• Title/Summary/Keyword: semantic differential scale

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Meaning of Clothing in Social Contexts: Emphasis on Korean Clothing, Study I (사회적 상호작용에서의 의복의 의미 ( I ) - 한복을 중심으로 -)

  • Kahng HeWon;Lee Joo Hyeon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.14 no.1 s.33
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    • pp.31-43
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    • 1990
  • This research studied the first impression of a stranger in various styles of Korean or Western attire in several socially interacting contexts. The semantic differential scale was used to analyze the responses of IHO male and 180 female university students to line drawings of male and female figures in Korean or Western formal and informal attire in campus, office, and ambiguous contexts. The data were analyzed by factor analysis, one-way ANOVA, and Duncan's test. Six factors emerged to account for dimensions of first impressions. These were evaluation, potency, prestige and formality, conformity, likableness, and conspicuousness. Clothing styles had a larger effect on responses than context. Persons in traditional Korean styles were perceived as more prestigious, formal, individualistic, and less competent than those in Western styles. Conversely persons in both formal and informal Western styles were perceived as more attractive and more competent than those in traditional Korean styles. Persons in casual Western styles were considered least prestigious and least formal. A weak interaction effect was found between clothing style and social context.

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Structural Equation Model(SEM) for Constituent Characteristics, Texture, Sensibility and Preference of Fabric (Part 1) - Weight of F/W Women's Jacket Fabrics - (구조방정식을 이용한 소재의 구성특성, 질감 및 감성과 선호도간의 관계모형 (제1보) - 추동 여성 자켓용 소재의 무게 중심으로 -)

  • Roh, Eui-Kyung;Ryu, Hyo-Seon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.8
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    • pp.1240-1251
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    • 2007
  • The purpose of this study was to examine the relationship between weight of fabrics and texture and sensibility and preference of consumers for F/W women's jacket fabrics. Structural Equation Model(SEM) using AMOS program was conducted to analyze the relationships. Then, this study aimed to provide useful information in planning designing fabrics through predicting the subjective characteristics analyzed. The main survey was developed the 7-point semantic differential scale of subjective texture, sensibility and preference. Fifty trained female panelists of 20-30 years old were participated and questionnaire method was used with 20 kind of fabric. The evaluation methods such as by the sense of sight & touch were used when fabrics were estimated subjectively. When evaluated by the sense of sight & touch, fabric's weight did not have effect directly on preference, but had effect indirectly on preference through the texture and the sensibility..

A Study on the Emotional Evaluation of the Guestroom Design at a Boutique Hotel (부티크 호텔 객실 디자인에 대한 감성적 평가 연구)

  • Won, Mi-Suk;Lee, Youn-Jung;Jeong, Jun-Hyun
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2008.04a
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    • pp.382-385
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    • 2008
  • The purpose of this study is to analyse design characteristics of the boutique hotel guestrooms to formalize their internal design concepts, and to evaluate the emotional response to these concepts, focusing on the response of consumers to the current trend of designs. It seems to be important, therefore, that this study are able to provide basic information necessary to establish a successful design strategy from the viewpoint of design marketing. This study was carried out with the guestrooms of 'O' Hotel, located at Paju, Gyeonggi-do Province, Korea, that is considered to fully introduce the concepts of 'Boutique Hotel.' A preliminary survey was performed by taking pictures and visiting the field from the 17th to 19th day of January 2008. Based on its results, a questionnaire survey as a major survey was conducted using a slide show according to Semantic Differential Scale on March 5, 2008. The collected data was evaluated by 50 students who majored in interior architectural design at D college, and was analysed using the SPSS Package

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The Influence of Cognitive Function, Pain, and Body Image on the Activities of Daily Living in Patients with Brain Injury (뇌손상 환자의 일상생활수행에 대한 인지기능, 통증 및 신체상의 영향)

