• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.61-87
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• 2001

Internet, which has been developed as a new exchange revolution, forms a huge virtual exchange market, and the innovative electronic commerce has completely broken off the way of existing goods distribution. This study begins with an awareness of the importance of customer retention to keep winning over the competition in internet shopping mall. In order to explain of the customer retention between individual and internet shopping mall, the study introduces first a satisfaction on shopping followed by an awareness of the importance of customer retention, and looks into a formation process of trust, satisfaction, and relationship orientation occurred by the offer of valuable convenience to customers. The study also explores the influence on shopping value by the characteristics with which internet shopping mall can bear, unfold by a cause and effect relationship the degree of shopping satisfaction, trust, and relationship orientation, and inquires a question to find out how to fuse the characteristics for internet retention. Therefore, this study has the following purposes: After examining prior research for the characteristics of internet shopping mall, it presents a possibility to connect shopping value with customer retention in light of theoretical system on characteristic elements derived from emotional and utilitarian perspectives. In order to achieve the purposes, the characteristics of internet retailing shop included site design, virtual reality, web awareness, customer concern, merchandise search, information supply, product value, and transaction system. Hypotheses were set up for the relationship with these characteristics and substantially analyzed. To prove this research, we analyzed collected data in which customers had experienced in shopping at internet shopping mall and discussed strategic current issues about its analytic results.

• Korean Journal of Human Ecology
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• v.21 no.6
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• pp.1185-1198
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• 2012

The purposes of this study were to investigate the relationships between e-loyalty formation process and satisfaction for apparel products by testing the research model developing upon prior researches, and to analyze the differences of the structural model between two groups (high satisfaction group and low satisfaction group). A total of 356 respondents participated through a convenience sampling at universities in Busan. Data were analyzed by a structural equation model analysis. The results were as followings: First, for the structural model, the attributes of shopping malls (e.g., e-store attributes and product attributes) affected consumer satisfaction which influenced the e-loyalty of shopping malls, mediated by value perception. Second, high-satisfaction group evaluated more importantly the attributes of shopping malls, higher perceived the value of products and web sites, more satisfied the mall, and had greater loyalty of online shopping malls than low-satisfaction group. Third, there were significant differences between high-satisfaction group and low-satisfaction group in the e-loyalty model for apparels. Specifically, for high-satisfaction group, the e-store attributes were more likely to influence the value perception of products and web sites than low-satisfaction group, while low-satisfaction group was the higher perceived the value of products, the more they satisfied and then the greater e-loyalty respectively. According to the findings, the implications and future suggestions related to e-loyalty of shopping malls for apparels are provided.

• Korean Journal of Community Nutrition
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• v.29 no.4
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• pp.318-335
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• 2024

Objectives: Despite the growing market share of online grocery shopping, there is a need to understand customer perceived value due to the ongoing advancements in information technology. This study explores the connections between attributes, consequences, and values. Additionally, it conducts a cross-country comparison of consumers' online grocery shopping behaviors to gain a deeper understanding of consumer market segments and any potential variations among them. Methods: Data was collected through an online questionnaire survey conducted from May 1 to 15, 2024, targeting 400 consumers in Seoul, Korea, and Shanghai, China, who have experience with online grocery shopping. The survey utilized the Means-End Chain theory and association pattern technique hard laddering. Data collation and analysis were conducted using the IBM SPSS Statistics 28.0 program. The LadderUX software was employed to analyze the links between attributes, consequences, and values and create the consumer purchasing process's implication matrix and hierarchical value map (HVM). Results: The study identified key attributes that influence online grocery shopping decisions, including delivery service, price, freshness, and quality. Korean consumers demonstrated a higher sensitivity to price (19.0%) and delivery service (17.0%). In contrast, Chinese consumers prioritized delivery service (15.0%) and after-sales service (14.8%). Commonly cited consequences included time saving (12.6% for Koreans, 11.3% for Chinese), whereas prevalent values encompassed convenience (36.8% for Koreans, 19.6% for Chinese) and economic value (26.6% for Koreans, 14.7% for Chinese). The HVM underscored these insights, highlighting diverse consumer preferences and country-specific nuances. Conclusions: The findings highlight the current state of online food consumption and consumers' value systems, revealing variations among countries. These findings offer empirical insights that can be used to create customized global marketing strategies that resonate with various consumer preferences and market dynamics.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.2
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• pp.174-185
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• 2013

