• 한국의상디자인학회지
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• 제20권1호
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• pp.151-165
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• 2018

Keith Haring is an artist from the 1980s who was highly influenced by the pop art of the 1960s, sublimating the '60s pop art into high art using cartoon images. His work contained social messages via the aesthetics of pop art. This satire seems to be intertwined with the punk style of the 1970s, as well. In this context, this thesis has developed a new "Punky-Pop Look" by integrating the art work of Keith Haring, which has both artistic value and popularity, with punk, which is a funky culture with the aim of creating something new. The purpose of this research is not directly borrow from Keith Haring's work, but to develop and apply a new fashion motif having its own unique story based on his cartoon style formativeness and creative ideas in order to further design the punky-pop look in the trend of "Hybrid Fashion." This thesis can establish a good precedent for applying the cartoon style formativeness of Keith Haring to the development of a fashion motif having its own unique story, and suggest punky-pop fashion design. Based on this thesis, new creative motifs can be generated continuously, not by simply borrowing but by developing existing art work.

• 한국의류산업학회지
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• 제20권3호
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• pp.287-292
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• 2018

The present study proposes a model for literature-based instruction within the context of a fashion design curriculum at a Korean university. The fashion design market continues to grow. The fashion design market now requires more cultural-bound strategies and efficient communication skills. The literature provides authentic resources and is highly relevant to the development of students' culture awareness as well as language awareness. Alice's Adventures in Wonderland written by Lewis Carroll contains various cultural contexts of the Victorian Era. The text provides explicit knowledge of the era depicted in both illustrations and satire languages. This study instructs students to analyze and interpret texts and illustrations so that they can engage critically and analytically in reading text to increase culture awareness and language awareness. The integration of literature and fashion design can provide students an opportunity to explore language choice and acquire refined knowledge of the target culture. Along with the text, illustrations in the literature provoke student's imaginative and creative thinking skills. Students can think and discuss many issues that deal with Victorian values and reinforce creative thinking skills. In the final stage, students can design fashion inspired by Victorian values and present their own designs using the acquired languages. This eventually leads students to adapt to a new notion for the fashion market and become competent communicators in the fashion world.

• 디지털융복합연구
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• 제14권10호
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• pp.407-414
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• 2016

영화 'X-men'은 변신(metamorphosis)을 주요 모티브로 등장인물과 배경의 시각효과를 만들어 내며 내러티브를 이끌어간다. 본 연구의 목적은 변신모티브가 슈퍼히어로 영화의 장르적 특징 중 하나로 '파타피직스(pataphysics)'의 가상성을 기반으로 구현되며, 재현된 새로운 가상성은 변신모티브 영화의 미학적 특성이 될 수 있음을 제시하고자 한다. 파타피직스는 20세기 중반 유럽에서 시작되어 기존의 전통에서 탈피한 부조리와 사회에 대한 풍자 등의 파타포의 은유적 상징에 의한 고유의 특성을 가진 가상성으로 다다이즘과 초현실주의, 팝아트, 포스트모더니즘으로 이어지는 예술운동에 큰 영향을 주었다. 이러한 예술 장르의 작품에 나타난 파타피직스의 특성을 분석하고 이를 토대로 영화에 나타난 변신장면에 적용하였다. 그 결과, 영화에 나타난 변신장면의 미학적 특성으로 슈퍼히어로의 외형과 내적인 힘의 양태를 시각화하며, 또한 기술적 가상성과 더불어 가상과 현실의 중첩으로 이루어진 파타피직스의 현전성, 혼종성, 탈정형성의 재현함을 고찰하였다.

• 복식문화연구
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• 제24권5호
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• pp.670-686
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• 2016

The purpose of this study is to delineate and analyze the expression of the kidult and its characteristics and thereby provide data to be used for fashion design in various manners as well as to suggest creative and varied possibilities of fashion design. As a way to study, the author of this paper organized the general terms, concepts and definitions concerning the kidult in the previous papers and journals. The data was collected from the collections represent the characteristics of kidult especially from 2006 to 2015. The results are as follows: Firstly, The characters stimulating the innocence of children were used the most for infantile expression. Parody used characters in the movie or famous logos. Deformation was used to create designs by way of distortion and deformation. Exaggeration thereby showing visually strong impression and inducing surprise and unexpectedness. Depaysement was useful to let us describe concepts and enhance our infinite creativity and interests about objects using surrealistic. Secondly, Infantile characteristics used the images of toys with infantile imagination and sense of humor. Fantasy introduced objects or expressed a dream-like feeling. Unexpectedness used two-faced ideas or conflicting ideas to express conflicts, collision and an interchange with heterogeneous things, avoiding the limit of size and the simplicity of materials. Parody used jocular expressions, satire and ironic expressions to express the original image in a fun manner. Exaggeration transformed changed the structure to restructure objects in a subjective and creative manner, thereby expressing creative patterns using various subject matters by way of special modeling or distortion and transformation.

