• The Korean Journal of Franchise Management
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• v.11 no.1
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• pp.7-17
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• 2020

Purpose - As the competition in the foodservice franchise industry and the market becomes fierce and the entry barrier is lowered, the foodservice franchisor and franchisees strive to increase their competitive advantage in the market. Therefore, the franchisor and franchisees use experience management strategies to enhance the positive experiences of customers visiting the stores. In this regard, this study examines the effects of customer-oriented activities (physical-, social-, health-, and service-oriented activities) on utilitarian and hedonic values, and loyalty using stimulus-organism-response (S-O-R) model and value-expectancy theory. Research design, data, methodology - The data were collected from panels of online survey company, who visited a foodservice franchisee within last month. The survey was conducted for about 15 days from March 7, 2019 to March 21, 2019, and about 3,500 e-mails and messages were distributed to ask for the survey. A total 412 responded and completed the questionnaires. Of the 412 completed questionaires, 12 were discarded due to missing and misinformation data and 400 were retained for further data analysis. Results --The results showed that social oriented activities, health oriented activities, and service oriented activities had positive effects on hedonic value, while physical oriented activities did not have a significant effect on hedonic value. Health oriented activities and service oriented activities had positive effects on utilitarian value, while physical oriented activities and social oriented activities had no significant effects on utilitarian value. Hedonic and utilitarian values also have a positive effect on loyalty. Conclusions - First, food service franchises should provide services and menus in consideration of the health of customers. When a customer visits the store, franchisee should provide more health-oriented food or materials and clean and comfortable conditions so as not to threaten the health of the customer. Second, the food service franchise must build a service-oriented system. Foodservice franchisor need to provide continuous service training not only to the franchisees, but also to the employees of the franchisees. Third, franchise should design a store where customers can form social exchanges through providing various information exchange to customers and making the store as a local community center.

• The KIPS Transactions:PartD
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• v.19D no.2
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• pp.187-202
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• 2012

As a representative reuse paradigm, the theme of service-oriented Paradigm (SOC) is largely centered on publishing and subscribing reusable services. Here, SOC is the term including service oriented architecture and cloud computing. Service providers can produce high profits with reusable services, and service consumers can develop their applications with less time and effort by reusing the services. Design Patterns (DP) is a set of reusable methods to resolve commonly occurring design problems and to provide design structures to deal with the problems by following open/close princples. However, since DPs are mainly proposed for building object-oriented systems and there are distinguishable differences between object-oriented paradigm and SOC, it is challenging to apply the DPs to SOC design problems. Hence, DPs need to be customized by considering the two aspects; for service providers to design services which are highly reusable and reflect their unique characteristics and for service consumers to develop their target applications by reusing and customizing services as soon as possible. Therefore, we propose a set of DPs that are customized to SOC. With the proposed DPs, we believe that service provider can effectively develop highly reusable services, and service consumers can efficiently adapt services for their applications.

• Journal of Information Technology Services
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• v.10 no.4
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• pp.219-227
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• 2011

Service Oriented Architecture (SOA) is rapidly emerging as the efficient approach in contemporary complex, heterogeneous computing environments. SOA increases the adaptability by loose coupling and its main feature is that three elements such as service provider, service requester and service registry are connected with each other systematically. To design the service-oriented system efficiently, a metric to measure the coupling between services accurately is needed. In this paper, we propose four coupling metrics for SOA based softwares. First, we suggest a coupling metric for service-oriented systems by modifying an established coupling metric of object-oriented systems. Then we suggest another coupling metric which includes indirect coupling between services. We also suggest two relative coupling metrics to measure coupling between subsystems. We investigate the theoretical soundness of the proposed metrics by the axioms of Briand et al. Finally, we apply the presented metrics to an industrial-scale case study.

• Journal of the Ergonomics Society of Korea
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• v.31 no.1
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• pp.85-92
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• 2012

Objective: This paper aims to discuss the case study of Design Dive: Service Design Workshop that was held to improve public services by applying service design methods(February 2011~May 2011). In so doing, it suggests the ways in which public services can be innovated from a design-oriented perspective. Background: As citizens' social and cultural awareness of services is enhanced, there have been emerging needs for innovation of public services. Accordingly, the methods of service design which is to design holistically users' experiences have been considered as an important means to innovate public services. Method: In this regard, the present paper introduces and explores the example of the Design Dive Workshop as a platform whereby service design is achieved. In particular, it analyzes the results of the workshop. Results: The paper presents the results of the workshop and the 10 possible scenarios of public services that were explored in the workshop and suggests models for empowering the workshop participants. Conclusion: Service design is a very effective methodology for providing a new perspective on user-oriented design of public services. The workshop had educational effects on enhancing the participants' awareness of the role of public service design. Application: The Design Dive workshop contributed to improving public services and achieved positive educational results. The methods developed in the workshop can effectively be applied to various occasions on which public services should be improved.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.38 no.4
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• pp.168-176
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• 2015

