• Journal of Korean Society of Transportation
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• v.11 no.1
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• pp.67-86
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• 1993

A formulation of dynamic traffic assignment between multiple origins and single destination was first introduced in 1987 by Merchant and Nemhauser, and then expanded for multiple destination in the late 1980's (Carey, 1987). Based on behavioral choice theory which provides proper demand elasticities with respect to changes in policy variables, traffic phenomena can be analysed more realistically, especially in peak periods. However, algorithms for these models are not well developed so far(working with only small toy network) and solutions of these models are not unique. In this paper, a new model is developed which keeps the simplicity of static models, but provides the sensitivity of dynamic models with changes of O-D flows over time. It can be viewed as a joint departure time and route choice model, in the given time periods(6-7, 7-8, 8-9 and 9-10 am). Standard multinomial logit model has been used for simulating the choice behavior of destination, mode, route and departure time within a framework of the incremental network assignment model. The model developed is workable in a PC 386 with 175 traffic zones and 3581 links of Seoul and tested for evaluating the exclusive use of Namsan tunnel for HOV and the left-turn prohibition. Model's performance results and their statistical significance are also presented.

• Journal of Korean Institute of Industrial Engineers
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• v.36 no.1
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• pp.32-41
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• 2010

DEA(Data Envelopment Analysis) is the relative efficiency measure among homogeneous DMU(Decision- Making Units) which can be used to useful tool to improve performance through efficiency evaluation and benchmarking. However, the general case of DEA was considered as unrealistic since it consists a benchmarking regardless of DMU characteristic by input and output elements and the high efficiency gap in benchmarking for inefficient DMU. To solve this problem, stratification method for benchmarking was suggested, but simply presented benchmarking path in repeatedly applying level. In this paper, we suggest a new method that inefficient DMU can choice the optimal path to benchmark the most efficient DMU base on the similarity among the input elements. For this, we propose a route choice method that combined a stratification benchmarking algorithm and SOM (Self-Organizing Map). An implementation on real environment is also presented.

• Journal of Korean Society of Transportation
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• v.13 no.4
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• pp.79-103
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• 1995

The elasticity of a model is considered most important. Without showing the proper elasticity any model cannot provide useful information for decision making. This paper demonstrates a macro model which can generate dynamic transport informations every 15 minutes. Without the Wardrop principles and the monotonicity assumptions for the link travel time and link volume relationship, the basic elements of this new modeling approache are composed of link density simulation, stochastic incremental route choice, departure time choice, destination choice and mode choice. The elasticity of the proposed model is examined based on elasticity equations and simulation results. Also the transferability from a mega city like Seoul to a big city like Daejon is demonstrated for the choice model. The issues centering around the dynamic relations among density(k), speed(u), and flow rate(v) are also discussed for the modeling of highly congested situations.

• Journal of Korean Society of Transportation
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• v.22 no.4 s.75
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• pp.85-96
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• 2004

Given a Path represented by a sequence of link numbers in a transportation network, the reasonable path is defined as a path that any link is appeared multiple times in it. Application of the link labelmethod(LLM) to the shortest path algorithms(SPA) enables to model the reasonable path choice behavior in urban networks. This study aims at expanding the LLM to a Kth shortest path algorithms(KPSA), which adopts the node label setting method. The small-scaled network test demonstrated that the proposed algorithm works correctly and the revised Sioux fall network test showed that the path choice behaviors are reasonably reflected. In the large-scaled network based on the South Korea peninsula, drivers' route diversion perceptions are included as cost terms in total cost. The algorithm may be applied as an alternative route information tools for the deployment of ATIS.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.26 no.3D
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• pp.409-416
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• 2006

Real-time traveler information disseminated through Variable Message Signs (VMS) is known to have effects on driver route choice decisions. In the past, many studies have attempted to optimize the system performance using VMS message content as the primary control variable of driver route choice. This research proposes a VMS information provision optimization model which searches the best combination of VMS message contents and display sequence to minimize the total travel time on a highway network considered. The driver route choice models under VMS information provision are developed using a stated preference (SP) survey data in order to realistically capture driver response behavior. The genetic algorithm (GA) is used to find the optimal VMS information provision strategies which consists of the VMS message contents and the sequence of message display. In the process of the GA module, the system performance is measured using micro traffic simulation. The experiment results highlight the capability of the proposed model to search the optimal solution in an efficient way. The results show that the traveler information conveyed via VMS can reduce the total travel time on a highway network. They also suggest that as the frequency of VMS message update gets shorter, a smaller number of VMS message contents performs better to reduce the total travel time, all other things being equal.

