• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.7
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• pp.2354-2370
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• 2015

The advantages of employing SCTP-based Concurrent Multipath Transfer (CMT) have been demonstrated to be very useful for data delivery over multi-homed wireless networks. However, there is still significant ongoing work addressing some remaining limitations and challenges. The most important concern when applying CMT to data delivery is related to handling packet reordering and buffer blocking. Another concern on this topic is that current sender-based CMT solutions seldom consider balancing the overhead and sharing the load between the sender and receiver. This paper proposes a novel Receiver-driven Cooperation-based Concurrent Multipath Transfer solution (CMT-Rev) with the following aims: (i) to balance overhead and share load between the sender and receiver, by moving some functions including congestion and flow control from the sender onto receiver; (ii) to mitigate the data reordering and buffer blocking problems, by using an adaptive receiver-cooperative path aggregation model, (iii) to adaptively transmit packets over multiple paths according to their receiver-inspired sending rate values, by employing a new receiver-aware data distribution scheduler. Simulation results show that CMT-Rev outperforms the existing CMT solutions in terms of data delivery performance.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.4 no.4
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• pp.529-546
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• 2010

Greedy forwarding is the key mechanism of geographic routing and is one of the protocols used most commonly in wireless sensor networks. Greedy forwarding uses 1-hop local information to forward packets to the destination and does not have to maintain the routing table, and thus it takes small overhead and has excellent scalability. However, the signal intensity reduces exponentially with the distance in realistic wireless sensor network, and greedy forwarding consumes a lot of energy, since it forwards the packets to the neighbor node closest to the destination. Previous proposed greedy forwarding protocols are the sender-based greedy forwarding that a sender selects a neighbor node to forward packets as the forwarding node and hence they cannot guarantee energy efficient forwarding in unpredictable wireless environment. In this paper, we propose the receiver-based greedy forwarding called RGF where one of the neighbor nodes that received the packet forwards it by itself. In RGF, sender selects several energy efficient nodes as candidate forwarding nodes and decides forwarding priority of them in order to prevent unnecessary transmissions. The simulation results show that RGF improves delivery rate up to maximum 66.8% and energy efficiency, 60.9% compared with existing sender-based greedy forwarding.

• Journal of the Institute of Convergence Signal Processing
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• v.12 no.2
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• pp.102-106
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• 2011

The transfer capability of HFC (Hybrid Fiber Coax) network is superior to xDSL. HFC network, however, is not suitable for transferring high quality video due to cable model interfaces. For the services of high quality IPIV or VOD, the extra exclusive downstream transfer system is required without upgrading pre-equipped cable modem and service capability. This paper is aimed to develop the extra exclusive downstream transfer system not changing existing cable modem system but providing same quality of services. This system is composed of the extra exclusive downstream IP-cable sender and modem. This sender and modem have 30 Mbps transfer capability and HDTV stream can be served in the Cable TV network using 21 Mbps HDTV transport stream.

• Journal of Distribution Science
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• v.21 no.7
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• pp.73-82
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• 2023

Purpose: Social networking services have been recognized as an attractive distribution channel at a time when efforts to deliver effective messages to consumers are essential amid a flood of advertisements in the multi-media era. In that sense, this study investigated the effect of the scarcity message type (limited-time vs. limited-quantity) and sender type (corporate vs. consumer) on the intention to purchase golf equipment by Instagram distribution channel. Research design, data and methodology: Data from 108 college students in their 20s and 30s with experience using Instagram were collected online through convenience sampling. A frequency analysis, exploratory factor analysis, reliability analysis, independent sample t-test, and two-way analysis of variance were performed using SPSS 23.0. Results: The results showed that limited-quantity messages induce a higher purchase intention than limited-time messages. Similarly, consumer-sent advertisements induce a higher purchase intention than corporate-sent advertisements. Further, there is no statistically significant interaction effect of the scarcity message type and sender type on the intention to purchase golf equipment. Conclusions: This study is meaningful in verifying consumers' purchase intention depending on the type of scarcity message and the type of sender in Instagram advertisements. The results yield significant implications for marketers and several directions for future research.

• The Journal of the Korea Contents Association
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• v.7 no.4
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• pp.20-29
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• 2007

Although E-mail system is considered as a most important communication media, 'Spam' is flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it. Most spam is commercial advertising, often for dubious products, get-rich-quick schemes, or quasi-legal services. Therefore advanced anti-spam techniques are required to basically reduce its transmission volume on sender mail server or MTA, etc. In this study, we propose a new sender authentication model with encryption function based on modified DomainKey with SMS for Spam mail protection. From the SMS message, we can get secret information used for verification of its real sender on e-mail message. And by distributing this secret information with SMS like out-of-band channel, we can also combine proposed modules with existing PGP scheme for secure e-mail generation and authentication steps. Proposed scheme provide enhanced authentication function and security on Spam mail protection function because it is a 'dual mode' authentication mechanism.

