• 한국생활과학회지
• /
• 제8권2호
• /
• pp.339-353
• /
• 1999

This research was to identify the relationships between sex role attitude and the preference of fashion advertising formatted by sex role expression, and to examine the relationships among sex role attitude and sociographic variables. This research has been done for 618 university students and working group who are living in Cheongju and Seoul. For data analysis, descriptive analysis, ANOVA, and t-test were used. The results are the following: 1. In the view of the preference of fashion advertising, the stereotypical fashion advertising has more point than the androgynous fashion advertising. 2. The advertising formation preference showed a little difference significantly by sex role attitude. The group with conservative sex role preferred the stereotypical fashion advertising. The group with open-minded sex role preferred the androgynous fashion advertising. 3. Women preferred the androgynous advertising. As the aged, they preferred the stereotypical fashion advertising and have the conservative sex role. University students have more intention to buy with an androgynous fashion commercial than working group have and they have the open-minded about sex. The group subscribed the fashion magazine has more preference for androgynous fashion advertising, as they have more open-minded sex role than other group not subscribed the fashion magazine. This results imply that the androgynous formatted advertizing is still hard to get the influence of a general market promotion because most consumers have a low androgynous fashion advertizing preference. The preference of the fashion advertizing which expressed a sex role showed significant differences as social demographics, and a sex-role attitude. Therefore, the market segment and advertising strategies which are based on sex role and consumer characteristics would be very effective.

• 한국의류학회지
• /
• 제24권2호
• /
• pp.152-163
• /
• 2000

This study intends to analyze the sex role stereotype that could be effective variable for conduction clothing behavior and clothing image preference, to find out the relationship between sex role stereotype and out/inner wear clothing behavior and clothing image preference of women, and to provide useful information for establishing marketing strategies of out/inner wear market. A total of 628 samples were selected from adult female in Seoul. Questionnaire was used as major method of gathering data. They were analyzed by SAS package. Main result of this study were follows: 1. In the relationship between clothing behavior and clothing image preference and demographic variables, four clothing-behaviores of out wear, and comfort and aesthetics of inner wear showed significant differences according to all of the demographic variables. 2. In the relationship between sex role stereotype and clothing behavior and clothing image preference, four types of sex role stereotype were showed significant differences in comfort, modesty, aesthetics and masculine-feminine image of out wear, and masculine-feminine image of inner wear. 3. In the consistency between out wear clothing behavior and clothing image preference, and inner wear clothing behavior and clothing image preference according to sex role stereotype, all cases except one showed no significant consistency.

• 한국인구학
• /
• 제23권2호
• /
• pp.143-166
• /
• 2000

이 연구는 상이한 성선호의 문화적 전통을 지닌 인종집단들을 대상으로 하여 의료수준과 유아사망력의 관계를 파악하기 위한 것이다 이를 위해 1990년 중국인구센서스 중에서 연변자치 주에 거주하는 조선족과 한족 그리고 서쌍판납자치주의 한족과 다이족의 원자료를 활용하였다. 이 논문은 성선호, 사회경제적 수준, 의료수준과 유아의 성별 차별사망력의 관계를 설명하기 위한 새로운 모형을 제시하고 있다. 의료인력이 널리 가용한 지역사회에서는 유아사망력의 수준이 성선호에 의하여 영향받을 가능성이 낮다. 그러나 지역사회의 의료수준이 낮으면, 특정한 성을 선호하는 경향이 강한 인종집단의 구성원들은 선호하는 성의 자녀들의 생존을 위하여 모든 노력을 기울이게 될 것이다. 이에 반해서 부모들이 선호하지 않는 성의 자녀생존을 위한 행위들은 이에 수 반되는 비용이나 여러 가지 조건들에 의하여 영향을 받게될 것이다. 따라서 선호하는 성의 유아사망력의 수준은 선호하지 않는 성의 그것에 비해 월등히 낮을 가능성이 크다. 그러나 사회경제적 발전과정에서 의료수준이 향상되고 이에 수반되는 비용이 낮아지면, 선호하지 않는 성의 유아사망력은 급격히 감소하고 성별 사망력의 차이는 줄어드는 경향을 보이게 된다. 이 연구에서 강한 남아선호관을 지닌 조선족 및 한족과, 반대로 여아를 선호하는 경향이 강한 다이족의 유아사망력을 분석한 결과는 이러한 명제들을 뒷받침 해준다.

