• Journal of Digital Convergence
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• v.10 no.10
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• pp.517-522
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• 2012

The work to be analyzed in this study is an animation showed in 2006, which was made by Director Satoshi Kon on the basis of a Japanese SF novel written by Yasutaka Tsutsui. The key point is to create a new meaning through showing imaginative power of audiences from the world flying across the borderland between reality and fiction. It regarded suitable for analysis of the borderland appearing in the unconscious world of dream and reality through "abjection". Therefore, this study intends to analogize the conclusion through analysis of the animation focusing on the theory of Julia Kristeva. Abject appears as the phenomenon which cannot be disappeared and the one threatening to disunite which the subject had already organized in the symbolic. The self-feeling of characters is not stable and it keeps watch constantly on the one which may neutralize his caution. They are looking for the power to strengthen the life granting to the subjecthood by chora as the resisting power against the symbolic order. That is, the dreaming space where revengeful power of primitive libido is working and shows mother as Paprika as well as enters through DC mini, works as the semiotic chora as "maternal body". The healing of mental lack in the symbolic caused from here is connected on the borderland to divide between meaning and meaningless as well as normality and abnormality in the semiotic and this is the maternal power of the semiotic. Therefore, "abjection", "abject" and "chora" as well as care and healing of the other self appearing in the subjectivization process in the can be regarded as the one caused from the love towards the subject to be analyzed.

• Journal of Communication Design
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• v.64
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• pp.64-75
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• 2018

Luxury fashion brands, which have dominated the market of high-priced apparel, bags and shoes, are recently showing changes of stepping into the cosmetics market. The purpose of this study is to examine how luxury fashion brand identity is transferred to cosmetic brand while expanding into luxury cosmetic brand, and to analyze the plastic signs of cosmetic package design and to analyze visual identity through a semi-symbolic system. Therefore, in this study, we tried to analyze the visual semiotic analysis of the package design such as the cushion compact, the lip tint and the brand logo which appeared in the popular product line of the fashion luxury brand such as Yves Saint Laurent and Armani. As a result of the analysis, this study has identified the semantic qualities expressed by each plastic element through the visual semiotic analysis process of the cosmetic package of Yves Saint Laurent and Giorgio Armani. These traits were found to be used as visual signs to reveal the 'Classicism' identity pursued by Yves Saint Laurent and the 'Baroque' identity pursued by Armani. Based on the results of this study, this study finds that the brand identity as a fashion brand is not transferring to the visual identity of cosmetic brands in the case of Yves Saint Laurent. On the other hand, this study found that Armani uses visual communication strategies to effectively transfer the brand identity as a fashion brand to the visual identity of cosmetic brands. On these two different results, it is necessary to examine whether luxury fashion brands and also Korean fashion brands are expanding into the cosmetics market and how they can better grasp the existing brand identity and apply it to the communication strategies of cosmetics brands.

• Korean Journal of Communication Studies
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• v.18 no.4
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• pp.31-50
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• 2010

This study is designed to decode the persuasion strategies in the advertising targeted for children from a semiotic perspective. Semiotic approach to "decoding advertising text" allows us to classify advertising signs and sign systems in relation to the way they are transmitted and communicated. In this strategic process of advertising production, the producers use various "expressive techniques" and "persuasive appeals, premises, and ideology" shared by the members of the society. This study investigates Korean print media advertising for children with the following research questions: ① What types of expression techniques are employed in the print media advertising for children? ② What types of persuasive appeals(consumption values) are used in the print media advertising for children? ③ What are the persuasive premises(cultural premises) underlying those persuasive appeals? ④ What is the structure of ideology that governs those persuasive appeals and premises in the advertising for children? The study result reveals seven most frequently employed expressive techniques, ten major types of persuasive appeals and premises, and the structure of ideology governing the signs and signification systems in the advertising targeted for children.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.211-220
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• 2016

It is very common to produce fairytales, folktales, or fables into animations. If they often transform existing works into animations, we may have to examine how they change the original to communicate with the audience and also how they change the original's subject matter or theme to create meaning. The purpose of this study is to consider how the original's meaning and value were changed as Hans Christian Andersen's fairy tale, "The Snow Queen", was converted into an animation, , and also how it influenced the work itself. To attain the goal, this author is going to comparatively analyze the two works' narratives, actants, and semiotic squares by using A.J. Greimas' semiology. According to the findings, although "The Snow Queen" expresses the desire to go back to happy days in the past, it is not a simple return to the past but a stepwise process to become mature mentally as well as religiously. Meanwhile, intends to generate past-oriented meaning expressing the desire to return what is abnormal in the present to what was normal in the past and resolve the individual and religious aspects of "The Snow Queen" in a social and popular way.