• Journal of Communications and Networks
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• v.7 no.2
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• pp.144-156
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• 2005

Video streaming over wireless networks is challenging due to node mobility and high channel error rate. In this paper, we propose a multi-source video streaming (MUVIS) system to support high quality video streaming service over IEEE 802.1l-based wireless networks. We begin by collocating a streaming proxy with the wireless access point to help leverage both the media server and peers in the WLAN. By tracking the peer mobility patterns and performing content discovery among peers, we construct a multi-source sender group and stream video using a rate-distortion optimized scheme. We formulate such a multi-source streaming scenario as a combinatorial packet scheduling problem and introduce the concept of asynchronous clocks to decouple the problem into three steps. First, we decide the membership of the multisource sender group based on the mobility pattern tracking, available video content in each peer and the bandwidth each peer allocates to the multi-source streaming service. Then, we select one sender from the sender group in each optimization instance using asynchronous clocks. Finally, we apply the point-to-point rate-distortion optimization framework between the selected sender-receiver pair. In addition, we implement two different caching strategies, simple caching simple fetching (SCSF) and distortion minimized smart caching (DMSC), in the proxy to investigate the effect of caching on the streaming performance. To design more realistic simulation models, we use the empirical results from corporate wireless networks to generate node mobility. Simulation results show that our proposed multi-source streaming scheme has better performance than the traditional server-only streaming scheme and that proxy-based caching can potentially improve video streaming performance.

• The Journal of Economics, Marketing and Management
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• v.6 no.4
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• pp.51-64
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• 2018

Purpose - This study is intended to look into the influences of restaurant consumers' e-WOM information communication on product perception risk, benefit and WOM effect. Research design, data, and Methodology - To achieve this, a survey was empirically carried out to 426 restaurant consumers. Results - The findings are as follows. First, the influence of e-WOM on product perception risk showed that WOM information sender characteristics, WOM information recipient characteristics and online community had a statistically significant positive influence on product perception risk. Second, the influence of e-WOM on product risk benefit showed that WOM information sender characteristics, WOM information recipient characteristics and online communication had a statistically significant positive influence on product risk benefit. Third, WOM risk perception had a statistically significant positive influence on WOM acceptance. Fourth, WOM risk benefit had a statistically significant positive influence on WOM effect. Conclusions - As for the above-mentioned findings, the communication between e-WOM sender and recipient had a positive influence on the product evaluation and attitude change in the restaurant industry, and the WOM effect had an influence on the financial performance and non-financial performance. The communication attaches importance to a direct using and tasting experience due to the nature of restaurant industry when it is simultaneously performed as a positive mechanism between sender and recipient through each channel of these factors. But the e-WOM culture can lead to the WOM effect when both sender and recipient share the persuasive communicability in reality that diversifies communication methods, having a positive influence on the management performance.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.2 no.2
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• pp.82-102
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• 2008

Packet losses tend to occur during short error bursts separated by long periods of relatively error-free transmission. There is also a significant spatial correlation in loss among the receiver nodes in a multicast session. To recover packet transmission errors at the transport layer, tree-based protocols construct a logical tree for error recovery before data transmission is started. The current tree construction scheme does not scale well because it overloads the sender node. We propose a scalable recovery tree construction scheme considering these properties. Unlike the existing tree construction schemes, our scheme distributes some tasks normally handled by the sender node to specific nodes acting as repair node distributors. It also allows receiver nodes to adaptively re-select their repair node when they experience unacceptable error recovery delay. Simulation results show that our scheme constructs the logical tree with reduced message and time overhead. Our analysis also indicates that it provides fast error recovery, since it can reduce the number of additional retransmissions from its upstream repair nodes or sender node.

• Proceedings of the Korean Information Science Society Conference
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• 2005.11b
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• pp.691-693
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• 2005

In a sender-initiated load balancing algorithm, a sender continues to send unnecessary request messages for load transfer until a receiver is found while the system load is heavy. Therefore, it yields many problems such as low cpu utilization and system throughput because of inefficient inter-processor communications until the sender receives an accept message from the receiver in this environment. This paper presents an approach based on evolutionary algorithm. The processors to which the requests are sent off are determined by the proposed algorithm to decrease unnecessary request messages.

• Journal of Distribution Science
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• v.18 no.3
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• pp.77-85
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• 2020

Purpose: This study examined marketing value as online word-of-mouth media in the foodservice industry, and it did research on online word-of-mouth (e-WOM) communication marketing schemes using mass communication in the industry. The study is also intended to investigate the impact of electronic word-of-mouth (e-WOM) information and communication on product awareness risks, benefits, and word-of-mouth (WOM) impacts on restaurant consumers. Research design, data, and methodology: The analysis was conducted on a valid questionnaire of 425 menu product consumers. The survey was conducted for two months in March 2019. The collected data was analyzed using SPSS and hierarchical regression analysis was applied. Results: It did empirical research on the reciprocal casual relations to online and the existing word-of-mouth communication that have to be preceded to understand characteristics of online word-of-mouth communication for the purpose of this study. The result is summarized as follows. First, the online word-of-mouth (e-WOM) effect on product recognition risk shows the statistically significant effect of information sender characteristics, information recipient characteristics, and online word-of-mouth (e-WOM) communication on product recognition risk. Second, the influence of online word-of-mouth (e-WOM) on product risk benefits shows that the information sender characteristics, the information receiver characteristics, and online communications have a statistically significant effect on product risk benefits. Third, online word of mouth risk recognition had a statistically significant effect on word of mouth acceptance. Fourth, online risk benefit had a statistically significant positive effect on word of mouth (WOM) effect. Conclusions: The communication between online word of mouth (e-WOM) sender and recipient had a positive influence on the product evaluation and attitude change in the foodservice industry, and the word-of-mouth (WOM) effect affected financial and non-financial performance. The results mentioned above indicated that the communication between the sender of the information and the receiver of the information had a positive effect on the product evaluation and attitude change of the menu consumer, and the word-of-mouth (WOM) result affected the financial. Therefore, the online word-of-mouth (e-WOM) effect has a positive effect on the word-of-mouth (WOM) effect of menu products when performed simultaneously and positively between the information sender and the information receiver.