• 대한가정학회지
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• 제35권1호
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• pp.357-372
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• 1997

The purpose of this study was to 1) segment female adolescent consumers into consumer groups displaying different consumer decision-making styles 2) to determine the consumer characteristics(clothing involvement information search store patronage and demographic variables) that related to each consumer segment and 3) to identify the interrelationship between the consumer characteristics. Decision-making styles were measured by 32 seven-point Likert type scales adapted from Sproles & Kendall and Shim & Kot A total of 78 statements dealing with three aspects of consumer characteristics was adapted from previous research. Data were collected from 567 2nd grade female middle and high school students in Seoul via self-administered questionnaires. and were analysed by frequency factor analysis ANOVA cluster analysis χ2 -test and Duncan's multiple range test. The results of this study were as follows: As a results of cluster analysis and ANOVA on seven factors of desion-making styles(1. brand-consiousness 2. novelty/fashion-consciousness 3. recreational/hedonis-tic orientation, 4. impulsive/carelessness, 5. price-consciousness/value-for-money, 6. perfectionism/high quality orientation 7. habitual/brand-royal consciousness) three consumer groups were identified and labeled as puality-oriented/non-utlitarian shoppers price-oriented shoppers and apathetic shoppers. Quality-oriented/non-utilitarian shoppers showed the highest clothing involvement scores of all aspects the highest consumer knowledge/experience most active ongoing information search and prepurchase information search. They preferred department store and franchise store for apparel shopping and considered service/reliability atmosphere variety of goods as important store attributes, Price-oriented shoppers showed prepurchase information search and planned purchase behavior actively. They preferred factory outlet store specialty stre and considered price very important as store attributes. Apathetic shoppers showed the lowest scores of all aspects of clothing involvement and most passive behavior in information search activities except showing the highest planned purchase. They preferred regional markets.

• 경영과학
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• 제18권1호
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• pp.69-78
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• 2001

An electronic micropayment system, one of electronic payment systems, is suitable especially when a small amount of money is to be paid frequently in order to purchase on-line goods (i.e. database search, software distribution, electronic news service, etc). In addition, since the amount of payment is small, possible damages caused by system failures are lower than other payment system. In this paper, a micropayment protocol in electronic commerce environments on the Internet is proposed, based on the PayWord system. And a micropayment electronic commerce system which executes the protocol proposed is implemented. Unlike the PayWord system, however, the micropayment protocol proposed in this paper is designed in such a way that a merchant does not need to request a payment at the end of every business day since a customer cannot purchase goods beyond length of hash chains, which is specified on a certificate. In addition, the system is able to check the validity as well as the duplicate spending of hash chains. The electronic micropayment system with the proposed protocol is consists of Customers, Merchants, and Brokers. Customers are implemented on Windows NT 4.0 using VC++. Merchants are implemented on Solaris 2.5.1 and gcc 2.8.0 using Netscape Web Server and CGI Methods. HP UX 10.20 is used for Brokers.

• 무역상무연구
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• 제55권
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• pp.95-124
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• 2012

Referring to Buyer's obligations, the Buyer must pay the price for the goods and take delivery of them as required by the contract. There are vital importances to the Buyer's Fundamental Breach. The legal effects of a breach of contract do not depend on the nature of the obligation broken, but on the consequences of the breach the detriment to the other party. The obligations mentioned to Article 53 are primary obligations which are to be fulfilled in the normal performance of the contract. They include a number of different acts which could be seen as the subject-matter of different obligations. CISG gives further details for the payment of the price in Articles 54 to 59 and for taking delivery in Article 60. The buyer has to take delivery at the respective place within a reasonable period after this communication since he cannot be required to take delivery immediately. Refusing to take delivery in case of delay not constituting a ground for avoiding the contract makes no sense, since this would lead to even later delivery. For the understanding of Buyer's Fundamental Breach, We need to search the Cases referring to the breach of buyer's main obligations.

