• Title/Summary/Keyword: service delivery

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The Effects of Delivery Food Benefits in the Restaurant Industry on Brand Image, Trust, and WOM Intention (외식업의 배달음식 혜택이 브랜드 이미지, 신뢰 그리고 구전의도에 미치는 영향)

  • Geum-Ok LIM;Jae-Jang YANG
    • The Korean Journal of Franchise Management
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    • v.15 no.2
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    • pp.39-56
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    • 2024
  • Purpose: Delivery food continues to grow. In the past, restaurant companies directly hired delivery workers to deliver food, but now, restaurant companies use delivery service platform companies to carry out delivery work rather than directly hiring delivery workers. Therefore, this study seeks to determine the impact of delivery food benefits in the restaurant industry on brand image, trust, and word-of-mouth intention. Research design, data, and methodology: To test the hypotheses of this study, 400 questionnaires were distributed and 340 were collected. Among these, 321 questionnaires, excluding 19 questionnaires that were answered insincerely, were used in the final analysis. Result. First, delivery food benefits were found to have a significant impact on brand image and trust. Second, brand image was found to have a significant effect on trust and word-of-mouth intention. Third, trust was found to have a significant effect on word-of-mouth intention. Conclusions: First, existing research focused on studying the attributes of delivery food in the restaurant industry, but this study studied the benefits that consumers can obtain through purchase among these attributes. Second, delivery food restaurants need to design promotions and advertisements in a way that displays coupons, points, or mileage. Third, quick delivery of orders can be a competitive advantage for delivery food restaurants.

T-DMB Hybrid Data Service Part 2: Hybrid Service Authoring Framework (T-DMB 하이브리드 데이터 서비스 Part 2: 하이브리드 서비스 저작 프레임워크)

  • Lim, Young-Kwon;Kim, Kyu-Heon;Jeong, Je-Chang
    • Journal of Broadcast Engineering
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    • v.16 no.2
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    • pp.360-371
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    • 2011
  • T-DMB hybrid data service provides advanced data services while maintaining backward compatibility with legacy T-DMB receivers by using hybrid BIFS technology enabling distributed delivery of scene description information and object description information. This paper presents the hybrid service authoring framework implementing hybrid BIFS technology for creating contents for distributed delivery, and the results of experiments by using it. Hybrid service authoring framework is comprised of service creation system, service management system, and contents offering system. It enables the creation of combined hybrid data service and the splitting of the contents into two parts for ecah delivery network, data for broadcasting network and the data for mobile network. It also enables the managements of the contents. The feasibility of advanced data services while maintaining backward compatibility with the legacy T-DMB receiver has been proved by the contents created by using the hybrid authoring framework presented in this paper.

A Study on Food Service Environments for the Elderly in Community - Focused on Community Senior Lunch Service (커뮤니티 거주 고령자를 위한 식사서비스 환경에 관한 연구 - 국외의 고령자 식사지원서비스를 중심으로)

  • Oh, Eunjin;Park, Haesun
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.20 no.1
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    • pp.57-66
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    • 2014
  • Purpose: Healthy and balanced meal is very important for the elderly to maintain the quality of life in community. Senior meal delivery system and congregate meal services have been played an important role to prevent premature institutionalization of the elderly. Food delivery system and lunch service spaces for the Korean elderly were mostly focused and limited on low-income family. The purpose of this study is to analyze community food services environments for the elderly in the UK, the U.S. and Japan for the possibility of applying those service spaces to Korean community. Methods: Lunch service spaces of these three countries were investigated by literature research and visiting of venues. Pilot study of the elderly meal services in Seoul was done for comparing environments and future research. Results: Lunch service spaces in three countries were mostly community based for accessibility and the types of management were various for the elderly to choose the most suitable services for them. The group dining spaces are usually small and designed to give de-institutional atmosphere. Implications: Food service environments for the elderly in Korea should develop more community based model of food delivery and congregate meal service spaces as well as more de-institutionalized design of those spaces.

An Explorative Study of Consumer Response on O2O Service Types: Focusing on Delivery and Car sharing service (O2O(Online to Offline)서비스 사업 형태에 따른 소비자 반응에 관한 탐색적 연구 : 배달 서비스와 카셰어링 서비스 중심으로)

  • Sung, Jungyeon
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.129-135
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    • 2020
  • This study examined the consumer response of the current O2O service between service types. Previous studies mainly focused on the quality factor of O2O service or Technology Acceptance Model or extended TAM, This study is different from the fact that there are differences in factors that consumers consider important and consumer reactions by service type. It is also significant that we compared between representative food delivery services and car sharing services that are actively used among O2O services. As O2O service is closely related to consumer's life, this study chose three factors that the issue of personal information security and trust of intermediary platform companies, and finally subjective norm based on individuals and groups who are aware of new O2O service. To test hypotheses, data were collected and analyzed for 301 samples, focusing on delivery and car sharing service, As a result, the delivery service among the O2O services was more positive to attitude toward service in the consumer group with lower personal information security, trust in platform, and subjective norm than car sharing service. Based on these results, implications and future research directions were presented.

