• 한국융합학회논문지
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• 제12권12호
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• pp.295-304
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• 2021

본 연구는 초중고 자녀를 둔 학부모를 대상으로 식생활 만족도에 MSG 사용, 균형 잡힌 식습관, 주관적 행복감이 미치는 영향을 확인하고 MSG 사용과 식생활 만족도 간의 관계에서 편식행동 감소에 대한 생각이 매개효과를 가지는지 확인해 보았다. 이를 위해 수도권 내 학부모 800명을 대상으로 수집된 자료를 분석하여 회귀분석을 실시하였고 부트스트랩 분석으로 매개효과를 살펴보았다. 연구 결과, MSG를 사용하는 집단이 미사용 집단에 비해 식생활 만족도가 높은 것으로 나타났으며 주관적 행복감이 높고 균형 있는 식습관을 가질수록 식생활 만족도가 높은 것으로 나타났다. 또한, MSG 사용이 식생활 만족도를 높이는데 있어 편식행동 감소가 부분 매개효과를 가지는 것으로 나타났다. 이러한 결과는 식생활 만족도 향상에 MSG 사용이 긍정적 효과를 보이며 이는 편식행동 감소에 따른 것을 시사한다.

• 디지털산업정보학회논문지
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• 제19권3호
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• pp.13-25
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• 2023

This study analyzed the impact of expectations congruence, usefulness, ease of use, and interaction on the satisfaction of learners who participated in distance learning. For this purpose, a survey was conducted targeting students taking remote classes operated by universities after COVID-19. The survey was conducted online using learning management system notices and mobile notifications at the end of remote classes. The research results are as follows. First, expectation confirmation was found to have a significant effect on satisfaction. Second, usability was found to have no significant effect on satisfaction. Third, ease of use was found to have a significant effect on satisfaction. Fourth, interaction was found to have the greatest impact on satisfaction. This study analyzed the impact on satisfaction with university distance learning after COVID-19. Based on the research results, it is necessary to specify teaching strategies such as supporting a distance learning environment optimized for learners and strengthening interaction.

• 마케팅과학연구
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• 제8권
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• pp.451-473
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• 2001

본 연구에서는 전문서비스 점포에서의 서비스 품질, 서비스 가치, 고객만족, 관계의 질 및 재 이용의도에 관한 구조적 관계를 분석하여, 소비자와 서비스 제공자간의 관계형성에 관한 개념적 틀을 제시하고자 하였다. 실증분석 결과 서비스 품질은 선행연구들과 마찬가지로 서비스가치, 소비자 만족, 관계의 질 및 재 이용의도에 유의적인 정의 효과가 있었으며, 서비스 가치는 소비자 만족과 관계의 질을 긍정적으로 향상시켜주었다. 그리고 소비자 만족 및 관계의 질은 재 이용의도에 대하여 각각 직접적인 정의 효과가 있었으나, 서비스 가치의 재 이용의도에 대한 직접적 영향력은 유의적이지 못하였다. 특히 재 이용의도에 대한 제 영향요인들의 구조적 탐색결과 소비자 만족이 재 이용의도에 미치는 영향력보다 구매자와 공급자간의 상호작용에 의해 구축된 관계의 질이 더 큰 영향을 미치는 것으로 나타났다.

• 아태비즈니스연구
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• 제14권1호
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• pp.427-437
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• 2023

Purpose - The purpose of this research is to examine the impact of job satisfaction related attributes on the level of life satisfaction of individuals with disabilities. Job satisfaction related elements consist of wage level, job stability, working condition, career development, and communication. Design/methodology/approach - For the data collection, this research made use of The Korean Panel Survey of Employment for people with disabilities, with the study period consisting of 2016-2018, and the number of observations measuring 4405. For the data analysis, the ordinary least square, fixed effect, and random effect regression models were used. Findings - The results indicate that the life satisfaction of people with disabilities is positively influenced by wage satisfaction, job stability satisfaction, working condition satisfaction, career development satisfaction, and communication satisfaction. Research implications or Originality - This study informs policy makers for the design of welfare for people with disability, specifically related to their labor conditions.

• 유통과학연구
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• 제19권9호
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• pp.5-17
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• 2021

Purpose: As mobile devices are commonly used and contact-free services are widespread due to the COVID-19 pandemic in the recent distribution environment, this study suggests retail strategies for consumers using high-speed railways. To this end, we analyzed how consumer perception on technologies necessary for use of mobile apps is related to the attitude that drives consumers to continue using the app services. Research design, data and methodology: Based on the extended unified theory of technology acceptance and use of technology model by Venkatesh, Morris, Davis and Davis (2003), we added variables proposed by existing theories that studied the technology acceptance model from multiple perspectives and empirically analyzed the relationship between user satisfaction and use intention with structural equation modeling. Results: As expected, factors necessary for the use of app services such as performance expectancy, social influence, price value, facilitating conditions, security, and aesthetics had positive effects on user satisfaction, whereas the effect of effort expectancy on user satisfaction was rejected. And user satisfaction was found to have a significant effect on intention to use. Conclusions: The results provide implications that strategic retail management of the above factors can motivate passengers to continuously use high-speed railways.

