• Journal of Korean Academy of Fundamentals of Nursing
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• v.1 no.2
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• pp.113-126
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• 1994

This study was designed and undertaken to find out the influence of aerobic dancing on women's body image and self-concept, and to determine that body image is directly related to their self-concept. The data were collected from August 1st to September 30th, 1993. The subjects in this study were 150 women registered at aerobic center in Taejon city over for 4weeks(aerobic dancing group) and 132 women who visited at 3 beauty shop located in Taejon city and did not participate in any sports program over for 4 weeks (genernal group). Data were analysed for mean, $X^2-test$, T-test, ANOVA and Pearson-correlation coefficients using the SPSS program. The results of this study were as follows ; 1. Hypothesis I : 'There will be a difference in body image between aerobic dancing group and general group', was rejected (t=1.46, p>0.05) 2. Hypothesis II : 'There will be a difference in self-concept between aerobic dancing group and general group', was supported (t=2.38, p<0.05) . 3. Hypothesis III : 'The more positive body image will be, the higher self-concept will be', was supported(r=0.3393, p<0.01). 4. In the relationships between the body image and the general characteristics of the subjects, occupation(aerobic dancing group and total group), religion(general group), and marriage status(total group) were statistically significant results. 5. In the ralationships between the self-concept and the general characteristics of the subjects, the relationship between evaluational self-concept and occupation was statistically significant result in the total group, between the cognitive self-concept and occupation was in the general group and total group, and between evaluational self-concept and education was in the aerobic dancing group.

• Korean Institute of Interior Design Journal
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• v.26 no.2
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• pp.3-12
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• 2017

This study has analyzed the features of attention to spacial composition seen in "Seeing ${\leftrightarrow}$ Seen" Correlation of continuous move in the space. The eye-tracking was employed for collecting the data of attention features to the space so that the correlation between visual perception and space could be estimated through the attention features to the difference between spacial composition and display. First, it was confirmed that the attention features varied according to the structure of shops and the exposure degree of selling space, which revealed that, while causing the customers' less attention to both sides of shops, the vanishing-point structure characteristically made their eyes focused on the central part. Second, their initial observation activities were found to be active at the height of their eyes. Third, 10 images were selected as objects for continuous experiment. There was a concern that the central part of each image would be paid intense attention to during the initial observation, but only two of those were found to be so. Fourth, there had been a study result of eye-tracking experiment that the attention had been concentrated on the central part of the image first seen. This study, however, revealed that such phenomenon is limited to the first image. Accordingly, it is necessary to draw up such method for ensuring reliability in order to use the data acquired from any eye-tracking experiment as exclusion of the initial attention time to the first image or of unemployment of the initial image-experiment to analysis.

• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.208-221
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• 2012

The purpose of this study is to identify the effects of sportswear brands' country-of-origin on purchase intention (PI) in terms of brand personality as perceived by Chinese university students. Chinese students preferred to shop for sportswear at specialty stores, liked Nike and Adidas most, design was the most important factor when selecting, selected their sportswear themselves, and gathered information from TV ads. With regard to perceptions of brands country-of-origin, America was perceived as a developed country, influential to the world, but as having a bad relationship with China. Germany was perceived as a developed country and as having a well-developed civic culture, good people image, high technology, high influence on the world, and a good relationship with China. Italy was perceived as a developed country with the highest civic culture. China was perceived as a developing country, as having a good people image, and low technology and low influence on the world. Japan was perceived as a developed country with high technology. Factors of brand personality were sincerity, competence & sophistication, and excitement. Nike was perceived as having high competence & sophistication and excitement, Adidas as having high competence & sophistication and excitement, Lining as having high sincerity, and Mizuno's brand personality was very low. People image, competence & sophistication and excitement became higher, PI of Adidas increased. If people image, competence & sophistication and excitement became higher, PI of Kappa increased. If a country was developed and competence & sophistication and excitement became higher, PI of Lining increased. If civic culture, people image, technology, competence & sophistication and excitement became higher, PI of Mizuno increased.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.1
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• pp.27-39
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• 2010

In addition, an intense competition depending on the diversity of consumer demands women's clothing brands show changes in market organization such as diversification of the circulation market and general market depression in this rapidly changing fashion environment. Companies tend to use fashion VMD (a marketing-strategic approach) as a differentiation method to create a fashion brand shop image as brand differentiation becomes difficult due to generalization of techniques. This study analyzes forms and types of VMD recognized by consumers within this marketing communication environment and Q methodology was adapted to analyze the subjective internal order of individuals. First, a set of stimuli that presented the brand name and another without it were prepared (two sets in total) to examine the effects in the presentation of the brand name. Stimulants with the brand name were presented to the subjects by the same method after an experiment through stimuli without the brand name presented. As a result, VMD recognition factors were classified into 4 Q factors in cases of stimuli without brand names and 2 factors in cases of stimuli with brand names. This indicates that among brand functions, the role of simplifying information management and grasping the thoughts of consumers was applied. This study has a practical value of presenting VMD directions of each brand image based on the factors discovered.