This study examines shopping orientation regarding bedclothes and the effect of the segmentation of consumers on the image of Hanji yarn bedclothes derived from mulberry fiber in order to contribute to the development of Hanji bedclothes products and consumer marketing segmentation. Data from 294 questionnaires filled out by female consumers in their 30s to 50s were used for statistical analysis. The shopping orientations for bedclothes are classified into six groups (trend oriented, material oriented, price oriented, convenience oriented, individuality oriented, and assurance oriented). Consumers were subdivided into four consumer segments (show-offish, self-confident, reasonable, and unconcerned case) based on shopping orientations for bedclothes. The images of Hanji bedclothes are categorized into four types (classic, practical, aesthetic, and natural) as related to the shopping orientations of consumers. In terms of consumer segmentation, the 'reasonable' segment is more likely to consider the 'classic' image of Hanji bedclothes as the highest image value; however, the 'show-offish' segment provides the highest value to the 'practical' image as compared to other segments.

• Fashion & Textile Research Journal
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• v.21 no.6
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• pp.730-742
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• 2019

This study investigated the influence of the perceived characteristics of AR fashion retail technology on value co-creation and continued use intention. This study also examines the moderating role of technology readiness in the effects of the perceived characteristics of AR fashion retail technology on value co-creation. A total of 241 university students who had experience using AR fashion retail technology completed the questionnaire. The results were as follows. First, there were five factors in the perceived characteristics of AR fashion retail technology: presence, aesthetic attractiveness, ease of use, shopping usefulness, and perceived enjoyment. Second, aesthetic attractiveness, shopping usefulness, and perceived enjoyment had positive impacts on value co-creation. Third, value co-creation had a positive impact on continued use intention of AR retail technology. Fourth, there were significant differences in the effect of aesthetic attractiveness and shopping usefulness on value co-creation by the innovativeness dimension of technology readiness. Fifth, there was a significant difference in the effect of ease of use on value co-creation by the optimism dimension of technology readiness. The results of this study should provide guidance for marketers or retailers interested in the application of AR fashion retail technology in their stores.

• Journal of Distribution Science
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• v.11 no.11
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• pp.71-76
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• 2013

Purpose - This study investigated the effect of consumers' personal characteristics on their attitude toward social commerce focusing on the theory of reasoned action. Specifically, consumers' personal characteristics were further classified into personal characteristics, personal values concerning social commerce consumption, and consumption emotion concerning social commerce. Research Design, Data, and Methodology - The study investigated the relationship among consumers' personal characteristics, and the personal values of affirmative beliefs and attitudes of individuals toward social commerce based on the theory of reasoned action. A total of 151copies question nairewere evaluated, after excluding 13 copies having poor answers. Results - Consumers' personal characteristics were found to have a significant positive effect on their attitude toward social commerce. In addition, the most important personal characteristic affecting consumers' attitude toward social commerce was utilitarian value. Consumers' personal values were found to have a significant positive moderating effect between shopping value (i.e., hedonic and utilitarian values) and their attitude toward social commerce. Conclusion - The findings suggest that consumers' attitudes when trading with social commerce are affected by utilitarian value, and that companies should increase consumers' shopping value and build positive value about social commerce itself.

