• Journal of Advanced Marine Engineering and Technology
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• v.37 no.3
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• pp.291-299
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• 2013

Most sentiment analysis systems count the number of occurrences of sentiment expressions in a text, and evaluate the text by summing polarity values of extracted sentiment expressions. However, linguistic contexts of the expressions should be taken into account in order to analyze sentimental orientation of the text meticulously. Korean auxiliary predicates affect meaning of the main verb or adjective in some ways while attached to it in their usage. In this paper, we introduce a new approach that handles Korean auxiliary predicates in the light of sentiment analysis. We classify the auxiliary predicates according to their strength of impact on sentiment polarity values. We also define compositional rules of auxiliary predicates to update polarity values when the predicates appear along with sentiment expressions. This approach is implemented to a sentiment analysis system to extract opinions about a specific individual from review documents which were collected from various web sites. An experimental result shows approximately 72.6% precision and 52.7% recall for correctly detecting sentiment expressions from a text.

• International Journal of Computer Science & Network Security
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• v.21 no.9
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• pp.155-162
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• 2021

The expansion of the world wide web has led to a huge amount of user generated content over different forums and social media platforms, these rich data resources offer the opportunity to reflect, and track changing public sentiments and help to develop proactive reactions strategies for decision and policy makers. Analysis of public emotions and opinions towards events and sentimental trends can help to address unforeseen areas of public concerns. The need of developing systems to analyze these sentiments and the topics behind them has emerged tremendously. While most existing works reported in the literature have been carried out in English, this paper, in contrast, aims to review recent research works in Arabic language in the field of thematic sentiment analysis and which techniques they have utilized to accomplish this task. The findings show that the prevailing techniques in Arabic topic-based sentiment analysis are based on traditional approaches and machine learning methods. In addition, it has been found that considerably limited recent studies have utilized deep learning approaches to build high performance models.

• International Journal of Advanced Culture Technology
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• v.10 no.3
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• pp.352-359
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• 2022

The study examined a sentiment analysis based on Tweeter messages between contemporary pop musicians and classical music composers. Musicians of each genre were carefully selected for the sentiment analysis. Many opinion messages on Tweets that users have discussed were collected, and the messages were evaluated by using Naïve Bayes Classifier. The results demonstrated that users showed high positive sentiments for the two different genres. However, on average, the positive sentiment values for classical music composers are higher than for contemporary pop musicians. In addition, the rankings of the highest positive sentiments among contemporary pop musicians and classical music composers did not coincide with the popularity of the two different genres of musicians. This study will contribute to the study of future sentimental analysis between music and musicians.

• Journal of the Korea Institute of Military Science and Technology
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• v.21 no.1
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• pp.86-93
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• 2018

Since media articles, which have a great influence on public opinion, are transmitted to the public through various media, it is very difficult to analyze them manually. There are many discussions on methods that can collect, process, and analyze documents in the academia, but this is mostly done in the areas related to politics and stocks, and national-defense articles are poorly researched. In this study, we will explain how to build an automatic analysis system of national defense articles that can collect information on defense articles automatically, and can process information quickly by using topic modeling with LDA, emotional analysis, and extraction-based text summarization.

• International Journal of Advanced Culture Technology
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• v.11 no.3
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• pp.190-198
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• 2023

Sentiment analysis can be applied to all texts generated from websites, blogs, messengers, etc. The study fulfills an artificial intelligence sentiment analysis estimating visiting evaluation opinions (reviews) and visitor ratings, and suggests a deep learning model which foretells either an affirmative or a negative inclination for new reviews. This study operates review big data about Jeju tourist attractions which are extracted from Google from October 1st, 2021 to November 30th, 2021. The normalization data used in the propensity prediction modeling of this study were divided into training data and test data at a 7.5:2.5 ratio, and the CNN classification neural network was used for learning. The predictive model of the research indicates an accuracy of approximately 84.72%, which shows that it can upgrade performance in the future as evaluating its error rate and learning precision.