• 한국의류학회지
• /
• 제17권3호
• /
• pp.367-379
• /
• 1993

The objectives of this study were to classify the contents of clothing image preferences of Korean and American students, and to examine how clothing image preferences vary according to sex role identity, sex, and culture. A woman's clothing image preference inventory and the Bem Sex Role Inventory were administered to 127 Korean students and 116 American students. Sex role idendity was classified into androgynous, masculine, feminine, and undifferentiated type. 1. Four segments of woman's clothing image preference derived by factor analysis : F. 1 'splendid-plain' ; F. 2 'feminine-masculine' ; F. 3 'casual-formal' ; F. 4 'classic-contemporary'. 2. Americans prefered splendid image more than did Koreans. Androgynous-typed males liked splendid image most among American male subjects. 3. There was interaction effect between sex and culture on feminine-masculine image preference. In Korean students, males liked feminine image much more than did females. Masculine-typed females liked masculine image most among American female subjects. 4. Koreans prefered casual image more than did Americans. 5. There was interaction effect between sex role identity, sex, and culture($4{\times}2{\times}2$) on classic-contemporary image preference. Feminine-typed females liked classic image most among Korean female subjects. 6. Korean males especially prefered luxurious image least. Korean females contemporary most, American males sexy most, American females fashionable most among four subject groups. That is, differences on clothing image preferences were found according to sex role identity, sex, and culture.

• 복식
• /
• 제54권1호
• /
• pp.53-68
• /
• 2004

The purposes of this study were to classify the contents of lifestyle of adolescence consumers, to examine the differences of lifestyle, importance of store attribute, preference of fashion store according to demographic variables, to test preference of fashion store and lifestyle, preference of fashion store, and to examine how the preference of fashion store was influenced by lifestyle, importance of store attribute, and demographic variables. Subjects were 317 adolescence consumers(13-24 years) in Seoul, Korea. Preference of imported & brand goods, orientation of fashion & beauty life, and family orientation had a direct effect on preference of department store($R^2$=.129). Sex had an indirect effect on preference of department store through orientation of fashion & beauty life. Search of video media & information and age(-) had a direct effect on preference of entertainment shopping center($R^2$=.150). Orientation of fashion & beauty life(-), sales promotion, sex, and reasonable consumption had a direct effect on preference of discount store(R =$^2$.109). Sex(-) had an indirect discount store through orientation of fashion & beauty life, and sex(-), search of video media & information, age(-), and reasonable consumption did through sales promotion. Sales promotion, preference of imported & brand goods(-), and store atmosphere(-) had a direct effect on preference of traditional market($R^2$=.060). Sex(-), age(-), search of video media & information, and reasonable consumption had an indirect effect on preference of traditional market through sales promotion, and search of video media & information, reasonal consumption, and acceptance of foreign culture did through store atmosphere.

• 한국보건간호학회지
• /
• 제12권2호
• /
• pp.149-171
• /
• 1998

This study attempted to find out a way which is to establish a desirable value and social culture related to sexuality. This study examined student's value and preference about sex and at the same time resolving method to correct ill-rooted value of male preference in our social culture. This study subjects consisted of 409 male and female students of a college located in Incheon area. The study data collected from June 5th to June 11th. 1998. Survey technique was chosen to collect data and analized by SPSS/PC+, SAS program using statistical methods of frequency. percent. $X^ 2-test$ and t-test. The study results are as follows ; 1) Sex satisfaction score of male students was higher than female students and the difference was significant statistically (p<0.0001). 2) There was a difference between male and female student's thought that our socity's structure has a sex discrimination. But female students felt strongly unequality of sex in our socity. 3) $65.4\%$ of total students have a general knowledge about sex and female student's score was higher than male students. The high percent of students get into know sex through mass media $(32.6\%)$ and peer groups $(31.9\%)$. 4) Student's attitude to sex was different from male and female students. Male students have more liberal attitude about sex than female students. 5) $97.1\%$ of the total students believe that our socity has son preference. 6) $86.5\%$ of the total students thought that sex ratio disproportion resulted from male preference is worriable problems in our socity. But there was no significant difference between both sexes.

• 대한가정학회지
• /
• 제31권1호
• /
• pp.25-33
• /
• 1993

Sex preference and pregnancy motivation are analyzed using the data of 117 pregnant women in Chonju City. The results indicate that women prefer son, regardless of various sociodemographic variables such as pregnancy experience, number of children, women's education, occupation, income, religion, experience, number of children, women's education, occupation, income, religion, and men's education and occupation. Sex preference is statistically significant by women's marital status and age, and children's sex composition. The analysis on 19 pregnancy motivation items shows that pregnancy motivation differs by women's occupation, marital status, number of children, education and their partner's education. Factor analysis on pregnancy motivation items reveals six dimensions for all pregnancy: economic ability, value of child-care, psychological stability, family lineage, old economic dependency are statistically significant dimensions for son preference compared with daughter preference.

