• 한국조경학회지
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• 제21권4호
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• pp.131-145
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• 1994

The leisure demands and the interests for the quality of urban residents have been increased, but the leisure space is absolutely deficient. In the leisure site planning, the concrete understanding about people's leisure site choice is the most important thing, not only for the aspect of the leisure demands reception and the improvement of the life quality but also the aspect of the efficiency of land use. The purposes of this study are firstly, to find out prefered leisure sites, secondly, to establish the choice models of the each prefered leisure site to be substituted for existing indiscriminating leisure space planning. And for the choice model establishment, we used Logit Model, which has been used in the Traffic, the Toursim, the Economics fields. We extract people's perfered leisure sites in Seoul through 1st and 2nd survey, those are a park, a pocket park, a play hall, a recreation center(sport center), a hobby facility, a library. The established choice model for each prefered site can predict people's choice about 70 percents correctly. It indicates that the Logit model is useful for the explanation about the choice of residents in the urban area. Specially, the main affect factors to the choice of each prefered leisure site are different. It means that different consideration factors or different standards are needed for each leisure site planning.

• 마케팅과학연구
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• 제15권3호
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• pp.149-168
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• 2005

본 연구의 목적은 관광객들을 대상으로 관광지 개성이 관광지 선택에 미치는 영향을 분석하는데 있다. 이를 위해 아시아 지역 내에서 경쟁관계에 있는 제주도를 포함한 섬 관광지 6곳을 경쟁 관광지로 선정하였다. 그리고 일본인, 중국인, 한국인 관광객들을 대상으로 설문조사를 통하여 관광지 개성과 관광지 속성에 대한 여행갤들의 지각을 측정한 다음 이를 바탕으로 관광지 선택에 있어 관광지 개성과 관광지 속성의 상대적 영향정도를 분석하였다. 관광지 개성의 차원은 Aaker의 연구와 유사하게 5개의 요인으로 나타났으나, "유능함" 대신에 "매력성"이 새로운 개성차원인 것으로 나타났다. Multinomial Logit 분석을 실시한 결과, 관광지 속성들 중에서 친절한 서비스가, 그리고 개성차원들 가운데 성실함이 의미있는 영향 요인으로 나타났다. 또 쇼핑과 흥미로움도 유의한 것으로 나타났다. 국적별 차이에 대한 분석에서는 전반적으로 관광지 속성과 관광지 개성 모두가 관광지 선택에 영향을 미치는 것으로 나타났으며, 일본인의 경우 관광지 속성보다 관광지 개성의 영향력이 높은 것으로 나타났다.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.947-953
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• 2020

The main purpose of this study is to find the factors affecting the consumer goods buyers' choice on e-commerce sites in Vietnam. By using the quantitative method, the paper examines the theoretical research model and tests four hypotheses. The sample was drawn from the population of e-commerce sites in Vietnam comprising about 1,000 respondents. This study used the questionnaire method to collect primary data to test the hypotheses. Data analysis of the questionnaire was done using SPSS. The results show that there is a correlation between personal preferences of consumers on colors and brands and their actual final choice on e-commerce sites in Vietnam. The most important factor affecting the consumer goods buyers' choice on e-commerce in Vietnam is the brand of E-commerce site, following by the color and position. Among all educational groups, respondents with a Master degree pay the biggest attention to the site's color attribute, and those with a Bachelor degree pay more attention to the brand attribute. Women pay much more attention to the location of the products on the screen than men, as do consumers with a PhD degree, over respondents with a Bachelor or Master degree, and foreigners over Vietnamese consumers.

• 한국조경학회지
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• 제23권1호
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• pp.123-139
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• 1995

The megalopolis citizens are reevaluating the expectant value and the perception of leisure aceording to increasing the level of their incomes, The leisure of citizens is increasing in the aspect of quantity and quality of life nowadays In the site planning of leisure, the concrete understanding about people's choice of a leisure site will be the most important thing, not only for the aspect of improvement of the quality of life but also efficiencies of the land use The purposes of chi study are firstly, to find out the factors which are influenced on a choice of Outdoor leisure facilities in neighbourhood unit and to Compare the Characteristics Of Choice models between the three metropolitan areas, secondly, to predict a limitation of use areal according to the change of a needed time based on the metropolitan's standard choice model For the choice model establishment this research used Logit Model which has been used in the field of the traffic, the tourism and the economics. This research made the results which find out the influencing variables with needed times, the accessibility and the percentage of facilities. The lindtations of use areas come out the results which are predicted according to the change of needed times as a most influencing factors. The range of each preferred leisure facility is about 956 meter distant in the neighbourhood park about 644 meter distant in the pocket park about 604 meter distant in the recreation center, about 628 meter distant in the tennis court about 974 meter distant in the private hob by facility and about 528 meter distant in the library from the apartment unit The recreation center and the library are nearer facilities than the other facilities. But these facilities are surveyed to be more or less influenced by an interesting progran, a context of events and the level of useful facilities, etc.

• 통상정보연구
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• 제6권1호
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• pp.51-74
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• 2004

The virtual space of internet has changed the existed market structure as more and more internet users have highly increased. And this situation has given a golden opportunity to the internet service firms that are supposed to meet their customers through the internet web sites. So, it is becoming a critical issues to construct and keep better web sites than their competitors to the internet service firms. This paper is intented as an investigation of determination factors of internet web site quality further, which of them are more important factors to the consumer satisfaction. For this purpose, empirical approach using factor analysis, regression analysis was used to develop dimensions of internet web site quality and to explore more important factors that internet service firms should choice to have competitiveness. Empirical results of the study presented that the determination factors of internet web site quality were composed of five factors like Responsiveness, Accessibility, Ease of use, System Performance, Communication. And we found that Communication and Ease of use are more important factors than other ones. Therefore, the internet service firms that are plan to have more competitiveness than their competitors should choice these important factors and concentrate on these ones to build excellent internet web sites.

