• Journal of the Korean Society of Clothing and Textiles
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• v.7 no.2
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• pp.53-59
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• 1983

The purpose of this study was to investigate the relationship between five aspects of clothing behavior and needs for exhibition and autonomy among high schoolgirls. Five aspects of clothing behavior were studied: fashion interest, clothing exhibition, attitudes toward the abolition of the school uniform and control of school dress. A questionnaire of 20 items prepared by Kahng, Lee, and Creekmore was used to assess fashion interest and clothing exhibition. Assessment of attitudes toward the abolition of school uniform and control of school dress was made with questions devised for this study and included several modified items from Kim's questionnaire. Preferences for fashion style were determined by line drawings representing current fashion and outdated fashion. The questionnaires were administered to 341 second year senior high school girls from three types of schools. Statistical analysis was performed using the correlation coefficient, chi-square test, ANOVA, The results were: 1) The need for exhibition was positively related to clothing exhibition and fashion interest, that is, students who had a higher need for exhibition were more interested in clothing exhibition and fashion. 2) The need for autonomy was positively related to attitudes toward the abolition of school uniform and control of school dress that is, students who had a higher need for autonomy wanted the abolition of school uniform and less control of school dress. 3) Fashion interest was positively related to preference for fashion style, that is, students who a higher fashion interest prefered fashinable styles in the selection of new clothes. 4) Scores of clothing exhibition and attitudes toward loosening of control of school dress were significantly different among three types of school. The orders from highest to lowest are following: single-sex preparatory, coeducational preparatory, vocational high school.

• Korean Journal of Biological Psychiatry
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• v.26 no.2
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• pp.71-78
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• 2019

Objectives Suicide is a complex phenomenon not only caused by the individual's mental illness and economic situation, but also occurred in sociocultural contexts and relationships around the individual. Therefore, the attitudes, which include collective norms, thoughts and feelings of a population, toward suicide play a fundamental role in the prevention of suicide. Factor structure of Attitudes Toward Suicide (ATTS), developed by Renberg, is also various in different sociocultural contexts. This is the first study to investigate factor structure of ATTS along with nationwide sample of Korean adults. Methods This study analyzed the factor structure and reliability of ATTS in 1500 regionally stratified Korean adults. Exploratory factor analysis was performed by using principal axis factoring and varimax rotation. Results The selection of 33 ATTS items based on internal consistency and communality was conducted. Five factors were analyzed, which were named 'Good reason,' 'Negative gaze,' 'Predictability,' 'Means of escape,' and 'Common secret,' respectively. Explained total variance was 41.94%, and the internal consistency ranged from 0.516 to 0.740. Conclusions Each of the five factors contains different semantic dimensions. Consistent with previous studies, factors containing permissive attitude toward suicide was high in those with history of suicidal thought and of suicide attempt. It is notable that the 'Good reason' showed higher score in elderly. This may be related to socioeconomic or physical adversities which have been considered the major cause of suicide in elderly.

• Journal of the East Asian Society of Dietary Life
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• v.24 no.4
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• pp.488-502
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• 2014

Research on the actual state of healthy Korean food menu items made from environmentally-friendly organic foods showed that 65.6% of subjects had experience of purchasing environmentally-friendly organic foods, and both genders chose 'expensive but reliable' as their prime reason for purchasing. Having no experience of purchasing environmentally-friendly foods constituted 34.5% of respondents, and the reasons were 'high price' and 'finding no difference from ordinary food'. Research on awareness of healthy Korean food menu items made from environmentally-friendly organic ingredients showed that both men and women thought the given menu items were 'fresh' but had little awareness of other factors such as 'good value for price', 'good visual style' and 'various recipes'. Regarding development prospective of environmentally-friendly organic foods, the number of subjects who answered positively was 405 (93%), which indicates that most research subjects showed positive attitudes. Top-selling menu items in the grain section were Sundubu-jjigae, Dubu-kimchi and Jeonju-bibimbap, and pajeon took first place in the vegetable selection. Moreover, Imjasu-tang showed high scores in the meat section. Furthermore, research on menu selection showed that menu selection was usually dependent on 'the price of menu (3.86)', 'fresh ingredients (4.03)', 'harmony of color (3.65)' and 'mood of the day (3.25)'. Research on menu selection revealed that 'quality of food' factors had the greatest influence upon preference and purchase intention for environmentally-friendly organic foods. Visual and psychological factors and values had significant an effect. Therefore, the food service industry should use this study as a source to develop menu items, by considering quality and visual factors. In addition, there should be various research performed on marketing strategies about menus from using environmentally-friendly organic foods and high value products.