  • Kim, Mi Reyung;Suh, Yeonok
    • The Korean Journal of Rehabilitation Nursing
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    • v.20 no.1
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    • pp.33-41
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    • 2017
  • Purpose: This study is a descriptive study to analyze the relationship between the cognitive function, body image and pain, and the influencing factors on the daily life performance of brain injured patients. Methods: The study subjects were 119 inpatients with brain injury who gave informed consent. The activities of daily living (ADLs), cognitive function, pain and body image were measured by Modified Barthel Index (K-MBI), K-MMSE (Mini-Mental State Examination), Visual Analog Scale (VAS), Semantic Differential Method (SDM), respectively. Results: ADLs was significantly associated with body image, cognitive function, and pain. Multiple regression analysis showed that paralysis, consciousness, cognitive function, and pain were significant factors influencing ADLs. Overall, approximately 48% of total variability in the ADLs could be explained by the 4 variables ($R^2=.477$, p<.001). Conclusion: To improve ADLs of brain injury patients, a deeper understanding of paralysis, consciousness, cognitive function, and pain of patients is required and active nursing invention should be conducted.

An Analysis of Character Image Used to Fashion Commodity (패션상품에 활용된 캐릭터의 이미지에 대한 분석)

  • Yoo, Tai-Soon;Baek, Kyung-Sil
    • Fashion & Textile Research Journal
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    • v.3 no.3
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    • pp.241-248
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    • 2001
  • The purpose of this study is to examine the preference according to the domestic fashion company use the character image of the inside and outside of the country, the recognition for the importance of the character by examining the purchasing behavior of high school girls and college women as the major consumer in the character fashion commodity (in the center of the clothe and accessory), and the aid for the self-development and the licensing of the character in the future. This study targeted 491 high school girls and college women in Daegu and Kyung-pook area. The character preference according to the character image applied the fashion commodity was used the scale of seven point modified the S D (Semantic Differential) method for Kim, Chun-Ae's image measure. The followings are the conclusions of this study; Both the group of high school girls and the group of college women almost represented the similar reaction result for the images of 9 characters. For the preference of the group of high school girls and the group of college women for 9 character, for characters Tweety, Bugs Bunny, the group of college women represented more preference than the group of high school girls. However, for characters of Hello Kitty, Pazama sister's and Dalki, the group of high school girls represented more preference than the group of college women.

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Spatial Images toward Thinning Systems on Larix Forest Stands (낙엽송 간벌 임분의 공간 이미지 분석)

  • Song, Hyung Sop;Myung, Jae Gab;Park, Min Woo;Son, Jong Eun;Yee, Sun
    • Korean Journal of Agricultural Science
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    • v.27 no.1
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    • pp.5-12
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    • 2000
  • The main purpose of this study is to obtain spatial image information toward forest thinning process in Larix forest stands. Thirteen different alternatives were simulated to visualize on the basis of actual thinning work photos. The options were illustrated as photos produced by photoshop program. Each alternatives were evaluated by forest visitor group with total 244 respondents after reliability test. Spatial images of 13 thinning photos were measured by 12 semantic differential scale as broad -narrow, ordered-tangled, friendly-unfriendly, monotonous-divers, dry-refreshing, relieved -stifling, healthy-sickly, uniform-scattered, dead-alive, opened-closed, bent-straight, and beautiful-ugly. In comparison with thinning stands and natural stands, thinning works were visual improvement effects of spatial images. Seemingly, this trend is due to definite form beauty, straight and clear length form of coniferous forest, As can be expected, slash and downwood were negatively related to improvement effects of spatial images. The 60% ratio of stem/ tree height and 450-950 trees/ha was positive in attraction of spatial images. Results indicate how to conduct forest thinning system for spatial images on Larix forest stands.

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Changes of Olfactory Sensibility with Odor Intensity (냄새 강도에 따른 후각 감성 변화)

  • Min, Byung-Chan;Seo, Han-Seok;Lee, Jin-Suk
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.30 no.4
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    • pp.13-20
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    • 2007
  • The aim of this study was to investigate effects of odor intensity on the olfactory sensibility and sensibility structure. Three odor samples(B, C, and D) of T&T olfactometer were selected by the preference rank : the lowest preference(C) ; the moderate one(B) ; and the highest one(D). Three levels(-1, +1, and +3) of odor intensity at each sample were presented to 50 subjects(25 female, 25 male), and the olfactory sensibility was rated by using semantic differential scale composed 25 sensibility characteristics. At each sample, the olfactory sensibility was significantly affected by the odor intensity. Moreover, the structure of olfactory sensibility was influenced by the odor intensity. However, two sensibility factors such as 'aesthetics' and 'intensity' were common factors, whereas 'mildness', 'complexity', and 'activity' were unique factors with odor intensity. In conclusion, the olfactory sensibility was significantly affected by the odor intensity and the odor preference.

