• 대한가정학회지
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• 제43권1호
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• pp.167-176
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• 2005

This study was intended to investigate the wearing conditions of shirts, and examine the preferred subjective sensation for shirt fabrics. A questionnaire survey was conducted on 469 university students (male students $45.3\%$, female students $54.7\%$) in the Cheongju area, Korea. Frequency, descriptive analysis, $\x^2$ and t-tests were used for data analysis. The results were as follows: Regardless of gender, most owned 4 shirts in the autumn, which were each worn once or twice week. Generally, patterned shirts were less favored than those with solid colors, regardless of gender, but the color of the shirts differed slightly according to gender. Most students gathered items from those displayed in the store as their source of information on shirts, and tended to purchase items worth $30,000\~50,000$ won at franchised stores with friends of the same gender. They almost always looked carefully at the size and brand, but the care label and fiber content were rather neglected during the purchase. While purchasing their shirts, the following elements were considered, in this order of importance: size; color; fitness; comfort; price; tactile sensation. Light, dense, soft, warm, wrinkle-free, dry and strong sensation of the shirt fabrics were the strongest preferences for a purchase. There were partially significant gender differences in the subjective sensation of shirt fabrics.

• Asian Journal for Public Opinion Research
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• 제9권2호
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• pp.85-106
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• 2021

What is the basis of the political polarization in Thailand? What are the key differences between the opposing camps? This paper aims to answer these questions at the individual level, using a national survey conducted by the authors between July and August 2017. The paper argues that the color-based polarizations in Thailand are significant and deeply rooted in a complicated array of demographic, attitudinal, and political dimensions. That is, despite their relative differences in demographics and socioeconomic status, the Yellow Shirt and Red Shirt supporters differ in party identification and democratic values. This finding indicates that the struggle between the conflicting groups in this country is not just about competing interests, but about the identities and basic values underlying the "rules of the political game."

• 복식문화연구
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• 제14권1호
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• pp.48-63
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• 2006

The purpose of this study was to provide information on how to improve both the satisfaction and the current sizing system for the school uniform focused on middle and high school boys' students. In order to collect the data, a questionnaire was administered to 451 middle and high school boy students. 228 middle school boys' and 223 high school boys' data were analyzed using the SPSS Win. 10.0 program. The results of this study were as follows : 1. For the satisfaction of their school uniform, there were statistical differences in mean of the group by the academic year in the jacket(color, textile, design, activity), shirt(color, design, activity), and pants(color, design, activity) in the case of middle school boys'. On the other hand, high school boys' evaluation of school uniform was significantly different in jacket(color), shirt(color, textile, design, activity), pants(design), and tie(color, textile, design) by the academic year. 2. For the evaluation of sizing fitness, the length of jacket and the breadth of sleeve in jacket, and the width of sleeve in blouse, the length of pants, and the width of pants were statistical differences in mean of the group in middle school boys' by the grade whereas there was no significant difference in high school students by the grade. 3. It was shown that more getting school uniform repaired after the point of purchase in both middle school and high school students was higher.

• 복식문화연구
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• 제19권3호
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• pp.650-660
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• 2011

Purpose of this study is to explore: 1) the difference in color sensibility evaluation, color attractiveness, and attitude toward the product, 2) the difference in the effect of color sensibility evaluation on color attractiveness, and 3) the difference in the effect of color sensibility evaluation on attitude toward the product between the identical clothing product presented in on-line and off-line settings. Experimental method was applied with 230 male and female university students using stimuli of an on-line site as well as an off-line window display presenting the same white t-shirts. Color sensibility factors of white t-shirt were hedonic, stimulating, active, and spatial senses. These color sensibility factors of the clothing product affected product color attractiveness as well as attitude toward the product. Although there were not differences in color sensibility evaluation, product attractiveness, and attitude toward the product between items presented in on-line and off-line settings, difference was found in the effect of color sensibility on the color attractiveness and attitude toward the product. The effect of color sensibility on color attractiveness and attitude toward the product was stronger in on-line than in off-line setting. Hedonic sense was the most important factor influencing attractiveness of product color and attitude toward the product. In addition, spatial sense affected attractiveness of product color in on-line setting; and stimulating sense impacted attitude toward the product in off-line setting. Based on the results implications were generated.

• 대한소아치과학회지
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• 제29권2호
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• pp.168-179
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• 2002

어린이의 치과 치료시 행동조절에 도움이 되고자 치료를 위해 내원한 어린이 환자 150명을 대상으로 치과의사의 의상에 대해 설문조사를 시행한 결과 다음과 같은 결론을 얻었다. 1. 가운과 일상복에 대한 선호도 조사에서는 성별(P<0.05), 연령(P<0.05), 거주지(P<0.05), 내원 횟수(P<0.05)에서 가운에 대한 선호도(65.3%)가 높았다. 2. 가운의 종류와 가운의 속의 복장에 대한 선호도는 긴 가운에 와이셔츠(30.7%), 양복형 가운에 와이셔츠(18.7%), 긴 가운에 폴로셔츠(17.3%) 순으로 나타났다. 3. 가운의 색에 대한 선호도는 흰색(34.7%), 분홍색(18.7%), 초록색(18.0%), 파랑색(15.3%), 노랑색(13.3%) 순으로 나타났다. 4. 가운의 무늬에 대한 선호도는 만화 캐릭터(49.3%), 병원로고(28.7%), 민무늬(14.7%) 순으로 나타났다. 5. 여자 치과의사의 일상복에 대한 선호도는 폴로셔츠(37.3%), 줄무늬셔츠(28.7%), 라운드티셔츠(18.7%), 개량한복(15.3%) 순으로 나타났다. 6. 남자 치과의사의 일상복에 대한 선호도순서는 무늬넥타이에 민무늬 와이셔츠(28.0%), 민무늬 넥타이에 와이셔츠와 넥타이 없이 무늬셔츠(21.3%), 넥타이 없이 민무늬 와이셔츠(14.7%)순으로 나타나났다. 7. 보호장비 착용에 대한 선호도 조사는 마스크와 글러브(28.7%), 장비 없음(26.7%), 마스크와 글러브와 보안경(22.7%), 마스크만 착용(22.0%) 순으로 나타났다. 본 연구의 결과에 비추어 볼 때, 어린이 환자의 치과 치료시, 심리적 안정감을 주기 위해서는 흰색의 획일적인 가운에서 벗어나 다양한 색채와 형태로 디자인된 치과의사의 복장이 어린이에게 친근감을 주어 행동조절에 도움이 될 것으로 사료된다.

