• Archives of design research
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• v.18 no.1 s.59
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• pp.59-68
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• 2005

In 20th century, that is the times of mass production with mass consumption, a company supplies standard product by the system of mass production line. Therefore, the company, itself, had to introduce its product quality to the customers. It was the buying criterion of consumer against product. In that period, a company utilized its identity in order to give customers product information such as product value, price and quality, etc. However, as digital technology with the wide-spread of informationalization & technical revolution is developed, products have diversification and customers have better incomes. So, buying method tends to thi purchase of self-satisfaction generally. In the buying criterion of consumerbased on personality & sensibility, a company must offer the buying criterion of product which can appeal the special quality & image of product itself to customers, and it must stop appealing the Cl of company under the condition of mass production by product quality and function. This study tried to focus on the method which can create effective brand and its image that are the buying criterion of new product. Also, this study tried to find the effective relation between economical & social paradigm which is the result of social informationalization with intensive knowledge, and buying determination of customer, And, this study tried to present guideline of effective brand image and brand special Quality that is affected to buying determination of customers together. The model of Positive analysis had two types. The first model studied the mutual relation between economical/social change factors and special quality of brand. And, the second model studied the mutual relation between the cause of special quality of brand and formation of brand image through regression analysis. Therefore, the construction of sensitive brand image for forming brand must be requested. The sensitive brand image is highly related to preference of sensibility, and it must be based on mind identity & visual identity. And, mind identity must have creation of value, satisfaction, combination of community, personal preference, etc. Visual identity must have esthetic order, and originality of molding, etc. Namely, brand image must form the accommodation of era change, personality & sensibility satisfaction, the effectiveness of service, etc., in order to create effective brand image.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.26 no.9
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• pp.1727-1735
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• 2002

The usage of beam scanning type laser marker is rapidly increasing in the field of semiconductor equipment. A device called ″beam adjuster″ is employed to adjust the visible diode laser, which points the marking position for various setting. The device is very sensitive to manufacturing tolerance and assembly condition. Axiomatic approach has been applied to the design of the device. An existing design is analyzed based on the Independence Axiom. The existing design is found to violate the axiom. Two new designs are proposed to satisfy the Independence Axiom. The Information Axiom is utilized to evaluate the designs. A design is selected to have the minimum information content. The significance of this research is that a full cycle of axiomatic design is applied to a real engineering product.

• Journal of the Korean Society of Costume
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• v.32
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• pp.283-292
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• 1997

The country-of-origin may be used as surro-gate indicator when the consumers do not have confidence on quality evaluation. Since the global sourcing is getting popular in inter-national textile and apparel production the ef-fect of country-of-origin should be examined. The purpose of this study was to determine the effect of country-of-origin on product evaluation and its relation to the consumer characteristics. A questionnaire was distribu-ted to 524 respondents aged 18 through 35. The results indicated that the country-of-ori-gin had significant influence on quality evalu-ation. Furthermore product components such as design price fabric and workmanship were also influenced by the country-of-origin. Price was perceived as more affected variable by country-of-origin than design fabric and work-manship. The interest in country-of-origin was different according to the consumer charac-teristics. Among demographics age and in-come turned out to be significant variables to determine the interest in country-of-origin. Shopping habits of respondents such as pur-chasing price of polo-style knit shirt the place to purchase that shirt the number of shirts they have were significantly different accord-ing to the interest in country=-of-origin. The re-spondent had higher interest in country-of-ori-gin were more fashion-conscious more confi-dent on clothing purchase more brand loyal and more sensitive to price of clothin.

