• Korean Institute of Interior Design Journal
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• v.26 no.1
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• pp.33-42
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• 2017

Interior design especially the design developments for commercial spaces should ensure the economy of spaces. This is the marketing for space. It is necessary to understand the design elements of commercial space for the efficient using of digital media of space marketing. In this research decided to design application schemes for shopping mall by searching fashion shopping behaviors of users with persona-base scenario approach. Collected the information of users behavior base on case analysis of advance research to make personas. And develop scenario base personas for knowing the needs of users. And then made 4 schemes as the solution. Scheme 1. Customers can get the information and communication with the staff through with media screen in one room of shopping mall. The data of customers can be recorded for providing information or product recommendation personality. Forecast to preferred by group trip or customers that don't like walking around in shopping mall. Scheme 2. Install a media screen at entrance of a store in shopping mall and show special effect to raise customers' attention who walk through from the front of the store. Through with this customers will stay for long time and raise curiosity to get in the store. And the media screen also provide information of store and products. Scheme 3. Customers can get the information of products with using smart phone to scan QR cord in labels of products and record. Customers can finish whole shopping behaviors without the help of store staff. And can make buying decision even have left shopping mall as a online mode. Scheme 4. Store managers can record the products and the environment of store with 360 camera and update to website. Then customers can browse the virtual space with VR glasses. That make customers can have the real shopping experience without being in the store. In this study, have presented schemes of digital media in commercial space. But there are various of commercial space. In this study was presented schemes for shopping mall by searching fashion shopping behaviors of users. And look forward the researches about specific space setting and other type of commercial space for space development.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.507-517
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• 2018

This study is focused on analyzing the characteristics of repeat foreign tourists to Korea and suggest how to increase the repeat ratio. As the result of analysis, there were significant differences in the variables of sex, age, country in the case of demographic characteristics and in the variables of travel types, the number of company, the purpose of visit, accommodations, major visiting places and visiting areas in the case of travel characteristic. And also there were significant differences in the variables of accommodation fees per person and expenses per person in their own country in the case of travel expenses and in the variables of immigration formalities, public transportations, accommodations, foods, shopping, tourist attractions and security in the case of satisfaction. Lastly there were significant differences in the variables of revisit intention within 3 years, recommendation intention, the image of Korea(before trip) and the image of Korea(after trip) in the case of behavior intention after trip and image evaluation. Therefore it should be considered the characteristics of repeat foreign tourists when we make the tourism products to increase the repeat ratio.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.16 no.1
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• pp.50-63
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• 2017

While transit is inconvenient, it is also inevitable for the efficient public transportation. Reducing the number of transfers as much as possible is most important in providing the convenience of public transportation and facilitating the public transportation. As for the public transportation card data, 61,986 items on weekdays and 69,100 items on weekends were collected. Pattern analysis and traffic influence factors were analyzed using traffic data card. Trip chain results revealed that people have more transit transfers for shopping and leasure than commuting purposes on weekends and that commuting distance and time increase by 10 km and 9.9 minutes, respectively. Besides, results of the structural equation model showed that factor 1(total travel time, total travel distance), factor 2(number of people getting on and off), factor 3(transit time), and factor 4(number of bus connections, number of operations) were found to have significant effects on the number of transfers.

• Journal of Korean Society of Transportation
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• v.32 no.3
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• pp.187-197
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• 2014

The objective of this study is to analyze the travel behaviors of customers accessing to three different types of shopping facilities - traditional markets(TM), hyper markets(HM), and super supermarkets(SSM) - and also to find out the most desirable location for each type of shopping facilities that encourage sustainable transportation and smart urban growth. It also demonstrates what mode has the highest percentage of modal split and what is the access distance for public transport mode by each shopping facilities (SSM: 84.5% walking and 667m, TM: 20.1% bus and 1.6km, HM : 46.2% private car and 4.2km). Among TM, HM, and SSM, statistically significant differences are found in terms of mode choices and other associated travel behaviors. The research findings are expected to contribute to finding future urban planning and transportation solutions that promote walking and public transit uses for shopping trips and thus help support green transportation and sustainable urban growth.

• Journal of the Korean Geographical Society
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• v.35 no.4
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• pp.585-598
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• 2000

본 연구를 통하여 대형할인점 이용자, 재래시장 이용자, 그리고 수퍼마켓 이용자들의 각 쇼핑장소를 중심으로 한 거주지역 공간적 분포 및 쇼핑패턴의 차이를 비교한 결과. 이 세종류의 쇼핑장소 이용자들간의 각 쇼핑장소들 중심으로 한 거주지역 분포의 공간적 패턴 및 쇼핑통행 패턴은 상당한 차이를 나타내고 있다. 또한 대형할인점을 이용자를 제외한 재래시장 이용자와 슈퍼마켓 이용자들을 대상으로 그들이 이용하기를 원하는 대형할인점의 이용을 제한하는 주요 요인을 분석한 결과 통행거리, 운전면허 미소지, 자가용 승용차 미보유 등 대형할인점으로의 접근을 위한 과정에서 발생하는 제약 요인들이 가장 큰 비중을 차지하고 있는 것으로 나타난다. 이러한 점들을 볼 때, 재래시장 및 수퍼마켓이 주민들의 일상적인 쇼핑장소의 역할을 할 때와는 달리 대형할인점의 등장은 이곳으로의 주민들의 접근능력의 차이에 따라 주민들간 일상적 소비장소의 차별화가 진행될 수 있음을 시사한다. 특히 최근 대형할인점의 입지가 가속화되고 이에 따라 재래시장 및 수퍼마켓의 기능이 쇠퇴하고 있음을 고려할 때, 신체적 그리고 사회경제적 특성의 차이에 따라 대형할인점으로의 접근에 제한을 받는 주민들의 일상적 소비공간은 더욱 위축되고 고립될 가능성이 있다.

