• 제목/요약/키워드: search area analysis

검색결과 395건 처리시간 0.022초

관여, 광고위치, 광고형태에 따른 광고효과 연구 - 패션 인터넷 검색광고를 중심으로 - (A Study on Advertising Effect according to Involvement, Advertising Location and Advertising Forms - Focusing on the Fashion Internet Search Advertising -)

  • 제은숙
    • 복식문화연구
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    • 제20권2호
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    • pp.251-262
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    • 2012
  • This research aimed to examine an advertising location according to consumer involvement about internet search advertising and advertising effect according to advertising forms. This research carried out a questionnaire survey from May 25, 2011 for seven days with the target of men and women at the age of 20s-30s who tried search advertising in Seoul and capital area, and 519 copies were used for final analysis. For analysis of collected materials, the reliability test, factor analysis, $t$-test, regression analysis and ${\chi}^2$ test were executed by using statistical package SPSS 16.0. The results are as follows. First, it appeared that consumer's clothing involvement, advertising involvement, advertising location and advertising forms had an influence on site attitude and clicking intention. Consumers of high clothing involvement, high advertising involvement and upper end advertising appeared to have high site attitude and clicking intention. Second, all consumers of the low and high clothing involvement and upper end advertising appeared to prefer the upper end advertising. It appeared that consumers of low advertising involvement prefer lower end advertising, and consumers of high advertising involvement prefer the upper end advertising at an advertising location according to clothing involvement. Accordingly, it is important that the search advertising exposes advertising in the upper end, and that should use an advertising phrase capable of giving trust to consumers. As the text advertising had high site attitude and clicking intention in the advertising forms, consumers should pay attention to the advertising phrase.

동적 확률지도를 이용한 지상 이동표적 탐색 (Search for Ground Moving Targets Using Dynamic Probability Maps)

  • 김은규;최봉완;임동순
    • 산업경영시스템학회지
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    • 제38권4호
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    • pp.11-21
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    • 2015
  • In order to achieve success in ground operations, searching for moving targets is one of critical factors. Usually, the system of searching for adversary ground moving targets has complex properties which includes target's moving characteristics, camouflage level, terrain, weather, available search time window, distance between target and searcher, moving speed, target's tactics, etc. The purpose of this paper is to present a practical quantitative method for effectively searching for infiltrated moving targets considering aforementioned complex properties. Based upon search theories, this paper consists of two parts. One is infiltration route analysis, through terrain and mobility analysis. The other is building dynamic probability maps through Monte Carlo simulation to determine the prioritized searching area for moving targets. This study primarily considers ground moving targets' moving pattern. These move by foot and because terrain has a great effect on the target's movement, they generally travel along a constrained path. With the ideas based on the terrain's effect, this study deliberately performed terrain and mobility analysis and built a constrained path. In addition, dynamic probability maps taking terrain condition and a target's moving speed into consideration is proposed. This analysis is considerably distinct from other existing studies using supposed transition probability for searching moving targets. A case study is performed to validate the effectiveness and usefulness of our methodology. Also, this study suggests that the proposed approach can be used for searching for infiltrated ground moving target within critical time window. The proposed method could be used not only to assist a searcher's mission planning, but also to support the tactical commander's timely decision making ability and ensure the operations' success.

${\cdot}$중 현대 집합주거 단위평면 비교연구 (A Comparative Analysis on the Current Housing Unit Plans of Korea and China)

  • 정병문;김현지;이상홍
    • 한국주거학회논문집
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    • 제16권6호
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    • pp.65-72
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    • 2005
  • The purpose of this study is to get preeminent data from comparative analysis of multi-family housing unit plans between Korea and China nowadays. Even though Korea and China belong to common cultured band in Asia, there are many different Housing aspects and unit plans. Through this study we want to grasp the characteristics of both nation's apartment unit plans and to contribute for advance into the China apartment market. Analysis target is constructing and lotting out apartment at South Korea and China in 2004, and the space syntax model is used as an analysis tool. First, analyze kind, number and special quality of each room by use area, and second, analyze area and scale of the rooms. Through the integration analysis we know the grade of rank and centrality of each rooms, and search difference of South Korean and Chinese apartment.