• Journal of Dairy Science and Biotechnology
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• v.26 no.2
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• pp.45-49
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• 2008

We studied the feasibility of monitoring and controlling the manufacturing process of an infant formula with rice starch by testing in-process samples using rheology. We used DSC to first determine the gelatinization temperature of the rice starch, a key ingredient of this product. With this characteristic temperature and the process design known, rheological measurements were conducted on the in-process samples for detecting the presence and extent of gelatinization and retrogradation of rice starch; in-process samples were collected from the carbohydrate tank, after the homogenizer, and the finished product tank. The correlation between the rheological measurements on these samples and manufacturing performance proved that rheology is a very sensitive tool for monitoring the structural development of this infant formula during main process, and their influence on sterilization efficiency. We observed that the lower degree of gelatinization during main process, a shorter residence time in the finished product tank, and using caustic flush rather than clean-in-place additively lead to higher sterilization efficiency. These findings can be utilized for a rational design and analysis of the manufacturing process for infant formulas containing rice starch.

• 한국정보디스플레이학회:학술대회논문집
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• 2003.07a
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• pp.698-700
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• 2003

LGP (Light-Guide Panel) of TFT-LCD Backligh/Frontlight is one of the major components which affect on the product quality of LCD. Since the brightness distribution of LGP is sensitive to the process error in manufacturing, the optical characteristics such as reflection and absorption of LGP pattern should be modeled including the process error. LGP is developed by using the fast and reliable design technology, which uses the concept of the inverse-design, makes the model on the characteristics of uncertainty in the manufacturing process, and designs the dispersion pattern analytically without try-and-error by using an artificial intelligence. The PEA(Process-Error-Adaptive) design gives the best solution in handling the process error. The offset of target in feedback system makes such the best pattern design possible that the brightness distribution is nearly same (more than 90%) with target in regardless of the miscellaneous errors in mass production. The present design method has been also applied to frontlight and multi-side-lamp(eg., four-side-four-lamp) backlight.

• Korean Journal of Computational Design and Engineering
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• v.7 no.1
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• pp.66-73
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• 2002

The purpose of this study is to propose a new process model for architects and suppliers in AEC(Architectural, Engineering and Construction) industry, which comes from its utilization of a distributed database. Information used by participants of this process is not held in one singular application sewer, but in tile databases of multiple participants. This study addresses the problem of coping with dynamic information changes that architects face when designing with increasingly time-sensitive product information from multiple suppliers. It also describes the new distributed architecture for design representation, and outlines a corresponding process model to address the needs architectural designers during design and procurement phases. The feasibility of the process was tested in a prototype system that combines existing technologies, which allows for an objects transfer from the Web to the CAD application.

• Science of Emotion and Sensibility
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• v.17 no.1
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• pp.29-38
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• 2014

In recent days, according as ergonomics and aesthetic engineering are important factors in the product market, there is a demand to develop automobile seat and interior designs which are focused on sensitive elements such as aesthetic and comfort features in order to satisfy the sensitive needs of consumers. To meet such demands, car seats are turning into functional and sensitive products that reflect elements of function and entertainment. According to such trends, this research is aimed to develop the illuminating car seat fabric that serve such functions as recognizing and reacting to car environments, which includes sensing over-speed, open doors, and unfastened safety belts through the illuminating car seat fabrics by optical fiber. For this purpose, basic physical properties of optical fiber are analyzed, appropriate weaving and etching technologies are applied, and the woven fabric of optical fiber for car seats are illuminating depend upon car environments. Moreover, the applicable woven fabric of optical fiber is deduced after evaluating the physical properties (such as tensile strength, heatproof, anti-fouling, washable and combustible traits) for the appropriateness of applying the woven fabric of optical fiber to car seats. For this purpose, the woven fabric of optical fiber is covered according to car seat processes; the optical fiber applied to seats is composed that it may be connected to one end of the connector linked to a LED so that it may perform functions like sensing over-speed, open doors, and unfastened safety belts; the sensed signals are transmitted to the control part, and luminescent signals are transmitted to LED.