• 한국재난정보학회 논문집
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• 제7권4호
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• pp.294-304
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• 2011

방재자원은 재난 발생시 투입하는 인력, 물자, 장비, 시설 자원을 의미한다. 물자, 장비 자원은 평상시 내부적으로 관리되는 자원으로 신속하고, 적합한 자원을 투입하여 재난을 최소화하여야 한다. 그렇지만 현재 방재자원 관리는 시군구의 재난관리시스템과 중앙의 재난관리시스템으로 이원화되어 있으며, 정보의 갱신이 실시간으로 되어있지 않아서 적시에 적합한 자원을 투입하기에 어려운 상태이다. 본 연구에서는 시군구에 분산된 방재차원에 대한 효과적인 관리를 통하여 가시성을 확보함으로써 적시에 적합한 자원을 투입할 수 있는 모델을 제시하고 있다. 특히 적합한 자원을 신속하게 파악할 수 있게 방재자원을 분류하고, RFID 표준에 기반한 방재자원의 ID와 메타데이터 정보를 제시하고, 이를 기반으로 실시간으로 방재 차원을 관리할 수 있는 모텔을 제시하였다.

• 한국의류학회지
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• 제38권5호
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• pp.743-754
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• 2014

This study identified the internal motives for the purchase behavior of Korean male consumers in multi-brand fashion stores by conducting in-depth interviews with 8 men in their 20s and 30s. All respondents had significant experience with this type of store. Data were analyzed in an inductive way and compared with Bohemianism to interpret and described the results as a recent phenomenon of men's fashion. The five internal motives were extracted from analysis: the pursuit of freedom of expression, the counter-cultural resistance to department stores and domestic fashion brands, which tend to copy designs from international brands, the pursuit of mobility and adventure for trying to search and wear a new fashion style, the pursuit of pleasure through store experience, and the pursuit of artistic value by considering goods purchased in multi-brand fashion stores as artistic and cultural goods.

• 디지털융복합연구
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• 제3권2호
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• pp.59-71
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• 2005

Nowadays, it is not unusual to buy and sell goods, service and information through the internet. As a result of rapid development of Information Technology(IT), business through the internet can be done without time Limitations, place restrictions and product limitations. However, internet shopping has been restricted a lot due to the need for physical connections to the internet in order to search for information and order what we want, and this is one of the biggest problems to the busy people of the 21st century. Therefore it is very natural to use mobile phones to do shopping through wireless internet easily and conveniently whilst on the move. The purpose of this research is to find out characteristics of mobile phone users in UK, Japan and Korea and 1) main aims of the mobile phone use, 2) reasons for ease of use of mobile phones, 3) favourite types of a mobile phone, 4) psychological stability of mobile phone users, 5) problems of mobile phone use, 6) purchase goods/services via mobile phone in the future. The research method used is questionnaire survey The research results will suggest how to take actions to promote mobile commerce in the future.

• Management Science and Financial Engineering
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• 제13권1호
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• pp.73-91
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• 2007

We investigate factors that influence the choice of high-share brands(HSBs) vs. low-share brands(LSBs) among various product and consumer characteristics related to brand-share perceptions. Specifically, using 8 product categories varying in terms of purchase decision involvement, we show how the influencing factors vary across the categories. At the general level that cover all the 8 categories, our hierarchical Bayesian regressions analysis shows that factors that favor high-share brands are purchase decision involvement, search goods, experience goods, price-quality relationship, positive network externalities, and price-prestige beliefs. Conversely, consumers who value variety seeking and need for uniqueness favor low-share brands. The effects of these factors, however, vary across product categories. The identification of these characteristics can help brand managers establish a more effective brand-share strategy in such areas as setting an optimal market share goal, extending a brand, and developing ad copy. Furthermore, our consumer segmentation analysis demonstrates the general market has two distinct segments - (1) a segment composed of HSB buyers(86%) and (2) a segment composed of LSB buyers(14%). The two segments are also shown to have different significant factors that explain their brand choice. Our segmentation analysis can help marketers establish a marketing strategy that targets a specific segment of interest.

