• Asian Pacific Journal of Cancer Prevention
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• 제15권23호
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• pp.10101-10106
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• 2015

The purpose of this study was to identify factors of intrinsic motivation that affect regular breast cancer screening and contribute to development of a program for strategies to improve effective breast cancer screening. Subjects were residing in South Korea Gangwon-Province and were female over 40 and under 69 years of age. For the investigation, the Intrinsic Motivation Inventory (IMI) was modified to the situation of cancer screening and was used to survey 905 inhabitants. Multinominal logistic regression analyses were conducted for regular breast cancer screening (RS), one-time breast cancer screening (OS) and non-breast cancer screening (NS). For statistical analysis, IBM SPSS 20.0 was utilized. The determinant factors between RS and NS were "perceived effort and choice" and "stress and strain" - internal motivations related to regular breast cancer screening. Also, determinant factors between RS and OS are "age" and "perceived effort and choice" for internal motivation related to cancer screening. To increase regular screening, strategies that address individual perceived effort and choice are recommended.

• 대한수학회보
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• 제47권6호
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• pp.1205-1211
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• 2010

In the present article, we investigate the possibility of a real-valued map on the space of tuples of commuting trace-class self-adjoint operators, which behaves like the usual trace map on the space of trace-class linear operators. It turns out that such maps are related with continuous group homomorphisms from the Milnor's K-group of the real numbers into the additive group of real numbers. Using this connection, it is shown that any such trace map must be trivial, but it is proposed that the target group of a nontrivial trace should be a linearized version of Milnor's K-theory as with the case of universal determinant for commuting tuples of matrices rather than just the field of constants.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.583-592
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• 2021

This study examines social identity and self-identity as the antecedents of the theory of planned behavior (TPB) model in predicting purchase intention of certified coffee, whereas perceived trustworthiness (PT) is evaluated whether it directly affects intention and/or indirectly through attitude. In addition, ethics and luxury are investigated as the salient beliefs affecting attitude formation in this regard. A face-to-face survey was conducted with 727 coffee consumers in Thailand. Confirmatory factor analysis is applied to assess the adequacy of the model, followed by structural equation modeling to evaluate the hypotheses proposed for the relationships between constructs in an extended TPB model. The results confirm that self-identity is the most influential antecedent on attitude when compared to social identity, and attitude, in turn, is the strongest determinant in predicting purchase intention. PT has a direct positive effect on purchase intention, meanwhile, ethical, luxury beliefs, and PT are confirmed to portrait the attitude formation. As such the marketing campaigns can address manipulating consumers' beliefs on both ethical and luxury aspects as well as PT, along with consumers' social identity and self-identity to fortify a positive attitude toward certified coffee. Then the actual purchase behavior can be foreseen based on empirical evidence.

• 대한지역사회영양학회지
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• 제21권6호
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• pp.497-508
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• 2016

Objectives: The purpose of this study was to evaluate the effect of nutrition education using materials based on social cognitive theory. Education topics focused on improving health-related and dietary self-awareness and behavior capability in adolescents. Methods: Participants were recruited from a middle school for girls; 67 students (educated group, n=34 and control group, n=33) participated. The education group received 12 lessons in club activity class. Self-administered surveys were conducted for each group before and after the nutrition education program. The questionnaires consisted of variables such as self-efficacy, outcome expectation, outcome expectancy, knowledge, and dietary practices based on the social cognitive theory. Education satisfaction was evaluated using a five-point Likert scale for two sections: a) teaching and learning and b) education results. The data were analyzed using a t-test and Chi Square-test (significance level: p < 0.05). Results: In the education group, post-education, there were significant differences in self-efficacy (p < 0.05), knowledge (p < 0.01), and dietary practices (p < 0.05), whereas outcome expectation and expectancy did not show any significant differences. None of the variables showed any significant differences in the control group. Educational satisfaction scores were $4.38{\pm}0.12$ (teaching and learning) and $4.14{\pm}0.15$ (education results). Conclusions: This study showed that improving adolescent's awareness and behavior capability has a positive effect on their dietary practices. Moreover, this study suggested that a theory-based determinant should be considered to improve dietary behavior among adolescents.

• 디지털융복합연구
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• 제15권1호
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• pp.97-108
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• 2017

Web 2.0 환경의 도래 이후 SNS 등을 기반으로 한 온라인 커뮤니티에 이용자들이 자발적이고 적극적으로 정보를 공헌하고 있다. 이에 본 연구는 온라인 커뮤니티에서 정보공헌에 영향을 주는 주요 요인을 규명하여 검증하고자 한다. 동기 이론, 정보리터러시 및 자기표현이론에 기초해서 온라인 커뮤니티에서 정보공헌에 영향을 주는 요인을 도출하여 연구모형을 제시하였다. 온라인 커뮤니티에 정보 또는 지식을 업로드한 경험이 있는 사용자들을 대상으로 설문조사를 실시하여 설문데이터를 수집하였다. 총 262개의 설문데이터를 기반으로 구조방정식모형을 이용하여 연구가설을 검증하였다. 연구결과, 온라인 커뮤니티에서 자기표현동기는 정보공헌과 정보표현능력에 긍정적인 영향을 주었다. 정보리터러시는 정보표현능력의 결정요인으로 검증되었고, 정보표현능력은 정보공헌에 기여하는 것으로 나타났다. 또한 인정 동기는 정보표현능력과 정보공헌에 긍정적인 영향을 미치는 것으로 검증되었다. 본 연구결과는 온라인 커뮤니티에서 정보공헌을 설명할 수 있는 학문적 시사점과 실무적 시사점을 제공한다.

• 기술혁신학회지
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• 제21권4호
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• pp.1606-1632
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• 2018

본 연구는 기술사업화론과 억만장자 연구를 결합하여 기술업 억만장자를 분석한 것인데, 최초의 시도라 언급할 것이 많아 개별 억만장자를 추적하지 않고 기술업 억만장자 일반을 다룬 것이다. 본 연구는 다음과 같이 요약된다. 첫째, 기술업 억만장자는 숫적으로는 중간 순위이지만 보유재산으로는 최고이다. 둘째, 기술업종에서는 4명의 20대가 자수성가하여 억만장자가 되었다. 셋째, 기술업 억만장자를 결정하는 요인은 신기술을 위한 사회적 노력과 이를 뒷받침하는 시장규모(인구)인데, 이는 기술업 억만장자 형성의 기본조건이라 보인다. 넷째, 아주 부유하지만 기술업을 소화하지 못하는 작은 국가가 많다. 여섯째, 저소득국은 불공정거래의 상징인 재벌로 분류되는 업종이 크나, 미화 4만 달러 정도가 재벌의 존재에 고비라 판단된다. 일곱째, 억만장자가 2000년대 중반부터 급격히 증가한 이유는 IT패러다임이라 부를 수 있는 새로운 기술기회라 판단된다. 본 연구는 지금까지의 기술사업화론과 달리 결과에서 과정과 시작을 보는 거꾸로 보는 기술사업화 접근이라 할 수 있다.