• Journal of the Korean Dietetic Association
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• v.25 no.4
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• pp.257-268
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• 2019

This study provides basic data on how stress impacts the processed convenience foods purchase attitudes and the selection attributes of housewives. The stress consists of 3 factors, which were housework stress, family relation stress and economic stress. The processed convenience food purchase attitude consisted of 2 factors, which were peripheral influence purchase and conviction purchase. The processed convenience food selection attribute consisted of 4 factors, which were quality, convenience, packaging and price. Factor loading confirmation and reliability test were conducted, and the reliability was confirmed with Cronbach's alpha coefficients for all the factors exceeding 0.5. The high stress levels showed significantly high stress factors of housework, family relations and economic stress (P<0.001). The high stress group was shown to make purchases by recognizing peripheral influences (P<0.01). When the selection properties of processed convenience foods depending on different stress levels were examined, it was revealed that among the three groups, the low stress group least considered the price aspect (P<0.01). After deducting the factors, AMOS (Analysis of Moment Structure) was used to conduct the confirmatory factor analysis for verifying validity. The structural equation model was used to determine the path coefficient. From the processed convenience foods purchase attitude, the peripheral influence purchase had significantly positive (+) effects on convenience (P<0.05). Also, conviction purchase was shown to have significantly positive (+) effects on quality (P<0.05). Housework and family relation stress were shown to have negative (-) effects on processed convenience foods selection attribute, and economic stress was shown to have positive (+) effects, although no significant relationships were revealed.

• Journal of the Korean Society of Costume
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• v.48
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• pp.183-196
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• 1999

The purpose of the Present research is to investigate the effect of fashion lifestyle on babies' clothing shopping attitude of housewives. In this study shopping attitude includes criteria for shop selection prefered types of shop and prefered shop atmosphere. Subjects are 447 housewives residing in Seoul Bundang Illsan and Pungchon and having child under 4 years old Data was analyzed by factor analysis cluster analysis analysis of variance and chi-square. The results of the study are as follows: 1. Housewives can be classified into four groups according to their fashion lifestyle the group of planned buying conservative/practical group the group of self-actualization/individuality and the high involved and care for shopping group. 2. Fashion lifestyle is different according to their age. The high involved and care for shopping group have the lager proportion in twenties than thirties. The conservative/practical group have a larger proportion in thirties. 3. The factors of shop selection which serve as criteria for shop the quality of service encironment anround shop quality of goods convenience to care about babies fashionable goods location of the shop and price of goods. The group of self actualization/personality prefers shops carrying fashionable and unique style of babies clothing and showing prestige. The conservative/practical group prefers shops carrying good quality clothing and having variety in size and design. The high involved and careful shopping group prefers shops having wide space as well as carrying fashionable goods. 4. Among the types of babies clothing shops. department stroe is the most preferred Low-price brand shop is followed by traditional open market. The conservative/practical group and the group of planned shopping use department strores national bran shops street shops and import shops more often than other groups. 5. The result of the study indicates there are considerable differences in housewives attitudes of babies clothing shopping acording to their own fashion lifestyle. Therefore the retailer of babies clothing should decide their marketing policy on the basis of the understanding and analysis of costomer's fashion lifestyle. And they have to reflect their costomer's shopping attitudes on their marketing policy to improve the satisfaction of both consumer and retailer as well.

• Journal of the Korean Society of Food Culture
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• v.33 no.4
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• pp.394-401
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• 2018

This study was conducted to investigate the effects of health lifestyle on high protein snack selection attributes and purchase behaviors among individuals aged 20-30 with high protein snack intake. In addition, the relationship between perception, attitude, satisfaction and recommendation of high protein snacks was invested. Finally, this study aims to provide basic information for marketing high-protein snacks and customized high protein snacks. Analysis of the selection attributes most important for healthy lifestyle, revealed significant differences among all groups excluding the external seeking group (p<0.001). The free living group regarded trust as one of the most important attributes of high protein snack selection, and both the tempered control group and the low-interest group found sensation and price factor to be important. Therefore, when developing high-protein snacks, it is important to determine which attributes of the snack will be highlighted by segmenting the consumer into health lifestyles. Focusing on what ingredients are used to develop high-protein snacks and nutritional ingredients is also important when targeting a free lifestyle group as the main customer. In addition, developing snacks that do not offer depending on the protein content is important when targeting a temperate management group or a low-interest group.

