• Journal of the Korean Data and Information Science Society
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• v.27 no.2
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• pp.353-362
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• 2016

By Wikipedia, data mining is the process of discovering patterns in a big data set involving methods at the intersection of association rule, decision tree, clustering, artificial intelligence, machine learning. and database systems. Association rule is a method for discovering interesting relations between items in large transactions by interestingness measures. Association rule interestingness measures play a major role within a knowledge discovery process in databases, and have been developed by many researchers. Among them, the Hellinger measure is a good association threshold considering the information content and the generality of a rule. But it has the drawback that it can not determine the direction of the association. In this paper we proposed a signed Hellinger measure to be able to interpret operationally, and we checked three conditions of association threshold. Furthermore, we investigated some aspects through a few examples. The results showed that the signed Hellinger measure was better than the Hellinger measure because the signed one was able to estimate the right direction of association.