• Journal of The Korean Association For Science Education
• /
• v.24 no.1
• /
• pp.183-192
• /
• 2004

The purpose of this research is to suggest the way to promote housewives' understanding of science and technology, based on the survey results of the attitude toward science and technology, the scientific attitude, and the interest in science and technology of housewives in Korea. The questionnaire was developed by researchers and administered to housewives who live in Seoul to get basic information. Housewives showed slightly positive attitudes toward science and technology, and similarly positive scientific attitudes. These scores were increased as monthly income and education level were raised. Housewives' interest of the science-technology related topics (foods, health, education, leisure, social issues, cooking, housing, everyday activity) was relatively high, and the interest of foods, health, education, and leisure was significantly correlated with the scores of housewives' attitude towards science and technology and their scientific attitudes. Housewives are shown to be curious to know these topics when they were asked by their children or do not know the terms appeared in media, or purchase home appliances and food. And they get the answers in a passive way by asking their family members or by watching TV or newspapers. They preferred TV program for enhancing their understanding of science. But such program could be proper to present science knowledge but not fulfill the role to promote scientific literacy. Specially designed programs through science centers or science museums would be suggested for their lifelong education.

• Journal of Distribution Science
• /
• v.11 no.12
• /
• pp.63-69
• /
• 2013

Purpose - Ethical consumption is the action of buying one product over another with an ethical idea in mind. It has gained in popularity since the 1990s with more emphasis being put on the power of consumer actions to create social, economic, and environmental change. Ethical consumption involves boycotts of certain products or brands as well as purchases linked to ethical issues. Cause-related marketing (the buying behavior of ethical consumption) involves a for-profit and non-profit entity teaming up to promote a product at the same time as promoting a social cause. Each time a consumer buys that product, a donation is made by the for-profit entity to the non-profit entity supporting the specific cause. Cause-related marketing has become a tremendously popular type of ethical consumption in recent years owing to its reputation of allowing companies to "do well by doing good." This study examines how consumers' perception of cause and attitude influence their attitude toward a cause-related marketing campaign and attempts to suggest implications for marketers. Research design, data, and methodology - First, this study was designed to examine the consumers' perception factors (cause involvement, attitude for cause, attitude for company and brand familiarity) in order to determine whether these factors have significantly affected consumers' attitude toward a cause-related marketing campaign. Second, this study developed a structural equation model and tested it empirically using survey data from 223 individual respondents. Respondents were undergraduate students in Chungnam. They were shown an existing real campaign message of cause-related marketing, and then filled out a questionnaire. Data were analyzed with SPSS 20.0 and AMOS 17.0 programs. Results - The hypotheses were tested using factor analysis and structural equation modeling. The study's results showed that brand familiarity, attitude to the company and attitude to the cause significantly affected consumers' attitude toward the cause-related marketing campaign and performance. In particular, attitude to the cause was significantly related to attitude and performance of the cause-related marketing campaign. However, the hypothesis about cause involvement was not supported with the results indicating that cause involvement did not affect consumers' attitude toward the cause-related marketing campaign. The findings underline the importance of consumer perceptions of the cause and the company and their attitude to the cause. They point to the importance of individual differences that influence consumer perceptions of the cause, the company and brand familiarity. Also of importance is the consumer's attitude to the cause. Conclusions - The findings suggest some practical implications in designing and implementing cause-related marketing campaigns. It is important to enhance brand familiarity and create a favorable attitude to the company and attitude to the cause before designing cause-related marketing campaigns. The rising popularity of cause-related marketing has been attributed to its potential to cut through advertising clutter. The findings in this study suggest that marketing campaigns supporting a cause make a difference.