• Proceedings of the KSR Conference
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• 2008.06a
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• pp.1201-1208
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• 2008

Ubiquotuous technology should be adopted in railroad business to provide passenger's security and convenience. In this project, IT and smart sensor technologies are reviewed, benchmarked, designed, and implemented. The target system is the next generation high speed train to be developed and operated in Korea with the maximum speed of 400km/h. Wireless sensor network with smart sensors is implemented around a train car. PC-like IT terminal will be designed and implemented so an individual passenger can use it to do information retrieval through the Internet, personal data processing, the e-learning, shopping on the railroad, and so on. These provision will give comfort, convenience, and safety of a passenger during his/her trip.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.11 no.3
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• pp.92-101
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• 2012

Trip demands and patterns on weekends have been changed significantly over the past decade due to the income growth and the spread of the 5-day workweek in Korea. The increased weekend trips for shopping, leisure activities, entertainment and friendship have exacerbated traffic congestion in major highways or principal arterial roads from Friday afternoon through Sunday. Therefore, it is necessary to focus on travel demand forecasts and transport policies for weekend trips by investigating specific characteristics of the trips. Previous research efforts focus on simple analysis of characteristics of weekend trips and comparison of travel characteristics between weekdays and weekends. The paper analyzes the differences between weekday and weekend trips via statistical analyses to derive multiple types of characteristics of weekend trips, and develops Tobit models to identify key factors that may affect the number of trips, using Seoul city's weekend trip survey data in 2006. The model results show that weekend trips appear differently from weekdays by household or individual characteristics. Age, residence area and type of residence affected the number of trips, regardless of the type of the day, whereas gender, occupation, income, presence of household vehicle showed different impacts on trips between weekdays and weekends.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.12
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• pp.33-42
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• 2020

This study analyzed the bicycle traffic patterns and identified the influence factors for each traffic purpose using the household traffic conditions survey for Seoul. The results are summarized as follows. First, as a result of surveying the bicycle traffic ratios according to the administrative dongs, there was a difference of 14.2% by region. Second, various personal characteristic variables, such as age, gender, income, occupation, and housing type, affect the bicycle mode choice, and bicycle passage increases when using facilities in residential areas. Third, among the neighborhood environments, the bicycle traffic for commuting purposes appeared to increase more in the areas of higher land use mix and lower crime rates. In addition, the bicycle road density and the inclination of the area commonly affect bicycle travel for commuting, shopping, exercising, and leisure.

• Journal of Korean Society of Transportation
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• v.19 no.3
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• pp.19-32
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• 2001

A parking facility choice model. which can be applied to analyze of the driver's parking behavioral changes in response to the local government's parking policy changes and to predict parking demand by the facility types, is developed. Under the context of the stated preference discrete choice model, socioeconomic variables and parking alternative characteristic variables are introduced as explanatory variables. A parking facility choice model for the shopping trip purpose is derived using multinomial logit model and nested logit model and the stated preference data collected in Taegu metropolitan area. The result shows that the sign of all the estimated parameters are logically consistent and the model's goodness of fit is reasonably good. As a result of the elasticity analysis of the model, the elasticity of parking cost is highest, and the elasticity of walking distance between parking place and the destination is higher than parking place searching and ingress time. This means that the parking places are supplied around the destination in the form of small-size parking place. The findings in this study is expected to provide a fundamental data for various short-term parking policy analyses and for parking facility's demand estimations.

• Journal of Korean Society of Transportation
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• v.26 no.6
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• pp.61-70
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• 2008

The study proposed a new type of bus information, Real-time Bus Crowdedness (RBC) information, to meet various demands of users and improve the convenience level of using public transportation, while existing bus information provided by bus information systems(BIS) were limited to bus operating information such as predicted bus arrival time. To analyze the impacts of providing the proposed RBC information, stated preference(SP) survey was performed and a methodology of disaggregate analysis (e.g., binary logit) was applied to develop passenger choice models. Additionally, passenger choice models incorporating the heterogeneity of different user groups(i.e., by age or trip purposes) were developed to evaluate the different responses on RBC information. The results showed that providing RBC information was significantly related to users' bus choices and the responses of user groups were significantly different, especially the age group of more then 60 was most affected by the RBC information on their bus choices. Also trip purposes were significantly related to users' bus choices, for instance the impacts of providing RBC information was bigger for non-business trips(leisure/meet friend/personal business, shopping, hospital) compared to business trip.