• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.62-73
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• 1998

This study focuses on semiotic significance of clothing, showed in visual mass media. This study will look into what general public understand from clothing and what influence clothing on visual mass media exert on fashion. This study employs an example, "Aein(sweetheart)", which was televised from 09/02/1996 till 10/23/1996. Some specialists(master′s degree or doctoral degree holders, or professors) of Clothing and Textile picked and analyzed scenes with specific clothing. The theoretical grounds of the analysis are 1) in what procession the significance operate from the view of mythological symbols by Bart, 2) what influences clothing on TV dramas exert on fashion. The outcomes of the study are followings: First, clothing′s signifying proces hs two dimensions; linguistic dimension and mythological dimension. Linguistic dimension which is regarded as general and unvariable and is related to the reproductive signifying operation, contributes to the creation of the characters including the characters′ social activities, professions, social or economic position. Mythological dimension which is related to the cultural and implicative signifying operation, played an important role in the development of the drama. Thus, it operates to create and deliver images including that atmosphere of he drama and the development of the story. Second, the TV media which is characterized with the form of centralized transmission and individual reception and the ability tro readily lead the fashion, has huge influence upon the fashion by properly creating mythological or linguistic dimension of the clothing in the drama, arousing the public′s sympathy, and stimulating the public′ immitation or conformity mentality.

• Korean journal of communication and information
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• v.41
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• pp.75-107
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• 2008

The paper aims to figure out the meaning of money in terms of communication in which we can find the specific communicative and cultural form of money. In the modern capitalist society, we cannot limit money within the economical terms - for example, store of value, medium of exchange, unit of account and means of payment - because money mediates all human activities beyond the economic boundary and conveys specific meaning in the social and the cultural area. Money can be the medium of the cultural and the communicational as well as the medium of the economic. In this respect, we've try to articulate money with linguistic or semiotic insight. Through this theoretical dialogue, we find two significations of money as a medium of communication. The first signification is meta-signification which drives the individual to the unlimited accumulation of the money. Meta-signification displace the second signification of the money that is the singular, over-determined and the mosaic significations. In this process money can be the signifier without signification. And then, money is the Master signifier which all sign should be identified imaginary. Finally, Money is not only the re-presense (Darstellung) of all sings but also the representative (Vertretung) of all signs. But this double position creates some tensions and makes master signifier of money unstable. Man's analysis of Bonapartism, which shares the linguistic or semiotic insight, shows the crack of the re-presence between the representative. Like Marx's analysis, the money has the tension between two signification which makes the room for the struggle to signify.

• Archives of design research
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• v.16 no.1
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• pp.297-304
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• 2003

The purpose of this study is to explore and understand correlation between an appearance of the web-graphics and rhetorical analysis. This paper was adopted semiotic approaches and four rhetorical tropes as follows metaphor, metonymy, synecdoche, irony. The web-graphics are parts of the web-contents that are increased continuously in the web-space these days. To investigate cgaracteristic of individual web-graphic this study selected semiotic framework and analysis meaning of the rhetorical tropes. The results of this study can be founded as follows: · Rhetorical graphics we produced linguistic features between human and signs for the fundamental characteristic of the signification. · Rhetorical graphics offer to the users the due of the decoding precesses through the narrative structures to symbolic schema. besides, these are operated limited framework of condensation and displacement. · The web-graphics participate human's recognition processes and rhetorical codes in order to investigate the sign-vehicle of the deep-structures.

• 기호학연구
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• no.57
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• pp.27-57
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• 2018

This paper aims at (re)investigating the interrelationship between Communism and language in terms of historical experiences of Soviet Union in $20^{th}$ century. Critically reviewing Boris Groy's famous thesis about Soviet communism as the "kingdom of language", in which Soviet system is regarded as the result of "linguistic turn, executed in the dimension of social practice", i.e., as a state of "total linguistification of society", I will examine it in comparison with another very interesting view on the language system of communism(socialism): Alexie Yurchak's controversial thesis on "performative shift" in late socialism. Yurchak's unique view on Soviet socialism as a specific discourse system, thoroughly illuminating peculiar paradox of Soviet discourse system in the period of late socialism, in which performative repetition of authoritative ideological discourses does not prohibit, but rather enable the possibility of creative deviation from or unexpected reappropriation of them, could provide us with profound insights on the problematics around the collapse (the end) of "linguistic imperial" of Soviet Union.

• SUVANNABHUMI
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• v.15 no.2
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• pp.91-129
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• 2023

This paper reports the findings of a multimodal study conducted on 10 travel blog posts about Vietnam by seven British professional travel bloggers. The study takes a sociolinguistic view to tourism by seeing travel blogs as a source for linguistic and other semiotic materials while considering language as situated practice for the social construction of fundamental categories such as "human," "society," and "nation." It borrows concepts from Halliday's Systemic Functional Linguistics for interpersonal metafunction to develop an analytical framework to study how the co-occurrence of text and still images in these travel blog posts formulated the portrayal of Vietnam as a tourism destination and indicated the main sociolinguistic features of the blogs. The analysis of appreciation values and interactive qualities encoded in evaluative adjectives and still images show that Vietnam is generally portrayed as a country of identity and diversity. It provides tourists with positive experiences in terms of places of interest, food and local lifestyles and is cost-competitive. Strangerhood and authenticity are two outstanding sociolinguistic features exhibited in these travel blog posts. The findings of this study also underline the co-contribution of the linguistic sign, in this case evaluative adjectives, and the visual sign, in this case still images, as interpersonal meaning-making resources. To portray Vietnam, still images served as integral elements to evidence the credibility of verbal narrations. To unveil sociolinguistic characteristics of travel blogs, still images supported the linguistic realizations of authenticity and strangerhood on the posts, and in some case delivered an even stronger message than words. Not only does the study present a source of feedback from international travelers to tourism practice in Vietnam, but it also provides insights into multimodal analysis of tourism discourse which remains an under-researched area in Vietnam.