성인여성의 가치인식과 의복쇼핑성향 및 의복만족에 관한 연구 (A Study on Consumer Values Clothing Shopping Orientation and Clothing Satisfaction)

  • 구자명;이명희
    • 한국의류학회지
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    • 제23권3호
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    • pp.459-470
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    • 1999
  • The objectives of this study were to investigate the difference the clothing shopping orientation and clothing satisfaction according to satisfaction·dissatisfaction group to examine how the clothing satisfaction was influenced by consumer values demographic variable clothing shopping orientation. The subject were 457 women in Seoul Korea The results of the study were as follows. 1. five factors of clothing shopping orientation (SO) derived by factor analysis : F.1. conspicious SO : F,2 search SO: F,3 recreational SO : F,4 addictive SO :F,5 independent SO . Two factors of terminal value derived by factor analysis : F,1 responsible : F.2 ambitious. 2. Satisfaction group had high levels of search SO, dissatisfaction group had high levels of addictive SO. Satisfaction group was satisfied with color style appropriateness for wearer in order dissatisfaction group was dissatisfied with care price size in order. 3. Conspicious SO were influenced bysocial stratification social recognition and happiness. Search SO were influenced by dwelling area and age. Recreational SO were influenced by social stratification social recognition and responsible value. Addictive SO influenced by responsible value social recognition and happiness. independent SO were influenced by marital status and ambitious value. 4. Clothing satisfaction was influenced by addictive conspicious SO happiness and recreational SO(R2=24.6)

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의류제품 특성에 따른 멀티채널 선택행동 분석 (Analysis of Multichannel Choice Behavior based on Apparel items)

  • 김지연
    • 한국의류산업학회지
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    • 제17권6호
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    • pp.919-931
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    • 2015
  • Recently, with the rapid development of the Internet, the importance of the multi-channel retailing strategy including online channel has been emphasized in fashion business. The purpose of this research is to give some practical ideas of multichannel strategy for fashion retailers through comparison for multichannel choice behaviors between Korean and US consumers. The online survey was conducted on the 400 fashion customers aged between 20s and 50s living in Korea and America. The survey consisted of measurement items about channel choice behaviors for purchase or information search, risk perception on channel, repurchase intention at same channel, perception on experience or search goods among apparel items. The data were analyzed by frequency, regression, t-test using SPSS 18.0 program. The ratio of utilization multichannel was higher in fashion goods area in Korea fashion business. Also, most of Top-ranked fashion or accessory retailers in America were taking advantage of multichannel strategy. There were some differences between Korea and US consumers in channel choice behaviors for purchase or information search, risk perception for retail channel, repurchase intention at same channel, perception on experience or search goods among apparel items, etc. Some suggestion for the future research for multichannel strategy in fashion retailing was given.

유전자 알고리즘을 이용한 차량 승차감 개선에 관한 연구 (A Study on the Improvement of Vehicle Ride Comfort by Genetic Algorithms)

  • 백운태;성활경
    • 한국자동차공학회논문집
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    • 제6권4호
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    • pp.76-85
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    • 1998
  • Recently, Genetic Algorithm(GA) is widely adopted into a search procedure for structural optimization, which is a stochastic direct search strategy that mimics the process of genetic evolution. This methods consist of three genetics operations maned selection, crossover and mutation. Contrast to traditional optimal design techniques which use design sensitivity analysis results, GA, being zero-order method, is very simple. So, they can be easily applicable to wide area of design optimization problems. Also, owing to multi-point search procedure, they have higher probability of converge to global optimum compared to traditional techniques which take one-point search method. In this study, a method of finding the optimum values of suspension parameters is proposed by using the GA. And vehicle is modelled as planar vehicle having 5 degree-of-freedom. The generalized coordinates are vertical motion of passenger seat, sprung mass and front and rear unsprung mass and rotate(pitch) motion of sprung mass. For rapid converge and precluding local optimum, share function which distribute chromosomes over design bound is introduced. Elitist survival model, remainder stochastic sampling without replacement method, multi-point crossover method are adopted. In the sight of the improvement of ride comfort, good result can be obtained in 5-D.O.F. vehicle model by using GA.

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유전자 알고리즘에 의한 드릴싱 머신의 설계 최적화 연구 (The Optimization of Sizing and Topology Design for Drilling Machine by Genetic Algorithms)

  • 백운태;성활경
    • 한국정밀공학회지
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    • 제14권12호
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    • pp.24-29
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    • 1997
  • Recently, Genetic Algorithm(GA), which is a stochastic direct search strategy that mimics the process of genetic evolution, is widely adapted into a search procedure for structural optimization. Contrast to traditional optimal design techniques which use design sensitivity analysis results, GA is very simple in their algorithms and there is no need of continuity of functions(or functionals) any more in GA. So, they can be easily applicable to wide area of design optimization problems. Also, owing to multi-point search procedure, they have higher porbability of convergence to global optimum compared to traditional techniques which take one-point search method. The methods consist of three genetics opera- tions named selection, crossover and mutation. In this study, a method of finding the omtimum size and topology of drilling machine is proposed by using the GA, For rapid converge to optimum, elitist survival model,roulette wheel selection with limited candidates, and multi-point shuffle cross-over method are adapted. And pseudo object function, which is the combined form of object function and penalty function, is used to include constraints into fitness function. GA shows good results of weight reducing effect and convergency in optimal design of drilling machine.

