• 제목/요약/키워드: service quality management

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학생만족에 미치는 영향요인에 관한 연구 -서비스품질을 중심으로- (An Analysis of the Impact Factors for the satisfaction of Students -Focused on the Service Quality-)

  • 이공섭
    • 경영과정보연구
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    • 제26권
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    • pp.231-259
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    • 2008
  • Recently, almost of the colleges are contrive measures to satisfy the needs of students. The purpose of this study is to find what are the impact factors to the needs of those. To evaluate the factors influencing to students behaviors, it was investigated how much did the 5 variety of Service quality-Tangibles, Assurance, Responsiveness, Empathy, Reliability-and 4 variety of attitude models to depending to the level of students influence the satisfaction of students for the students of W college. In the result, this study shows that 5 variety of Service quality did not impact for the general service quality, but only the Responsiveness and, Empathy have the positive relationship to the satisfaction of students. Also, general service quality and attitude willingness have the positive correlation with the satisfaction of students. And it is investigated that there are significance differences among the general service qualities by the level of students ability.

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물류서비스 품질이 고객만족에 미치는 영향에 관한 연구 -인터넷 쇼핑몰을 중심으로- (The Study on the Impact of Logistics Service Quality on Customer Satisfaction -Focusing The Internet Shopping Malls-)

  • 박정식
    • 경영과정보연구
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    • 제17권
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    • pp.315-333
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    • 2005
  • The Internet has been identified as the worlds fastest growing marketplace with seemingly limitless opportunities for marketing products and services. Logistics service quality is considered an essential strategy for success and survival in today's internet environment. Logistics excellence has become a powerful source of competitive differentiation within diverse marketing offerings of internet firms. The quality of logistics service performance is a key marketing component that helps create customer satisfaction. As the business environment has changed, the operations based definition of logistics service have evolved. The objective of this study is to examine the logistics service quality in internet shopping mall and the impact of logistics service quality on customer satisfaction. The quality factors of logistics service in this study are consist of five quality factor. The survey result is drive from a man experienced in used internet shopping mall. The finding suggest that logistics service quality of five factor had a positive effort on customer satisfaction. Specifically, timeliness had the most consistent positive effort on customer satisfaction.

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삼각퍼지수와 어의차이 척도를 이용한 서비스 품질 측정 (Using triangle fuzzy numbers and semantic differential scale to evaluate service quality)

  • 이석훈;윤덕균
    • 품질경영학회지
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    • 제32권3호
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    • pp.182-197
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    • 2004
  • In this paper we propose a new method of evaluating customers' service quality using triangle fuzzy numbers and semantic differential scale. These two parameters are useful for quantifying the customers' linguistic variables and subjective judgements. We define the Service Quality(SQ) as the ratio of the expected and perceived service and address the Agreement Rate(AR) calculated from the hamming distance in order to define the Service Rate(SR) as the geometric mean of the SQ and AR. Using the SR in the analysis of service attributes provides more appropriate to measure the customers' service quality and to establish a creative service policy for competitive service quality improvement.

전자정부의 Self Service Technology(SST)에 대한 서비스품질과 만족도에 관한 연구 (The Relationship between Service Quality and Satisfaction of E-government Self Service Technology (SST))

  • 유원상;김성호;조성빈
    • 품질경영학회지
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    • 제38권4호
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    • pp.549-560
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    • 2010
  • The role and use of self-service technology (SST) becomes increasingly more important in the e-government service area. Users evaluate the service quality of SST in their everyday life and this evaluation works as a guideline of how SST should evolve for user satisfaction. This study classifies the types of SST according to its purpose and interface, and then investigates the causal relationship of service quality and user satisfaction. In the process, we introduced the three dimensions of service quality - usability, information, and empathy. The analysis results indicate that the three service quality dimensions have positive influence on user satisfaction. While the relationship between information and empathy is significant, that between usability and empathy is not significant. Implications and future research directions are also discussed.

A Study on the Mediating Effect of Customer Orientation between O2O Service Quality and Customers' Perceived Service Satisfaction

  • KANG, Min-Jung;WU, Zhuolun;HWANG, Hee-Joong
    • 유통과학연구
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    • 제19권2호
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    • pp.37-44
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    • 2021
  • Purpose: O2O (Online to Offline) is an internet-based platform. The purpose of this study is to confirm the effect of service quality of O2O food delivery service on service satisfaction, and whether customer orientation mediates the relationship between service quality and service satisfaction. Research design, data and methodology: This paper surveyed Chinese consumers using the O2O food delivery platform through a questionnaire technique. Smart PLS 3.0 was used to verify the hypothesis of this study. PLS is characterized by the advantage of minimizing measurement errors and maximizing the influence of each factor. Results: It was confirmed that O2O food delivery companies need to increase service quality (information quality, product quality, and social quality, system quality) in order to obtain customer satisfaction. Additionally, the perceived customer orientation was found to completely mediate the relationship between perceived service quality (information quality, product quality) and perceived service satisfaction. Conclusions: The service level of the O2O delivery company to the customer's request when a problem occurs in the customer's order must be raised to increase the customer's satisfaction. For example, timely response to customer inquiries and timely feedback of delivery information to customers during the delivery process should improve the quality of after-sales service.

