• 복식문화연구
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• 제20권6호
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• pp.811-825
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• 2012

The purpose of this study was to identify imported apparel selection behavior according to Mongol women's conspicuous consumption orientation. A self-administered questionnaire was used for data collection. First, factors of conspicuous consumption orientation were high price and luxury brand, fashion style, altruism, prestige, and brand. Mongol women were segmented into the price and prestige pursuit group, the fashion and brand pursuit group, the altruism pursuit group, and the conspicuous consumption retard group. Second, factors of motivating the selection of imported apparel were value, symbolism, and aesthetics, and Mongol women considered the aesthetics of imported apparel important. Married Mongol women in their 30's chose imported apparel because of its symbolism. More married women selected imported apparel because of its value and more educated women selected imported apparel because of its aesthetics. Women with higher apparel expenditure selected imported apparel because of its value and symbolism. Quality, diversity, and the fit of imported apparel were the selection criteria for Mongol women and they were satisfied with the quality, diversity, and fit of the imported apparel. Brand awareness was very important when selecting imported apparel but the women's satisfaction level was significantly low. Third, more women in their 30's, unmarried, or with a lower educational level were found in the price and the prestige pursuit group, and the price and prestige pursuit group and the altruism pursuit group selected imported apparel for its aesthetics. More unmarried women in their 30's with a higher educational level were found in the fashion and brand pursuit group and selected imported apparel for its value, symbolism, and aesthetics. More unmarried women in their 20's with a higher educational level were found in the altruism pursuit group, but unmarried women in their 20's with a lower educational level were found in the conspicuous consumption retard group.

• 한국컴퓨터정보학회논문지
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• 제24권2호
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• pp.85-93
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• 2019

The purpose of this study is to provide basic data for the development of clothing which can improve the satisfaction of male university students' body shape by classifying the perception of body shape and examining characteristics by type. The types of recognition of body shape of male college students were classified into five types: developed upper body with protruding under abdomen, normal body with long legs, developed under body with big skeleton, skinny body, and ladder type normal body. The actual body shape was classified into three. The Y type had a long chest length and a shoulder developed, and the lower body silhouette was plain and short. Type H was flat with little protrusion from the chest to the hip. Type X has a larger hip and longer hip length than the waist. Body type was classified based on bust, waist, and hip circumference, but recognition body type was classified based on visual characteristics. It is thought that ergonomic consideration is needed to cover the disadvantages of each body type considering the aesthetic part as well as wearing comfort in accordance with the trend of the fashion market nowadays that the slim fit is generalized. This study was limited to male university students in their early 20s in Chungbuk province. Therefore, we could not grasp attitudes and perceptions of male university students living in other provinces. Therefore, we should pay attention to the generalization of the results of this study.

• 패션비즈니스
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• 제21권5호
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• pp.109-121
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• 2017

In this study, we proposed the Bustier which improves the fit and functionality to compensate the physical defects by maximizing the volume up effect using the breast detailed measurements and shapes of the poor breast female subjects. Based on the preliminary study of the problem and preference according to the characteristics of the poor breast women consumers, we produced 1/2 volume mold cups based on the previous research. Respectively. A total of 5 subjects were selected, and new 3 bustier patterns based on the pattern making system of industry were created through direct measurement and shapes. As a result of verifying the usability of the developed bustier by testing the commercially available bustiers and the newly developed bustiers for 5 subjects. In order to compare the existing bustiers with the newly developed bustiers, the appearance evaluation by the expert, the evaluation of the adaptability and satisfaction by the subjects were utilized. Through this experiment, the newly developed bustiers were superior in the evaluation of the motion adaptability and wear comfort as well as appearance test. It was shown that the wear effect of the bustier with the longest back length was the best.

• 한국의류학회지
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• 제24권5호
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• pp.628-639
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• 2000

The purpose of this study is to propose a model of private brands proneness form-ation considering the six private brands proneness-related variables simultaneously. Since the theoretical framework is based on previous research in various areas, it serves as an integrative one. Data were collected via intercept surveys conducted at nine regional branches of two major department stores situated in Seoul. Participants(n=1,120), who had previously purchased women's private brand apparel, were asked to complete a questionnaire during two weeks from March 15, 1999 to March 28, 1999. LISREL and SPSS PC+ were used to test the model and analyze its variables. The fitness of the model show the reasonable fit between all indices(RMSR=.036, GFI=.99, AGFI=.92, and NFI=.95). The proposed model supports all the hypothesized relationships. Private brands proneness increases as perceived money value of products, familiarity, positive store image of private brands, and satisfaction of individuals' differentiated needs increase. Furthermore, perceived money value of products increase as perceived risk of private brand purchase and perceived quality variation between private brand products and manufacture's products decrease.

• 한국의류학회지
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• 제34권8호
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• pp.1331-1340
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• 2010

This study examines if the uniforms of dental hygienists influence the formation of professional identity. A self-administered survey was conducted on 534 dental hygienists in Seoul, Gyeonggi, and Incheon from March 28 to April 15, 2007. The dependent variable was professional identity. The independent variables were the organizational characteristics, uniform characteristics, and attitudes towards uniform. For the data analysis, we used t-test and hierarchical regression analysis. Using a t-test, we found the relationship between the color of the uniform and attitudes towards uniforms. The white uniform turned out to be associated with a positive perception of uniform function and uniform-image fit. The result of hierarchical regression analysis shows that the color of the uniform, perception of uniform functioning, and uniform satisfaction were statistically significant in predicting professional identity. We also tested the same model for two groups, those with and without image concern. The test results show that the significant factors were different for these two groups. This study confirms the function of uniforms in constructing professional identity and implies the need to have broader perspectives in studying uniforms.