• Journal of Distribution Science
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• v.11 no.11
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• pp.83-88
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• 2013

Purpose - This study focused on consumers' perception about regulations for sales enforced by national and local governments in Korea. The study examined the relationship between perceived regulatory restrictions and subjective well-being (SWB), and perceived regulatory restrictions and shopping value, respectively. Research Design, Data, and Methodology - Data were collected from 135 college students and consumers in Gyeonggi Province to verify the relationships, moderating effects, and mediating effects, thus testing the theoretical model and its hypotheses. Results - First, consumers' positive perception of regulatory restrictions enabled enhancement of their SWB. Second, consumers' positive perception of regulatory restrictions had no significant positive influence on hedonic value but had a significant positive influence on utilitarian value. Third, utilitarian value exhibited a full mediating effect on the relationship between regulatory restrictions and SWB. Conclusion - This study showed that consumers' positive win-win attitude is based on social norms. Further, we expect that consumers experiencing discomfort due to regulatory restrictions resolve this by going to other distributors. Finally, to increase distributors' competitiveness and consumers' utilitarian value, it is suggested that distributors require a variety of marketing strategies.

• The Research Journal of the Costume Culture
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• v.21 no.5
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• pp.671-683
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• 2013

The purpose of this study was to identify middle-school boys' purchase behavior according to their shoes shopping orientation. A self-administered questionnaire was used to collect from 314 subjects. Factor analysis, Chi-square test, and one-way ANOVA were done using SPSS PC (Ver. 18.0). Most middle-school boys selected shoes that were 255~270mm, possessed on to two pairs of school shoes, searched for information for about five days before purchase, had spent 50,000~150,000 won on one to two pairs of shoes during the previous six months, saw design, comfort, and brand as their selection criteria, chose their shoes by themselves, shoes specialty stores, had favorite brands, preferred athletic shoes made of achromatic canvas, and bought new shoes when their old ones wore out. Factors of shoe shopping orientation were fashion and brand, economy, conformity, and comfort, and students were grouped into an active shopping group, an underdeveloped shopping orientation group, and a value pursuit group. The active shopping group bought more shoes, spent more on shoes, selected their shoes themselves, patronized discount shoe stores or specialty stores, and preferred national brand shoes. The underdeveloped shopping orientation group accepted their friends' opinions when selecting shoes and bought cheaper shoes. The value pursuit group accepted their parents' opinions when selecting shoes, patronized internet shopping malls or traditional markets, and selected cheaper shoes. The shoe shopping orientation of middle-school boys was immature, but they showed strong consumption needs.

• Fashion & Textile Research Journal
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• v.3 no.1
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• pp.61-69
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• 2001

The purpose of this study was to analyze the purchasing behavior related factors of Small Store User in Yhasi street of Dong-Sung Ro, Daegu. Frequency, $X^2$-test MANOVA, ANOVA and Duncan multiple range test were used to analyze the sample. The results of this study were as follows: 1) The largest sample were as follows: un married female, college students of twenties, 101-200 thousand won for salaries. 2) The factors of purchasing behavior were classified into 8 factors, enjoy shopping, store image, unique goods, culture space, salesperson, low price, information seeking, value via price orientation. 3) There were significant differences found between attitude on information source, number of seeking store, music in shop, music sound, size, display, price, street, in their factors of purchasing behavior (unique goods, value via price, low price, store image, enjoy shopping) 4) There were significant differences found between demographic characteristics (personal sales, location, transportation) in their factors of purchasing behavior (salesperson, cultural space, store image).

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.11
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• pp.1482-1494
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• 2004

This study identified convergent validity and discriminant validity of measurement variables by factor analysis using Spss program and tested covariance measurement model including latent variables such as the website attributes (interactivity, search and visual information of website), shopping values(utilitarian and hedonic value) and attitude toward website by AMOS program. The data were collected from a sample of 271 internet shopper of university students(male: 82, female: 189). They visited the website for apparel shopping and, after searching a casual clothing which they wanted to buy, requested to answer the questionnaire. The results were as follows: Variables that reduce validity were deleted in the several steps of factor analysis and initial measurement model testing. Final measurement model was constructed by valid variables was accepted. This measurement model will be input for testing causal research model that can explain how attributes of the website influences on consumer attitude toward the website.