• The Journal of Industrial Distribution & Business
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• v.9 no.3
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• pp.89-98
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• 2018

Purpose - Despite the global economic crisis, the numbers of coffee shops used for providing a place for social and cultural interactions show an upward trend and have become an indispensable part in people's daily life in recent years. Under the circumstance of tremendous efforts of searching new management strategies and projects, the concept of servicescape(which has physical environment characteristics) may provide a better alternative. Therefore, the purpose of this study can be broadly divided into 3 key points. First is to investigate the effects of servicescape on customer satisfaction, service value and customer loyalty about Coffee Shops in Jeonju area. Second is to examine the mediating effect of customer satisfaction and service value between servicescape and customer loyalty. Third, there is evidence that indicates the moderating effect among the interaction of customer and staff, brand image and the composition of servicescape, customer satisfaction, service value and customer loyalty. Research design, data, and methodology - This study begins empirical research about users of coffee shops' services. The data of the study is collected from 285 samples of a questionnaire which has been made from Korea and analysed by IBM SPSS 24.0 and IBM AMOS 24.0. Results - The results are reported below: First of all, the composition of condition, functionality, cleanliness and aesthetic characteristics of the servicescape has a significant impact on customer satisfaction and service value. Furthermore, customer satisfaction is identified as a factor to influence service value. Moreover, customer satisfaction and service value are identified as the causal relationship with customer loyalty. Besides, customer satisfaction and service value illustrated the mediation effect between the composition of servicescape and customer loyalty. Finally, the interaction between customer and staff, brand image illustrates the moderated effect. Conclusions - The composition of servicescape contributes to the formation of customer satisfaction and enhancing the customer's perceived service value in coffee shops. By meeting diverse and complex needs of consumers in coffee shop, the service value will not only attract loyal customers, but also increase customer loyalty and profitability. In a word, managers should rely on servicescape to enhance service experience by making differences with other competitors.

• Journal of Distribution Science
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• v.9 no.4
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• pp.5-13
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• 2011

This study provides analysis of the effectiveness of domestic marketing strategies of the Korean coffee shop "Caffe Bene". It bases its evaluation on statistical outputs of 'choice attributes,' "market segmentation," demographic characteristics," and "satisfaction differences." The results are summarized in four points. First, five choice attributes were extracted from factor analysis: price, atmosphere, comfort, taste, and location; these are related to coffee shop selection behavior. Based on these five factors, cluster analysis was conducted, with statistical results classifying customers into three major groups: atmosphere oriented; comfort oriented; and taste oriented. Second, discriminant analysis tested cluster analysis and showed two discriminant functions: location and atmosphere. Third, cross-tabulation analysis based on demographic characteristics showed distinctive demographic characteristics within the three groups. Atmosphere oriented group, early-20s, as women of all ages was found to be 'walking down the street 'and 'through acquaintances' in many cases, as the cognitive path, and mostly found the store through 'outdoor advertising', and 'introduction'. Comfort oriented group was mainly women who are students in their early twenties or professionals, and appeared as a group to be very loyal because of high recommendation to other customers compared to other groups. Taste oriented group, unlike the other group, was mainly late-20s' college graduates, and was confirmed, as low loyalty, with lower recommendation activity. Fourth, to analyze satisfaction differences, one-way ANOVA was conducted. It shows that groups which show high satisfaction in the five main factors also show high menu satisfaction and high overall satisfaction. This results show that segmented marketing strategies are necessary because customers are considering price, atmosphere, comfort, taste, location when they choose coffee shop and demographics show different attributes based on segmented groups. For example, atmosphere oriented group is satisfied with shop interior and comfort while dissatisfied with price because most of the customers in this group are early 20s and do not have great financial capability. Thus, price discounting marketing strategies based on individual situations through CRM system is critical. Comfort oriented group shows high satisfaction level about location and shop comfort. Also, in this group, there are many early 20s female customers, students, and self-employed people. This group customers show high word of mouth tendency, hence providing positive brand image to the customers would be important. In case of taste oriented group, while the scores of taste and location are high, word of mouth score is low. This group is mainly composed of educated and professional many late 20s customers, therefore, menu differentiation, increasing quality of coffee taste and price discrimination is critical to increase customers' satisfaction. However, it is hard to generalize the results of study to other coffee shop brand, because this study have researched only one domestic coffee shop, Caffe Bene. Thus if future study expand the scope of locations, brands, and occupations, the results of the study would provide more generalizable results. Finally, research of customer satisfactions of menu, trust, loyalty, and switching cost would be critical in the future study.

