distribution industry, such seven laws and regulations as Commission départementale d'urbanisme commercial guidelines (CDLIC) (1969), the Royer Law (1973), the Doubin Law (1990), the Sapin Law (1993), the Raffarin Law (1996), solidarite et renouvellement urbains (SRU) (2000), and Loi de modernisation de l'économie (LME) (2009) have been promulgated one by one since the amendment of the Fontanet guidelines, through which commercial adjustment laws and regulations have been complemented and reinforced while regulatory measures have been taken. Even in the course of forming such strong regulatory laws, InterMarche, the largest supermarket chain in France, has been in existence as a global enterprise specialized in retail distribution with over 4,000 stores in Europe. InterMarche's business can be divided largely into two segments of food and non-food. As a supermarket chain, InterMarche's food segment has 2,300 stores in Europe and as a hard-discounter store chain in France, Netto has 420 stores. Restaumarch is a chain of traditional family restaurants and the steak house restaurant chain of Poivre Rouge has 4 restaurants currently. In addition, there are others like Ecomarche which is a supermarket chain for small and medium cities. In the non-food segment, the DIY and gardening chain of Bricomarche has a total of 620 stores in Europe. And the car-related chain of Roady has a total of 158 stores in Europe. There is the clothing chain of Veti as well. In view of InterMarche's management strategies, since its distribution strategy is to sell goods at cheap prices, buying goods cheap only is not enough. In other words, in order to sell goods cheap, it is all important to buy goods cheap, manage them cheap, systemize them cheap, and transport them cheap. In quality assurance, InterMarche has guaranteed the purchase safety for consumers by providing its own private brand products. InterMarche has 90 private brands of its own, thus being the retailer with the largest number of distributor brands in France. In view of its IT service strategy, InterMarche is utilizing a high performance IT system so as to obtainas much of the market information as possible and also to find out the best locations for opening stores. In its global expansion strategy of international alliance, InterMarche has established the ALDIS group together with the distribution enterprises of both Spain and Germany in order to expand its food purchase, whereas in the non-food segment, it has established the ARENA group in alliance with 11 international distribution enterprises. Such strategies of InterMarche have been intended to find out the consumer needs for both price and quality of goods and to secure the purchase and supply networks which are closely localized. It is necessary to cope promptly with the constantly changing circumstances through being unified with relevant regions and by providing diversified customer services as well. In view of the InterMarche's positive policy for promoting local partnerships as well as the assistance for enhancing the local economic structure, implications are existing for those retail distributors of our country.

  • PDF

아웃소싱의 리스크가 기업성과에 미치는 영향 (Impact of Outsourcing Risk on Corporate Performance)

  • 김락상
    • 디지털융복합연구
    • /
    • 제19권2호
    • /
    • pp.175-182
    • /
    • 2021
  • 본 연구에서는 제조 및 유통 중소기업을 대상으로 ITO 실행에서 발생할 수 있는 리스크가 기업성과에 어떠한 영향을 미치는지에 대해 실증분석하였다. ITO로 비용절감이나 경쟁력을 확보하려는 중소기업들이 ITO의 리스크를 파악하고 분석하여 기업성과를 향상시키기 위한 목적으로 연구를 진행하였다. 설문조사방법으로 분석하기 위해 전략 리스크, 기술 리스크, 재무 리스크를 독립변수로 선정하였다. 그리고 관계 리스크를 매개변수로 선정하였고, 기업성과를 종속변수로 선정하여 경로분석을 실시하였다. 분석결과 독립변수로 투입된 변수들은 기업성과에 간접효과와 총효과가 있는 것으로 나타났다. 이는 전략 및 기술 리스크와 재무 리스크의 인식수준이 높을수록 관계리스크수준도 높아지게 되고, 따라서 기업성과에도 긍정적인 영향을 미치게 되는 것으로 해석할 수 있다. 향후 더 많고 다양한 리스크 요인들의 분석을 통해 기업성과를 개선할 수 있을 것으로 기대한다.