• The KIPS Transactions:PartB
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• v.14B no.7
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• pp.559-566
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• 2007

Subjective sentences express opinions, emotions, evaluations and other subjective ideas relevant to products or events. These expressions sometimes can be seen in only part of a sentence, thus extracting features from a full-sentence can degrade the performance of subjective-sentence-classification. This paper presents a method for improving the performance of a subjectivity classifier by combining two classifiers generated from the different representations of an input sentence. One representation is a sentimental phrase that represents an automatically identified subjective expression or objective expression and the other representation is a full-sentence. Each representation is used to extract modified n-grams that are composed of a word and its contextual words' polarity information. The best performance, 79.7% accuracy, 2.5% improvement, was obtained when the phrase-level classifier and the sentence-level classifier were merged.

• Journal of Information Technology Applications and Management
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• v.25 no.2
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• pp.53-72
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• 2018

This empirical study explored characteristics that affect the usefulness of online reviews, in the China e-commerce platform, and implemented multiple regressions to find factors that significantly influence on product sales, ultimately. Till now, prior studies have continuously revealed what factor affects usefulness of online review or product sales, only in respective terms. The point of our study is that we built two-level regression models, thereby being able to comprehensively analyze these two different targets. Before plunging into running regressions, we carefully collected 192,764 online review data for 200 products extracted from the Jingdong, the second biggest e-commerce platform in China. Also, we gathered "review sentimental scores" variable from each review and used that one as a core variable in our regression model, thus we were able to implement both quantitative and qualitative research. The evidences from the two-level regression models showed that the extent to which a product is experience good positively affects both usefulness of a review and product sales, again the usefulness of a review contributes to product sales in sequence. Also, the property of experience good has interaction effect on both for two-level regression models. Our main findings highlight the importance of role of online review to business performance of e-commerce firms.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.145-156
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• 2018

Unlike the past, when distributors distributed games through retail stores, they are now selling digital content, which is based on online distribution channels. This study analyzes the effects of eWOM (electronic Word of Mouth) on sales volume of game sold on Steam, an online digital content distribution channel. Recently, data mining techniques based on Big Data have been studied. In this study, emotion index of eWOM is derived by emotional analysis which is a text mining technique that can analyze the emotion of each review among factors of eWOM. Emotional analysis utilizes Naive Bayes and SVM classifier and calculates the emotion index through the SVM classifier with high accuracy. Regression analysis is performed on the dependent variable, sales variation, using the emotion index, the number of reviews of each game, the size of eWOM, and the user score of each game, which is a rating of eWOM. Regression analysis revealed that the size of the independent variable eWOM and the emotion index of the eWOM were influential on the dependent variable, sales variation. This study suggests the factors of eWOM that affect the sales volume when Korean game companies enter overseas markets based on steam.

• Fashion & Textile Research Journal
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• v.22 no.5
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• pp.639-649
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• 2020

This study investigates consumer opinions of clothing care and provides fundamental data to decision-making for oncoming development of clothing care system. Textom, a web-matrix program, was used to analyze big data collected from Naver and Daum with a keyword of "clothing care" from March 2019 to February 2020. A total of 22, 187 texts were shown from the big data collection. Collected big data were analyzed using text-mining, network, and CONCOR analysis. The results of this study were as follows. First, many keywords related to clothing care were shown from the result of frequency analysis such as style, Dryer, LG Electronics, Product, Customer, Clothing, and Styler. Consumers were well recognizing and having an interest in recent information related to the clothing care system. Second, various keywords such as product, function, brand, and performance, were linked to each other which were fundamentally related to the clothing care. The interest in products of the clothing care system were linked to product brands that were also naturally linked to consumer interest. Third, the keywords in the network showed similar attributes from the result of CONCOR analysis that were classified into 4 groups such as the characteristics of purchase, product, performance, and interest. Lastly, positive emotions including goodwill, interest, and joy on the clothing care system were strongly expressed from the result of the sentimental analysis.

• Journal of the Semiconductor & Display Technology
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• v.21 no.2
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• pp.127-132
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• 2022

In the era of COVID-19 pandemic, COVID related keywords, news and SNS data are pouring out. With the help of the data and LDA topic modeling, we can check out what media reports about COVID-19 and vaccines. Also, we can be clear how the public reacts to the vaccine on social media and how this is related with the increasing number of COVID-19 patients. By using sentimental analysis methodology, we can get to know about the different kinds of reports that Korea media send out and get to know what kind of emotions that each media company uses in majority. Through this procedure, we can know the difference between the Korean media and the foreign ones. Ultimately, we can find and analyze the keyword that suddenly rose during the COVID-19 period throughout this research.