• Journal of East-West Nursing Research
• /
• v.13 no.1
• /
• pp.57-65
• /
• 2007

Purpose: This study was conducted to explore sexual attitude, sexual behavior and the related factors in chinese-Korean university students. Method: A self-administered questionnaire with cross-sectional design was used. Participants were 271 Chinese undergraduate students in one university in Jilin, China. Correlation coefficiency and t-test were used to find the relationships and to compare sexual attitude and sexual behavior and related factors. Result: Although sexual attitude of participants was moderate, they were more likely to be engaged in sexual behavior. The strong relationship between sexual attitude and sexual behavior suggested that those who have a permissive sexual attitude were more likely to have engaged in sexual behavior. The participants who responded that their parents have a less permissive attitude about sexual activity were less likely to be engaged in sexual behavior. There were significant relationships between sexual behavior and other variables, such as dating, experience of sexual activity, smoking and grades. Conclusion: Students who have a higher score of sexual attitude and had an experience of sexual activity were more likely to be at higher risk of being sexually.

• Journal of the Korea Institute of Military Science and Technology
• /
• v.12 no.1
• /
• pp.44-50
• /
• 2009

In this study, the relationship between military pilot's spatial ability and unusual attitude recovery was investigate. MRT(Mental Rotation Test) was measured with spatial ability whereas recovery time and error rates were mearsured with respect to 11 unusual attitudes. Eight fighter pilots and eight rear cockpit pilots of F-4E participated in this study. The results showed that MRT response time was significantly correlated with unusual attitude recovery time. The regression equation showed that unusual attitude recovery time was linearly related to MRT response time and could be explained by MRT response time more than 66%. In conclusion, it is recommended that a training is needed to improve the mental rotation ability in a visually restricted environments during maneuvering.

• Journal of radiological science and technology
• /
• v.30 no.4
• /
• pp.321-327
• /
• 2007

The purpose of this study to survey radiation workers' knowledge, attitude and behavior related to radiation safety management at medical institutions as an educational approach to radiation safety management and to accumulate materials in continuity of past data and, by doing so, to examine changes over time, to analyze long-term trends systematically and to derive ground data for establishing radiation safety control plans to prevent health disorders caused by radiation not only in radiation workers but also in ordinary people. For these purposes, a questionnaire survey was conducted with radiation workers at medical institutions throughout the country for around 40 days in 2001 and 2006. The results are summarized as follows. 1. The levels of knowledge, attitude and behavior related to radiation safety management were all higher in 2006 than in 2001. 2. Statistically significant correlations were observed between knowledge and attitude, between behavior and knowledge and between attitude and behavior in both 2001 and 2006. In particular, the correlation between attitude and behavior were higher in 2006 than in 2001, suggesting that radiation workers' attitude has been improved. 3. Factors affecting radiation workers' behavior related to radiation safety management were knowledge and attitude in both 2001 and 2006, and the effect of attitude was higher than that of knowledge.

• Journal of The Korean Association For Science Education
• /
• v.15 no.3
• /
• pp.332-348
• /
• 1995

The use of attitude as a psychological concepts dates back to 1918(Thomas and Znaniecki). Assessment of attitudes has been conducted by a number of researchers since then in a wide range of contexts: religion, government, industry, community interrelations, and education; and sociology and psychology. In science, the number of research summaries and meta-analyses points to the significance of the concept of attitude toward science. However, in spite of the wide spread use of attitude assessment in science, many of the existing instruments have severe limitations. Those limitations serve as the rationale for the construction of a new instrument to assess attitudes toward science The term "attitude" and "science" are somewhat ambiguous, taking on different meanings for different people in different contexts. Very often an assessment includes several dimensions of attitude and, therefore, provides no clear idea of what was really measured. As a result there is no consistency with respect to the construct among attitude instruments. To clarify this issue, Gauld(1982), Munby(1983a, 1983b), Blosser(1984) and Haladyna and Shaughnessy(1982) offer some guiding descriptions. Attitude as it relates to science is divided into two areas-scientific attitude and attitude toward science. Scientific attitude refers to a particular approach a person assumes for solving problems, for assessing ideas and information, and for making decisions. It includes such scientific methods and predispositions as objectivity, suspended judgement, critical evaluation, and skepticism. Munby(1983a, 1983b) characterized scientific attitude as thinking as scientists do, that is, acting on evidence in a disciplined way. Attitude toward science. on the other hand, may address scientific attitudes, scientists, scientific careers, methods of teaching science, scientific interests, parts of curriculum, or the subject of science in the classroom (Blosser,1984). It may refer to belief about processes, theoretical products, technological products, or the science-technology relationship (Munby, 1983).

