• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.6
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• pp.1189-1204
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• 2020

Population aging and longevity have compelled major worldwide consumer markets to focus on senior citizens who exhibit a desire to nurture their appearance and obtain related products such as cosmetics. This trend signals an increasing need for in-depth research on elderly consumers in the color cosmetics market. This study identified the characteristics of seniors in the pre-elderly stage ("new seniors") based on their lifestyle and market segments. It employed online surveys with participants consisting of pre-elderly Korean women born between 1955 and 1963 who reside in the greater Seoul and Gyeonggi area. The study used SPSS 23.0 for factor analysis, reliability verification, cluster analysis, ANOVA, Duncan's test, and cross-analysis. The results show that new seniors could be classified into four groups based on lifestyle: Prime Seniors, Potential Seniors, Rational Seniors, and Slump Seniors. Each group has distinct characteristics. The findings suggest that the senior market requires further segmentation and is no longer a single uniform market. This study also confirms that the lifestyles of the elderly is an instrumental variable for their segmentation.

• Journal of Fashion Business
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• v.20 no.3
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• pp.89-103
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• 2016

This study examines female new seniors' clothing consumption behaviors, such as their information sources, clothing store selection criteria, and perceived importance of sales associates' attributes, based on their level of clothing involvement. A face-to-face survey was conducted through a market research firm. The subjects of this study were female adults in their 50s and 60s residing in the Seoul metro area (N=197). Significant differences were found in the clothing consuming behaviors of new seniors depending on their clothing involvement(CI). High-CI new seniors tended to place more importance on both personal and non-personal information sources than low-CI new seniors. High-CI new seniors place importance both "merchandise assortment and store atmosphere" and "sales associates and service" when they select stores for clothing than low-CI new seniors. In terms of sales associates' attributes, high-CI new seniors tend to place more importance on customer-orientation than medium- and low-CI groups. Medium- and high-CI new seniors tend to place more importance on appearance than low-CI groups. However, there were no significant statistical differences for professional expertise among the three different CI groups.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.3
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• pp.2079-2088
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• 2015

Most overseas Korean seniors live in China and Japan due to Korea's historical background. Although Korean seniors living in Korea China and Japan share some similarities, the overseas seniors have become culturally different as they adapted to their countries of residence. Therefore, the aim of this study was to provide basic reference data for future senior health enhancement models by comparing and analyzing the health of Korean and overseas Korea seniors. The number of subjects in this study was 603 people, which was comprised of 231 Korean seniors, 246 overseas seniors in China, and 126 overseas seniors in Japan. The average age of the subjects was 74.4 years old. The Korean seniors displayed higher average health score than the overseas seniors. Therefore, the study believes that cultural elements should be considered in a future senior health enhancement model.

• Journal of The Korean Digital Architecture Interior Association
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• v.13 no.4
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• pp.87-94
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• 2013

While the society becomes older, the quality growth on the service adequate to seniors is required. The service design is highlighted as a measure to improve the quality of service. And actually, success cases through the service design in various areas are globally introduced. In this study, a research is conducted to develop a service scenario to expand seniors' communication by applying the service design methodology. To analyze seniors' behaviors related to the communication, profiles are established by performing interviews with professionals and the qualitative survey to seniors. And based on the profiles, an idea workshop is conducted with multi-disciplinary experts to develop ideas for seniors' communication. The representative service is drawn by refining ideas. And the detailed service scenario and the video prototype are developed by concentrating one service scenario. The developed service scenario is anticipated to be utilized as a base material to develop services to expand seniors' communication in the future.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.38 no.4
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• pp.184-192
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• 2015

Korea has already entered into an aging society. In recent decades, the health problems for seniors has received considerable interest. We often see the elderly who have been struggled from discomfort or illness of the foot. Those foot related problems mainly cause from the use of improper shoes. Recently, shoe makers sell the shoes for seniors, so called comfort shoes, but the shoes are too expensive for seniors to buy easily. In this paper, we develop cheap insoles for seniors as an alternative of the comfort shoes and suggest the systematic process for the insoles development. This systematic process is as follows: 1) Survey the literature about the market of insole, 2) Investigate the standard size of body and foot for the seniors in Korea, 3) Analyze the customer needs by survey, 4) Study the walking pattern by experiments, and 5) Develop the novel insole for the seniors to relieve the inconveniences related with foot. From the newly developed insoles, the company B gains the sales increasing effect approximately 30% over through the increase in consumer satisfaction and company reputation and secures for intellectual property rights. Using the database from Korea Research Institute of Standards and Science, the reliability of developing technology of the functional insole has been obtained. The seniors are also enable to choose an alternative of comfort shoes for foot health. In the future, the insoles developed from this study have wide applications in the medical, cosmetic fields, and leisure sports fields. Accordingly, it seems to require more systematic studies utilizing Walk Analyzer and Foot Pressure Meter.

