• 한국의류산업학회지
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• 제10권6호
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• pp.917-925
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• 2008

The purpose of this study was to find out the relationship between consumer's perceived risks and return behavior on internet clothing shopping. Questionnaires were distributed to the consumers, total 517, males and females, aged from 20 to 39, who had experience of clothing purchasing through internet shopping malls. The results showed that consumer's return factors related to the perceived risks on internet shopping process. The results were as follows. First, factors of perceived risks in internet clothing shopping were categorized into product performance, account-related, delivery, economic, and social psychological risk. 5 consumer types of perceived risk were segmented by low-perceived risk group, product performance/delivery-perceived risk group, account related-perceived risk group, harmony with oneself/account related-perceived risk group, and harmony with others/economic-perceived risk group. Second, the consumer's perceived risks on internet shopping process affected one's return behavior. The factors of return was differentiated on the types of consumer's perceived risk. The relation between consumer's perceived risks and return behavior on internet clothing shopping was significant. Therefore company had better draw various strategies to manage consumer's perceived risk, in order to reduce the returns and improve consumer's satisfaction.

• 복식문화연구
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• 제21권5호
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• pp.726-741
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• 2013

Malling culture, which refers to the enjoyment of shopping in multi-complex malls with shopping, cultural, and leisure facilities, has emerged as a major trend in society. However, few studies have researched malling culture in depth. This study classified people who go to multi-complex shopping malls as belonging to the baby-boom generation, X-generation, or Y-generation to investigate consumer culture in malls, with an emphasis on user satisfaction and entertainment experiences. Consumers who had shopped in a multi-complex shopping mall during the last 6 months were surveyed. Data were collected through a research company, and responses from 417 subjects were used in the analysis. Among the 417 subjects, 130 were baby-boomers, 136 were from the X-generation, and 151 were from the Y-generation. Investigating the components of multi-complex shopping malls that stimulate entertainment experiences, this study found that exploratory, emotional, and leisure experiences were enhanced when users were more satisfied with the image, atmosphere, and events of shopping malls. In addition, mall image and atmosphere contributed to the improvement of social experiences. With regard to generation, baby-boomers and subjects from the X-generation were generally more satisfied with mall atmosphere, image, and events and had more exploratory and leisure experiences. This study holds significance in that it examined malling culture from a wider perspective than simply the younger generation and presented scholarly and marketing implications based on insights into generational malling culture.

• 디지털산업정보학회논문지
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• 제14권2호
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• pp.107-115
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• 2018

US Retailers consider two major holiday shopping days as their most profitable-the Friday after Thanksgiving, Black Friday, and the Monday after Thanksgiving, CyberMonday. Online shopping discount events have boosted up the shopping markets resulting in pumping up National economy. For such reasons, Korea also has launched online shopping discount event, which is called 'Cyber hot days'. The primary purpose of this paper is to understand consumer behavior on Cyber hot days and suggest how retailers can harness those consumer behaviors and how government agency can support both retailers and consumers to boost up shopping markets. The results of empirical test shows that economic value, emotional value, and product variety were found to be significantly related to consumers' attitude on Cyber hot days, but convenience value, social value, and product uniqueness were not. Consumers' attitude was also found to be significantly related to the repurchase intention. It implicates that price, enjoyment, and product variety are important aspects to Korean consumers when they purchase during online shopping discount event.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.533-543
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• 2021

This study aims to determine and analyze the effect of social shopping, adventure shopping, value shopping, relaxation shopping, and idea shopping in influencing impulsive online buying behavior moderated by scarcity and serendipity information. The research method used is the quantitative research paradigm using surveys as a medium to obtain primary data. The paper examines the theoretical research model and tested fifteen hypotheses. The questionnaire was developed based on indicators from previous research. A non-probability sampling framework is used in this study. The data collection method uses electronic and online questionnaires to collect primary data with a total sample of 330 taken with the criteria of having made transactions in e-commerce Shopee in the last three months. Data analysis tools using Structural Equation Modelling (SEM) approach. The results showed that 8 out of 15 hypotheses were accepted and supported. The results show that there is a relationship between the value of hedonic shopping, scarcity, and serendipity information on impulsive online buying behavior. Therefore, analyzing the needs of customers, optimizing customer satisfaction, service excellence, website quality, and the ease of use of e-shopping itself especially in the e-commerce industry should be taken seriously nowadays.

• 대한가정학회지
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• 제47권7호
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• pp.73-82
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• 2009

The purpose of this study was to examine the effect of perceived justice associated with service recovery on perceived service quality, and the relationships among perceived service quality, customer satisfaction and behavioral intentions in online apparel shopping contexts. Justice theory provided the theoretical framework for this study. The research strategy employed an online survey methodology. Online shoppers (N=669) who had experiences in service failure and dissatisfactions completed a questionnaire. The model of the study was tested by structural equation modeling (SEM) and the results of SEM revealed positive effect of perceived justice regarding service recovery on perceived service quality, positive effect of perceived service quality on customer satisfaction, and positive effect of customer satisfaction on behavioral intention. The results of this study have implications for online retailers. Online retailers need to understand the importance of service recovery by which service failures are managed.

• 한국정보시스템학회지:정보시스템연구
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• 제15권1호
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• pp.97-119
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• 2006

As the electronic market grows, the vendors establish internet shopping mall with a plenty of electronic catalogs and prepare to respond rapid electronic market growth. Consequently, building attractable electronic catalogs is very important to give a customer satisfaction. Based on prior researches, this study suggest a research model to understand the factors of electronic catalogs and their impact on the customer's relationship quality. As a result, this study confirmed that accuracy, timeliness, interaction, presentation, and information structure of electronic catalog were important factors. Presentation is the most important factors of electronic catalog. Information structure and accuracy also heavily impact on user satisfaction. And their impact on the customer satisfaction and trust were proved to be substantial. These results will contribute to provide implicit guidelines to the developers of internet shopping malls.