Trends of integrating products and services lead to the emergence of Product-Service System (PSS). To implement and embody a PSS solution in new product development, a comprehensive design framework is allowed designers to facilitate the design factors of the PSS in complex business environments. A physical product, containing functionalities for services, is the role of medium between customers and a manufactures. Customers can access those metaphysical interfaces to utilize the product fully or expand its performances. The PSS is aiming to prolong its lifecycle while maintaining its expected quality. Since the quality can be represented as a measure which belongs to user's perspective, guaranteeing certain level of quality can be interpreted to sustaining customer satisfaction. The objective of this paper is to propose a PSS design framework to identify design factors for developing products and services by integrating object-oriented concepts and blueprinting in context of a business ecosystem. The proposed model is developed based on relationship products and services matching with their design factors. The products and the services are then brought together to form a PSS. Functions and processes can be categorized to identify the design factors in different levels using the object-oriented concepts. Objected-oriented concepts provide PSS analysis tools for describing a business process or a workflow process in the PSS. The blueprint is used to identify the relationships between the products functions and the service processes that are offered as part of a job. To demonstrate of the effectiveness of the proposed model, we use a case study involving a smart phone.

• Journal of Information Processing Systems
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• v.10 no.3
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• pp.365-383
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• 2014

Service-oriented computing offers efficient solutions for executing complex applications in an acceptable amount of time. These solutions provide important computing and storage resources, but they are too difficult for individual users to handle. In fact, Service-oriented architectures are usually sophisticated in terms of design, specifications, and deployment. On the other hand, workflow management systems provide frameworks that help users to manage cooperative and interdependent processes in a convivial manner. In this paper, we propose a workflow-based approach to fully take advantage of new service-oriented architectures that take the users' skills and the internal complexity of their applications into account. To get to this point, we defined a novel framework named JASMIN, which is responsible for managing service-oriented workflows on distributed systems. JASMIN has two main components: unified modeling language (UML) to specify workflow models and business process execution language (BPEL) to generate and compose Web services. In order to cover both workflow and service concepts, we describe in this paper a refinement of UML activity diagrams and present a set of rules for mapping UML activity diagrams into BPEL specifications.

• Korean Journal of Human Ecology
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• v.18 no.2
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• pp.547-555
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• 2009

The lifestyle of customers visiting nail shops is categorized into four such as the types of 'pursuit of fashion', 'pursuit of brand', 'conservative frugality', 'premeditated pursuit'. Subjects are divided into 3 groups such as a 'pragmatist group', an 'achievement-oriented group' and a 'brand-oriented group'. Customers satisfaction level was measured in the subcategories of a 'personal service', a 'technical service', a 'facility service' and an 'after-sales service'. Their satisfaction levels depending on the types of customers' lifestyle have meaningful differences in a 'technical' and an 'after-sales' service. The 'pragmatist group' shows the highest mark in a 'personal service' and an 'achievement-oriented', it prefers the 'personal' and 'facility service' evenly. The 'brand-oriented' group shows high concern in the 'technical service'. Concludingly, the types of customers' lifestyle which influence their revisiting of the nail shop have deep relation to customers' satisfaction level in the 'personal', 'technical', 'facility', and 'after-sales service' of nail shops. Especially the 'facility service' is highly influential in customer's revisiting.

• The KIPS Transactions:PartD
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• v.18D no.6
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• pp.461-480
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• 2011

Component-Based Development (CBD) focuses on developing reusable components and assembling them into target applications. Service-Oriented Computing (SOC) is a relatively new paradigm where reusable services are developed, published, and composed into target service applications. Due to the popularity of CBD, many organizations already have CBD models for their applications. Hence, it is feasible and appealing to develop SOC applications economically by transforming existing CBD models, rather than developing SOC applications from the scratch. Our research is to develop a methodology for transforming existing CBD design into Service-Oriented Architecture (SOA) design. In this paper, we first compare the two paradigms and their key elements for the design; CBD design and SOA design. Then, we define mapping relationships of the transformation. For each transformation mapping, we present step-wise instructions. The benefit of applying this transformation is to increase reusability of existing design assets, to maintain the consistency between existing CBD and SOC models, and reduced cost for deploying service-oriented applications.

• Journal of Information Technology Services
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• v.9 no.2
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• pp.193-203
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• 2010

Service-Oriented Architecture (SOA) is a new trend for the design of application architecture to enhance the degree of share and reuse with the concept of service. It comes from the current situation where the business environments are changing rapidly and therefore competitions are getting bitter. To cope with such business challenges, business (and/or applications) architecture needs considerably flexibility and reusability, and that's why SOA is accepted as one of the most effective framework for the business applications in these days. In this paper we propose an analysis and design methodology for the applications of SOA. To implement the proposed methodology, the service ontology needs to be defined first, and the tasks such as service profiling, workflow design and service orchestration need to be followed. To validate the expected effects on flexibility and reusability, the proposed methodology was compared with CBD (Component Based Development).

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.6
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• pp.131-137
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• 2014

Service Oriented Architecture(SOA) is a flexible structure which does not affect other services even when a specific service is changed. It provides the platform with neutral interfaces independent of any others, where services are loosely coupled in a standard way. While ESB (Enterprise Service Bus) is a key technology for service-oriented architecture, few research and development for ESB has been done. In this paper, we designed and implemented the key components of ESB such as mediation service, message oriented middleware service, operation service, monitoring service, application connection service, and database connection service. The performance evaluation was done by measuring the message processing time for the number of messages with various sizes.