• 복식
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• 제56권7호
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• pp.121-132
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• 2006

The feeling of self-confidence, the sense of well-being and of social acceptance that comes from the wearing clothes that is functional, appropriate, and attractive, is important to all the people, but to those with physical limitations, it is much more important. Finding well-fitting clothing can be a big challenge for them. This study focus on the cut of present available ready-to-wear garments and commercial patterns giving better fit and greater comfort and satisfaction. Subjects were limited to the people with body deformities caused by the brain injury. This can also meet the needs of silver groups in the aging society under the terms of human values and human rights. This study is based on the questionaires and interviews to identify the problems of ready-to-wear or commercial patterns, purchasing behaviors, and the demand for the functional clothes. This study focused on following objectives; 1) to discover what the problems are which confront the people with body deformity, 2) to find the problems in ready-to-wear garments or commercial patterns, 3) to provide information of pattern alteration f3r people with body deformities. A major limitation to the study is that the subjects numbers are limited and the distribution is not even. For the future study, large database with wide varieties of age and fitting test are suggested.

• 한국의류학회지
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• 제43권3호
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• pp.361-372
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• 2019

This study investigates the problems of fitness and motion suitability for Korean female military winter jackets (inner and outer) and provides data for new pattern development. We analyzed fitness and motion suitability by a questionnaire survey with 39 Korean female soldiers and a wearing evaluation with 8 subjects of the female soldeier's center size. The results of the study are as follows. 1. In the survey result on the fitness with female soldiers, fit of collar showed a score lower than 3.0 for the inner jacket and front interscye breadth, chest circumference, collar height on the outer jacket. The result on the motion suitability showed that both the inner jacket and the outer jacket were above 3.0 (moderate), indicating that the dissatisfactory factors were not large. 2. The wearing evaluation results with the subjects of central army female size, discomfort factor derived the chest circumference, neck circumference, item of the hem circumference and collar height on the outer jacket. This study is meaningful in evaluating the current military winter jacket of female soldiers and it is expected to be used as a basic data for future pattern improvement of military winter jacket for female soldiers.

• International Journal of Costume and Fashion
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• 제15권2호
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• pp.49-62
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• 2015

The purpose of the study was to investigate jean consumption among middle-aged Korean women and the characteristics of consumers as potential jean consumers. The data were collected from the survey of 238 Korean women aged 45 to 64 years old. The respondents prefer outlet store to other retail outlets and wear jeans mainly for travel, grocery shopping, and outing. The main reason for not wearing jeans is body change, which leads to poor fit in abdomen and waist area. The sample was clustered into two groups based on interest in jeans: high-interest and low-interest group. From the examination of group differences, the high-interest group rated conformity/brand reputation, scarcity, and attractiveness of appearance significantly higher compared to the low-interest group among the five clothing benefits pursued. No difference was found in obesity and body satisfaction. Group differences were found in recent purchase, price, number of jeans owned, and frequency of wearing jeans. The results suggest the characteristics of the potential jean market among middle-aged women in Korea. Implications are discussed.

• 한국생활과학회지
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• 제7권1호
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• pp.147-165
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• 1998

The object of this study was to help designing of well-fit and comfortable brassieres for the elementary school girls through the survey on actual condition of wearing brassieres. The subjects of investigation for this study was the elementary school girls in the province of Jeonbuk and Taejeon city. The conclusion of this study was as follows; The 40.2% of the total subjects were wearing brassieres like the 63.3% of the fourth, the 85.4% of the fifth, and the 89.7% of the sixth grade students. The main reason of non wearing brassieres was for the underdeveloped breast, and also that of wearing brassieres was for the good shape of the breast. The main types of brassieres were ranked "Tank Top type", "Mold type", and "Adolescent girl-Bra". They had started to wear brassieres by the recommendation of adults who were their mother or teachers, and usually wearing brassieres all day. They usually purchased brassieres "with mother together" or "only by their mother". The standard of choosing brassieres was also ranked by FASHION, CONVENIENCE, SIZE, TOUCH, and SWEAT ABSORPTION. The total score of satisfaction for wearing brassieres was showed "Average score" and the score higher in Jeonju and Taejeon than in Kunsan. The higher grade and fatter was showed decreasing the score of satisfaction. The higher grade became, the more various for the size and preferable a pure cotton fabric for brassieres. The favorite types of brassieres were "Sport Bra" and "Volume-up Bra". They usually purchased a little larger size than their original size of that.

• 한국가정과교육학회지
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• 제6권2호
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• pp.85-108
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• 1994

This study intends to provide sources which enable students to satisfy uniform design as I surveyed preferable uniform design and degree of satisfaction of uniform design to students. The subjects were gathered into 91 middle-high schools and surveys were done among 400 school girls. The results are as follows; 1)The survey of uniform which students wear. For jacket, tailored collar which is single breasted is most common and for blouse, puff sleeve, soutein collar, shirt collar is common. For skirt, lastly, they usually wear side pleats skirt. 2) Thoughts of uniform students preferred uniform to casual. The merit of wearing uniform can represent themselves as the ‘students’on the other hand, the demerit is shown that uniform is inconvenient enough to move. 3)Preference of uniform design. Students prefer tailored jacket, shirt blouse, flare skirt. Basing on these results above, I’d like to suggest something about uniform. The demerit of wearing uniform lies in inconvenience. It would weaken the degree of satisfaction of uniform and have a negative influence on students in physical and mental side. So we have to find out the concrete problems, at the same time, develop measurable study which fit for body. Adolescence is period of developing and establishing self. So they really need rather creative educational atmosphere than stereo typed-control. Reflecting this opinion, Clothing habits can play an important role and in future it is desirable to have students wear not uniform but casual.