The Effect of Failure of Online Food Delivery Service Recovery Strategies on Consumer Attitude and Behavioral Intention: Focusing on Justice Theory (온라인 음식 배달 서비스 회복 전략의 실패가 소비자 태도 및 행동 의도에 미치는 영향: 공정성 이론(Justice Theory)을 중심으로)

  • Jungkun Park;Sangwoo Lee;Hyowon Hyun;Jihwan Yum
    • Journal of Service Research and Studies
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    • v.13 no.2
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    • pp.161-180
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    • 2023
  • This study empirically analyzed the effect of perceived injustice on service recovery measures proposed by online food delivery service (OFDS) companies on consumer disappointment. This study adopted interaction justice, information justice, procedural justice, and distributive justice as sub-variables of justice perception based on the justice theory. In addition, the differences by generation (MZ generation and other generations) were examined in the relationship between negative word-of-mouth behavior and switching intentions due to service recovery failure. An online survey was conducted targeting 250 adult consumers in the U.S for the empirical analysis of this research model. The results of the data analysis demonstrated that negative perceptions about the procedural justice and distributive justice among the service recovery strategies had a positive effect upon the consumer's disappointment. Furthermore, it was confirmed that the consumer's disappointment due to the perceived injustice of the service recovery strategy had a positive effect on the consumer's negative word-of-mouth behavior and switching intentions. The verification results of the moderation effect in the relationship between negative word-of-mouth behavior and switching intention, it was found that the younger the age(MZ generation), the higher the possibility of causing dysfunctional behavior. This study expands the scope of related research by presenting a new perspective on the justice perception in the service recovery process by verifying dysfunctional behavior of consumers caused due to the failure of the service recovery strategy. It is believed that the results of this study will be used as basic data for the establishment of practical strategies for OFDS companies to prevent double defection of their customers.

Analysis of the factors influencing customer satisfaction of delivery food (배달음식 이용고객의 만족도에 영향을 미치는 요인 분석)

  • Park, Min-Seo;Bae, Hyun-Joo
    • Journal of Nutrition and Health
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    • v.53 no.6
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    • pp.688-701
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    • 2020
  • Purpose: This study was performed to evaluate the importance and satisfaction of the selective attributes of delivery food and to analyze the factors affecting customer satisfaction. Methods: A total of 574 responses were collected from customers who had ordered delivery food for data analysis. Statistical analyses were conducted using the SPSS program (ver. 25.0) for frequency analysis, χ2 tests, t-test, factor analysis, Pearson correlation, multiple regression analysis, and Importance-Performance Analysis (IPA). Results: The importance of delivery food selection attributes was higher in the order of 'hygiene control level (4.72)', 'taste of food (4.64)', and 'delivery accuracy (4.40)'. Satisfaction assessment was higher in the order of 'taste of food (4.32)', 'delivery accuracy (4.26)', and 'convenience of using the delivery app (4.21)'. According to the results of IPA, items that were priorities for improvement were charges for delivery, discount offers, sufficient description of the menu, and rapid handling of customer complaints. On an average, overall customer satisfaction score of delivery food was 4.01 out of 5 points. Additionally, five satisfaction factors were extracted by exploratory factor analysis. According to the results of multiple regression analysis, quality of delivery platform (p < 0.001), quality of delivery service (p < 0.001), convenience and diversity (p < 0.001), quality of delivery food (p < 0.001), and health and safety (p < 0.001) had significant positive effects on overall customer satisfaction. Conclusion: To increase customer satisfaction among delivery food customers, restaurant or delivery platform managers should consistently improve not only the quality of the delivery platform but also the quality of the delivery food and service.

Study on strength of user's right in service delivery process - abolishing classification of disability and introducing direct payments - (서비스 전달과정에서의 이용자 권한 강화 방안에 대한 고찰 - 장애등급제 폐지 및 직접지불제도를 중심으로 -)

  • Lee, Seung-Ki
    • Korean Journal of Social Welfare Studies
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    • v.45 no.2
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    • pp.327-347
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    • 2014
  • The purpose of this article is to explore the strength of user's right in service delivery process, and focuses on two areas. First one is to discuss the necessity which the process of service delivery will be changed from supplier-oriented system to user-oriented one, in order to strengthen user's right, especially in terms of choice and control. It can be facilitated by the abolishing of classification of disability. Second one is to introduce direct payments which money is directly given to user, instead of being given to supplier. This article also stresses that there is possibility of setting up direct payments because voucher system, a precursor of direct payments, is widely settled down for social service area in Korea.