• Journal of the Korean Chemical Society
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• v.51 no.5
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• pp.423-432
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• 2007

In this study we investigated the types of inscriptions representing the concept of atom and molecule in the 9th grade science textbooks developed under the 7th National Curriculum, and analyzed the processes of interpreting those inscriptions on the view of semiotics. The concept of atom and molecule was represented in various ways such as circular diagram, matters of everyday life, ball-and-stick, and STM graphic, etc. We identified two kinds of inscriptions on the basis of the possibilities of handling models: the inscriptions that represent concept of atom and molecule by image; the inscriptions that represent concept of atom and molecule by using specific matters. We analyzed the processes of interpreting inscriptions systematically with a semiotic model that includes ‘structuring processes' and ‘translating processes'. The interpretation of inscriptions representing concept of atom and molecule was a complex process requiring many steps of interpreting works. Educational implications of these findings are discussed.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.204-216
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• 2018

This study explored the factors that decided to choose buffet restaurant. We have identified and recently, developed event factors that are of increasing importance. The event factor demonstrated the relationship between customer satisfaction and behavioral intention. As a result, the event factors had a positive effect on customer satisfaction and behavioral intention. In this study, event factors were derived and measurement questions were developed using semiotic analysis. The developed measurement questions were tested and surveyed to demonstrate the scale.

• Journal of Digital Contents Society
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• v.15 no.1
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• pp.29-38
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• 2014

The purpose of this study is to analyze story generation model of blogging. This study considers the structural factors like RSS, Trackback of the blog that generate stories. RSS pushes stories and this makes 'Story Unit'. By contrast, Trackback pulls stories and this makes 'Story extension'. By applying the concept of C. S. Peirce's "interpretant" for analysis process of story generation, story transformation, and story circulation on a blog, this study examines the meaning that each process create. This study suggests the process of story generation model on blogging as an integrated symbol and presents the model in storytelling perspective.

• Journal of Information Technology Services
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• v.19 no.4
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• pp.1-11
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• 2020

Through text mining, sentiment analysis, and semiotics analysis, this study aims to reinterpret the meaning of user emotional words and related words to derive strategic elements of brand and design. After selecting a local car manufacturer whose user opinion on the brand is a clear topic, web-crawl the car comments of the manufacturer directly created by the users online. Then, analyze the extracted morphology and its associated words and convert them to fit the marketing mix theory. Through this process, propose a methodology that allows consumers to supplement and improve brand elements with negative sensibilities, and to inherit elements with positive sensibilities and manage brands reasonably. In particular, the Map presented in this study are considered to be fully utilized as information for overall brand management.

• Journal of Educational Research in Mathematics
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• v.12 no.2
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• pp.229-246
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• 2002

In this paper, we start with the question "what is algebraic thinking\ulcorner". The problem is that the algebraic thinking is not exactly defined. We consider algebraic thinking from the various perspectives. But in the discussion relating to the definition of algebraic thinking, we verify that there is the algebraic notations in the core of algebraic thinking. So we device algebraic notations into the six categories, and investigate these examples from the school mathematics. In order to investigate this relation of algebraic thinking and algebraic notations, we present 'the algebraic thinking process analysis model' from Frege' idea. In this model, there are three components of algebraic notations which interplays; sense, expression, denotapion. Thus many difficulties of algebraic thinking can be explained by this model. We suppose that the difficulty in the algebraic thinking may be caused by the discord of these three components. And through the transformation of conceptual frame, we can explain the dynamics of algebraic thinking. Also, we present examples which show these difficulties and dynamics of algebraic thinking. As a result of these analysis, we conclude that algebraic thinking can be explained through the semiotic aspects of algebraic notations.

• School Mathematics
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• v.4 no.4
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• pp.539-554
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• 2002

Mathematics is constructed by many signs, and learning mathematics involves the understanding and uses of them. This study reflects mathematical signs and their meanings, and considers how they can be introduced in learning. For these, we first investigated epistemological positions as Piaget, Vygotsky, anthropology, and interactionism. And we investigated semiotic models that Saussure and Peirce built each. Among these we adopted Peirce' triadic model that is consisted of interpretant, object (referent), and represen tamen(sign). In mathematic learning process, representations are transformed by translations and meanings are growed to the representation of another sign. And the meaning of sign grows by learner's interpretation. In terms of theoretical grounds, we settled that the understanding of mathematical signs involved the understanding of their representations and their meanings. On the foundation of above contents, we searched how we introduced signs to students and there were methods that approached to students representationally or inquiringly.