• 제어로봇시스템학회:학술대회논문집
• /
• 1995.10a
• /
• pp.115-118
• /
• 1995

This paper present an attitude control using quaternions as feedback attitude errors. The Euler's eigenaxis rotation provides the shortest angular path between two attitudes. This eigenaxis rotation can be achieved by using quaternions since quaternions are related with the eigenaxis. The suggested controller uses error quaternions and body angular rates and generates a decoupling control torque that counteracts the natural gyroscopic coupling torque. The momentum dumping strategy using the earth magnetic field is also applied in this paper to unload the angular momentum of the reaction wheels used in the attitude control.

• Journal of Internet Computing and Services
• /
• v.21 no.5
• /
• pp.75-85
• /
• 2020

The application of Internet technology has created enormous impact on banking sector with the implementation of many techno-oriented services like Internet banking, EFT, branchless banking, Automated Clearing House (ACH) transactions etc. Study of customer's attitude in terms of trust, perceived risk and ease of use of a particular technology is as an important parameter for acceptance or rejection of a technology. To explore the customers'attitude for Internet banking this research is undertaken. The research is carried out in Pokhara valley which is the second largest city and tourism capital of Nepal. The study employs descriptive research design with stratified sampling procedure for eight top commercial banks. A set of 25 customers is taken from each selected 8 banks making a sample size of 200 respondents. A fixed set of question related to demographic factors is provided personally or by visiting the location of the customers of Internet banking service and collected accordingly. Reliability test is performed using Cronbach's alpha and data is analyzed using inferential statistics to present the results of the study. This study provides knowledge on the current scenario of Internet banking and helps banks in cost saving, mass customization, product innovation, improved marketing and communication. This study is very important for financial institutions like banks, government agencies and business houses to understand the perception of customers towards Internet banking and technology as a whole. The study also supplements the gap in literature on technology and banking in Nepal and serves as an important knowledge base.

• Journal of Korean Elementary Science Education
• /
• v.28 no.2
• /
• pp.121-131
• /
• 2009

In this study, we investigated the elementary school students' perceptions toward scientific and/or technological professions in the views of accuracy, complexity, and diversity, and compared them by the students' grades and their science-related career aspiration levels. We also studied the relationships among the students' perceptions toward scientific and/or technological professions and their cognitive (science achievement), affective (enjoyment of science lessons, attitude to scientific inquiry, self-efficacy), and behavioral (participation in science-related activity) characteristics. The subjects were 369 students of 4th and 6th grades at three elementary schools in Seoul. The results revealed that the students were relatively well aware of what works and professions in science and/or technology were, but they did not have good understanding of them in the views of complexity and diversity. The 6th graders had better perceptions toward science and/or technological professions than 4th graders, although they showed the lower scores of attitude to scientific inquiry. Moreover, the higher science-related career aspirations were, the higher scores in all tests of the perceptions and the personal characteristics were. The students' perceptions toward scientific and/or technological professions were found to have relationships with their cognitive, affective, and behavioral characteristics. The multiple regression analysis of the personal characteristics on the perceptions toward scientific and/or technological professions indicated that science-related activity, science achievement, and self-efficacy were significant predictors. Educational implications are discussed.

• Journal of The Korean Association For Science Education
• /
• v.39 no.6
• /
• pp.791-797
• /
• 2019

In this study, we investigated the influences of Integrated Science and Science Inquiry Experiment developed under 2015 Revised National Science Curriculum on students' interest in science, scientific attitude, views on STS, and the nature of science (NOS). 223 tenth graders in Seoul metropolitan area participated in this study. We conducted the survey prior to and after the Integrated Science and Science Inquiry Experiment course using same instruments and compared the results of the pre-test and post-test. The analyses of the results reveal that there were significant improvements in the scores of the pre- and post-test on the interest in science and scientific attitude. In the case of views on STS, there were significant improvements in items related to science research ethics, however there were no significant differences in the remaining items. Also, there were no significant differences in the scores of the pre- and post-test on views on NOS. On the bases of the results, we discuss educational implications and suggest further studies.