• The International Journal of Costume Culture
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• 제13권1호
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• pp.51-61
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• 2010

The purpose of this research was to investigate the effects of clothing style and color of male casual wear on image perceptions and age evaluations. $4{\times}2$ (top color${\times}$trouser color) and $2{\times}3{\times}2$ (clothing style${\times}$clothing hue${\times}$clothing chroma) factorial designs were used as the experiment designs. Photoshop program was used to manipulate the clothing colors after creating photos of models wearing experiment clothing for stimulus. Subjects were 280 female college students from Seoul region and each subject responded to two stimuli. Factor analysis showed four factors of images of male casual wear; sociability, conspicuousness, softness and masculinity. Polo shirts were evaluated higher in sociability and softness than jumpers and nary blue trousers were evaluated higher in masculinity than beige trousers. High chroma clothing was assessed higher in sociability and conspicuousness than low chroma clothing. High chroma red jumpers displayed very sociable feel and low chroma blue jumpers displayed the lowest sociability. High chroma male clothing resulted in younger age perception but age was evaluated young when a black shirt was worn under the jacket when wearing a low chroma jacket.

• 복식문화학회:학술대회논문집
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• 복식문화학회 2005년도 Joint International Conference
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• pp.150-151
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• 2005

• 복식
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• 제60권5호
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• pp.106-116
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• 2010

The purpose of this study was to investigate the image evaluation of chinese female college students according to coloration of dress shirt and necktie and necktie width. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 12 color pictures, in which the hue(red, blue), tone(lt-shirt/dk-tie, dk-shirt/lt-tie), and necktie width(narrow, medium, width) were manipulated. The 7-point scale was used for evaluation of image. The subjects of this research were 120 chinese female college students living in Shandong, China. The investigation was carried out at April-May 2009. The data were analyzed by using SPSS program. Analysis methods were ANOVA and Duncan-test. The results of this study were as follows.; The analyses of image according to coloration of dress shirt and necktie and necktie width revealed that the concerned factors are four characteristic dimensions of ability-elegance, youth-attractiveness, appeal, and warmness. Hue showed an independent effect on ability-elegance, appeal, and warmness. Tone showed an independent effect on appeal and warmness. Necktie width showed an independent effect on appeal. In addition, interaction effects of hue and tone on ability-elegance were found. Interaction effects of hue and necktie width on appeal were found. Interaction effects of tone and necktie width on youth-attractiveness were found.

• 복식문화연구
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• 제14권4호
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• pp.581-595
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• 2006

Modernization movement has affected classical operas. Today, classical operas are often re-interpreted from the modern perspective and played differently only with the storyline maintained. This study examines modernization of opera costumes. For this study, the author worked as one of costume design staff for "Faust," which was played in Sungnam Art Center from November 24, 2005 to November 27, 2005 in commemoration of the opening of the center. The following outcomes are drawn from this study. Two types of costumes were designed for Faust. An old black shirt, grey checkered trousers, and a white gown were designed to express the old Faust, a respected scholar in his 50s, who was erudite and competent. Red checker of the shirt represented passion and blue checker of the shirt symbolized youth. The cotton trousers were beige, the most favorite color among male college students. For Mephistopheles, a white suit, black shirt, and white neck tie were designed to express the Devil, who changed his face instantly. A white suit symbolized that Mephistopheles looked like an angel, while a black shirt suggested that Mephistopheles, in reality, was the Devil. A white one-piece dress and light jade green cardigan were designed for Margarete, who was innocent and virtuous. The white dress represented innocence and purity of Margarete and the light jade green cardigan symbolized a maiden pure.

• 한국의상디자인학회지
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• 제16권3호
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• pp.75-85
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• 2014

This study is aimed to examine color expressed in fashion items and color of new senior generation in America and Korea. For this study, the three brands were selected by country after examining new senior fashion brand in the United States and Korea. The results of this study are as follows. First, In the case of Korea, t-shirt, cardigan, jacket, coat, and pants were investigated in order. In the case of the United States, blouse, sleeveless t-shirt, skirt, and one piece dress were investigated in order. In other words, Korea is characterized the practical and comfort features, the United States is characterized the practical and feminine modernity. Second, in the case of color, Korea is characterized Bk, YR, R, PB, G and the United States is characterized W, Y, YG, B, BG. In the case of tone, Korea is characterized dark greyish tone, light greyish tone, strong tone, vivid tone, deep tone, and light tone. In the United States, greyish tone, dull tone, soft tone, pale tone, bright tone, and dark tone were used. In the case of color by tone, both Korea and the United States are characterized R, RP, and PB in gorgeous tone. In the case of light tone, both Korea and the United States are characterized Y. In the case of plain tone, Korea is characterized Y and the United States is characterized B and G. In the case of dark tone, Korea is characterized R, Y, G, B and the United States is characterized P, R, and B. The results of the study is expected to be provide as forecasting dates of design planning for the new senior generation.