• Journal of Korean Society of Transportation
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• v.7 no.2
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• pp.45-52
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• 1989

The network equilibrium theory is to estimate the travel choices on a transportation network when the resulting travel times and costs are one basis for the choices. Increasing use of this principle on travel assignment problem lead to develop the combined choice models including not only travel options such as mode and route, but location options like trip distribution problems. This paper, first, reviews earlier developments of variable demand network equilibrium models, combined modeles of trip distribution and assignment, and entropy constrained combined models. Then various model structures of combining travel choice models based on network equilibrium theory and entropy constraints are discussed.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.13 no.3
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• pp.85-97
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• 2005

The objective of this study is to investigate freight forwarders' airline choice behaviors in the Korean air cargo transportation market. This study identifies the major factors affecting airline choice and their relative importance by analyzing the data gathered by the survey from freight forwarders in Seoul. The questionnaire of the survey is composed of two parts; the first part is to identify the significant variables of airline choice and the second part is to gather the data about airline choice using stated preference techniques. The relative importance of major variables considered in forwarders' airline choice is estimated by the logit models calibrated with stated preference data. To strength the reliability of the analysis, this study segments the market by three routes; Seoul-Los Angeles, Seoul-Amsterdam and Seoul-Hongkong. The five major variables that are considered seriously in airline choice are reliability, space availability, frequency, cost and flight schedule. The utility trade-offs between variables are estimated by the ratio analysis of coefficients of logit model of each route, and the results of ratio analysis is interpreted as reflecting the reality of market conditions.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.11 no.5
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• pp.46-55
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• 2012

This study proposes an estimate method of willingness to pay(WTP) for real-time route guidance systems using contingent valuation method(CVM) under double bounded dichotomous choice question(DBDCQ) and analysis for impact factors of WTP estimation. This study assumed that provided real-time traffic information service is optimal route concepts dealing with traffic conditions on origin-destination. Analysis targets were classified into two groups as short distance path and middle distance path for estimating WTP for realtime route guidance system in a year using the survival analysis method and the regression model with personal information, actual condition and satisfaction of information usage and users' awareness and usage of facilities. As a result, mean WTP of realtime route guidance system is 4,034won/year in short distance path, and 4,884won/year in middle distance path. Therefore real-time route guidance system for longer distance path is recognized as more valuable than shorter distance path. Moreover, the necessity of information was required on a higher income group and higher WTP was estimated on owners of vehicle group and lower awareness of a route group.

• 한국ITS학회:학술대회논문집
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• 2008.11a
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• pp.25-28
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• 2008

• Korean Journal of Human Ecology
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• v.21 no.2
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• pp.241-256
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• 2012

Gas station consumers have become increasingly conscious of expanding choices and service options available at retail outlets. The purpose of this study was to determine key factors in customer choice of gas / service stations. This study seeks to identify key the relationship between socio-demographical variables and consumer choice, and consumer satisfaction and loyalty associated with gas / service station usage. The research instrument comprised of a questionnaire in the form of an on-line survey that was administered during November, 2010. A Total of 1,000 questionnaires were used in the final analysis. The collected data were treated with SPSS Windows 18.0 and analyzed in for frequency, percentage, mean, standard deviation, pearson's correlation analysis, and multiple regression analysis. The results of were as following: First, there was a strong positive relationship between involvement, satisfaction, loyalty of gas station service. Second, satisfaction was significantly affected by involvement, the frequency of gasoline purchases, the information route and customer's occupation. Third, loyalty was significantly affected by consumer satisfaction, involvement, frequency of gasoline purchases, information route and customer's occupation.