중소건설업 종사자들의 저탄소 녹색성장 정책 인식이 조직몰입에 미치는 영향에 관한 연구 (The Effect of Perceived Low-Carbon Green Growth Policy on Organizational Commitment in Small and Medium Construction Workers)

  • 양회창;홍인기;박광철
    • 경영과정보연구
    • /
    • 제31권4호
    • /
    • pp.237-260
    • /
    • 2012
  • 본 연구의 목적은 정부의 강력한 의지로 추진되고 있는 저탄소 녹색성장 정책을 중소건설회사 직원들이 적극적으로 받아들이고 이를 강점으로 활용하는 노력이 필요하다는 것에 주목하고, 구성원들의 녹색성장 정책 인지와 신뢰, 그리고 자기효능감이 조직몰입에 미치는 영향과 녹색성장 정책 인지가 조직몰입에 미치는 영향에 있어서 정책신뢰, 회사신뢰의 매개효과와 조절효과를 확인하고자 하였다. 또한 회사신뢰와 조직몰입에 대해 구성원들의 자기효능감이 촉진요인으로 작용할 것인지에 대해 조사하였다. 연구결과, 구성원들이 녹색성장 정책에 대한 인식이 높으면 직원들의 회사에 대한 조직몰입의 정도가 정(+)적으로 유의미하게 높아지는 것을 알 수 있었다. 녹색성장 인식과 조직몰입간에 정책신뢰의 매개효과와 조절효과는 나타나지 않았으나, 회사신뢰는 부분매개하고 있음과 조절효과가 있는 것으로 나타났다. 마지막으로 자기효능감은 회사신뢰와 조직몰입 간에 통계적으로 유의미하게 부분매개하고 있어 촉진요인으로 작용함을 알 수 있었다. 본 연구는 녹색성장 정책인식이 회사신뢰를 매개로 조직몰입에 영향을 주며, 회사신뢰는 구성원들의 자기효능감을 매개로 조직몰입에 영향을 주는 새로운 모형을 제시하였다. 즉, 정책인식, 회사신뢰, 자기효능감, 조직몰입 변수들 간의 이론을 통합하고 그 논리를 확대하였다는 점에서 이론적 시사점이 있다고 할 수 있다. 또한 정책인식은 회사신뢰를 매개로 하여, 회사신뢰는 자기효능감을 매개로 하여 조직몰입에 영향을 미치기에 정책인식과 회사신뢰를 향상시킬 수 있는 방안을 모색하여야 할 것임을 시사하고 있다.

  • PDF

정부의 전통시장 지원 정책 효과에 대한 실증연구 (The Policy Effects on Traditional Retail Markets Supported by the Korean Government)

  • 이규현;김용재
    • 유통과학연구
    • /
    • 제13권11호
    • /
    • pp.101-109
    • /
    • 2015
  • Purpose - A traditional retail market is a place that offers economic opportunity to employees and employers alike it also is a place where the community can meet. The Korean government has invested three trillion won to improve physical and non-physical aspects in traditional retail markets since 2004. However, little research on this has been conducted. We explore this research gap that could lead to theory extension. We analyze consumption behavior with respect to traditional retail markets through an empirical analysis, thus overcoming limits in previous research. We empirically analyze policy effects of traditional retail market projects supported by the Korean government. Research design, data, and methodology - We propose a traditional retail market improvement plan via the relation between cause and effect resulting from the analysis. More specifically, logit analysis was carried out with 1,754 consumers in 16 cities nationwide. In order to analyze consumer consumption behaviors nationwide, the probability was analyzed using a logit model. This research analyzes the link between support and non-support by the Korean government using binary values. The dependent variable is whether Korean government support is implemented; the binomial logistic regression is used as the statistical estimation technique. The object variables are:1 (support) or 0 (nonsupport), and the prediction value is between 1 and 0. As a result of the factor analysis of questions related to attributes of service quality, four factors were extracted: convenience, product, facilities, and service. Results - The results indicate that convenience, product, and facilities have a significant influence on consumer satisfaction in accordance with the government's traditional retail market support. Additionally, the results reveal that convenience, product, facilities, and service all have a significant influence on consumer satisfaction in a traditional retail market's service quality and consumer satisfaction. Finally, the analysis indicates that the highly satisfied traditional retail market customer has a significant influence on revisit intention. Moreover, the results reveal that the highly satisfied traditional retail market customer has a significant influence on recommendation intention. Conclusions - This research focused on consumers nationwide to measure policy effects of traditional retail markets compared to previous research that focused on one traditional retail market or a specific area. We verified the relationship of service quality and customer satisfaction and consumer behavior based on service quality theory. The results indicate that consumer satisfaction of traditional retail markets supported by service quality factors has a significant impact. In a concrete form, the results indicate that these effects are from facility modernization projects and marketing support projects of the Korean government. The results also imply that these facility and management support effects from the Korean government have been consistent. We realize that the Korean government has to selectively support traditional retail markets in major cities and small and medium-sized cities. To that end, the Korean government needs to select a concentration strategy for the revitalization of traditional retail markets.

