• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.154-168
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• 2012

This study examined size combination suitability of the underwear sets in home shopping and discussed the degree of consumer satisfaction as well as purchase criteria and evaluation after purchase of women's underwear. The survey was conducted from 1st to 15th September 2010 on a total of 300 women aged between 20 to 50, living in Seoul and Gyeonggi-do region who had bought women's underwear through home shopping. The completed data, 245 out of 300, was used for the final analysis. The analysis conducted in the study with SPSS statistics package includes frequency analysis, reliability analysis, factor analysis, chi-square analysis, $t$-test, ANOVA and Duncan's Multiple Range test. Evaluation items on purchase criteria and evaluation after purchase were processed with factor analysis. The results of the present study showed that product differentiation strategies are required based on age in order to improve consumer satisfaction and repurchase intention in home shopping underwear. Moreover, most of underwear products sold in sets in home shopping are provided based on the brassiere size. As a result, women who do not fit into the home shopping underwear size combination may be less satisfied. When consumers choose their own brassier and briefs size or combinations of various brassier and briefs sizes, it would increase consumer satisfaction.

• Textile Coloration and Finishing
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• v.35 no.1
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• pp.42-65
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• 2023

Leather is widely used in human lives and many industries, and the market size continues to grow. In terms of quality and durability, natural leather is still being used as the most luxurious product. And synthetic leather, made of polyvinyl chloride (PVC) and polyurethane (PU), were developed and being widely have been used as alternative materials for natural leather. Processes, properties and issues of these leather were reviewed. Then silicone leather was reviewed why they can be good candidates for leather. Properties of general silicone polymers and silicone rubber coating agents were reviewed such as eco-friendliness, human-friendliness, stain resistances, resistance to uv light and ozone, heat stability and so on. Papers and patents related to silicone leather were studied to understand current status of development and commercialization of silicone leather. Finally direction of development was described how to improve deficient performances of current silicone leather, such as formulation of silicone, combination with organic materials and manufacturing processes.