• Lingua Humanitatis
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• v.8
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• pp.389-408
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• 2006

This paper is a philological and epistemological study of the concept of the unconscious envisaged in Saussure. The study investigates whether the unconscious in Saussure can be put to question. Most Saussurian specialists have not as of yet raised any questions on this subject. The researches were simply limited to various comparisons between Saussurian concepts with those of Freud. The paper reconstructs the very concept of the unconscious in the Course in General Linguistics, using Lacan as a mediator between Saussure and Freud. Special attention is given to the linguistic subject who is unconscious about the law of langue, which contrasts it to the conscious of other social subjects and can be observed in the semiotic change of a social system. While not suggesting a hasty comparison between Saussure and Freud the paper draws an epistemological point of convergence. In other words, the paper tries to prove that the descriptive unconsciousness operates and intervene in the paradigmatic function of langue and that the topical unconsciousness operates to the syntagmatic function.

• Journal of architectural history
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• v.8 no.2 s.19
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• pp.87-108
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• 1999

Since 1960, the change of architectural trend was dominated by two factors ; the one, the introduction of theory of language (including semantic, syntactic, pragmatic, linguistic, semiotic, structuralism, post-structurism) in design concept, the other, the adaption of high technology in building construction. In particular, the theory of language played an important role in the emergence of new tendency, which could be the alternative of modern architecture. Post-modernism and Typology in the 1960-70s, Deconstructivism in the 1980s and 'Folding' architecture in the 1990s, have continually borrowed a theoretical base from the thee of language. Placing the focus on the relation of contemporary architecture and theory of language with the interdisciplinary view, this study comes to the conclusion that the diverse architectural tendencies since 1960 depend on the 'champ d'enonce', which Michel Foucault, French philosopher, defined in his . The writings of many architects, like Robert Venturi, Micheal Graves, Aldo Rossi, Peter Eisenman, Rem Koolhaas, Bernard Tschumi, Gerg Lynn demonstrate our conclusion. This is an important finding which make possible consistent understanding about contemporary architecture.

• Journal of the Korean Society of Costume
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• v.38
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• pp.101-122
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• 1998

The purpose of this study is to define the fundamentals of one symbolic concept, so calles vestment-sign, based on the logical relationship of sign system about the trichotomy by charles S. Peice's sign concept for the communication system of meaning in the non-linguistic image domain. To prove the argument of vestment-sign, I selected 3 type of vestment language by styliste, Elsa Schiaparel-li. The third image vestmental chosen here, titled“Larme-Illusion(1938)”,printed by Salvad-or Dali will produce one symbolic proposition as a logical result which is generated and developed through the interpretation of other images. First of all the text, which is manifested by Elsa Schiaparelli's first image vestmental, tit-led“Notation Musical(1937)”and is symbolized as one category in the representation of the form, is regarded symbolic and metaphorical from a standpoint that the title and the meaning is connected to the form. The second image vestment, titled“Ruches Noirs(1938)”represents externally splendid feminity man-ifested by the symbolic and metaphorical expression. And the purity of sensitivity aiming to humanity in the detail of the poetic feeling of naturalism makes us imagine the battle fild of furious sensitivity. Like as the result of the battle, the third image stimulated our eyesight with the“absence”of dressing function. The proposition of the text,《Death》which the third image delivers, constructs sign system to bring up a meaning with the disappearance of physical“signifier”. This establishment of the symbolic concept presents the etymological authority of symbol generation called“Design”.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.1 s.139
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• pp.13-22
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• 2005

The purpose of this study is to understand the feature and phenomena of women's costume in Choson dynasty by the approach of semiotics. In order to do so, F Saussure's linguistic symbol theory, C. Peirce's conception on semiology theory and cultural semiology of R. Barthes ware used as tool to analyse traditional women's costumes in $Chos\v{o}n$ dynasty. And I choose basic conceptions based on their semiotic theory. which were langue & parole. dennotation & connotation, paradigm & syntagm, code, and analysed. structure of sign, communication though the non-language. The fashion of the $Chos\v{o}n$ dynasty contains various meaning as sign symbol system and makes the communication possible as it is mentioned above. We nay understand the sign symbol system described in the fashion sign by analysing the structure and meaning operation of sign on the basis of social, political, and idealistic background of the times, to understand the polysemy quality of the fashion.

• Korean Institute of Interior Design Journal
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• v.16 no.3 s.62
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• pp.21-29
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• 2007

The communication in a play has a dual structure, which is composed of the communications within a play and in a theatre space. This research focuses on the scene design that creates the background or the theme of a play and communicates theme of a play to the audience. A scene design of a theatre has meta-linguistic aspects, which is the image or mood as the theme of a play. The scene design is composed of various design elements of space and objects as the properties of a play. Design elements and the objects are the design languages in various form; plane, three-dimensional, multi-dimensional form. These design languages have the significant meanings as signs like human language. The play works chooses the rhetorical expression to arouse the audience's sympathy. The scene design is completed with rhetorical expression for communication in theatre too. This research defines the category of meanings that design elements of scene design can create and the rhetorical expression of the scene design language. King Lear directed by Robert G. Anderson was analyzed with the category of design elements as a sign and the pattern of the rhetorical expression. The scene design for a play is completed effectively by the rhetorical expression of design elements as the design language for the communication with the audience in theatre.