Data Envelopment Analysis on Measuring the Performance of Vietnamese Joint-Stock Commercial Banks

  • NGO, Duc Tien;PHUNG, Thu Ha;DINH, Tuan Minh;NGUYEN, Thuy Lien
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제9권7호
    • /
    • pp.53-62
    • /
    • 2022
  • Commercial banks have a significant impact on the economy of Vietnam because they provide the majority of transactional capital. Therefore, the operational efficiency of commercial banks is a viral topic for the study of the Vietnamese banking system. The research aims to examine the efficiency and inefficiency of joint-stock commercial banks in Vietnam from 2016 to 2020 and then classify them into the efficient group and inefficient group. The study employs the time series data of 29 joint-stock commercial banks during the period 2016-2020. Based on the data collected from the annual audited financial statements of 29 Vietnamese joint-stock commercial banks, the authors select input and output variables for the standard DEA models and anti-efficient DEA models. This research uses two stages, first, by applying the standard DEA model, we investigate the efficient banks; second, by employing the anti-efficient DEA model, we find out the inefficient banks. The results reveal that the average efficiency score of 29 joint-stock commercial banks tends to increase in the period 2016-2018 and decrease gradually in the period 2019-2020. The findings of this study suggest that several small and medium-sized banks in the Vietnamese banking sector have both promising and risky performances and the efficiency of state-owned commercial banks has also improved significantly during the study period.

Cost-Benefit Analysis and Challenges of Implementing FSC Standards in Rubber Plantations in Southern Thailand

  • KONGMANEE, Chaiya;AHMED, Ferdoushi;LONGPICHAI, Onanong
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제7권12호
    • /
    • pp.423-431
    • /
    • 2020
  • This study examines the cost and benefit (i.e., income) of the Forest Stewardship Council (FSC) rubber plantations in Thailand. The study attempts to identify the challenges to the implementation of FSC standards in rubber plantations in the country. A total of 60 rubber farmers in two Southern provinces, namely, Songkhla and Rayong, were interviewed through a standardized questionnaire to gather primary data. The study found that small-, medium- and large-sized FSC rubber plantations were worth investing in. All sizes of rubber plantations had similar values of benefit cost ratio (BCR). It was also found that the values of the discount payback period (DPP) of the three forms of FSC rubber plantations were 9-12 years, while the large rubber plantations had the highest internal rate of return (IRR) (19.0%). It implies that the large-size plantations had the highest values. The rubber farmers in the study area reported that they are facing a number of problems and hardships in implementing FSC standards, lacking knowledge and understanding of FSC, especially for preparing documentation. Therefore, the Thai government should take proper policy initiatives to remove all the problems and barriers in implementing FSC standards for the sustainable rubber production in the country.

유통업태간 경쟁구도가 소비행태에 미치는 영향에 관한 실증연구 (Empirical research on the influence of spatial competition in the distribution industry on consumer behaviors in South Korea)

  • 이수동;김우형
    • Asia Marketing Journal
    • /
    • 제15권1호
    • /
    • pp.107-128
    • /
    • 2013
  • 본 연구의 목적은 유통업태 간 경쟁이 격화되고 있는 시점에서 주요 유통업태 간 소비행태 분석을 통해 소비자 지향의 전통시장 활성화 정책을 제시하는데 있다. 주요 유통업태 간 공간적 경쟁구도가 소비행태에 미치는 영향을 알아보기 위해 다중회귀분석을 이용하여 전국 6개 도시에 거주하는 613명의 소비자를 대상을 실증분석 하였다. 본 논문은 크게 3개의 요소들이 소비행태에 영향을 미치는 것을 확인하였다. 분석 결과 물리적 요인(전통시장까지 소요시간), 사회경제적요인(승용차 보유대수, 월평균 소득), 경쟁적 요인(공간적 경쟁구도의 강함과 중간, 대형마트 월평균 지출액)이 소비행태에 유의한 영향을 미치는 것으로 분석되었다. 이러한 결과를 바탕으로 정부는 고객들의 소비행태에 영향을 미치는 요소들을 선별적으로 고려하여 전통시장 활성화 정책을 추진 할 필요가 있다.