• 한국IT서비스학회지
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• 제19권1호
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• pp.89-102
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• 2020

With the technology of the 4th Industrial Revolution integrated into the industry as a whole, digital transformation (DT) is becoming an innovative and essential element of corporate survival in the fashion industry, and it is expected that the paradigm shift in shopping will become an unavoidable reality, especially based on the AR. Therefore, in this study, the characteristics of augmented reality were presented separately as perceived realism, interaction, pleasure, and usability, and the influence of augmented reality by immersion parameters on the user's satisfaction and intended to reveal the relationship between satisfaction and usage through the characteristics of augmented reality. For the purpose of this study, a structured questionnaire was conducted, and the available 209 responses were collected and used for empirical analysis. The results of the empirical analysis are as follows. First, while immersion has the greatest effect on satisfaction, the effect on use intention has a stronger effect on satisfaction than immersion. This indicates that purchase occurs when the user's immersion leads to satisfaction, and when the satisfaction falls, the intention to use is also lowered. Second, interactivity, enjoyment, and ease of use among the various characteristics of fashion applications have a positive effect on immersion. Among them, ease of use had a strong effect on immersion. In light of this, it can be seen that ease of use should be considered first when creating an application based on augmented reality in the future fashion industry. However, the perceived reality is low in the degree of immersion, and the effect on satisfaction is also lowered, so it is difficult to be connected to intention. Considering that this study was conducted through indirect experience through video viewing, this study expects the development of research through a more practical research model in the future, as the impact is considered to be a relatively low measurement.

• 한국정보시스템학회지:정보시스템연구
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• 제29권4호
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• pp.153-169
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• 2020

Purpose Many students have concerned about the quality and operation of online courses with universities offering online courses to avoid the spread of COVID-19. To deepen our understanding of university online class systems, this research aims to assess students' satisfaction with online class systems and continuous usage intention on the basis of the perceived benefits and expectation confirmation theory. Design/methodology/approach This paper empirically analyzes the impact of each perceived benefit on user satisfaction and the intention to use it continuously by dividing the perceived benefits considered in existing literature into utilitarian benefits (convenience), emotional benefits (pleasure), and symbolic benefits (personal benefits). Moreover, the perceived expectations and performance have also been assessed with its impact on satisfaction and the intention to continue use. Data collected from 241 university students were empirically tested against a research model. Findings Analysis results showed that perceived advantages (comfort, enjoyment and personalized benefit) significantly affect user satisfaction and that perceived benefits have positive effects on the intention to continue use whereas the expected confirmation do not significantly influence on the intention to continue use.

• International Journal of Internet, Broadcasting and Communication
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• 제16권3호
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• pp.313-320
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• 2024

The present research investigates the factors influencing the elderly adults' life satisfaction in the era of information and communication technology (ICT). Specifically, we examine whether the elderly individuals' digital literacy skills (i.e., ability to use PCs, ability to use mobile devices, and ability to distinguish information) and perceptions (i.e., perceived usefulness of digital technology, self-efficacy in using digital devices, and social interaction) predict their life satisfaction. To answer the research question, we performed a hierarchical multiple regression analysis using the elderly Korean adults aged 55 or older. The results indicate that (1) females (vs. males) are more satisfied with their life; (2) the higher individuals' age, education and monthly household income, the higher their life satisfaction; and (3) their perceived usefulness of digital technology, self-efficacy in using digital devices, social interaction, and ability to distinguish information are positively associated with life satisfaction. The findings provide important implications to enhance life satisfaction of the elderly adults in the ICT era.

• 유통과학연구
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• 제14권11호
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• pp.117-128
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• 2016

Purpose - In order to collect information needed for the establishment of more effective marketing strategies of on-line purchasing agent services targeting Chinese consumers, the study investigated the relationship among Chinese selection criteria. They included fashion products, use of information source, and satisfaction with on-line purchasing agent services. The study also identified the differences in the Chinese selection criteria of fashion products, use of information source, and the satisfaction level with on-line purchasing agent services according to their age and gender. Research design, data, and methodology - The study was implemented through a normative-descriptive survey method using a self-administered questionnaire. Data were collected from February 9 to 28, 2016, and analyzed by factor analysis, ANOVA and Duncan test, t-test, and multiple regression analysis. Results - Differences were found in selection criteria of fashion products and use of information sources among groups. Thirty's age group was concerned about price/brand more than the twenty's were. Twenty's were concerned about practicality/quality of the products more than the thirty's. Hallyu/broadcasting was used by men more than by women as an information source of Korean fashion. SNS/WOM(word of mouth) was used more by women than by man. Twenty's showed lower level of satisfaction with customer services/credibility than other factors. The thirty's showed lower level of satisfaction with informational role of the service than other factors. Those who utilize each type of fashion information source more showed higher satisfaction level with on-line purchasing agent service of Korean fashion products.. In general, according to the selection criteria and use of information, there were differences in satisfaction with on-line purchasing agent service of Korean fashion products. Conclusions - Considering the findings of the study, as well as age, gender, selection criteria and use of information source, Chinese consumers could be used as a criteria of market segmentation for on-line purchasing agent services of Korean fashion products. The results manifested that there is a need to differentiate marketing strategies according to the satisfaction levels with each satisfaction factors of on-line purchasing agent service of Korean fashion products.

• Asian Journal of Business Environment
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• 제12권4호
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• pp.25-34
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• 2022

Purpose This research develops the expanded Technology Acceptance Model (TAM) to investigate the relationship between perceived usefulness and perceived ease of use with satisfaction and loyalty by considering the role of sharia compliance, commitment, and trust. Research design, data and methodology: A data source is 300 respondents from a self-administered survey. The target population is Muslims who are customers of Islamic banks, with age at least 18 years, and used e-banking to make payment transactions. The analysis methods are MANOVA and Multiple Linear Regression. Results: The results suggest that intention to use and actual behavior variables are replaced with satisfaction and loyalty. Commitment is not recommended, while trust is an explanatory variable that can be used as an external variable. Conclusions: It is important to increase satisfaction and commitment also concentrate to various aspects of sharia compliance to increase customer's loyalty to use e-banking. The fulfillment of sharia compliance by Islamic banks will increase the Islamic bank customers loyalty.