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다중 참조영상 움직임 추정에 적응을 위한 연속 제거 알고리즘 기반 고속화 알고리즘 (Fast Algorithm Based on Successive Elimination Algorithm for Multi-Reference Motion Estimation)

  • 김영문;이재은;임찬;강현수
    • 한국멀티미디어학회논문지
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    • 제8권7호
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    • pp.889-897
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    • 2005
  • 본 논문에서는 다중 참조영상에 적용을 위한 고속 움직임 추정 (motion estimation) 알고리즘을 제안한다. 우선 전역움직임추정방법(full search)의 고속 알고리즘인 연속 제거 알고리즘(successive elimination algorithm)을 다중 참조영상(multi-reference frames)에 적용하였을 때의 결과를 분석하고, 이를 바탕으로 계산량 감축 방안을 제안한다. 제안된 방법은 바로 이전 영상에 대한 움직임 벡터를 연속 제거 알고리즘을 적용하여 추출하고, 그 외의 참조영상에 대해서는 이전 영상에서 얻어진 움직임 벡터를 기반으로 외삽(extrapolation)을 수행함으로써 추정한다. 이 추정된 벡터를 중심으로 탐색범위를 적응적으로 제한함으로써 화질 저하를 최소화시키면서 계산량을 크게 감축하도록 제안하였다. 실험을 통해 제안된 방법의 성능을 분석하고 검증하였다.

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군사용 지능형 영상 판독 시스템에서의 빔서치를 활용한 문장 추천 (Sentence Recommendation Using Beam Search in a Military Intelligent Image Analysis System)

  • 나형선;전태현;강형석;안진현;임동혁
    • 정보처리학회논문지:소프트웨어 및 데이터공학
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    • 제10권11호
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    • pp.521-528
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    • 2021
  • 군사 분야에서 사용 중인 기존 영상 판독 시스템은 판독관들이 직접 영상을 분석 및 식별하여 관련 내용을 보고서에 작성하고 전파하는 방식으로 진행되는데 이 과정에서 반복 작업이 빈번하여 업무 과부하가 발생한다. 본 논문에서는 이러한 문제를 해결하고자, 기존의 문장 단위로 동작하는 Seq2Seq 모델을 단어 단위로 동작할 수 있는 알고리즘을 제안하고, Attention 기법을 적용해 정확도를 향상시키고자 한다. 또한 Beam 탐색 기법을 응용하여 특정 지역의 과거 식별내용을 바탕으로 현재 식별 문장을 다양하게 추천하고자 한다. 실험을 통해 Beam 탐색 기법이 기존 Greedy 탐색 기법보다 효과적으로 문장을 추천하는 것을 확인하였고, Beam의 크기가 클 때 추천의 정확도가 높아지는 것을 확인하였다.

산악 조난자의 위치추정을 위한 이동성 모델 및 조난 시뮬레이터 (Hiker Mobility Model and Mountain Distress Simulator for Location Estimation of Mountain Distress Victim)

  • 김한솔;조용규;조창혁
    • 한국시뮬레이션학회논문지
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    • 제31권3호
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    • pp.55-61
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    • 2022
  • 현재 경찰과 소방이 범죄신고, 긴급출동과 같은 구조 상황발생 시 통화권영역 내에서는 이동통신 사업자가 구축한 네트워크,와이파이,GPS기반의 긴급 구조용 측위시스템을 활용하여 요구조자의 단말과 직접 연동하여 예상위치를 정밀 측위를 하고 있다. 그러나 산악구조의 경우 조난자가 산악지형의 음영지역에 위치하거나 단말의 방전(power off) 시에는 단말과 직접 연동하여 정밀 측위가 불가능하며 마지막 접속 기지국 정보만을 받고 있어 수색의 위치를 한정할 수 없으므로 구조 골든타임 확보가 어려운 상황이다. 본 논문에서는 개선방안으로 시계열 기지국 정보, 위치정보 및 조난자의 성별, 나이, 행동적 특성을 반영한 이동성 모델과 지능형 추론을 기반으로 하는 전파분석 및 위치추정 시뮬레이션과 같은 이동통신 포렌식 기술을 통해 조난자의 예상 위치정보의 확률에 따른 히트맵 방식의 시각화를 통해 위치정보의 정확성을 높여 소방, 수색대의 수색지역을 축소하여 신속하고 정확한 인명구조에 기여할 수 있기를 기대한다.