• Journal of Distribution Science
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• v.18 no.8
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• pp.113-125
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• 2020

Purpose: The purpose of this paper is to investigate the effect of interaction between product category (fresh vs. indulgent product) and shopping options (shipping charge and delivery time) on customer satisfaction and purchase intent in an e-commerce context. When ordering groceries online, consumers begin to allocate a larger share of their grocery budget toward product categories that generally contain healthier items at the expense of product categories that generally contain more indulgent products. Moreover, customers are extremely sensitive to shipping options such as shipping charges and delivery time. Therefore, this research investigates the issue at a more segmented level to focus on the impact that one dimension of logistics service quality - product category, shipping charge, and delivery time have on customer satisfaction and purchase intent. Research design, data, and methodology: To test the theoretically derived priori hypotheses concerning product category, shipping charges, delivery time, satisfaction, and purchase intent, this research presented a scenario-based experiment. Eight treatment groups were assigned by the method of product category (fresh produce vs. indulgent product), shipping charge (free vs. paid), and delivery time (one-day vs. two to three days). A total of 240 subjects were divided into groups and exposed to one of the eight scenarios. Participant's purchase intention was the dependent variable, and ANOVA and L-matrix were used to analyze for main and interactive effects between factors. Conclusions: Results indicated that in tests 1 and 2, free shipping and fast delivery time increased consumer satisfaction as well as purchase intent, and fast delivery moderated the impact of free shipping on consumer satisfaction and purchase intent. Test 3 showed that the effect of free shipping on consumer satisfaction and purchase intent moderated by fast delivery for indulgent products. In contrast, fast delivery for fresh products moderated the effect of paid shipping on consumer satisfaction and purchase intent. Consistent with this proposed mechanism, the relative importance of fresh produce versus indulgent products highlights the effect of shipping options on consumer satisfaction and purchase intent when ordering the target product in an e-commerce context. We conclude with a discussion of the theoretical and practical implications of our findings.

• Journal of the Ergonomics Society of Korea
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• v.29 no.4
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• pp.595-604
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• 2010

Reaching up the present from the past, the design was reflected in our life, thereby having brought about great development in the aesthetic harmony or functional part. In the present era, it is advancing in order to seek for the better direction without being satisfied with formativeness. What comes to represent it is UX design, namely, user-experience design. If a user has confusion in using product or environmental facilities, or if a user needs to utilize by analyzing function, this cannot help being inconvenient. Only what a user's behavior is caused by which the cognitive and sensitive attributes interact without inconvenience can be said to be design for a user. Given explaining easily, UX implies to design and develop the designed product or space from the position of a client who uses. Also, it also implies to offer service of being satisfied. For one example, a work can be said that distributes logo to the upper part of web site. That is because of allowing client to be much confused if logo is distributed to the different position. The designed web site in consideration of user's position is developed much now. However, it is the real situation of being still much insufficient in the public facilities that have UX characteristics amid the living environment. There is great interest in UX of the public facilities. However, there are many cases of facing mostly for the first time. The understanding level is thought to be much different. This study examines about a concept of UX design, and about UX design, which considered from the user's position, and analyzes a case. Thus, the aim is to suggest good directivity in designing by efficiently approaching UX that can be difficult theoretically.

• The Plant Pathology Journal
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• v.19 no.3
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• pp.159-161
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• 2003

The coat protein (CP) gene of Apple mosaic virus (ApMV), a member of the genus Ilarvirus, was selected for the design of virus-specific primers for amplification and molecular detection of the virus in cultivated apple. A combined assay of reverse transcription and polymerase chain reaction (RT-PCR) was performed with a single pair of ApMV-specific primers and crude nucleic acid extracts from virus-infected apple for rapid detection of the virus. The PCR product was verified by restriction mapping analysis and by sequence determination. The lowest concentration of template viral RNA required for detection was 100 fg. This indicates that the RT-PCR for detection of the virus is a 10$^3$times more sensitive, reproducible and time-saving method than the enzyme-linked immunosorbent assay. The specificity of the primers was verified using other unrelated viral RNAs. No PCR product was observed when Cucumber mosaic virus (Cucumovirus) or a crude extract of healthy apple was used as a template in RT-PCR with the same primers. The PCR product (669 bp) of the CP gene of the virus was cloned into the plasmid vector and result-ant recombinant (pAPCP1) was selected for molecule of apple transformation to breed virus-resistant transgenic apple plants as the next step. This method can be useful for early stage screening of in vitro plantlet and genetic resources of resistant cultivar of apple plants.