• 한국의류학회지
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• 제44권6호
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• pp.1189-1204
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• 2020

Population aging and longevity have compelled major worldwide consumer markets to focus on senior citizens who exhibit a desire to nurture their appearance and obtain related products such as cosmetics. This trend signals an increasing need for in-depth research on elderly consumers in the color cosmetics market. This study identified the characteristics of seniors in the pre-elderly stage ("new seniors") based on their lifestyle and market segments. It employed online surveys with participants consisting of pre-elderly Korean women born between 1955 and 1963 who reside in the greater Seoul and Gyeonggi area. The study used SPSS 23.0 for factor analysis, reliability verification, cluster analysis, ANOVA, Duncan's test, and cross-analysis. The results show that new seniors could be classified into four groups based on lifestyle: Prime Seniors, Potential Seniors, Rational Seniors, and Slump Seniors. Each group has distinct characteristics. The findings suggest that the senior market requires further segmentation and is no longer a single uniform market. This study also confirms that the lifestyles of the elderly is an instrumental variable for their segmentation.

• 패션비즈니스
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• 제20권3호
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• pp.89-103
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• 2016

This study examines female new seniors' clothing consumption behaviors, such as their information sources, clothing store selection criteria, and perceived importance of sales associates' attributes, based on their level of clothing involvement. A face-to-face survey was conducted through a market research firm. The subjects of this study were female adults in their 50s and 60s residing in the Seoul metro area (N=197). Significant differences were found in the clothing consuming behaviors of new seniors depending on their clothing involvement(CI). High-CI new seniors tended to place more importance on both personal and non-personal information sources than low-CI new seniors. High-CI new seniors place importance both "merchandise assortment and store atmosphere" and "sales associates and service" when they select stores for clothing than low-CI new seniors. In terms of sales associates' attributes, high-CI new seniors tend to place more importance on customer-orientation than medium- and low-CI groups. Medium- and high-CI new seniors tend to place more importance on appearance than low-CI groups. However, there were no significant statistical differences for professional expertise among the three different CI groups.

• 한국산학기술학회논문지
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• 제16권3호
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• pp.2079-2088
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• 2015

본 연구의 목적은 한국, 중국 및 일본에 거주하는 한국계 노인들을 대상으로 건강상태를 평가하는 것으로 한국에 거주하는 노인 및 한국에서 출생 한 후 중국과 일본으로 이주한 노인을 대상으로 건강상태를 비교, 분석하였다. 본 연구의 대상자는 한국노인 231명, 일본노인 126명, 중국노인 246명으로 총 603명이었으며 평균 연령은 74.4세였다. 한국, 중국, 노인의 건강상태는 한국 노인이 중국과 일본 노인에 비해서 건강상태의 평균점수가 높았다. 노인의 건강상태에 영향을 미치는 특성으로는 연령, 성별, 결혼상태, 종교, 교육정도, 용돈, 흡연과 음주, 수면시간 및 건강관리방법에 따라 유의한 차이가 있었다. 본 연구결과 한국, 중국, 일본의 문화적 차이에 따라 거주하는 노인의 일반적 특성, 건강상태, 일반적 특성에 따른 건강상태에 차이가 있음이 나타났다. 따라서 추후 노인의 건강증진 방안 모델 제시에는 노인들의 문화적 특성이 고려되어져야 할 것으로 판단된다.

• 한국디지털건축인테리어학회논문집
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• 제13권4호
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• pp.87-94
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• 2013

While the society becomes older, the quality growth on the service adequate to seniors is required. The service design is highlighted as a measure to improve the quality of service. And actually, success cases through the service design in various areas are globally introduced. In this study, a research is conducted to develop a service scenario to expand seniors' communication by applying the service design methodology. To analyze seniors' behaviors related to the communication, profiles are established by performing interviews with professionals and the qualitative survey to seniors. And based on the profiles, an idea workshop is conducted with multi-disciplinary experts to develop ideas for seniors' communication. The representative service is drawn by refining ideas. And the detailed service scenario and the video prototype are developed by concentrating one service scenario. The developed service scenario is anticipated to be utilized as a base material to develop services to expand seniors' communication in the future.

• 산업경영시스템학회지
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• 제38권4호
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• pp.184-192
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• 2015

Korea has already entered into an aging society. In recent decades, the health problems for seniors has received considerable interest. We often see the elderly who have been struggled from discomfort or illness of the foot. Those foot related problems mainly cause from the use of improper shoes. Recently, shoe makers sell the shoes for seniors, so called comfort shoes, but the shoes are too expensive for seniors to buy easily. In this paper, we develop cheap insoles for seniors as an alternative of the comfort shoes and suggest the systematic process for the insoles development. This systematic process is as follows: 1) Survey the literature about the market of insole, 2) Investigate the standard size of body and foot for the seniors in Korea, 3) Analyze the customer needs by survey, 4) Study the walking pattern by experiments, and 5) Develop the novel insole for the seniors to relieve the inconveniences related with foot. From the newly developed insoles, the company B gains the sales increasing effect approximately 30% over through the increase in consumer satisfaction and company reputation and secures for intellectual property rights. Using the database from Korea Research Institute of Standards and Science, the reliability of developing technology of the functional insole has been obtained. The seniors are also enable to choose an alternative of comfort shoes for foot health. In the future, the insoles developed from this study have wide applications in the medical, cosmetic fields, and leisure sports fields. Accordingly, it seems to require more systematic studies utilizing Walk Analyzer and Foot Pressure Meter.