Certified Caregiver Trainees' Knowledge and Attitudes Toward Elderly (요양보호 교육생의 노인에 대한 지식과 태도)

  • Kim, Yong-Soon;Park, Jee-Won;Park, Hyung-Ran
    • Journal of Home Health Care Nursing
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    • v.16 no.1
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    • pp.22-30
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    • 2009
  • Purpose: This study examined caregiver trainees' knowledge and attitude toward the elderly. Method: This descriptive study was conducted with a convenient sample of 119 trainees in a long-term caregiver education program at one university. Following completion of a self-reported questionnaire, knowledge and attitude were measured using FAQ1(Palmore, 1998) and a 20-item semantic differential scale(Sanders et al., 1984). The data were analyzed using descriptive analysis, t-test, ANOVA, and Pearson correlation analysis by SPSS version 12.0. Results: The mean score of respondents' knowledge and attitude toward the elderly was $13.51{\pm}2.77$ out of 25 and $81.71{\pm}20.10$ out of 100, respectively. Caregiver trainees' education level and age influenced their knowledge and attitude, respectively, toward the elderly. Conclusion: Caregiver training for the elderly should involve a well-designed education program and continuous teaching that takes into account trainee education and age.

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A Study on the Development of Fashion Sensibility (Part II) (패션감성의 측정도구 개발에 관한 연구(제2보))

  • 이경희;김유진
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.5
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    • pp.505-516
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    • 2003
  • The purpose of this study was to develop the measurement of fashion sensibility and to verify the validity and utility. The survey has been done 91 photos selected in fashion magazines with 25 semantic differential hi-polar scale. The obtained data were analyzed by MDS, Discriminant analysis and Regression analysis. The major findings of this research were as follows. 1. According to the sensibility positioning, fashion image was classified by 4 group and agreed with constructing factors of fashion. 2. As result of the discrimination analysis, distinguishable fashion sensibility among design elements of clothing was related to refined, pleasant, feel like buying sensibility. 3. As result of the regression analysis, Preference was related to looking good, refined, and sweet, Buying needs related to likable, looking good and natural, Riches related to elegant, neat and refined, Pleasure related to looking good, elegant and bright. 4. The fashion design properties were different regarding Preference, Buying needs. Riches and Pleasure. Preference and Buying needs were related to H-line, similarity color combination, cotton and linen, Riches related to brilliance texture, ruffle and flounces, Pleasure related to fit and sexy design of clothing.

The effect of Religious Habits and Hair Styles on korean Catholic Sister's Impression (한국 가톨릭 여성 수도자들의 수도복과 머리모양이 착용자의 인상에 미치는 영향)

  • 남미우;조정미
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.4
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    • pp.757-768
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    • 1997
  • The purpose of this study was to identify the effect of religious habits and hair styles on korean catholic sister's impression. The subject consisted of 256 female high school students and 256 female undergraduated students The experimental materials developed for this study were 16 color photographs stimuli of drawing and 7-point semantic differential scale composed of 30 bipolar adjectives representing personal traits. The major findings drawn from this study were as follows: 1) Four factors emerged to account for the dimentional structure of the impression of the Korean catholic sister's in religious habits. Four factors involved purity, formality, potency, appearance. 2) The clothing types and hair styles had significant effect on purity, formality, potency, appearance. The clothing types had an effect on purity, formality and potency while the hair styles affected formality. 3) Perceiver's age influenced impressions formed by clothing and hair styles. Female high school students were affected by clothing and hair styles in formality, potency, appearance while female undergraduate students in purity, formality, potency. Therefore the religious habits and hair styles had significant effect on korean catholic women's impression of purity, formality, potency, appearance and impression formation was varied according to perceiver's age.

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