SERVQUAL을 활용한 한국고속철도의 고객만족도 평가분석 (Measuring Customer Satisfaction for KTX(Korea Train Express) Service using SERVQUAL)

  • 윤성필;임성욱;손은일;김창수
    • 대한안전경영과학회지
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    • 제9권6호
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    • pp.105-112
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    • 2007
  • The era of express train in Korea has come since April in 2004. The KTX(Korea Train Express) which has introduced the technology of TGV of France is regraded as good as the ICE of Germany or Shinkansen of Japanese in its hardware aspects. However there are still many things to be improved in its software aspects such as the quality of services, since the new express railway system is in the early beginning stage. To improve the quality of services, we should first measure and analyze the current level of the service quality. Using SERVQUAL model, the service level of KTX is measured and analyzed in this paper. Issues on how to improve the service quality are discussed based on the measurement and analysis.

B2B 산업재 거래에서 서비스 품질 측정과 충성도와의 관계 (Relationship between Business-to-Business Service Quality and Loyalty : An Application of the IMP Model)

  • 최자영;박주영
    • 품질경영학회지
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    • 제35권1호
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    • pp.124-135
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    • 2007
  • This study investigated the relationship between business-to-business service quality and loyalty by applying the IMP (International/Industrial Marketing and Purchasing Group) model. The study found that six dimensions of service quality which were product exchange, financial exchange, information exchange, social exchange, cooperation, and adaptation explained B2B service quality very well. More specifically, the study found that service quality dimensions of social exchange, cooperation, and adaptation were more important than those of product exchange, financial exchange, and information exchange. The study also found a positive relationship between service quality and loyalty. In fact, organizational buyers appeared to show greater loyalty as they perceived service quality better.

정보시스템 아웃소싱 서비스에 대한 만족도 연구 - 시스템 운영관리 서비스를 중심으로 - (A Study on IT Outsourcing Service Satisfaction Assessment : Focused at System Operation Management Service)

  • 임경철;염세훈
    • 디지털산업정보학회논문지
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    • 제7권2호
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    • pp.173-183
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    • 2011
  • The business is faced with the situation must improve a power in an increasingly competitive environment due to the recent rapid advance in information technology and the opening and expansion of global market, fast technological change, and various customer demand. The rapid change in information technology is having an effect on not only all the processes to develop products, but information contents that is provided for the purpose of customer value, and the appearance of products. In other words, the information technology is being recognized as a very important factor among other factors for companies to enhance their competitiveness. In addition, it is more efficient to focus on key factor to maintain the competitive advantage on the using of information technology by outsourcing information systems, rather than by operating the systems under their own. Since the global financial crisis, the long-term recession has been increasing companies who is ready to adopt outsourcing or adopted already. This study is to understand the environment and unique characteristics of outsourcing services and related industries focusing on information system operation and management in information outsourcing services, and is to set the concept needed through my theory that is connected to the service quality and customer satisfaction. A lot of business wiew the improvement of service quality and ensuring customer satisfaction as the major factors of business growth, and lots of ongoing studies have focused on service management in the Information outsourcing service industry. Yet few studies have ever concentrated on the quality of information system operation management service. This study, moreover, is to define the quality of service related with customer satisfaction from customer's viewpoint, measuring effects on customer satisfaction. The quality of outsourcing service on information system in this study is a great help to companies who are offering information outsourcing service, and company's managers and staffs who outsourcedto specialized company.

The Effects of Education Service Quality on Learning Outcome in the Culinary Education Facility: Application of IPA

  • Lee, Ka-Hi;Lee, Sun-Lyung;Namkung, Young
    • 한국조리학회지
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    • 제20권5호
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    • pp.76-83
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    • 2014
  • This article examines the effects of education service quality of culinary education facility on the learning outcome. For this, items for figuring out the relation between education service quality and the learning outcomes has been deducted through IPA regarding education service quality. Further, the factors of education service, which is for verifying the effects of relevant experiences (culinary certificate) have been examined according to advanced studies. Self administered questionnaires have been prepared by 231 samples in total and the collected data have been analyzed through frequency, factor, reliability and regression analyzing methods by using SPSS 18.0. The results from paired t-test performed on the importance and performance of culinary education service quality indicate that expertise, level of knowledge, education method of instructor and additional convenience facilities (locker and lounge etc) are the most important factors respectively. The results from IPA analysis show that the quadrant 1 includes knowledge level, education method, kindness of instructor. The quadrant 2 contains awareness of instructor while the third one includes culinary facility, tool structure and convenience facility. In addition the quadrant 4 includes hygiene of learning place. According to the results from hypothesis test, education service quality affects learning outcome and the experience (certificate) of learner from culinary education facility results in difference in education service quality and awareness of learning outcome therefore the hypothesis is partially verified.

소프트웨어 기반 모바일 VoIP 서비스 품질 측정 (Software-based Quality Measurement of Mobile VoIP Services)

  • 김범준
    • 한국전자통신학회논문지
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    • 제6권1호
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    • pp.55-60
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    • 2011
  • 스마트폰을 이용한 모바일 인터넷 전화 서비스의 사용이 급속도로 확산되고 있다. 기존의 전화망이나 이동 전화망을 통한 전화 서비스와는 달리 인터넷 전화는 서비스 품질이 보장될 수 없다는 문제점이 있고 특히 무선 환경을 통한 모바일 인터넷 전화 서비스의 경우 이 문제점은 더 심각해 질 수 있다. 따라서 모바일 인터넷 전화의 성공적인 정착과 활성화를 위해서는 보다 체계화된 철저한 품질 관리가 요구된다. 기존의 계측기를 이용한 측정 기반의 사후 품질 관리를 개선하기 위해서 본 논문에서는 서비스 이용자 단말에 설치되어 각종 품질 지표를 측정할 수 있는 소프트웨어를 개발하였다. 개발된 소프트웨어를 이용하면 모바일 음성 서비스의 품질을 상시적인 그리고 서비스 이용자의 능동적인 품질 측정이 가능하다는 장점이 있다.