• 한국주거학회논문집
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• 제25권6호
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• pp.123-132
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• 2014

Proportion of senior population living alone in South Korea has exceeded over 20.2% in 2012, and it is anticipated that the proportion would increase every year. Poverty rate of seniors living alone in Korea is also anticipated to increase the highest rate (76.6%) among OECD countries. In particular, seniors lacking family support are having greater difficulty and isolated due to high housing costs and housing instability. Therefore, they need a new housing alternatives for considering their economical difficulty and lacking family and social support. This study attempted to examine possibility to develop a new housing alternatives for Korean seniors, especially living urban area. For this purpose, this study identified the attitudes and preference for a new house alternatives(Senior Shared House) by Korean seniors living alone. The key findings of this study were as follows: 1) Eighty-five percent of seniors participated in this study responded the senior shared house was needed. 2) It should be developed by utilizing or renovating and renting out existing housing in city areas. 3) Pre-residence checklist can be developed to connect and match prospect residents. 4) Professional workforce (e.g. housing welfare professional) is absolutely necessary to perform the role of coordinator understanding the various characteristics of the seniors, and their living requirements. Recommendations and directions for future development of senior shared house were suggested.

• 대한가정학회지
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• 제46권4호
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• pp.83-96
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• 2008

The purpose of this study is to grasp the opinion of Korean feminine seniors on the life support appliances for their healthy ageing: medication dispenser, video phone, activity monitor and sleep monitor. The focus group interviews, asking the usability of the appliances, were answered by each 6 feminine seniors of more than 65 years, residing in Corvallis of U.S.(group I), Cheongju(group II), and Ulsan(group III) of Korea. The results are as follows. (1) The medication dispenser proved to be very useful to all the respondents. All the seniors, who take more than one medicine a day, felt it helpful that the medication dispenser makes them to take medicines at fixed time. In addition, they hoped the medicine envelope to be developed for the dispenser use by the supply side. (2) The seniors showed interest in the manner the video phone works; to work by the voice, rather than by the finger. They expressed the hope of the video phone to display the communication contents, in consideration of their weakening hearing. (3) The seniors who live alone, especially, felt intimacy to the activity monitor, thinking as if some helpers were beside them. The fact that it can send emergency calls immediately when situations happen, gave the seniors emotional safety as a patron. (4) The sleep monitor, although essential to the serious cases without moving ability, was proved less necessary to the healthy seniors. They expressed the hope of this appliance to be evolved for the use with the mattress without bed.

• 복식문화연구
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• 제31권3호
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• pp.361-378
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• 2023

This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption characteristics and differences between the two groups. Data was collected by a professional survey firm. SPSS 24.0 and AMOS 24.0 were used for empirical analysis, and frequency analysis, multiple response analysis, EFA, reliability analysis, CFA, SEM, and multiple-group comparison analysis were performed. As a result of multiple response analysis, the offline channel was revealed as the preferred fashion distribution channel for active Korean and Chinese seniors; the second most popular was the online channel. The results of multiple-group comparison analysis reveal differences between two groups in seeking emotional consumption via the offline channel; the effect was only evident for active Korean seniors. A difference in seeking emotional consumption via preference for online channel also existed, but only for active Chinese seniors. For these reasons, marketers targeting active Korean seniors will be effective to not only offer brand information by fashion display to let seniors understand the fashion brand, but also to have brand events to form positive emotions toward the fashion brand. Moreover, targeting active Chinese seniors will be necessary to transmit brand sensibility by utilizing metaverse marketing comprising various factors, so that consumers can enjoy the fashion brand.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2008년 추계학술발표대회 논문집
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• pp.407-412
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• 2008

The purpose of this study is to find out the preference and the opinion of feminine seniors on the life support appliances(video phone, medication dispenser, activity monitor and sleep monitor). The appliances may be improved reflecting the result of the preferred functions and designs. The respondents were 141 feminine seniors of 65 years & older, living in Ulsan city or Cheongju city, Korea. Following is the result. 1) All the responses answered that the medication dispenser, video phone and activity monitor, sleep monitor are useful appliances. 2) All the seniors expressed prefer to function of the appliances, and were highly concerned about the price, safety and convenience. 3)The preferred designs were (1) white or red standing medication dispenser,(2) wall-mounted video phone working by voice, (3) metal activity monitor sensor like white or yellow bracelet.

• 보건의료산업학회지
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• 제5권2호
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• pp.91-104
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• 2011

This study is focusing on the fact that Medical bodies are a labor-intensive organization in the technological field which needs technical knowledge and concerted efforts and then explaining the job value and the workplace value on the basis of trust in terms of a sense of organizational unity. The study reveals that, the higher recognition of their seniors the medical workers have, the higher level of self-esteem for job value they have. In terms of personal characteristics, educational experience has a meaningful influence on self-esteem for job value; in terms of job characteristics, the period of one`s service and monthly salary have a meaningful influence on it. And, it is found, the higher the pride on workplace, respect and trust in seniors, loyalty to seniors and self-esteem for job value are, the more proud they feel of workplace.