• East Asian Economic Review
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• 제23권1호
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• pp.27-53
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• 2019

I employ search-and-matching to a multi-country and multi-sector Ricardian model with input-output linkages, trade in intermediate goods, and sectoral heterogeneity, in order to quantify the welfare effects from tariff changes. The paper shows that labor market frictions can be a source of comparative advantage in the sense that better labor market conditions contribute to lower cost in production. Labor market frictions play a critical role in determining the probability of exporting goods to trading partners, and interact with bilateral trade share, price, expenditures, etc. Unemployment and changes in unemployment rates due to tariff reductions contribute welfare changes across countries, implying that welfare effects based on quantitative trade models with full-employment are likely to be biased. I confirm the biased welfare effects by revisiting Caliendo and Parro (2015), who conduct an analysis of the welfare effects from the NAFTA from 1993 to 2005. I show that the welfare gap between theirs and mine has a positive correlation with changes in observed unemployment rates across countries. With the constructed model, I further conduct counterfactual exercises by asking what would happen if China's tariffs remain unchanged from 2006 to 2015. It turns out that there are mild welfare effects to trading partners in the world trading system.

• 복식
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• 제50권7호
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• pp.181-193
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• 2000

The purpose of this study was to establish the marketing strategy, that strengthens the brand royalty of their own in apparel industry and that can induce consumer's brand switching against competitive brand. This might be done by suggesting influencing factors on the brand switching for fashion goods. This study was classified into theoretical and experimental study Experimental study was done, using the survey to prove the models for consumers' responses to brand switching by the theoretical study. The survey was conducted through two preliminary questionnaires. It was used as a criterion to prove the validity of the main survey and analyse the reliability. It analyzed at last five hundred ninety-two women in the age of twenty to thirty years odd who live in Seoul and the suburban of Seoul. Followings are the summary of the results revealed through the experimental study. First, brand switching behavior of consumers far formal dress was attributed to two extremes the inner motivation of variety seeking tendency and communication contact, complex variety seeking group, true variety seeking group, derived variety seeking group, and variety avoiding group. Second, the structure of low dimension related fashion according to factor analysis, which affects brand switching, was composed to involvement in 5-dimension, information search in 3-dimension. Based on the results of this study the types of brand switching in fashion goods can be classified by the variety seeking tendency. as inner motivation, and level of contact communication as a outside stimuli. In addition this study showed a correlation among the factors for brand switching related to variables of fashion.

• 문화경제연구
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• 제17권2호
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• pp.3-28
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• 2014

공연예술 수요는 가격 이외의 사회 경제적 요인들 그리고 교육과 경험 지식 같은 문화자본의 영향을 받는다고 알려져 있다. 공연에 대한 지식과 경험과 관련하여 본 연구에서는 개별 공연이 가지는 정보가 수요에 미치는 영향을 거래비용 관점에서 분석하려 하였다. 이를 위해 실제 공연장 자료를 바탕으로 연구 모형을 회귀분석을 이용하여 선택된 공연의 장르, 가격, 인지도 등의 요소가 유료관람객 수에 준 영향을 실증 분석한 결과, 거래비용 특성에 따라 수요가 달라짐을 알 수 있었다. 그리고 일반적으로 가격과 수요는 반비례 관계로 알려져 있으나, 분석 결과 일정 가격 이상에서는 정비례 관계로 나타났다. 이 결과를 해석해보면, 가격이 상품의 질을 평가하는 정보로 사용된 것으로 볼 수 있으며, 관객이 공연관람을 통하여 얻을 수 있는 기대효용에 가격이 영향을 미치는 것을 의미한다. 상기한 분석결과를 통하여 공연의 가격에 따른 소비자의 거래비용의 경향을 확인할 수 있었다. 또한 분석 결과가 순수한 공연 관람 이외의 사회적 맥락의 소비라는 이론을 뒷받침할 수 있는 가능성을 보여주었다.