• 조형예술학연구
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• 제1권
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• pp.267-303
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• 1999

The visual humor can be regarded as an original source for creative ideation. There are several types of humor. for example,'wit, satire, irony and so on. These can be motivations of developing an up-to-date idea. Wit differs from most humor in being purely intellectual, rather than relying on incongruities that come up naturally in many situations. The humor of words contains pun, hyperbole, repetition, and comparison or contrast. Especially in case of pun, it can be most important type of humor for making analytical and humorous effects visually. Pun, meaning the humor of double meaning, furnish us with much of our humor. The concept of pun is the most valuable for creating the visual humor by substituting, combining and manipulating symbols. There are essentially three distinct categories of puns : the literal pun, the suggestive pun, and the comparative pun. All types of puns belong to one of these three groups. The definitions are simple to understand and easy to apply for creating the visual humor, In order to develop a better conceptual model, (this researcher) reexamine the concept of humor, the relationship of humor to various types of message processing, and the relationship of humor to various aspects of message. This thesis. is primarily concerned with basic theories of humor such as concepts of humor, types of humor and analysis of humor. And this contains the research of humor's communications effects and theory of humor response with literature reviews. Modem theories of humor response generally fall into three major schools : Incongruity theories, Superiority theories and Arousal (Relief theories. Together these three approaches address the cognitive-perceptual, affective-evaluative and psycho-dynamic dimensions of a subject's humor response. The literature research of humor and humor response theory in communications and visual communications can help the visual application of humor concepts and usefulness of visual humor appeals. This research agreed that the humor and visual humor must be very effective at being as a means for the advertising expression, not for the purpose itself. In addition, this research is aimed at studying significations and usefulness of visual humor through semiotic approaches in the near future. Then it can be essencial research for the appropriate situational uses of humor related to media, product, and audience factors, such as nationality, age, standard of living, sexuality, and so on.

• 디자인학연구
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• 제18권4호
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• pp.225-236
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• 2005

경기침체 및 정치 사회적인 불안심리를 익살맞은 아이템을 통해서 해소시켜보려는 신선한 시도로 재미(fun)가 디자인 분야에서 키워드로 떠오르고 있다. 본 연구는 현대 패션디자인에 반영되어 나타나는 재미의 다양한 활용을 주제별로 유형화하고 그 표현방법을 조형적으로 분석하여 패션디자인에 있어서 재미의 개념구조에 대한 본질을 규명하고자 하였다. 2001년 S/S부터 2005년 F/W컬렉션에서 발표된 디자인 중 유머를 표현하고 있다고 판단되는 디자인 412점을 연구자료로 산정한 후, 범주화하여 분석하였다. 연구 결과 패션디자인에서의 재미의 주제에 따른 유형은 해학, 키덜트, 아이러니, 풍자와 패러디, 스토리텔링, 놀이로 분류될 수 있었으며, 디자인의 조형적 특성은 화려한 색채, 실루엣, 문자, 오브제, 드로잉의 요소와 변형/과장, 부조화, 반복의 원리를 활용하고 있음을 알 수 있었다 또한 이러한 표현들은 전통적인 유머 이론인 부조화이론, 우월성 이론, 각성 이론과 상통하며, 긍정, 따스함, 엔터테인먼트, 젊음, 모순, 의외, 일탈, 암시, 공격, 설명, 그리고 주체에 있어서는 수동적 수용뿐만 아니라 놀이와 같이 능동적 체험을 제공하는 가치를 갖는다.

• 미술이론과 현장
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• 제9호
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• pp.195-215
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• 2010

Alberti's De re aedificatoria is the earliest case in the history of Italian Renaissance architectural treatises dealing with recovery of antiquity through textual and archaeological pursuits. The key source of the Renaissance theoreticians was Vitruvius' De architectura. However, Alberti was keenly aware of inaccuracy and Hellenization of Latinity in this classical text, and tried to compensate them in his own treatise. Furthermore he claimed a reformed discipline of the architects as well as the patrons, and prescribed how future buildings and cities should be built, based on the proper authority of ancient architecture in proper and intelligible Latin. Such an adaptation of classical usage in order to reestablish a modern norm preceded in his earlier work Momus, a satire on the contemporary Italian society of his own by following the model of Lucian. Alberti's suggestion of proper government in Momus's phrase was expanded in De re aedificatoria, for he consider the buildings are subject to the rules of morality and public interests. He proclaimed that the nature of beauty is the reasoned harmony of every part within a body, and architectural beauty also lies on the harmonized arrangement of all the elements within an individual building and of all individual buildings and facilities within a city. For the architects to execute this task, he formulated the concept of lineanenta, the form derived from the mind in order to prescribe the proper place, numbers, scale, and orders for whole building structure. It is the future oriented city-plans and building designs to serve the public interest and the good of all the individual citizens who make up the City-State that Alberti pursued in his treatise.

