• Title/Summary/Keyword: seismic design process

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Inconsistency between Information Search and Purchase Channels: Focusing on the "Showrooming Phenomenon" (멀티채널 환경에서 정보탐색채널과 구매채널의 불일치 현상에 관한 연구: 쇼루밍 현상을 중심으로)

  • Yeom, Min-Sun
    • Journal of Distribution Science
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    • v.13 no.9
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    • pp.81-93
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    • 2015
  • Purpose - "Showrooming" refers to the phenomenon where a shopper visits a store to see and compare products but makes the purchase online at a lower price. Surveys on showrooming activities at home and abroad indicate that a significant number of consumers pursue showrooming activities. The advent of "showroomers," who engage in buying activities, hovering both on and offline, while selectively choosing sales channels to suit their needs, is powerful enough to erode the borders between channels and bring about seismic changes in the distribution industry. However, surprisingly, there has been no in-depth discussion on showrooming. This study seeks to theoretically investigate what impact personal characteristics have on showrooming preferences and attitudes in a multi-channel environment. Specifically, assumptions have been made that price perception, perceived performance risk, and trust in online shopping not only have a direct impact on showrooming attitudes but also indirectly affect it through the means of contact motivation. Research design, data, and methodology - To test the hypotheses, this study conducted a survey of male and female shoppers, ages 20 through 40s, who live in metropolitan areas, and have actively showroomed fashion items in the last six months. A clothing item usually purchased after a careful decision-making process was chosen as the target product of the study. The survey was conducted between October and November 2014, using a professional survey service provider. A total of 200 surveys were collected, of which 198 were used for analysis. Conceptual model Structural Equation Modeling (SEM) and Amos 18.0 were employed for data analysis and model verification. In addition, following the confirmatory factor analysis and measurement model analysis, the theoretical model that corresponds to the research model was analyzed. Results - Analysis results show that price perception, perceived performance risk, and trust in online shopping have a statistically significant and positive (+) impact on showrooming attitudes. In addition, in terms of the indirect influence of price perception and perceived performance risk on showrooming attitudes through means of contact motivation, price perception had a statistically significant and positive impact on means of contact motivation, whereas perceived performance risk did not have a statistically significant impact on it, with the relevant hypothesis rejected. Conclusions - These analysis results imply that the ultimate goal of consumers is to maximize their shopping benefits by selectively and strategically taking advantage of different channels in a complementary manner. This study presents many implications for distributors to encourage a deep understanding of showrooming consumers who have complicated consumption behaviors and to build channel integration strategies. This study has limitations in theoretical and practical implications. Therefore, subsequent studies need to focus on verifying that showrooming activities are based on reasonable and planned decisions by applying the theory of reasoned or planned behavior. In addition, the scope of the study should expand to include web showrooming, where consumers conduct product research online and purchase offline.

Development of Buckling Restrained Brace Laterally Supported by Semicircular Springs (반원형 스프링으로 횡지지된 건식형 좌굴방지가새의 개발)

  • Park, Keum Sung;Lee, Sang Sup;Hong, Sung Yub;Bae, Kyu Woong
    • Journal of Korean Society of Steel Construction
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    • v.26 no.6
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    • pp.549-558
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    • 2014
  • Buckling restrained braces(BRBs) developed as a seismic protection element, hysteretic damper, have been investigated in America and Japan mainly. BRBs are composed of a steel core and concrete-filled steel casing. It is one of the major causes of drop in productivity to fill the steel casing with concrete. To improve this problem, the BRB is introduced in which the steel core is restrained with a pair of semicircular springs. In this paper, the numerical and analytical investigation about the desirable configuration for a semicircular spring is presented. Firstly, the stiffness and strength of semicircular spring is determined theoretically to buckle into a very high-order modes. Then, the required stiffness and strength are calculated under the practical design conditions and considered as reference values to find a proper configuration. The material strength and thickness of semicircular spring are chose from the finite element analysis for 5 semicircular springs with varying height. Finally, the nonlinear buckling analysis of BRB with proper semicircular springs shows that the bucking strength of the whole BRB is very similar to the strength of steel core with length between semicircular springs.