• 한국인구학
• /
• 제17권2호
• /
• pp.77-97
• /
• 1994

Despite the fact that the national family planning program in korea has accomplished its primary goals of fertility reduction and universal contraceptive use, the induced abortion is still high and there has been an increasing trend in the population sex ratio at birth. It seems that the changes in the imbalance of sex ratio have originated from traditonal boy preference. This indicates that much of the current family planning program can be overhauled, so that the program quality could be better controlled, by preventing the number of unwanted pregnancies and the imbalance of sex ratios. This paper aims, therefore, to examine the determinants of induced abortion through the investigation of pregnancy outcomes and their changes over time and to study the interaction between induced abortion, boy preference and the imbalance of sex ratio in Korea. The abortion rate had increased rapidly until the mid-1980s when there were about the same number of abortions as live births. Thereafter, the abortion rate has been maintained at this high level. By parity it shows a much higher abortion rate for a higher parity at all time. From the first parity, the sex composition of previous children stands out as the most important factor in deciding the pregnancy outcome at all time. The probability of a pregnancy ending in an abortion increases substantially when parents already had a son. The decline of the desired family size and the sustained strong son preference has made the sex of children a more important factor in the determination of the pregnancy outcome. Women's education has had consistently positive effects on the probability of a pregnancy ending in an abortion, but the effect shows a steady decline over time. The premarital pregnancy and urban residence also increase the abortion probability. This study suggests that the main concerns of the family planning program should be to strengthen the social support policies so as to weaken the son preference value leading to a balanced sex ratio and prevention of induced abortions.

• 한국인구학
• /
• 제20권1호
• /
• pp.65-96
• /
• 1997

본 연구의 목적은 1980년대 중반 이후부터 지속되고 있는 한국사회 전반에 걸친 출생시 성비불균형현상 가운데 특히 다른 지역에 비해 불균형 정도가 심각한 대구지역의 출생시 성비불균형의 원인을 경험적으로 규명하는 데 있다. 이러한 목적에서 한국에서 태어났지만 사회적,문화적,환경적 여건이 서로 다른 미국으로 이민하여 캘리포이아의 베이지역에 거주하고 있는 한국동포 기혼여성들의 성차별의식, 아들선호도, 태아성감별, 인공유산 등 출생시성비에 영향을 미친다고 알려진 요인들을 대구지역의 기혼여성들과 비교 분석하였다. 본 연구에는 대구지역과 미국 캘리포니아 베이지역에서 거주하는 25-44세 사이의 기혼여성들을 대상으로 조사한 설문조사 내용을 자료로 사용하였다. 연구결과 대구지역의 기혼여성들이 미국 베이지역의 한국동포 기혼여성보다 성차별을 더 많이 느끼고 있으며 아들선호도 역시 높은 것으로 밝혀졌다. 특히 아들을 낳기 위한 노력의 일환으로 임신 전부터 아들을 낳기 위한 시도는 대구지역 기혼여성들이 베이지역 한국동포 기혼여성들보다 2배 정도 더 높으며 태아의 성감별 후 여아로 판명되어 인공중절수술을 실시한 비율은 무려 여섯 배를 능가하는 것으로 밝혀졌다. 출생시 성비불균형에 결정적인 영향을 미치는 변수들을 경험적으로 규명하기하기 위하여 도입한 로지스틱회귀분석 결과에 의하면 대구지역의 경우 성차별 정도, 아들선호도, 성감별 등은 통계적으로 유의미한 영향을 미치는 것으로 나타났으나 베이지역의 경우 연령만이 통계적으로 유의미한 영향을 미치는 것으로 밝혀졌다. 그러므로 본 연구결과를 통하여 우리는 대구지역의 출생시 성비불균형의 가장 큰 원인은 무엇보다도 타지역에 비해 지나치게 강하게 남아있는 유교적 전통에서 비롯되는 아들선호의식에서 출발하고 있음을 알 수 있으며, 이러한 아들선호는 사회계층, 연령, 교육수준의 차이를 막론하고 존재하고 있는 것으로 보인다.

• 한국실내디자인학회논문집
• /
• 제15권1호
• /
• pp.175-182
• /
• 2006

The difference of sex has been an object of interest and argument in medical, psychological, social, and cognitive science fields. This study started from the question of to what extent does the difference of sex have effect on successful interior design. In strive of resolving this, an experimentation of preference in terms of cafe interior design was performed with methods of human sensibility ergonomics. As the result, the difference of sex in preference regarding calf interior design could be observed. Males have main interest in the intensity of luminance, i.e. the brightness, whereas females attach importance to both qualify of light and color. In addition, there is a tendency for males to see cafe as a public place while females recognize cafe as a place for entertainment. Taking the result of this study into consideration can lead to successful gender specific cafe interior design.