  • PDF

온라인 중고차 거래에서 품질위험을 높게 지각한 구매자의 신뢰형성: 구매자와 대리인 양자간 신뢰 (Trust Building of Buyers who perceive Quality Risk High in Online Used Car Transactions: A Dyadic Trust Relationship)

  • 이승창
    • 유통과학연구
    • /
    • 제7권3호
    • /
    • pp.49-69
    • /
    • 2009
  • 인터넷을 통해 중고차가 유통되기 위해서는 구매자가 눈에 보이지 않는 판매자와 중개인에 대해 편안함을 느끼면서 거래를 할 수 있어야 한다. 이에 신뢰는 인터넷을 통한 거래(유통)에 있어서 주요한 요인으로 인식되고 있다. 인터넷에서 중고차 거래는 구매자와 판매자는 서로 볼 수 없고 모르기 때문에 신뢰는 더욱 중요하다. 특히, 중고차 사이트의 신뢰는 매우 중요하다. 본 연구는 중고차 거래에서 구매자의 신뢰형성에 중요한 역할을 하는 요인이 무엇인가를 파악하는 것이다. 특히 품질위험을 높게 지각하고 있는 구매자가 단지지각된 이점만으로 구매의도가 늘어나지 않고 중고차 사이트의 신뢰형성이 되어야 구매의도가 늘어난다는 것을 보이고자 한다. 이를 위해 인터넷 중고차 사이트 이용 경험자중 품질위험을 높게 지각하고 있는 사람을 대상으로 실증분석을 실시하였다. 연구모델은 독립변수(지각된 이점, 구매자의 신뢰성향, 구전효과, 구매자의 지각된 크기, 검사 및 보증정책), 매개변수(중고차 사이트 신뢰도), 그리고 종속변수(구매의도)로 구성되어 있다. 분석결과, 지각된 이점만으로 구매의도가 증가되는 것이 아니라 중고차 사이트 신뢰가 형성되어야 구매의도가 높아진다는 즉, 중고차 사이트 신뢰가 중요한 역할을 하고 있는 것을 입증하였다. 중고차 사이트의 신뢰에 중요한 영향을 미치는 요인은 검사 및 보증 정책으로 일반적인 인터넷 쇼핑몰과는 다른 중고차 거래 특유의 신뢰 특성을 보여주고 있다. 지각된 이점은 중고차 사이트의 신뢰를 통해서만 구매의도에 영향을 미치는 완전매개효과가 있었다. 따라서 인터넷을 통한 중고차 거래의 활성화를 위해서는 인터넷 중고차 사이트의 신뢰를 향상 시키는 것이 선결 과제임을 본 연구결과는 시사하고 있다.

  • PDF

Technology Adoption Issues and Challenges for Micro, Small and Medium Enterprises: A Case Study of the Food and Beverage Sub-Sector in Indonesia

  • PRANATA, Nika;SOEKARNI, Muhammad;MYCHELISDA, Erla;NOVANDRA, Rio;NUGROHO, Agus Eko;RIFAI, Bahtiar;BUHAERAH, Pihri;ZULHAMDANI, Muhammad;YULIANA, Retno Rizki Dini
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제9권3호
    • /
    • pp.265-274
    • /
    • 2022
  • MSMEs in the food and beverage industry play a critical role in the Indonesian economy since they account for the majority of the manufacturing sector's GDP. Despite its importance, it is unable to compete on a worldwide scale due to a lack of technological adoption. As a result, the purpose of this study is to look into the concerns and challenges that F&B MSMEs have when it comes to technology adoption. An online survey of 626 MSMEs and in-depth interviews as well as focus groups with diverse stakeholders from four provinces, namely West Java, East Java, South Sulawesi, and North Sumatera, provided the data for this study. To be thorough, the approach used in the study is based on the Technology, Organization, and Environment (TOE) framework. According to the findings, the majority of MSMEs use technology for marketing and sales, mainly through e-commerce. Meanwhile, for a variety of reasons, most of them continue to rely on traditional and semi-automatic technologies for production. According to the TOE framework, MSMEs lack those three parts of the technology adoption framework, particularly the environmental aspect, which is mostly due to a lack of cooperation among stakeholders. Finally, as a policy proposal, we offer a comprehensive technology adoption strategy based on the findings through an integrated MSMEs development information system including many important stakeholders.