• The Journal of Society for e-Business Studies
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• v.25 no.2
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• pp.65-98
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• 2020

The adoption of artificial intelligence technology is continuously increasing in online stores. However, there have been no empirical studies that examine whether each of the artificial intelligence functions affects consumers' continuance intent to shop online. This study aims to understand the effect of the main function of artificial intelligence on the continuance intention of online store via empirical analysis. In particular, we focus on how artificial intelligence as a resource affects the heterogeneity of online stores in terms of resource-based views. We also analyzed the mediating effect of online store's image (product and service) between artificial intelligence (AI) functions and continuance intention. The results suggest that the presence of AI function on online stores positively influence the continuance intention from the resource-based perspective. Furthermore, it was found that AI technology positively affects the image of a product and service. We also found that there was a difference in the way of influencing the intention to use online stores by AI functions.

• Fashion & Textile Research Journal
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• v.9 no.4
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• pp.409-417
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• 2007

The goal of this study was to investigate the impacts of customer satisfaction, store image, and switching barrier on store loyalty of the clothes shops at a large-scale discount store. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data were factor and reliability analyzed using the SPS program. And LISREL was used to test and evaluate the relationships between the constructs through confirmatory factor analysis and covariance structure analysis. Among the six hypotheses set in the research model, total four were selected through empirical analysis and the rest two were rejected. The analysis results were useful in making a conceptual model that could keep the simplicity about store loyalty and had increased explanatory power. Thus it turned out the deciding factors of store loyalty for the clothes shop at a discount store were customer satisfaction and switching barrier rather than store image. Customer satisfaction had the biggest influences on store loyalty among the expected variables. Considering the direct impacts of switching barrier on store loyalty, it's important to work on switching barrier along with customer satisfaction in order to maintain the customers' store loyalty. The efforts to identify the various factors of store loyalty in addition to switching barrier, customer satisfaction, and store image will lead to such marketing strategies as can vitalize the clothes shops at a large discount store.

• Journal of Fashion Business
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• v.6 no.4
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• pp.1-16
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• 2002

The purpose of this study is to investigate any differences in perception of fashion brand positioning between a manufacturer and a consumer. So this can provide theoretical suggestions for the development of brand positioning strategy for fashion brand. For this study, three brands, (MINE, TELEGRAPH, and MICHAA,) were selected by the criteria. The data were collected via a selfadministered questionnaire and analysed by the statistical method. The results of investigation were as follows: 1. The consumers had good attitudes in the order following: MINE, MICHAA, and TELEGRAPH in the factors1). In the case of purchasing the goods, the result of the research showed presented that the consumer had better attitudes than in the case of unpurchasing the goods. Contrary to our expectation, TELEGRAPH has the best attitude in personality, one of the factors. 2. In the image positioning map between the manufacturer and the consumer, the consumer had the same perception about the manufacturer. However, there is a gap on the degree of agreement for positioning map. In the case of purchasing the goods, the result of the research represents that the consumers are similar to the manufacturer in perception of the image positioning. 3. In the results of forming attitudes and recognizing brand by the consumer, there is a difference in brand positioning. The display and the shop appearance are very important means of attractions very to the consumers but salesmen‘s service or direct mail (DM) do not appeal to the consumer.

• Korean Institute of Interior Design Journal
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• v.20 no.4
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• pp.29-36
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• 2011

This study aims to be the useful resources for selecting play therapy facility in the future by analysis of used colors in the play therapy facility as the subsequent studies of the thesis of KIID in 2010, titled 'Study on the planning factors of case study for children's play therapy center'. As research method of this study, the overall understanding about play therapy facility was improved through theoretical considerations, and it was about the Moon-Spencer's theory of color harmony which will be used for the framework of case study. In Section 3, the field trips at 6 facilities were conducted as the case research and the data research through website was conducted for case study. Moon-Spencer's theory of color harmony used the Munsell's color Order System, so after measuring CMYK value of the picture for the case research through photo shop, the color, brightness and saturation were measured through Munsell Conversion program. The following three kinds of features were drawn by research of the harmony and disharmony of used colors for the cases after substituting the theory of color harmony through the measured color. brightness, and saturation. First. series Y and YR were used mainly for warm image as the concept of play therapy room. Second, the various colors were used for comfortable image like home. But the various patterns were used by mixing for the therapy room F, so it gives confusing impression. Third, series YR and achromatic color as the color of wood were used unavoidably for using materials of manufactured goods.