• 패션비즈니스
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• 제9권6호
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• pp.160-174
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• 2005

Despite the decrease in the number of children due to low birth rate, the domestic children's apparel market has been achieving steady growth as family income is rising thanks to more opportunities for working women, parents spend more on their children, and they prefer brand products that make their children look special. In addition, the market is suffering from hard competition as large enterprises have joined the race. The present study purposed to survey the children's apparel market in Korea, which is in a transitional period, and to contribute to the development of the market with Korean brands. For this purpose, we analyzed the characteristics of children's apparel brands in the 21st century based on the current state of the domestic children's apparel market and, based on the findings, forecasted the future trend of children's apparel brands, suggested improvements for expected problems, proposed standards for coping with changes such as diversification, high quality and differentiation in the children's apparel market, and provided consumers with information on how to purchase products. According to the result of analyzing the characteristics of children's apparel brands in the 21st century, brands are categorized largely into four types - life cultural brands, functional product brands, character brands and brands advancing to China. Life cultural brands equipped with all necessities for children are expanding, and with the deepening social problems of environmental pollution and the reduction of the child population, functional products made of environment-friendly materials are spreading widely, targeting infants and children. Furthermore, for extending age targets and diversifying products, children's apparel is using characters. The use of characters is expected to have a considerable effect on the growth of brands because children are more subjective as consumers than before and they are more easily persuaded with characters. Domestic children's apparel brands advancing to China have a high expectation of success in overcoming the limitation of the local market that has reached its peak and growing into global brands. Korean apparel makers are struggling to overcome the depressed domestic market, to recover consumers' consumption, to cope with market opening, to pursue high value of sensibility and to expand the seniors' market, etc. In this situation, future trends of children's apparel brands will be the expansion of family brands, brand totalization, quality price, niche market (pre-teen market), etc. In response to these trends, we made the following suggestions for improvement. 1. Children's apparel brands are evolving into family brands as well as into total brands through voluming. Today, however, apparel makers are advancing to the children's apparel market with the concept of adults' apparel and, as a result, children's apparel is merely adults' apparel of reduced size, having problems in design, color and materials. Thus, apparel makers must develop design considering the wide range of size and the characteristics of children's apparel, strengthen sourcing abilities to create revenues, and make thorough survey of customers to find common denominators between adults' apparel and children's apparel considering that characteristic that the target class is different from the buyer class. Furthermore, they must make active investments in human resources, develop outstanding products through advanced planning and design, and support marketing techniques and management systems to stores. 2. As the declining birth rate will continue to have a negative effect on the market, it may be difficult to expand the market size but there is still a margin for growth through high-sensibility and high-quality products. The competitiveness of brands is determined by their market shares. Accordingly, concepts should be specialized according to lifestyle, customers' diverse needs should be satisfied, and cross-coordination should be achieved within a brand. 3. Considering Korean parents who do not spare investment in their children despite shrinking consumption, functional products must be high value-added goods that can enhance efficiency. However, in the current situation of the infants' apparel industry where a textile manufacturer supply its products to multiple brands, it is difficult to develop unique products only based on materials. Thus, it is considered urgent to appeal to consumers not by relying on materials only but by finding methods of applying their own characters to children's dress.

• 헤리티지:역사와 과학
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• 제56권1호
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• pp.64-78
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• 2023

이 글은 설산 천희(雪山 千熙, 1307~1382)가 영주 부석사에 조사당을 건립하게 된 배경과 의미를 조사당 벽화를 통해 살펴본 것이다. 조사당의 남벽(출입구 위치)에는 북벽에 위치한 의상 대사상을 마주 보며 6구의 신장(사천왕과 그 양 옆으로 제석천과 범천)이 그려져 있다. 이 신장 그림은 우리나라 사찰 벽화 중 가장 오래된 작품으로 매우 독특한 특징을 보인다. 사찰 전각의 내벽에는 경전에서 묘사하는 장면들을 그리는 것이 일반적이지만 조사당에는 이런 종류의 벽화는 없으며 신장들만 그려져 있다. 이는 유일한 예이며, 승려상과 마주보는 위치에 신장들이 그려진 예도 찾아볼 수 없다. 주인공인 승려(의상대사)를 외호하기 위한 신장의 배치와 부조상(浮彫像)을 그림으로 번안한 듯한 표현상의 특징은 특히 주목을 요한다. 그 구성과 표현이 팔각의 탑신 표면에 신장상을 새긴 나말여초 선종의 석조승탑과 유사하기 때문이다. 도상 또한 나말여초기 신장과 유사성을 지닌 고식이다. 이중 동방과 서방천왕의 존명에 대해서는 이견이 있었는데 이 글에서는 나말여초 승탑의 사천왕 배치 순서에 근거하여 이들의 명호를 제시하였다. 한편, 해동 화엄의 초조 의상 대사를 기념하여 조사당을 건립하고 이를 외호하는 신장들을 배치했다는 것은 개산조에 대한 숭배 개념을 드러낸다. 따라서 조사당 건립의 목적 또한 선종 승탑 건립 이념의 연장선에서 찾았다. 문제는 설산 천희가 화엄종 승려이고 부석사는 대표적인 화엄 사찰이라는 점에 있다. 따라서 이 글에서는 조사당 건립의 배경을 이해하기 위해 14세기 고려 불교계의 상황과 창건주 설산 천희의 행적을 살펴보았다. 14세기에는 간화선이 우위에 있었기 때문에 천희는 58세의 노령에도 원나라에 유학하여 간화선사의 인가를 받아온 뒤 국사의 자리에 올랐다. 그러나 결국 부석사로 밀려나 부석사 중창에 힘쓰게 된다. 천희는 아마도 사찰 중창을 통해 부석사의 위상을 높이고 선종에 위축되어 가던 화엄종의 발전을 모색했던 것으로 보인다. 14세기 선종의 부상 아래 힘을 잃어가던 화엄종이 그 발전을 모색하는 시도 속에서 조사당을 건립하였고 이러한 염원이 벽화의 특징으로 잘 드러난다는 점에서 조사당 벽화의 불교사적인 가치 또한 크다고 할 수 있다.