• 산경연구논집
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• 제11권6호
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• pp.41-53
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• 2020

Purpose: The purpose of this study is to review the previous studies on the characteristics of the image search service provided by using artificial intelligence, the social impact characteristics, and the moderating effect of perceived anthropomorphism, and conduct empirical analysis to identify the constituent factors affecting purchase intention. To clarify. Through this, I tried to present theoretical and practical implications. Research design, data, and methodology: Research design was that characteristics of image search service (ubiquity and information quality) and social impact characteristics (subjective norms, electronic word of mouth marketing) are affected by mediation of satisfaction and flow, therefore, control of perceived anthropomorphism have an effect on purchase intention to increase. For analysis, research conducted literature review, and developed questionnaires, so that EM firm which is a specialized research institute has collected data. This was conducted on 410 people between the 20s and 50s who have mobile shopping experiences. SPSS Statistics 23 and AMOS 23 had been used to perform necessary analysis such as exploratory factor analysis, reliability analysis, feasibility analysis, and structural equation modeling based on this data. Results: first, ubiquity, information quality and subjective norms were found to have a positive effect on purchase intention through satisfaction and flow parameters. Second, satisfaction and flow were found to have a mediating effect between ubiquity, information quality, and subjective norms and purchase intentions. However, there was no mediating effect between eWOM information and purchase intention. Third, perceived anthropomorphism was found to have a moderating effect between information quality and satisfaction, and it was found that there was no moderating effect on the relationship between information quality and flow. Conclusions: The information quality of image search services using artificial intelligence has a positive effect on satisfaction, and it has been found that there is a positive moderate effect of perceived anthropomorphism in this relationship, which may be an academic contribution to the distribution science utilizing artificial intelligence. Therefore, it is possible to propose a distribution strategy that improves purchase intention by utilizing image search service and anthropomorphism in practical business and providing a more enjoyable immersive experience to customers.

• 한국컴퓨터정보학회논문지
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• 제12권5호
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• pp.215-223
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• 2007

온라인 쇼핑몰에 대한 관심이 높아지면서 다양한 연구가 진행되어 왔다. 그러나 대부분의 연구들은 인터넷의 특성을 고려하지 않은 채 오프라인 시장의 서비스품질 측정 도구를 그대로 적용하고 있다. 이에 본 연구에서는 기존 상거래에서처럼 환경적인 요소도 고객만족에 영향을 미치는 요인으로 고려하여 시스템품질로 규정하고, 서비스품질과 더불어 고객만족과의 관계를 파악하는 것이 중요하다고 보았다. 즉, 시스템품질과 서비스품질 중 어느 품질 요인이 고객만족에 더 많은 영향을 미치는지를 살펴보고, 시스템품질 요인과 서비스품질 요인과 고객만족 요인인 타인에게 적극적으로 쇼핑몰을 추천하는 애호도와 전환성과 어떤 관계가 있는지를 살펴본 후 이에 따라 고령친화용품을 중심으로 다양한 고객의 욕구를 충족시키는데 필요한 품질전략을 제시하고자 하였다.

• 통상정보연구
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• 제14권2호
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• pp.497-521
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• 2012

본 연구는 한 중 일 3개국을 대상으로 B2C 인터넷 쇼핑몰 환경에서 전반적 물류서비스 품질의 영향경로를 비교분석하는 것이다. 문헌연구를 통해 연구가설을 도출하였고 실증적 분석은 구조방정식모델을 활용하였다. 설문자료는 한국, 중국 및 일본에서 787부의 유효표본이 수집되었다. 실증적 분석결과를 통해 얻어진 결론은 다음과 같이 요약된다. 첫째, 전반적 물류서비스 품질은 고객확신성 및 고객만족에 긍정적인 영향을 미친다. 둘째, 고객확신성과 고객만족은 전반적 물류서비스 품질과 고객성과에서 매개적 역할을 수행한다. 셋째, 전반적 물류서비스 품질이 고객확신성과 고객만족에 미치는 국가 간 영향력의 차이는 유사하나 고객확신성과 고객만족이 고객성과에 미치는 영향력에서는 국가 간 유의미한 차이가 발견되었다.

• 융합정보논문지
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• 제9권2호
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• pp.75-84
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• 2019

연구의 목적은 미국 온라인 쇼핑몰에서의 고객 충성도에 영향을 미치는 변인들을 분석해보는 것이다. 이를 위해 본 연구는 사이트 품질, 사이트에 대한 만족, 태도 그리고 충성도의 관계를 살펴보기 위한 모형을 제안하고, 구조모형방정식을 통해 이를 검증하였다. 미국 소비자 280명의 샘플을 분석에 사용하였으며, AMOS 20.0을 이용하여 확인적 요인분석과 구조방정식 모형 분석을 실시하였다. 제안된 연구 모형은 비교적 양호한 적합도를 보였다. 사이트 품질 중 이용 용이성과 정보 품질은 만족에 긍정적인 영향을 미쳤다. 특히 정보 품질은 태도에도 긍정적인 영향을 미쳐 만족과 태도에 중요한 변수임을 확인하였다. 만족은 태도와 충성도에 유의한 영향을 미쳤으며, 태도 역시 충성도에 유의한 영향을 미쳤다. 즉 사이트에 대한 고객 만족과 호의적인 태도 형성이 결국 사이트의 충성으로 이끌 것이라는 점을 확인하였다. 본 연구는 미국 소비자들의 e-충성도에 대한 이론적 시사점을 제시하였으며, 이를 토대로 실천적인 마케팅 전략이 제안될 수 있다는 점에서 의의가 있다.