• 디자인학연구
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• 제14권4호
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• pp.127-136
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• 2001

The decay of the Old Chinese Dynasty, Tang in the 10th century caused the collapse of the political order of Southeast Asia and the neighboring countries began to try to go their own way. Japan abolished the system called "Yudangsa" and nourished the culture of Japanese style. The fang age had a respect of the′Japanese Character Culture", in which when we expressed the sound, they developed the Japanese letters ,that is, reduced Chinese characters, and systematized them as linguistic symbols and developed them into one of letter design styles. The Japanese letters which was mainly the media of the expression of the female literature were delicately shaped ′as natural materials, which finally resulted in Japan′s oldest letter modeling, Asite Letter Design Style. The Japanese letters were blended with ′Reeds around the Lake", "Sea Birds", "Birds′flying", and "Rocks", mixed with the overall shapes of the objects and assimilated into one part, and became a means for the main entertainment of the nobility such as "Singing Festival", "Conference", and "Ceremonial Events" According to the relics, the Japanese feeling of a small cosmos was represented with the fabulous skills of artifacts. In audition, "Play Painting"in the countryside is also a kind of Asite the ordinary people accepted as wit and satire. What we will have to notice is about exchange of the Chinese letter designs, when the thought focused ′on the letter design, Jobcheso was popular. The letter design Jobcheso is -a kind of letter design which represents -natural objects and was popular at the time of Yukjo Dynasty, and there are some documents of that period left both in Japan and Korea. "Hyojedo" in Korea is supposed to have been influenced by the letter design. Asite- is also considered to have been "Japanese Letter Jobcheso." Therefore, the purpose of this study is to look into the origin of the letter designs in the Chinese character culture circle, in terms of the letter design of Jobcheso.

• 만화애니메이션 연구
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• 통권9호
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• pp.266-282
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• 2005

만화영상은 이미지적 속성과 언어적 속성으로 되어있으며, 유머와 풍자적 내용이 밀접하게 관계되어 있다. 그리고 영상매체에서 동물 소재로 표현되었던 풍자적 표현 기법들을 연구 ${\cdot}$ 분석한다. 그 방법으로 이론적 배경은 동물 만화 영상의 역사적 배경으로 선사시대 원시 동굴 벽화로부터 시작하여 현대의 다양한 만화영상 캐릭터 산업까지 간략한 흐름을 살펴본다. 그리고 동물 풍자적 표현 유형으로 동물 묘사의 문학적 표현의 다양한 유형을 정리해 본다. 마지막으로 문학에서의 풍자 표현 기법인 비유적 표현, 상징적 표현, 수사적 표현들의 개념을 알아보고 비교하여 작품분석을 시도한다. 이러한 시도는 기존에 개념화되었던 인문학적 분류와 새로운 시각영상예술인 만화영상매체에 의미 연결 및 결합의 기초 분석법을 제시하고, 또한 자료들을 데이터베이스화함을 목적으로 한다. 이러한 축적된 자료들은 만화영상에 창작되는 동물 캐릭터들의 내적인 풍자 속성의 이야기 생산 및 그 의미작용에 대한 세부적인 자료를 제시할 것이다.

• 한국콘텐츠학회논문지
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• 제17권11호
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• pp.621-631
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• 2017

2014년 3월 개그맨 서경석이 모델로 등장한 에듀윌의 새로운 TV 광고가 방영된 이후 특이하게도 각종 코미디와 예능프로에서 다양한 개그맨들의 자발적인 에듀윌 TV 광고 패러디 현상이 일어나고 있다. 소비자가 자발적으로 콘텐츠를 만드는 것을 UCC(User Created Contents)라 한다면 개그맨들이 만드는 콘텐츠, 일종의 GCC(Gagman Created Contents)라 할 수 있으며 지금까지 tvN, KBS, SBS, MBC 등 케이블과 공중파 방송국의 다양한 인기 프로그램에서 에듀윌 TV 광고 패러디 콘텐츠가 방영되었다. 에듀윌 TV 광고 패러디 콘텐츠는 서경석씨가 부르는 에듀윌 CM송과 코믹 댄싱을 모방하는 일종의 패러디 (parody) 콘텐츠로 분류될 수 있는데 본 연구는 '비틀기'와 '풍자'라는 B급 문화의 특성이 어떻게 에듀윌 TV 광고 패러디에서 반영되었는지를 분석함으로써 광고와 패러디 콘텐츠 그리고 사회문화적 현상의 상관관계에 대해서도 논해 보았다.