• Journal of the Korean housing association
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• v.25 no.6
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• pp.123-132
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• 2014

Proportion of senior population living alone in South Korea has exceeded over 20.2% in 2012, and it is anticipated that the proportion would increase every year. Poverty rate of seniors living alone in Korea is also anticipated to increase the highest rate (76.6%) among OECD countries. In particular, seniors lacking family support are having greater difficulty and isolated due to high housing costs and housing instability. Therefore, they need a new housing alternatives for considering their economical difficulty and lacking family and social support. This study attempted to examine possibility to develop a new housing alternatives for Korean seniors, especially living urban area. For this purpose, this study identified the attitudes and preference for a new house alternatives(Senior Shared House) by Korean seniors living alone. The key findings of this study were as follows: 1) Eighty-five percent of seniors participated in this study responded the senior shared house was needed. 2) It should be developed by utilizing or renovating and renting out existing housing in city areas. 3) Pre-residence checklist can be developed to connect and match prospect residents. 4) Professional workforce (e.g. housing welfare professional) is absolutely necessary to perform the role of coordinator understanding the various characteristics of the seniors, and their living requirements. Recommendations and directions for future development of senior shared house were suggested.

• Journal of the Korean Home Economics Association
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• v.46 no.4
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• pp.83-96
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• 2008

The purpose of this study is to grasp the opinion of Korean feminine seniors on the life support appliances for their healthy ageing: medication dispenser, video phone, activity monitor and sleep monitor. The focus group interviews, asking the usability of the appliances, were answered by each 6 feminine seniors of more than 65 years, residing in Corvallis of U.S.(group I), Cheongju(group II), and Ulsan(group III) of Korea. The results are as follows. (1) The medication dispenser proved to be very useful to all the respondents. All the seniors, who take more than one medicine a day, felt it helpful that the medication dispenser makes them to take medicines at fixed time. In addition, they hoped the medicine envelope to be developed for the dispenser use by the supply side. (2) The seniors showed interest in the manner the video phone works; to work by the voice, rather than by the finger. They expressed the hope of the video phone to display the communication contents, in consideration of their weakening hearing. (3) The seniors who live alone, especially, felt intimacy to the activity monitor, thinking as if some helpers were beside them. The fact that it can send emergency calls immediately when situations happen, gave the seniors emotional safety as a patron. (4) The sleep monitor, although essential to the serious cases without moving ability, was proved less necessary to the healthy seniors. They expressed the hope of this appliance to be evolved for the use with the mattress without bed.

• The Research Journal of the Costume Culture
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• v.31 no.3
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• pp.361-378
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• 2023

This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption characteristics and differences between the two groups. Data was collected by a professional survey firm. SPSS 24.0 and AMOS 24.0 were used for empirical analysis, and frequency analysis, multiple response analysis, EFA, reliability analysis, CFA, SEM, and multiple-group comparison analysis were performed. As a result of multiple response analysis, the offline channel was revealed as the preferred fashion distribution channel for active Korean and Chinese seniors; the second most popular was the online channel. The results of multiple-group comparison analysis reveal differences between two groups in seeking emotional consumption via the offline channel; the effect was only evident for active Korean seniors. A difference in seeking emotional consumption via preference for online channel also existed, but only for active Chinese seniors. For these reasons, marketers targeting active Korean seniors will be effective to not only offer brand information by fashion display to let seniors understand the fashion brand, but also to have brand events to form positive emotions toward the fashion brand. Moreover, targeting active Chinese seniors will be necessary to transmit brand sensibility by utilizing metaverse marketing comprising various factors, so that consumers can enjoy the fashion brand.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2008.11a
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• pp.407-412
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• 2008

The purpose of this study is to find out the preference and the opinion of feminine seniors on the life support appliances(video phone, medication dispenser, activity monitor and sleep monitor). The appliances may be improved reflecting the result of the preferred functions and designs. The respondents were 141 feminine seniors of 65 years & older, living in Ulsan city or Cheongju city, Korea. Following is the result. 1) All the responses answered that the medication dispenser, video phone and activity monitor, sleep monitor are useful appliances. 2) All the seniors expressed prefer to function of the appliances, and were highly concerned about the price, safety and convenience. 3)The preferred designs were (1) white or red standing medication dispenser,(2) wall-mounted video phone working by voice, (3) metal activity monitor sensor like white or yellow bracelet.

• The Korean Journal of Health Service Management
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• v.5 no.2
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• pp.91-104
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• 2011

This study is focusing on the fact that Medical bodies are a labor-intensive organization in the technological field which needs technical knowledge and concerted efforts and then explaining the job value and the workplace value on the basis of trust in terms of a sense of organizational unity. The study reveals that, the higher recognition of their seniors the medical workers have, the higher level of self-esteem for job value they have. In terms of personal characteristics, educational experience has a meaningful influence on self-esteem for job value; in terms of job characteristics, the period of one`s service and monthly salary have a meaningful influence on it. And, it is found, the higher the pride on workplace, respect and trust in seniors, loyalty to seniors and self-esteem for job value are, the more proud they feel of workplace.