The Impact of financial Sources on Service Delivery in Non-profit Social Welfare Organizations (민간 사회복지조직의 재원(財源)이 서비스 전달에 미치는 영향)

  • Kim, Young-Jong
    • Korean Journal of Social Welfare
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    • v.50
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    • pp.209-233
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    • 2002
  • This study is to identify the relationship in non-profit social welfare organizations(SWOs) between financial sources and service delivery. Especially the impact of the former to the latter is its main concern. For this purpose, gathered are the 1992, 1999 financial reports of those study organizations, and some qualitative data on a number of the organizations collected by the author is also used for verifying and interpreting the data. Gronbjerg's study(1992) provided an analytical tool for decomposing financial structure of human service organizations, and resource-dependency perspective was a theoretical framework for interpreting the impact of financial composition to service delivery. The findings are as follows: (1) Between 1992 and 1999, there was a noticeable change in financial composition among SWOs. Government subsidies has increased in terms of both amounts and percentages, for residential facilities 75% to 82% and for nonresidential facilities 37% to 47%. Funding from donations shows no abrupt changes, although absolute amounts were slight increasing. Fees were sharply decreasing, especially for the non-residential facilities which previously enjoyed them as valuable resources for preventing unnecessary influence from government. (2) The funding sources of SWOs and their strategies to acquire them has impact on service delivery. Although non-government fundings(donations and fees) were found to give elasticity to SWOs, various problems associated with acquiring them (i.e., changing the clientele) would prohibit SWOs from fully concentrating to those fundings. Meanwhile, government fundings are characterized as stable, and, as such, most of the SWOs prefers. Limited elasticity, red-tape, 'sacrifice of quality of service' over efficiency, etc. are referred to the problems.

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A Critical Perspective on the Central Governmental Reorganization of the Social Service Delivery System for People with Disabilities (장애인서비스 전달체계 개편방안에 대한 비판적 고찰)

  • Lee, Sun-woo
    • Korean Journal of Social Welfare Studies
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    • no.39
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    • pp.221-252
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    • 2008
  • The current social service delivery system for people with disabilities has four critical problems: absence of needs assessment, absence of case management, shortage of professional workers, and absence of local social welfare agencies. The Ministry of Health, Welfare, and Family of Korea has pushed forward with a project to reform the welfare infra-structure for people with disabilities since 2007. It's main purpose is to reorganize the social service delivery system for people with disabilities. A report from the project makes two suggestions: introduction of new standards for disability and set-up of disability service determination centers. The new standards for disability are suggested to include a work ability test and a welfare needs assessment tool as well as a medical standard. Three models for disability service determination centers are suggested: independent model, local governmental model, and public corporational model. Tentative operations using the three models are on the way in the second half of 2008. In order to reform the social service delivery system for people with disabilities, this study makes a fundamental suggestion: set-up of about 120 local welfare agencies over which the Ministry of Health, Welfare, and Family can have direct control, and which are equipped with professional workers who are able to perform needs assessment and case management. In actuality, welfare centers for disabled people are the best options for local welfare agencies for disabled people.

The Effect of Food Delivery Application on Customer Loyalty in Restaurant

  • CHA, Seong-Soo;SEO, Bo-Kyung
    • Journal of Distribution Science
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    • v.18 no.4
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    • pp.5-12
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    • 2020
  • The Purpose: This study aims to identify the characteristics of customer satisfaction of the restaurants delivery applications that is increasing globally, especially in Korea. Due to demographic changes, social trends and the development of food science, customers no longer want to visit restaurants. This represents an important change in the restaurant business, and related research is also very urgent. Research design, data, and methodology: With 296 surveyed questionnaire, the study analyzed to verify the validity and reliability of measured variables in Korea. And structural equation model was used for hypotheses test of the research. Results: The result showed that consumers' usefulness, mobility, and reliability influenced on satisfaction. Specifically, mobility and reliability influencing the satisfaction and loyalty as well. And significant impact of satisfaction and loyalty are also corroborated. However, the path from informative to both satisfaction and loyalty was not statistically significant. This means food application developers should no longer focus on providing too many information, instead, concentrate on improving mobility and trust of mobile applications. Conclusions: This study analyzed the influence of attributes of food delivery applications on satisfaction and loyalty, and suggested crucial strategic implications of delivery marketing companies involved in the implementation of mobile application developers.