• Journal of Distribution Science
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• v.17 no.10
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• pp.5-15
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• 2019

Purpose - Compared with the past when customers regarded a price factor as one of the most important criteria when choosing a retailer as a shopping destination, they seem to show different attitudes toward retailers in recent. This research, therefore, aims to explore how Korean customers respond to the CSR business activities provided by retailers. Research design, data, and methodology - The authors have developed the 6 hypotheses based on the literature review and adopted the 4 hypotheses after removing the 2 hypotheses through discriminant validity analysis. Results - Amongst the 4 hypotheses selected, H1 (community support), H3 (environment protection) and H6 (trading with unethical suppliers) related to a retailer's CSR business practices are accepted, whilst H4 (product issues) is rejected. Surprisingly, Korean customers are not interested in a product safety issue, when deciding a shopping store. Conclusions - Rather than emphasizing cheaper prices to attract new customers or maintain existing ones, it is demonstrated through the research that retailers have to pay their attention to their CSR activities. For a retailer's CSR practices, the retailer's social role has become more important than ever before, from a customer's point of view.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.15-31
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• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance on male consumers' apparel buying behavior and appearance management behavior. The subjects were 353 males aged from 40 to 59 years old. The research method was a survey and the questionnaire consisted of sociocultural attitude toward appearance items, apparel buying behaviors items, appearance management behaviors items, and subjects' demographic characteristics items. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, multiple response analysis, ${\chi}2$ test, ANOVA and Duncan's multiple range test. The results were as follows. Three dimensions (appearance importance awareness, slimness importance awareness, internalization) were emerged on sociocultural attitude toward appearance, and subjects were divided into 4 groups(receptive, unreceptive, awareness, and internalized group) by this variable. The 4 groups by sociocultural attitude toward appearance showed many differences on apparel buying behaviors and appearance management behaviors. Receptive and internalized group more importantly regarded fashion trend and store display as apparel buying motives, design and trend as selection criteria, and did shopping to buy clothes more often than awareness and unreceptive group. Receptive and internalized group recognized higher the need for various appearance management behaviors and spent more expense to enhance their appearance than other groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.2 no.2
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• pp.253-260
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• 1978

The purpose of this study was to investigate whether or not the clothing behavior of house-wives in Seoul vary depending on their socioeconomic status. The null hypotheses tested in this study were as follows: 1) There are no differences in housewives' attitudes toward the importance of clothing according to their socioeconomic status. 2) There are no differences in housewives' criteria of clothing choice according to their socioeconomic status. 3) There are no differences in housewives' clothing taste according to their socioeconomic status. 4) There are no differences in the pattern of housewives' clothing purchase according to their socioeconomic status. In order to test these null hypotheses, questionnaires on clothing behavior and socioeconomic status were distributed to a sample of 243 purposively selected housewives in Seoul, Korea. The factor analysis, correlation and analysis of variance techniques were employed for the statistical analysis of data. The results indicated that: 1) The attitudes toward the importance of clothing was related to socioeconomic status. 2) The criteria of clothing choice (aesthetics-practicality), clothing taste (individuality-conformity), and the pattern of clothing purchase (a degree of rationality) were not related to socioeconomic status. 3) The criteria of clothing selection was related to housewives' level of education. 4) Clothing taste was related to housewives' age.

• Korean Journal of Community Nutrition
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• v.28 no.4
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• pp.293-301
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• 2023

Objectives: This study aimed to examine the effect of eating habits and dietary attitudes on dessert consumption among university students in Gwangju Province, South Korea. Methods: A survey was conducted from May to June 2022. Out of 300 distributed questionnaires, 261 valid responses were included in the analysis. The survey assessed dessert selection, satisfaction, consumer attitudes and behaviors, as well as factors influencing satisfaction. Results: Both genders reported purchasing desserts 2 to 3 times per week, primarily after lunch, due to the convenience of dessert accessibility. Males favored ice cream, bakery items, and fruits, while females preferred bakery items, ice cream, and fruits in that sequence. 'Having fun' was identified as the most common motivation for dessert consumption post-meal. Notable gender disparities emerged regarding perceptions of dessert consumption, including its role in stress relief, potential for nutritional imbalance, positive effects, and preferences for seasonal menus. Significant gender-based differences also manifested in intentions to purchase dessert, responsiveness to price changes, and inclination to recommend desserts to others. Conclusions: This study offers foundational data on university students' dessert purchasing behaviors, perceptions, and satisfaction levels, intending to inform strategies promoting healthier dietary habits.