• 한국조경학회지
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• 제16권3호
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• pp.7-20
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• 1989

^x This paper aims to grasp the basical things of the architectural meaning of Bu - Seok Temple through the background of site selection and the analysis of arrangement change of it. For this purpose, I try to examine the process of folk- belief adhesion of Buddism and Feng - Shui as the choice factor of site when the temple was established, the spatial characters of the changing stage in arrangement. These characters of Bu - seok temple have significance for the basic study on the site selection and the spatial analysis of a mountainous district Temple in Shilla.

• 대한가정학회지
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• 제38권5호
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• pp.25-41
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• 2000

This study examined the relationships of store preference with perceived store attributes and consumers' individual characteristics and the impacts of shopping situations on actual store choice. Data were obtained from an on-site questionnaire survey to a convenience sample of young consumers. A total of 456 responses was analyzed. Based on store preference and store choice, respondents were divided into four preference(or choice) groups of: Independent fashion specialty store; Independent general fashion store; Department store and Brand-franchised store. MANOVA, ANOVA and $\chi$$^2$ analyses revealed that there were significant differences among 4 store preference groups on 3 store attribute factors(price, promotion, and merchandise & displays), fashion involvement, perceived financial risk and 5 demographic characteristics(age, gender, marital status, education and spending). Also, there were significant differences among 4 store choice groups on 3 shopping situations the respondents had experienced. Based on the results, the study provided a profile of each store preference group and marketing implications.

• 한국산림과학회지
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• 제100권4호
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• pp.639-649
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• 2011

본 연구는 수목장의 바람직한 정착을 위한 정책방향을 제언하기 위하여 수목장의 동기와 수목장지의 선호조건에 대한 요인분석을 하는 것을 목적으로 한다. 이를 위하여 전국의 장례식장 이용자 522명을 대상으로 설문을 실시하였다. 설문결과 수목장의 동기로는 나무를 통한 추모, 간소함, 추모지 확보 용이성, 친환경성, 후손 배려가 요인 추출되었으며 수목장지의 선호조건으로는 자연경관미, 추모지 정서, 편리성, 안정감, 경제성이 추출되었다. 요인분석 결과를 바탕으로 수목장의 동기와 관련하여 다양한 형태의 수목장지 개발, 수목장에 맞는 장묘절차 개발, 공공복지서비스로서 수목장 보급, 다수 장묘가 가능한 수목장 방식 개발, 수목장지 관리의 전문성 향상을 제언하였다. 수목장지의 선호조건과 관련하여 자연미 있는 숲의 조성, 기존 묘지의 수목장지 전환, 접근성이 좋은 곳에 입지 선정, 휴식과 추모를 함께 할 수 있는 공간으로 조성, 수목장지 이용 가격의 저렴화를 제언하였다.

• 한국주거학회논문집
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• 제9권3호
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• pp.33-46
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• 1998

This study attempts to find out the characteristic of apartment housing sales information and housing choice behavior according to housing location. For this purpose, the apartment housing sales information in newspaper advertising was investigated and analyzed by advertising appeals to clarify the phenomenon of apartment housing sales and the components of home environmental quality according to housing location in Pusan. Then the field survey has been carried out based on 176 households living in Pusan. The major findings are as follows: 1) The components of home environment through AAs were divided into three categories of appeals: residential area, site area and dwelling unit area. 2) Apartment housing developments were differentiated according to period of development and occupancy scales according to housing location. 3) The results of field survey showed users' housing location. 4) The characteristics of apartment housing sales information according to housing location were revealed those characteristic were concentrated on the category of residential area than site area or dwelling unit area. But in housing choice behavior, the characteristics of housing location appeared in all categories of home environment. Therefore, for better apartment housing development and planning, the characteristics of housing location need to be considered more actively.

• 한국조경학회지
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• 제29권1호
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• pp.11-21
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• 2001

This study investigates how motivations, preferences, and past experiences vary by each hikers trail choice at the Mt.Keyryong National Park. The purpose of this study is to find out the factors influencing behavioral choice in the recreation areas, and establish the fundamental theory for the efficient management of the resource and visitors. For this study, we have collected 472 respondents by on-site self-administrated questionnaire from the hikers in the park. The collected data were analyzed by the descriptive statistics and the discriminant analysis. The motivations variable of hiking participation on mountain trail were categorized three types; close-nature, escapism, and physical improvement. The preferences for trail environment were classified as four categories by factor analysis; preference for nature, safety, use density, and facilities. In descriptive statistics, the study showed that the experienced hikers prefer natural trials and hikers who have preference for close-nature select longer and deeper forest trails. The results of discriminant analysis indicate that the level of past experience is the most affectable in classification of trail choice. Such variables as motivation for close-nature and preference for nature were also appeared as affecting factors on classification of trail choice. Two discriminant functions were available, and 90.5 percent of analysis sample were correctly classified. In the validity analysis, 89 percent of holdout sample were correctly classified. These hit ratios ensures an accuracy by Press Q test. The result of this study is to be useful knowledge of the choice of detailed use environments in the same recreation areas.